How I Finally Learned to Set Boundaries as an Empath (Highly Sensitive Person)

[@andersdottir1111]

A good place to start setting boundaries is to say ‘no’ to almost everything. You can always say ‘yes’ to a few things you really want to. Knowing not everyone is going to be your friend and just let those people go, is another boundary I had to learn; I was constantly‘auditioning’ to being someone’s friend.

[@behroozshahdaftar4209]

I really related to your post, of constantly auditioning for relationships.

[@joshuaanzalone2060]

All my life I was a people pleaser. Now I have np saying NO,especially to toxic people that are only users and takers. If you aren't reciprocating the same energy back,I cut you off and move forward with my life. I refuse to tolerate gaslighting or abuse. My boundaries won't be broken in 3 years,5 years,10 years,20 years. Basically my NO MEANS NO. I'm not changing it and people know the reason why. They shouldn't keep questioning why. I no longer tolerate chaos from energy vampires and my energy is precious to me and it's not for narcs. I don't feel guilty or any shame for placing myself ,my sanity, and my mental health first and foremost.

[@michelecaddick7892]

Amen 🙏🏻

[@annemarieINFJ]

Good!!

[@jessicacoleman9509]

I'm looking forward to getting to that place! Celebrating you 🎉

[@Thunder-lightning852]

You’re the man

[@anonymouslearner2454]

Obstacles: 1) Knowing how your boundaries will affect others makes you feel uncomfortable Solution - Showing compassion towards yourself 2) People don't appreciate equally Solution - know your worth and don't settle for less 3) Fear of abandonment and rejection Solution - Gradually detach from the need for approval from others through affirmations and self-love

[@FaithFashionFinances]

Compassion fatigue is real, I learned that the hard way. Thank you for your input

[@inezneal6917]

great wording . I hope people are no longer taking advantage of your compassion.

[@Finwulf753]

Boundaries for empaths are like underground electric fences, and no one is wearing the detection collar. 😂

[@annemarieINFJ]

I would add to that - every time someone crosses the fence the empath is the one who gets shocked =P

[@ziaurrehman3452]

Please do video on neural pathways

[@richardfrank4647]

@@annemarieINFJexactly, 🌈🌈God bless you sister 🌈🌈

[@lomilomi3535]

Beautifully said...This is a tough world for Empaths....no one gives us a manual on how to get by or how to deal with narcissists..it can take decades to figure this out...I had to leave my job beacause of all the toxic people, to be alone for a while...I was in a real bad way....so mant toxic people...😊 🙏💙

[@jelkel25]

I found things easier after I stopped listening to the words (they're usually untrue, self censored or manipulative) and went with what the rest of them was saying, you see the Cluster B stare or the Narcissist preening ect along with the entitlement and the emotions of other people too. At the very least it gives your head a break from being overwhelmed.

[@richardfrank4647]

God bless you 🌈🌈

[@Devrosk]

I have had viscious fear of abandonment issues from childhood that started disabling me well into my adult life. I allowed narcissistic family members back into my life like a broken record skipping until a year ago when i decided to figure myself out. People definitely didnt like my boundaries and, it definitely caused me pain putting them up. A year later its still an issue but every day it gets a little better. Im looking forward to each new day with its endless positive possibilities instead of waking up dreading the negatives. I agree that affirmations definitely help!

[@culture8490]

I wish I had realised this much earlier in life. My family is made up of three narcissists, my parents and my sister, they had constantly tried to push my boundaries, to make me do things for them, which I did for years...to the point of buying a house for them, paying for school for my sister...etc etc. I ended up marrying an abusive man, and the circle never seemed to end. I am out of that finally, after many many years of therapy. I have learned to say no, and have learned to express my needs in a healthy way, and set boundaries. I now feel compassion for myself, I use to feel pity, and pity is so disabling, compassion is actually empowering. Thank you.

[@samxsara]

When u finally put urself first and realize these people are broken and u can only save urself, that's when guilt will be gone ❤

[@gosiatosia]

what makes me scared the most😮😢..literally all my "friends"always using my energy my good mood my smile as thier private charger...all of them gosh is so shocking to realise after long time that all of them they are just takers..what i did.Cut off.All of them.Now its my ❤cat 😊,me..meditation and well..even more shocking is the fact i don't feel any disappointment or loneliness!not at all.im happy.finally.i got myslef.and my precious cat who's love me for me and reverse. They lost me..did i lost them.no.i won myslef.🎉

[@ryank6322]

Says a lot about the people that were in your life. They were either hurtful to your energy, or just taking up valuable space and time.

[@jeremifrancisco1]

What we have to remind ourselves, the kind of people this video is about, is that not everyone has the same mindset. This is kind of hard to put into practice. Lots of apathetic people out there, making it even more challenging… gosh… I hope I, people like us, can have a better experience while we’re here on this plane. By the way, thank you so much for sharing this important information!

[@AB-ls9vf]

First of all you are adorable. The thing is if you give someone something, dont expect anything back. Give it as if you know you will not get it back. You are doing it for you and the universe at large, you are not neccessarily giving it only for them. Everyone benefits, both you and them. And if you dont feel like giving, then you simply dont give. Important thing not to be a people pleaser always.

[@annemarieINFJ]

Yes that is a really helpful perspective

[@fightswithspirits915]

Automatically saying yes is a red flag. A friend lost her job. I stopped giving her money at a certain point. She actually paid me back. If I had given her too much $$$ it would have been difficult for her. I realized I'm nobody's savior. They must save themselves. NB: Yes, friend did lose her sht when I stopped feeding her. But got over it. Got back to reality.

[@samxsara]

Narcissists never say no, isn't it ironic? They need validation more than we do!

[@fightswithspirits915]

@@samxsara correct, constant validation is their drug. eat, sleep, rave, repeat. adore, neglect, dump, smear. smear when adore, smear when neglect, smear when dump, smear when smear. it's smeartastic.

[@samxsara]

@@fightswithspirits915 lmao smeartastic, love it

[@Rob9mm]

Learning that feelings can't be suppressed into oblivion was a biggie for me. I came to realize if I was too "nice" that would come out in sarcasm.

[@Brenda-rm2wp]

Thank goodness there’s someone who understands exactly how I feel. Especially guilty.

[@anka2112]

Merci Anne Marie! ”Protecting my time alone to recover and keep my energy ” is a great advice. 💚 I also try to be aware If my inner voice; for instance If I get uncomfortable or anxious in a situation or with a person; it’s usually a sign that a boundery is being crossed or at risk to be crossed.

[@pkeslerp]

I've come from a difficult childhood (CSA) and a lifetime of service (military -- war -- PTSD) and compassionate ministries -- that has left me depleted physically and emotionally -- and only by going into hermit mode to take care of myself physically, emotionally, and spiritually -- stop playing all the games and rules and trying to fill all the expectations that I'd been trying to fill -- and set up new boundaries and decide I was not going to play the games any longer. I was redefining the game and making my own rules -- I started doing and now teaching Tai Chi, meditation, breathwork, and found a new level of enlightenment -- and my empathetic gifts have actually amplified and become more sensitive through this period of being in my hermit mode -- and as I've been reentering the world I'm more open and more sensitive to respond to the needs of others

[@clive_the_fat_cat]

Iv allways felt diffrent. In past jobs if i was asked to do somthing i would do it, even making myself sick or injered. I get to anxious to say no if asked to do something and try and make people happy. I ended up with drug and drink adiction for a long, long time and other users took advantage of my kindness. Im 7 months sober and sitting in my room in a recovery house, just saw a video about empaths and its like someone discribed my whole life! My mind is blown, thank you for this video ❤

[@lindamast2766]

Congratulations on your sobriety. I can't imagine going through all you have, but You've conquered alot and have alot of self knowledge. Best to you in your life, you've proven you can do the difficult things and come out strong. Your sensitivity is a gift to be protected. There's a lot of us out here, we understand

[@jasminet3419]

I was like 1 minute into your video, and I was like, she's an INFJ - and I went to your bio to check and sure enough 😂😂. I've just begun my journey of setting boundaries and recognising that I'm actually an empath (I was so out of touch that I didn't even resonate with this word lol). Love from another INFJ

[@samxsara]

"No is the beginning of negociation" - Chris Voss, former FBI negotiator

[@DaniElle25g]

This is absolutely correct as I have learned over the past few years. I have cut everyone out of my life from the past. My daily mantra goes like this: I am detached independent and free! I say no to everything and refuse to feel guilty. I guess no is also my new mantra! I am working on my own spiritual values and the biggest gift in all of this is that I don't feel lonely. Thank you for this!I feel like you have corroborated my decisions and that this post corroborates this video in return:-) I should add that I feel happier now more than i ever have!

[@sll110]

me too , no and boundary resolve all problems

[@sll110]

me too, It's Not lonely, I can find people to do anything I want anytime, but I Don't need thise Trash and Demons

[@bpassion4fashion581]

Yes!!! I agree . Start big. It’s bold and drastic but it’s easier to start this way . I did this intuitively and when I realized that I had finally accomplished my goal , I freaked out a little bit bc I found myself alone . Yet, it is GOOD aloneness ! I now have time and space to introduce what I want. It’s not easy to convey my value but it has gotten much better . Looking forward to step into the version of me that I envision.

[@annemarieINFJ]

Yeah I did 90% of this stuff that I'm talking about intuitively and just naturally found what worked and didn't work. It's like redesigning a home, it's much easier to get all the clutter out and start with a blank space, then envision what you want and start to add things in one at a time. And when someone tries to bring you their old crusty couch, you can tell them no, sorry that doesn't fit my aesthetic.

[@bpassion4fashion581]

@@annemarieINFJ Love It!!! Love the couch analogy. That’s exactly right. I think I reached this point of “clearing the house “ when I couldn’t take the agonizing- exhausting and crazy-making of pleasing too many people at the same time anymore. Another thing I want to add is that, this learned pattern can be persistent. I have actually found myself down the rabbit hole EVEN after I thought I healed it, but the one thing is for sure is that I am able to remove myself from that space with much clarity and speed. So no beating on ourselves if it takes a few tries…

[@avinashjangir5609]

anne , congratulations on 1000 subscribers

[@bernstock]

Thank you x 1,000

[@KH-sy9cm]

Larger boundaries would be helpful for me. I struggle with codepency and my previous surroundings (family, ex-husband) have played that against me. We all are broken but I gave up easily for others traumabehavior in order to not get abandoned.

[@estherwilliams7005]

As an INFP everything you said ws so spot on.

[@nonobridenono9965]

Why me and my bloodline are always high value and have strong high standards and boundaries with ease , comfort , smart, wise, joy and glory forever?

[@kathleengenieve3804]

I know this is nothing to do with what you're conveying to us, but you have a very attractive living room. It looks comfortable yet. It's very stylish as well. It's a sophisticated low-key stylish which is timeless.

[@annemarieINFJ]

Thank you! My style inspo is a european/mediterranean country house

[@EchelonPandora]

I have never heard a better video about this topic. Just wow.

[@AA-cb7dz]

Boundaries are an important issue for empaths who are connected to everything on an energy level.

[@littlewillowlinda]

I struggled a lot with understanding That people I trusted didn’t feel the same bc their hearts weren’t as open. That was a really hard one for me to understand, that I shouldn’t give as much as I do

[@Trismhmm]

I love this, and would like to add that narcissists like to further entrap their victims by discarding them when both people are vulnerable. This will make it feel like you are the causer of the chaos. It will also enliven your abandonment trauma feelings if you have a bond to that trauma. Just because someone has devalued you, doesnt mean that you were the cause or that you are a problem. We must remain responsible for our actions, feelings, and emotions by understanding that they were perceived in the past. They arent truly a resemblance of who we are now. Our peace exists to serve an environment of growth for ourselves and the acceptance of our identities. This is important to cultivate a proper infrangibility in your personality. You are fearless. Unbreakable. Self-serving. From an abundant source, we can strive to be a better version of ourselves. Moment by moment: become your own hero. Love and blessings! I have experienced much suffering and hardship on this front. I am open to sharing and learning more too.

[@christophermaguire5511]

Very insightful...🌅 💜🌻 I follow the non-dual path. You are fully responsible for you. Nothing can liberate you, but you... No one can perceive this Life the way you do. All is One ☀️☀️☀️☀️ Thank you, 🙏🕉

[@azrielmateria8050]

Good video. I've been on a journey to set boundaries as i indeed let my needs take a backseat when im feeling others emotions and or energies. It's tough but you gotta put yourself first or else you'll always feel resentment and guilt if you don't. im almost 40 and just now am figuring this out :)

[@annemarieINFJ]

Yes, that realization definitely seems to come later in adult life for a lot of us. You still have plenty of time to learn new habits and perspectives though ♡

[@azrielmateria8050]

@annemariesage agreed. Actually going back to school in spring and have chosen a new direction lifewise and career wise. Still alot of work to be done but that's fine. Been listening to alot of Alan Watts lately as well as your videos and a few other key people which seems to be helping with my equilibrium. Thanks for taking the time out of your life to make these videos.

[@sll110]

​@@azrielmateria8050me too same age

[@NoLazyBread]

Yaaaaaaaaassss!! 1 second into the video I feel the energy!!!! ❤ amen to your video and hallelujah 🎉 thanks for this video 😊

[@wilfredosaenz7755]

Miss. Anne Marie you are right to what you said , thank you for your excellent reminder i'm satified regarding your statement!

[@richardfrank4647]

Thank you for sharing 🌈🌈very helpful 🌈🌈God bless you

[@truesoni]

The video is really insightful and I've got better advice from your perspective and ideology, I really admire the amount of efforts you put in for making this awesome and engaging informative video, plus the background music (outro) was peaceful with better vibes, 😊✌🏼

[@Tucanaldeinversiones]

Thank you so much for making this content 🙏 ❤ I'm a Man empath INFJ and this past years have being a challenge finally learning more about myself and setting boundaries, in my past relationships I did everything and it was not fair at all , but suddenly when I change and I want things to be equal , with respect .. I was now the bad for the other person , I'm happy to be an empath we experience life in a whole caring emotion but we need balance and self compassion , im now your 411 subcriber

[@Tucanaldeinversiones]

@Laura_351 it is hard once you understand how you are you know you can't be with many people only once that have the correct energy and don't abuse of our heart

[@jessicacoleman9509]

Thank you for sharing your experience. I am an INFP and I also feel the challenge when I get to a place of I just need you to do a little thing for me. The backlash is terrible. I'm starting to realize that the exhaustion I feel all the time isn't from my job, long commute etc. It's more likely from everyone needing me to listen to their stuff all the time and help them... over it

[@lindamast2766]

Well said, thanks

[@AurtisticallySpeaking9]

Deeply benificial. Thank you

[@TattooGames]

Hi I'm a super empath and can feel the feelings and emotions of others from across a room. I does brazilian jiu-jitsu as a hobby to destress and stay in shape and I work security. I do have boundaries, but the skill of 'not reacting to anything' is a superpower. I view humans as the worst animals on earth and cut them down to size only when it's necessary. You can however destroy your antagonists by saying and doing absolutely nothing, which is far more rewarding and powerful. My advice is to get clued up on the opposition, which are.....all types of narcissists, psychopaths, sociopaths, energy vampires and all of their telltale signs. The rest is your own mind control, along with honing your perception and patience skills. Logic will always shine through all deceivers....an example of this would be people who say 'there's people who play, and people who get played with.' Translated into logic that means 'there's people who passively aggressively bully other people, and people who don't.' I was never one who buys into bullshit reasoning behind the unhappiness and jealousy of others..... I'd rather just cut them out of my life, or hand them down respect. Remember, you are a spirit trapped in the body of a human being, and this is all one big test.

[@MichaelJLambie]

Heck yeah AM. Liked and subscribed!!

[@sydneykasmar]

Thanks Anne Marie for your clarity on this topic. I'm so glad your video was put on my home page to consider.

[@BecomeConsciousNow]

Wise words! Very insightful. It's a hard road putting other peoples feelings before your own. Putting these boundaries in place is really tough and scary and doing it alone can feel overwhelming. I think when you first put your boundaries in place people will be hurt and not like you but it is necessay in order to not allow people to walk all over you and value yourself. I think you will be alone after putting boundaries in place but hopefully you will then attract the type of people that we respect you as much as you respect them.

[@stardreamer3492]

Thank you, Anne Marie. - a new subscriber and INFP

[@annemarieINFJ]

Welcome! :)

[@Moonless6491]

I think people tend to mistake people who are "nice guys" as being people who are doing things to people please with the expectation of a return on their investment. So many motivational videos mistake this with the empathic person. What empathic people want is for the other person to realize that the time and energy given to them is a gift that is freely given, we don't want a gift back, we just want them to appreciate our gift. But, like you said, people despise things that are free because it has no value. It wasn't free for us, but it was free for them and free things to non empathic people are just like samples at the grocery store. Use it up and walk away without appreciating it. I think it's a way for empaths to communicate by giving, but when other people don't understand that, it's hard to not get discouraged

[@IGlowIFlow]

I’m tired of over reflecting people (mirror neurons) over reflecting > looping life experience, how can I move to be a creator instead (inside out) not outside in, some days I’m better at it and other days I fall back into empathy which I think is traumatic even when it’s “comfortable”.

[@neo-ot6mr]

beautiful empath❤

[@kasiako355]

That was super helpful, thank you ✨💖✨

[@michelle_cen]

Would love to hear some concrete examples of how you boundary setting has improved your life, if possible :) Thank you! It helps to have that inspiration on how happy we can become when we do what’s hard for us, aka set boundaries.

[@Mercy-lb5rq]

Thank you for posting and your information.. would it be ridiculous to imagine if one is grounded,and secure within there own identity, sense of worth, would boundaries or lines in the sand be necessary..

[@mckenziechristinecroy]

Interesting point

[@Heyokasireniei468sxso]

well said and good job , I've found that i may have cptsd but im not depressed i'm furious and just have what's called over excitabilities( oe's)

[@nyko9631]

Thank you for this video! It really made me feel understood and not like an outcast 👍

[@cajuncrackerranch7990]

Thank you 🙏 Anne Marie! Good tools to know and utilize. Healing ❤️‍🩹 and rebuilding!

[@talelk]

thank u

[@garythompson5402]

Wow Wow thank you so much for this!

[@EdgyMile]

Thank you for this video. It really helped. I will try using these tips more in the future 😊

[@TorpZeus]

Ma’am that was a truly marvelous video for me. The wisdom and clarity of what you had to say is exactly what I needed to hear and understand a long time ago. Better late than never. Congratulations for speaking in an authentic and clear, yet succinct way, that I was hanging on every word you uttered. Thank you so much for doing this. Have a great day ahead!

[@seankelly1366]

Outstanding video packed full of valuable and rewarding information. Of course I can definitely relate to the fact of when someone gives me some sort of "gift " which has extreme depleted value....I just have to laugh because of course you're aware that life comes in circles...I won't think to give them the gum under the sole of my boots to aid them with their time of hunger...thus is why I simply follow the moral standards of the Samurai, Spartan as well as the pristine Viking Warrior.

[@foilbyjennifer320]

Amazing that you went over this important stuff. Thank you. I feel very validated❤

[@nextinline8234]

You’ve brought up really great points in a way I can comprehend, thank you.

[@njkalina]

This video is exactly about me! Thank you for motivatoin and inspiration for further work!

[@annemarieINFJ]

Thank you for taking the time to comment, I am so happy to hear that it resonates with you ♡

[@LilachLavy-Emanuel]

Excellently articulated...Thank you!

[@luiseszi]

Thank you ❤

[@michelle_cen]

Amazing. Thank you. I love everything, including how you recognize the value of empaths. I need to listen to this again and take notes! ❤

[@Baci302]

It's awesome that you're learning this at such an early age. Best to you. Thanks for your videos. BTW, if you're not a licensed psychologist, you should be. I was in therapy for almost 7 years and you're already much more helping than they were after one video.

[@lauracromartie413]

I am eating this up❣️❣️❣️

[@annemarieINFJ]

I'll keep it coming then!

[@fowchiiiliedpuppiesdied]

Just some clarity regarding sensitivity; there are two types, the one who is hypersensitive and reactive to others; assuming every comment is directed toward themselves by others; also known as “narcissism” and the ones who are highly sensitive to the emotions, and degree of intensity of said emotions, of others, whether they like it or not, which is the infj.

[@lonimimeseko]

I really needed to hear this, now more than ever

[@hanifjones4914]

insightful

[@justlife4u]

each word hits so hard...

[@lovinglife2]

Well spoken and insightful. Thank you.

[@davieboy154]

Thank you for this video, I must rewatch it again. Figuring out your needs is difficult because its so confusing with all the signals and alerts that come in from so many directions. Im Starting my journey of understanding life as HSP and it kinda feels I'm never going to get to fully know, how to mange it. Did you feel that way at the start?

[@saracowherd3539]

. This helped me thank you.

[@1019jen]

Thank you❤

[@rjsimpkins2911]

Thanks KZbin algorithm for sending this

[@chrissturk5539]

Thank u, i needed this

[@thedarkestowl4224]

So much of this resounds with me, and it's interesting to hear so many of my inner thoughts Put to words. I needed to hear this today. Thank you for what you're bringing to the world, please keep it up!

[@annemarieINFJ]

I am so glad it was helpful!

[@thedarkestowl4224]

@@annemarieINFJ 🙂

[@LeadsometoHeavendragafewtohell]

I better pay attention to this thank u

[@deborahbulthe]

true

[@jenicarter4190]

Love this!

[@annemarieINFJ]

Thank you! ♡

[@igor79cz]

I always had battles inside me but that is only way to force self u just can allow some ppl to be to close

[@juliadawndesigns4522]

This was fantastic. Thank you!

[@Gabbiereal]

So inspiring!

[@pinoypinto]

Thank you

[@SummerfallWinterspring]

Sunshine... Just because I never laugh anymore doesn't mean I never smile 🙃

[@thereisnosanctuary6184]

"My car broke down in the rain and I need a ride! It's freezing!" Empath: "Sorry, that's all too much for me right now. But, I'll keep you in my prayers. Good Night. I love you."

[@lanceroark6386]

Lol. You started out using the word judge. My reaction to the title: How I crushed my narcissist in court….

[@Smilee126]

What type of boundaries can I set when people are asking serious personal questions that are offensive to me? What should I say to that person to let them know I do not want to share anything personal in my life? Without being to offensive?

[@trudysenglishvictorianhome3244]

This was so good!! 👍. New subscriber. Just trying to find your Suggestions in the description. I'm not seeing them 🤔. Can you please send them to me? Thank you! 😊

[@caballosinnombre3981]

Different topic-- Allegedly I'm an empath too, but I think it's important to critique the individualist culture of "the self"because "setting boundaries" can be an ideology of indifference to your neighbor. The Good Samaritan went out of his way to help not as a compulsive "do gooder". But because ( like an empathic human) his "heart broke" for the man he helped.

[@lindamast2766]

The issue is one of motivation. To help others can come from a place of concern for them versus our "needing" to help to validate ourselves which is not true charity

[@dj1unique]

You are amazing ❤

[@annemarieINFJ]

Aww thank you ❤️

[@behroozshahdaftar4209]

You can't set boundaries if you don't own yourself, if you don't belong to yourself. You can't set a fence around a piece of public park or beach and claim it as your own, because it is not yours, it does not belong to you. To set boundaries, you first have to know yourself, belong to yourself.

[@gethelp6271]

So if you have any consideration for the the effect your choices have on others then you're "bearing the weight of their emotions"?

[@dannyk7226]

Extremely difficult to do this with family members

[@cloudattack3279]

Chad will always talk you into breaking your rules or boundaries. Its good that woman are at least realising that they are on a high speed collision course with the wall in their mid twenties. But the problem is youve let the pirates get the best of your treasure. Trying to rewrite traditions has just ended up like a dropped pie. Be realistic when valuing yourself, because at the end of the day the true worth of anything is based on what someone wants to pay for it.

[@olive0eyes0]

watch out for narcs(energy vampires) esp highly skilled covert ones. empaths are magnets to these types, darkness can recognize light from a far distance

[@anintellectualneanderthal2465]

We can't set boundaries simply because we care too much. It shouldn't be abnormal.

[@ltohmmm5858]

Perhaps you have venus in Pisces or the 12th house - "not knowing what my needs were".

[@theother1406]

When you set those boundaries with narcissistic family members, that's when they gas-light the fk out of you that you're a narcissist.

[@robertbartosik9001]

It’s difficult to get out of the people pleasing cycle when you’re still living and financially dependent on your parents.

[@annemarieINFJ]

Yes setting boundaries is hard, you want to be sure not to burn any bridges. But also take consistent baby steps to get yourself financially and emotionally free of other people

[@MissingInPerson]

a side question, is it worth it to put your thoughts in comments section on a video that has 500+ comments.

[@annemarieINFJ]

If you have the urge to share a thought, I say go for it!

[@MissingInPerson]

@@annemarieINFJ its about efficacy of social media comments, doesn't it make comments section meaning less if your audience grows? both for creator and consumer.