How I Plan & Create My Content (for YouTube, Podcast, Instagram, and Newsletters)

Do you want an inside look at my content calendar? Content planning is different for every creator and how I plan my content may not be how you plan your content!
🔹 Download my FREE Content Production Plan: gillianperkins...
// WHAT TO WATCH NEXT
Breaking down how I earned $35,847.69 last month | Online Income Report • Breaking down how I ea...
How to Get NOTICED on KZbin (Grow Your Channel from 0 to 100,000)
• How to Get NOTICED on ...
How Much KZbin Paid Me In 2020 With 450K Subscribers (2020 Income Report)
• How Much KZbin Paid ...
Everything you need to know to start a KZbin channel in 2021 (Complete Beginners’ Guide)
• Everything You Need to...
How to Start Your Own Business in 2021 | Episode 1 - Small Business 101
• How to Start Your Own ...
// LINKS
Learn more about Gillian and find resources to build your online business:
www.gillianper...
Join our private Facebook group! gillianperkins...
Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: / gillianzperkins
// FILMING EQUIPMENT
My main camera: amzn.to/39myvZB
Great (more affordable) alternative: amzn.to/3pqHSyV
Microphone: amzn.to/3psIdol
Tripod: amzn.to/2w7sIJ6
Ring light: amzn.to/39h9oaC
Other lights: amzn.to/2OKhzEv
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!

[@gillianzperkins]

Aer you creating content for your online business? Let me know in the comments ⬇️

[@AvinashSingh-vj3rk]

Nice 👍

[@MollyAnnLuna]

Yes, and doing my best to implement the lessons l’m learning from you to improve both my KZbin Channel and podcast. Thank you for pulling back the curtain and sharing your best tips and strategies. Grateful to you, Gillian.

[@petcontentsolutions]

Hello, Gillian. Yes. I'm creating content for my business. i offer content writing services for pet bloggers and niche site owners.

[@MultipleCareers]

Thanks for sharing this! It's always great hearing about how you do things behind the scenes! I can't imagine how you get so many things done so well ☺ I'm creating long-form content on my main channel, which is highly 'produced', more organic content on my podcast channel, and repurpose content for IG and shorts. Lately, I've been trying to converge the topics to prepare for the launch of my book, so I am more focused instead of thinking of a thousand disjointed topics.

[@amypoole30]

Not exactly, long story short, I ran a 20 year old brick and mortar nonprofit thrift store that was locally church owned. It grew more community than church helping community and they shut it down. I jave been blessed with a chance to revamp this nonprofit and though we had a growing Facebook following, I always knew we were leaving a lot on the table because we had not expanded our media platform. So, just trying to get ideas. (Oh, and I love android too!). Thanks for all the info!

[@NathalieLazo]

Extraordinary person reading this, you are not define by your circumstance or your past. It’s not what happened to you that determines your success in life; it is how you deal with those circumstances that determines your success in life! You are strong, you are capable and practice forgiveness (Forgiveness is for you) and gratitude everyday. This will change the course of your life forever! Love you always and I believe in you wholeheartedly ✨❤️ - Nat

[@sharcando]

Thank you very much 😘

[@aymanothman4341]

Thank you so much for changing my perspective about myself🌹

[@AmandavanderGulik]

Thank-you Gillian. Wow! 😱 That is a LOT! However it is so truly valuable. Like you, I also started doing all of these on my own and am only just now getting ready to expand my team to take more off of my own plate. Had I not had a simpler plan to get started, like the one that you generously give us in your description, I would have totally felt overwhelmed and possibly given up. (Especially as a severely disabled lung person with limited physical energy and ability) I want to give hope to you who are reading my comment right now to ... ... take Gillian's full plan and see yourself at that stage eventually. Remember one tiny bite at a time. Having this full plan laid out will give you the vision of how you can organize your own channel and business so that you too only have to work a few hours a week like Gillian does. You will get there as long as you don't give up. You need to focus on what's most important to you and your audience and only produce content that has a particular purpose (engagement, sales, viral, likeability, whatever your aim is for that piece of content) Set up your own schedule to create 3-4 pieces of content each month that is giving valuable advice that your viewers can take away and use right away with a call to action at the end to go deeper by opting in to be on your mailing list with a special gift to entice them (a checklist, a video lesson, a quiz, whatever) and then focus on doing one engagement/connection piece each month to create that likeability and to show KZbin that your audience is engaged (liking, commenting, sharing, etc.) You of course always ask for the engagement in your content videos too but you have it as a secondary focus with the optin to your lead magnet or your sale as your main focus. The likeability one can be like the one Gillian shows us in her Asana project, her new home tour, for example. To help us connect deeper with Gillian as the wonderful mom-preneur that she is. Hope that is helpful. In short, be inspired and motivated by Gillian's video today, save it somewhere where you can refer back to it as you grow your business and then get started by downloading her simpler version to get yourself moving forward to achieving your dream. You've got this. Thank-you Gillian. Big hugs

[@gillianzperkins]

Thank you Amanda! These are really great thoughts. ❤️

[@AmandavanderGulik]

@@gillianzperkins ❤️

[@KhoiNguyens]

always hyped up when Gilligan drops a vid...LFG!!! 😤

[@gillianzperkins]

Lol thank you! 😆

[@SamVanderWielen]

I always love seeing how people create their content and your process is so streamlined! We'll definitely be implementing some of these tips :)

[@blacksilver17]

Thanks for this video Gillian! A marketer and content creator myself… I got so freaking overwhelmed still! 😅 but I love how organized you are about it! I would so watch a video on how did you find your team, on which stage of building a business, and basically everything that can help a solopreneur to adapt your mindset of delegating. I really wanna do this, I know I’m not ready yet. But I wanna knew everything about it! Could be so cool to see such a video! In any case, thanks so much for this one, loved how humble and calm you are!

[@privateequityguy]

*10 Simple Self Improvement Principles to follow in 2022:* 1. Drink more water 💧 2. Eat whole foods 3. Practice daily gratitude 4. Pick up a book 📚 5. Listen to a TED Talk 6. Forgive someone 7. Join a group of supportive individuals 8. Break your bad habits and addictions (these are holding you back!) 9. Educate yourself 10. Congratulate yourself for this growth For those who are in the rush of changing their lives :-)

[@OlleyThorpe]

Amazing! I’m scripting a video about my process at the moment so love seeing other peoples processes! Happy new year!

[@gillianzperkins]

I love to hear that! 👏🏻 Happy New Year!

[@entrepreneurshipmadesimple7457]

I look forward to watching your video to see how you do yours. I'm working on creating a system that works for me to be consistent.

[@OlleyThorpe]

@@entrepreneurshipmadesimple7457 you got this mate!

[@entrepreneurshipmadesimple7457]

Gillian, Thank you for creating your channel. I love your content. I have been struggling to consistently create content but your system is so easy to follow. I think I will implement this so that I'm more consistent. Keep up the great content.

[@Themoodcollab]

ahhh Gillian the way you break this down and explain why you do what when!! Is perfectly delivered for my brain! Thank you so much!

[@TravelTipsbyLaurie]

I love how you explain things. The font size and color on your computer screen is really hard to see.

[@heatherbee4331]

This was so helpful! Thank you for sharing!

[@MarketingPathshala]

Content planning and calendar are the key. Thanks for sharing your approach. Good wishes for upcoming events.

[@whittymusic]

Thank you for your content I'm getting so much out of it! I wish I could help you with a couple audio ideas that will make your mics sound even better (less roomy). Enjoying the content!

[@MadashaFuran]

Thanks for producing this video and many others. As a casual KZbinr, I learn a lot today that I think I am going to give a try in the next two months. Thanks again,

[@socman002]

Yes! Loving your videos. You came along just at the right time. :)

[@SageTheProfessor]

Thank you Gillian for sharing your knowledge. This information was extremely helpful as I find it difficult some times to stay on tasks. With the strategies you provide, I'm hoping to bring to life some digital products and stop the procrastination of my podcast. Keep up the great work!

[@GLAMISSH]

That is hard.... It is ,very time consuming, that is why it is hard.... Especially if you are already busy in business. It is hard for me to find time to create GOOD content for social media! Social Media Content Planner has helped me a lot to manage my time!

[@KellysCreativeDreams]

Good morning,. Love this refined strategy of what I’m already doing. Thank You

[@Allan_A]

Thanks, this is awesome info! I started my channel fairly niched and am thinking of a way to expand to a bigger audience and turn it into a business. I struggle with planning content and posting on a consistent schedule, and this was very helpful!

[@LeanneMacduff]

Hey Gillian, this is super helpful. I'd love to grow my team this year, and I wondered how you approached expanding your team and finding team mates?

[@kathrynmcclatchy]

Oh wow! I've been trying to figure out why posting IG Reels from my android always messes up the text and the images aren't as sharp! You just answered that question!! I always use a scheduling app for the Feed posts, so never had that problem. Thanks!

[@modern_mind_coach]

I need this. Thank you so much.

[@julieberry1683]

This is so helpful!

[@Lil-ym5sn]

Thanks honey for tips

[@andyphamacademy]

This is great thanks so much

[@BrendaKnoll]

Outsourcing. That is how I imagine that folks create all that content

[@MollyAnnLuna]

New office? Fun!

[@vlogsbyikbal]

Wow a different look…nice! 👍

[@landontheword]

'Sooo much' information.

[@landontheword]

Hi Gillian, It would be interesting to know how you pay all your staff. Are they paid hourly? Part time? Contractual, based on tasks? Thanks, Leslie

[@EricaLucasLoves]

Great video!

[@lanitajohnson5106]

Thank you!

[@TheLyfestyle23]

How can you post on Instagram from your desktop?

[@Ajkepakaiye]

Wow great👏🏽👌👍🏻

[@umeshsulkiya3838]

4:50

[@TheLyfestyle23]

Is convert kit the only option for newsletter

[@staceya8961]

Thanks Gillian for the info. I prefer android phones as well. Which android do you have?

[@advocateketanbawane2210]

Class....classic

[@QualeHouse]

Can I even take advice from someone who doesn’t use an iPhone 😉 Only kidding! Thanks for the tips!

[@ProfessoraCamilaMiranda]

Great!

[@bintghade.creations9970]

Thanks for sharing 🙏🙏.. 👍👍🥰

[@ibidunniosho]

Hello Gillian, I have tried to get the free resource, it does not seem to want to drop in my inbox. PLEASE HELP! i just got it! Can't wait to level up.

[@TheLyfestyle23]

Got it

[@AbdulQadir-zt3he]

Help me how to earn online. Which is easy to learn and more profitable?

[@Firedancer100]

Ethereum 👍

[@walnesblanc]

hello gillian and how your day going and have you thought about live streaming on twitch and starting your own podcast and starting your own vlog channel on youtube and starting your own tiktok account and starting your own discord account and starting your own patreon account or onlyfans account in the future

[@LetsCreateYourWEBSITE]

it will be supercool if you make some small videos, the real value was only 50% .. rest old repeating things. Please take this a feedback. Still a subscriber and thanks for everything!

[@scotttovey]

You're a bit mislead. People keep looking for the latest greatest new thing to do because it's digital content. Farmers don't look for the latest greatest way to grow crops. The reason being is that there is not a whole lot different from crowing crops today as it was 2000 years ago. You plant the seed, make sure the seed gets sufficient water and nutrients and nature does the rest. A farmer may look for a more efficient way to grow crops, or a way to gain a greater yield from his crops. But in the end, whether the farmer is plowing the field, using 5 gallon buckets or self wicking tubs, the farmer still has to get his hands dirty and plant that seed. If the information regarding content creation is repetitive to you, then it may be that you have learned all the fundamental principals of content creation that you need and are at a point where you must either pay for and in depth course to get the information that you think you are missing. However, one can learn a lot from teaching what one has learned specifically; one learns what one actually knows and what one does not know. One also learns that what one may need to learn, is specific and personal and requires one to tap into one's own creativity in order to fulfill that need. I know that sucks to hear because it's much easier to follow someone else's process. But sometimes; the only one that can develop what you need is; you.

[@LetsCreateYourWEBSITE]

@@scotttovey Thanks for the reply man, that is what i was saying, cut short and speak direct to the point. I tried to understand your reply, but couldn't make sense of everything, But I appreciate you taking time and trying to share some knowedge here. Also I will request you if you can provide a small direct to the point response.

[@scotttovey]

@@LetsCreateYourWEBSITE You are looking for something that you yourself may have to create for it to exist. It may also be that what you know, is all you need to know. You learn best what you know, by teaching what you know.

[@LetsCreateYourWEBSITE]

@Scott Tovey 🙏

[@siuol0002]

I honestly didn't like your free content. It's kinda trash to me. Hubspot free content is far better.

[@urbanlighttv9874]

Talks too much, may be might be full of ..... But am already tired

[@ProjectRefinedLife]

This was so helpful, thank you so much!!