How I got into the Fashion Industry and Why I HATE IT

[@Julia0202nna]

In 2000 I worked in Eastern Europe as shop manager for local luxury brand. I remember being excited every time new collection came. The quality, attention to details, type of fabrics, finishing were superb. I have pieces that are 15 y old and they look way better than anything I bought recently. I wish I had more resources to buy all the things I liked back then. I’m sure these would stay with me forever. I cannot believe how bad and standardized everything around me is now. I feel you Daria. And maybe that’s not the most profitable way of doing business, but I’m sure people love you because you are you.

[@wonderwardrobe]

Thank you for sharing this memory. It’s so true-things have changed so much over the years, and not always for the better. I really appreciate your support and belief in what I do.

[@marionwinski1323]

Thank you, I agree with all what you said. DARIA keep going please ❤

[@angelicaamerico282]

Hi Daria, I was working on fashion industry for 14 years, these last 3 years were very hard for me. Everything is going wrong, products, creativity, price, pressure and especially the way they treat their employees, very bad! I decided to change careers in my 42, it scares, but I have not other way! I feel for you, because I see fashion as self expression, identity, it is an art! not a crazy consumerism that we as artists can’t use our creativity anymore, it all about money!

[@marciagarcia8486]

You told my story , only I stayed 30 years before I gave up my small business and changed career when I was 45

[@yichispiritual]

It’s not just in fashion. I work in financial services. And things were a lot worse last three years - quality , pressure and the way to treat staff! It was our economic system’s dying symptoms! I as well am 43 and I’m becoming self employed following Daria’s example!

[@wonderwardrobe]

That’s such a brave decision, and I hope your new path brings you more fulfilment and joy. Wishing you all the best in this new chapter!

[@tinapencinger]

Wow! 😢 I feel so emotional after listening to this, because I thought I’m the only one feeling like this. It is so frustrating and sad loving fashion and its beauty but seeing it destroyed by greed. Thank you for sharing your thoughts on this. Unfortunately, unlike you, I think there is no hope for fashion.

[@wonderwardrobe]

I understand where you’re coming from, and I’ve felt those frustrations too. It’s painful to see something so beautiful become so broken. Even when it feels hopeless, I hold on to the idea that small, meaningful changes can still make a difference.

[@veralifshits1398]

you are an incredible educator and you are doing very important work! thank you!

[@wonderwardrobe]

Thank you for your kind words!

[@fionap1663]

Hi Daria 🫂❤️🌹 I've been a WOW student for many years & Bravo for all you do on a daily basis 👏💐 I try to tell colleagues and friends about quality over quantity, a capsule wardrobe, buying 1 initially higher priced item that will work out better in the long term vs cheap fast fashion, and not many people listen to me, or they politely listen but do nothing to change. I think, if I can't get anyone to see less is more and to treasure pieces in a different way, how does Daria feel and it must be very exhausting and hard as it feels like such a battle. However don't give up hope! 🙏❤️🌹 There are people that are care, listen and put into practice what you teach and appreciate the artistry and craftsmanship of fashion and everything that encompasses. I love what you do, don't give up. Everyday it helps to get ready, give confidence and make life easier for the start of the day with my seasonal capsules. It's fun, creative and I am always very considered with what I bring into my wardrobe. What is worthy of being worn by me and being in my life to tell my daily story through how we show ourselves to the world, inside and out. Bravo Daria, Much Respect and Lots of Love ❤️ Fiona 👋

[@wonderwardrobe]

Thank you, Fiona, for such a thoughtful and heartfelt comment. I completely understand how frustrating it can be when people don’t embrace the ideas we’re so passionate about, but knowing that Wonder Wardrobe has made a difference for you keeps me going ❤

[@paulaz5000]

Thank you so much Daria, for sharing your story, for everything you do, for staying true to yourself and for helping women all over the world to not only fall in love with fashion but also fall in love with themselves again. I've been following you and Wonder Wardrobe for over 5 years now and I've been a Wonder Wardrobe member for almost 4 of them. You keep inspiring me and through Wonder Wardrobe and the methods and beliefs, fashion is so much fun for me. Thank you so much for all the work you put into it! Keep going and inspiring ❤

[@wonderwardrobe]

Thank you for being such a dedicated part of this journey! I’m so happy that Wonder Wardrobe has brought you joy and creativity over the years. Your support means so much to me, and I’m so grateful to have you in this community ❤

[@ceciliab5409]

I feel the same way, not only about fashion but also about many other aspects of society. I think it went too far and needs to go back to its roots. Something has gotta change.

[@wonderwardrobe]

Thanks for sharing! It's good to know you're not alone feeling this way.

[@hannaperdeusz8764]

Daria, I've been following you for a few years now. You've inspired me to look in a new way on my wardrobe and whole buying, styling philosophy. Your videos and inspirational ideas helped me with negative body image I used to have since I was a child. You teached me that my "basic" wardrobe doesn't need to be plain black and white. I fondly believe in what you are doing. Your message melted my heart and I really hope your message will get through the mainstream. Thank you for staying true to yourself in this though times where everything is ruled by money. As I observe my colleagues, I see a lot of hope and less buying, more loving what we already have. I hope things will work out fine for you ♥

[@TheNicoliyah]

A truly beautiful philosophy, been watching ur channel for a few years and will continue to do so ❤

[@wonderwardrobe]

Thank you so much for sticking with the channel over the years! I really appreciate your support ❤

[@evelynfleisinger5508]

Thank you for your beautiful thoughts and sharing your Story. What you build is truly amazing. WoW has become a Lifestyle for me. A slow process of building my own WoW that empowers me and brings me so much joy on a daily basis. Thank you so much, Daria

[@wonderwardrobe]

I can’t tell you how much this means to me. Knowing that Wonder Wardrobe has become such a meaningful part of your life makes all the hard work worthwhile. Thank you for sharing this-it’s incredibly encouraging.

[@kimberleyb4002]

When I go out wearing the clothes, I’ve been inspired to put together by taking your course. I can’t tell you how many people just pause with wide eyes. I think it’s just simply about caring and many people have given up, or are hiding. Clothing is a very powerful force I believe. Thank you, Daria! ❤

[@wonderwardrobe]

Wow, that’s so wonderful to hear! You’re absolutely right-caring about how we present ourselves can be incredibly powerful. It’s not just about the clothes; it’s about the thought and intention behind them. Thank you for sharing this-it truly made my day ❤

[@secretbookcase3082]

Such an inspiring video Daria. What makes me very uncomfortable with the fashion industry, beyond obviously the social and environmental harm on which it is built, is that it imposes a uniform view of what being stylish is. We have become an identikit army of fashion consumers.

[@wonderwardrobe]

I completely agree. Fashion should be a way to celebrate individuality, not just conform to trends. Thank you for putting that into words-it’s such an important point.

[@skyword5508]

Daria, beauty is as beauty does; you are the most fashion blogger i've the pleasure of following! Thank you for all you do for each of us and our planet!!

[@wonderwardrobe]

Thank you for such a kind and encouraging comment!

[@mhtammi]

My mom sewed our clothes and knitted our sweaters, mitts and socks. I still have some of those and I really appreciate her skill. Inspired by her, I set myself to sew or refashion clothing. I thought it would be hard, and it is a little, but the being able to create with fabric is wonderful.

[@wonderwardrobe]

That’s such a beautiful legacy your mom passed on to you. I love that you’ve embraced sewing -there’s something magical about making something uniquely yours.

[@karolinawyrzykowska3574]

You are a gem. I'm so grateful for you. Keep going. Thank you for everything you've created and stand for. Karolina

[@wonderwardrobe]

Thank you, Karolina. Your support and kindness mean so much to me. I’ll keep going, and comments like yours make it so much easier to do so. ❤

[@ninzmadz-sc5kk]

You changed my life, Ms Daria. You helped me appreciate more the clothes that I already have and appreciate myself.. the beauty that I already am! Thank you for your life!💕

[@wonderwardrobe]

Thank you so much for such a heartfelt comment. Appreciating what we already have, including ourselves, is such a powerful shift, and I’m so happy to know I could be part of that for you 💕

[@LC-wv2be]

This is so beautiful. I cried! I agree with all the sentiments and principles you have shared here. It's sad but at some point along the way I forgot how much I love fashion and how it helps me engage with the world. Thank you for reminding us all of it's beauty. I look forward to finishing the course and hopefully working with you to help complete my wardrobe!

[@YesicaAmaya]

Thank you, dear Daria. I learned everything I know about fashion from you. Wishing you all the best ❤!

[@ewelinadziminski2851]

my heart and my mind is with your idea & your work. I wish you all the best and more satisfaction.💕

[@wonderwardrobe]

Thank you for the kind wishes and support. It means a lot to me! 💕

[@lainelaine337]

I came to WOW, it must have been 2017 or thereabouts and really really welcomed the approach of having a capsule wardrobe that was not dull and only consisted of basic pieces. I dress rather flamboyantly and in the capsule systems I saw there was no place for that. I am a bad student though, never mastered a capsule so far, just because I am more of an outfit dresser than mix-and-match. But that aside, what you said here deeply resonates with me: choosing workmanship over convenience. I have started to imagine beautiful outfits and then crafting them slowly myself. For example, I knit a one-of-a-kind pullover and then take great pains finding the perfect bottom for it second hand, or sewing one from vintage fabric. As my clothing is in neutral colors and the my color pops are in details, this allows me to use that bottom for other combinations as well. I thank you for letting us know about your journey so far, and wish you success in your future endeavors.

[@wonderwardrobe]

I love how you’ve adapted the concept to suit your own style-it’s a great example of how a wardrobe can be both creative and personal. Thank you for sharing your approach. It’s inspiring and proof that fashion can be joyful and intentional at the same time.

[@szfrj]

Loved hearing your thoughts

[@wonderwardrobe]

Thank you! I’m so glad you enjoyed it. And thank you for your constant support this year, I loved seeing your ❤ every time I posted ;)

[@szfrj]

@ thanks Daria, I’ve Earp you for years but I know recently the algorithm seems to almost be punishing creators. So many I’ve subscribed to and watched for years don’t come up on my feed, I have to search for their videos when I remember. I don’t understand why this is. So I guess any comments can help the algorithm. KZbinrs should strike haha and demand changes to the algorithm 😅

[@ChristaCatharinaMüller]

Thank you for sharing your story - I'm so looking forward to the app! I used to work in fashion journalism because of the transformative power of great style but also turned my back on it when I realized it's mainly about shopping not inspiration. (The same is happening with social media in my opinion.) Buying the wow course and learning the method has helped me become a more thoughtful consumer and definitely a better dresser!

[@msandracarb6609]

So hard nowadays where to find quality and somehow affordable is a quest and at times feels like giving up , thank you for your video and all the best on 2025!

[@InfiniteMindset99]

Outstanding and heartfelt! ❤Wow- Cosmopolitan and then Milan +🎉. I agree with everything you shared by way of experience at 64. What is valued and lack of depth are two components I see as changes in the world and minds of different generations.😢

[@Veronicatrebini]

Dear Daria, Congratulations on your job and integrity. I was surprised about the videos content due to the title. I found it more about your biography in the fashion business, and it's really appreciated.

[@wonderwardrobe]

Thank you for watching and for your thoughtful feedback. I understand the title might have set a different expectation-I wanted to share the journey that brought me here. I’m glad you found value in it.

[@amandathompson7691]

I just feel so sad at the amount of waste the fashion industry produces. I try to mostly thrift for my wardrobe, family's wardrobes and home items. There is so much in the thrifts stores! I have also been noticing a lot more of thrift store items are fast fashion that is poor quality or worn out.

[@wonderwardrobe]

I feel the same way about the waste in fashion or in any other industry. Buying second-hand is such a great way to counteract it. Every choice to reuse and buy thoughtfully makes a difference.

[@sylviegrandmaison2735]

I start to buy designer clothes: Luisa Cerano, Riani, Vince…some second hands and from a sale…I could how good it fit on me…and the fabrics…wow… confort and esthetic ❤ Thanks Daria to embrace your journey ❤

[@wonderwardrobe]

That’s wonderful to hear. Finding quality clothes that fit well can be such a game-changer. I’m glad you’ve discovered pieces that work for you-it’s a great feeling, isn’t it?

[@sylviegrandmaison2735]

@@wonderwardrobe My wardrobe is smaller but I feel good in all my clothes. Warm cashmere...for Canada winter...great smooth wool pants (not icky) ...once I know the designers that use naturals materials, great cuts...I don't go in the shopping malls anymore...I use EBay used clothes (bought silk Equipement blouses) for a fraction of the price...much better feeling then polyester...much warmer...Plus, I know my color palette, which helps so much...HAve a great Christmas, and thanks for your wisdom!

[@sunaikim8376]

Thank you for reminding me how to buy and take care of my clothes!! This kind of approach has permeated to food, furnishings, and all aspects of my life. You are a marvelous and responsible person, so rare a feature to find these days. Go, go, go!! Thanks again and happy new year 🎉 ❤!!

[@wonderwardrobe]

I love hearing how this approach has influenced so many areas of your life-that’s exactly what I hope for! Thank you for your kind words and support. Wishing you a very happy new year, too! 🎉 ❤

[@adrilondon1971]

you have absolutely changed the way I saw and bought clothes. I rarely buy clothes nowadays as I have collected good quality stuff throughout this process. However I now live in a poorer and hotter country, climate and poverty does have an Impact in how one dresses... Bur surely I have learnt a great deal in your channel. You are a genuine soul, very smart and ahead of our times. a contributor! obrigada

[@wonderwardrobe]

Thank you so much for your thoughtful comment. It’s inspiring to hear how you’ve adapted the ideas to your new circumstances-it’s a reminder that fashion is so much about context and creativity. I’m glad the channel has been helpful to you. Muito obrigada! ❤

[@plw7930]

I am 70 years old and mourn the loss of quality materials, garments and real style. I wish I had kept many articles of clothing I passed on through the years, not knowing they would not be available to me anymore. I shop second hand and vintage now but don’t have good shops where I live. I would love to shop vintage in Europe. I wonder if there is hope of a revival, aside from people like you? Thank you for your work and influence Daria.

[@wonderwardrobe]

I can understand that sense of loss-it’s so difficult to see quality and style replaced by mass production. Shopping secondhand and vintage is such a great way to honor those values, even if it’s not always easy. I do believe there’s hope, especially as more people start valuing craftsmanship again. Thank you for your kind words and for sharing your perspective ❤

[@ДарьяЛысенко-и7ф]

Дарья, восхищаюсь Вами и Вашей работой! Being a part of your WOW project and the community feels just amazing, thank you so much 💖💖❤️💖💖❤️💖💖

[@wonderwardrobe]

Спасибо большое!

[@fatenhr3654]

I love you! I aspire to be a stylist like you ❤

[@wonderwardrobe]

Thank you so much! I hope you follow that dream-styling is such a rewarding way to help people express who they are. ❤

[@rosanilebron1566]

Hi Daria! What is happening in the fashion sphere is a globalized problem within every art form. We can see the same downfall in music, art, design, literature and fashion included. The pressure to be relevant makes creative pursuits superficial. Every great artist or designer struggled with that: To be relevant or to be authentic. In the current economic recession that most people are living in this world, fast fashion has come as a "savior" for many people who can't afford $250USD for a beautiful blouse, even if it lasts 15 years. In the current scenario fast fashion won't go away in years to come. This is a sad scenario for artists, musicians and fashion designers as well.

[@wonderwardrobe]

You’ve captured this so well-these pressures affect all creative fields, not just fashion. It’s heartbreaking to see how fast fashion dominates, but I believe there’s still space for art and authenticity to thrive. Thank you for sharing your perspective.

[@yichispiritual]

I completely think you WILL be mainstream. This is not just in fashion but a world revolution. The finance industry has fintech . The service for the dying has death doula. Etc. people are going away from the big players if they are not doing good things. You are having a very strong impact. Maybe you can do more marketing? when I found you here I couldn’t believe how come I didn’t know it ten years ago

[@wonderwardrobe]

I appreciate this so much. I am also noticing that people are starting to move toward better alternatives in all industries. Marketing has always been a challenge for me, but your comment is a great reminder that I need to put more effort into reaching those who might resonate with Wonder Wardrobe. Thank you for believing in the impact this can have!

[@skyword5508]

Yikes, pardon my typo: you're the most beautiful fashion blogger and KZbin-er i follow ;--]

[@livmo2351]

I’m petite. Finding clothes that fit is like searching for unicorns.

[@wonderwardrobe]

I hear you!!! Tailoring might help, but I know it’s still a challenge.

[@beneath.the.rosesluciddrea8470]

30 seconds in and I'm RIVETED

[@wonderwardrobe]

Thank you for being such a dedicated part of this journey! I’m so happy that Wonder Wardrobe has brought you joy and creativity over the years. Your support means so much to me, and I’m grateful to have you in this community. ❤

[@julianasalzer7726]

How can the extraordinary be mainstream, Daria? 😊🧚‍♂️💛

[@wonderwardrobe]

💛💛💛 Aww Juliana, thank you for this!

[@seeseesstopmotionstudio120]

❤😊

[@wonderwardrobe]

❤️

[@szfrj]

❤

🥰

[@wonderwardrobe]

Thanks! 🤗