How Jaguar Plans To Save Itself

[@999benhonda]

They looked at tesla, being able to sell the absurd cybertruck...and figured they'd go in that direction.

[@LASLOEGRI]

Absurd only to morons with no grasp of function or innovation. In contrast the Jag is only non functional design. What we’d get if the gays in the Nazi SS survived the war.

[@robertjamesonmusic]

EVs are the way to go

[@tylerramsey7396]

@@robertjamesonmusicthe way to go bankrupt lol

[@Damian-yx4rl]

@@robertjamesonmusic In the long run yes, but I still think its too soon. By forgoing their entire brand identity and rebranding to whatever this is... especially in such a saturated market, only time will tell if they will come out alive. Pure EV brands aside from Tesla and BYD (entirely supported by the Chinese market), the newcomers aren't doing nearly as well. Like Lucid, polestar, and Rivian make great cars, I've driven them and they were fantastic but unfortunately their sales are abismal which makes me hesitant to seriously consider them as Im worried about long term service viability.

[@PEACEOUTXX1]

These simplistic designs with no unique sleek lines are so bland and not the future. Retromods are the future.

[@ross5839]

"Chasing customers" that's the inherent problem. If you build a proper car the customers will chase you.

[@Baimobile7]

You didn’t even watch the video, did you? That’s exactly what they were saying. They’ve been trying to build proper cars for the last couple years and it hasn’t been working for them so they’re going back to what they know best; low volume, high price cars.

[@housepianist]

Your comment is rather generic because car companies all build their versions of “proper” cars. There is no centralized definition of what a proper car is. The main problem is that there’s a lot of competition all vying for the same results and they all build “proper” cars. Customers have many choices and it’s a matter of what appeals to them and the price. For example, Honda can build a proper vehicle but if Toyota also builds a proper vehicle AND it’s less expensive, guess what the customer will buy. They all chase customers because that’s the market - too many players chasing too few customers.

[@camgere]

The car could be gangster in black.

[@PossiblyAzrael]

Batmobile for sure

[@pbcash7788]

The look is very solid, as usual with Jaguar.. if they could’ve managed to pump them out for ~$70k there would have been a market. This thing at $150+ will fail big time.

[@bcraftin7846]

Bro…I said the same thing! Imagine that MF pulling up to a packed event? It’s gone make some noise!🤷🏽‍♂️

[@zooski1516]

It’s a boat

[@ILoveTinfoilHats]

​@@pbcash7788 what are you talking about that is the ugliest car I have seen in my life

[@IxoraNera]

Now it makes kinda sense. But final verdict can only be reached after seeing the production ready car.

[@sb5224]

All these people criticizing Jaguar were not buying their cars anyway. If they care about Jaguar's legacy, why do they buy BMWs over Jags every time. And now suddenly Jag's rebrand is offending them. Companies are not celebrities who want to be loved by everyone. If people don't buy their product, they will re-brand and sell it to a new customer segment.

[@tylerramsey7396]

Everyone has a right to opinion. They have made junk for the past twenty years. Now theyre jumping to go full ev not loooking good lol

[@sarkaranish]

@@tylerramsey7396 Everyone has a right to an opinion, the only opinion that matters though is the one of the customer. Low-volume, high-end EVs could be a great pivot for the brand as there is nothing else like it.

[@pbcash7788]

@@sb5224 the brand was never the problem! Reliability was! Does nobody in this comments section know anything about cars?!

[@sb5224]

@ Are Land rovers reliable?

[@Bobbybbrown1990]

The pink is a bit bold and polarizing, whereas imagine this thing in black

[@sarkaranish]

The pink is actually the inverse color of their main color, British racing green. it's pretty smart.

[@vannustube]

@@sarkaranish how many cars will colour theory purchase? another commenter pointed out a black one could draw attention, so maybe at actual release they'll do that and grab headlines again.

[@Brimstoneandfire]

@@sarkaranishit’s smart in concept, but who wants to buy a pink car? The green sells for a reason…

[@Temeraire101]

Jag have said this will not go into production. The look of the car was bad enough, but coupled with THAT ad it’s turned into a disaster. First impressions/opinions are SO important, and your’re gonna find it hard to find any positive reactions. I hope Jaguar survives for the sake of all of the workers who have been there for years, but I have a bad feeling this will be the final nail in the coffin. But all the execs who caused this will I’m sure just bury their heads in the sand, get generous payoffs and just walk into another exec job with another company.

[@MCamp]

It would still be ugly asf.

[@Starship007]

Look what Hyundai/kia has done with new hires from Bentley

[@Floorguy1000]

Jaguar had to do something that's for sure. Lots of people love the brand, but not enough were actually buying the cars. The concept is a bold car with presence imo... and as we know, the actual production car will be in this style, but probably significantly different. It even occurred to me that maybe Jaguar would have a follow up campaign where this new aggressive car blows away the oddball teletubbies in a ballsy " We were just kidding" moment. I think if it was preceded by a better campaign, more people would have been open to liking this car.... it is a powerful car with presence. I'm sure that a proper leaper and growler will be offered as option, that's what I would put on the car. A 1,000 hp car deserves a growler in front! Hopefully too they offer a cool two door GT. I am certainly rooting for them. It does all make me appreciate my beautiful XK 5.0, as it's now a part of Jag history. It's funny as the lead up campaign was hardly pointing to a powerful, stunning and brutal car. When I first saw the rebranding video I thought, "Well, Bond villains won't be driving Jags anymore" ..... but a Bond villain would definitely drive this, although in blue or black not the pink.... lol. Imo, the teletubbies would never drive this car.

[@guybeingaguy]

I know why nobody invites you to their party.

[@WetPets-gl2ts]

No one wants to own a product from an India car company, maybe those in India and third world countries do.

[@LOS41510]

Nobody gets jag cause of its reliability history. That’s followed the company for decades

[@Floorguy1000]

@@LOS41510 Less expensive to maintain than a Maserati, or an Aston. During and post Ford years, reliability significantly improved.

[@weirdshibainu]

​@@Floorguy1000 That's your selling point? Jags are less expensive to repair than an Aston?....well...put me down for 2

[@rebeltheharem7028]

I didn't I would see a more cartoonish design than the cyber-truck, but I stand corrected. With some modifications, it could look like a neat batmobile.

[@FenrirsBite77]

they went full budlight

[@johnpackard1614]

Very different client base

[@100M2B]

@@johnpackard1614 Very different indeed. But, Jaguar went below Budlight not above. A total failure.

[@JuanaSanchez-vw7oc]

yet Bud Light is doing just fine...

[@user-oo8hm3hljnnjjjk]

If you saying that phrase the product is NOT for you. Get over it.

[@littlelion999]

​​@@JuanaSanchez-vw7oc 20% sales revenue drop is just fine 🤡

[@RichardKing-sx6xc]

Cyber Truck + Pink Panther = New Jaguar

[@dark6c159]

+ Hyundai level of reliability

[@madisonsal9148]

@@dark6c159 and ironically Hyundai is pretty reliable nowadays

[@XMan-nz9xy]

@@dark6c159Hyundai is very reliable

[@sarkaranish]

@@dark6c159 i mean it's an EV how unreliable can it be

[@element-onetwo]

Pink cat 🐈

[@JulioArturoLezcano]

It looks like the pink panther's car

[@hyrenaj2888]

Jaguar feels like a British Maserati. It could not survive on its own, and will not survive on its own, but may live on as a niche brand in a corporate portfolio. The problem is the high-end low-volume market is so saturated with brands, but has a small customer base. I don't think Jaguar will become a cash positive brand, but maybe they can at least limit losses by reducing volume and glossing it up.

[@theman4884]

The will die if they go all electric. About 10% of buyers want electric where as the industry (government) is pushing towards 95% electric.

[@ysesq]

how will it leak oil if its electric

[@jsz2619]

Don't worry, the British will find the way.

[@charliebrewer1668]

What Jaguar needs is innovation in performance and design. They don’t make head turners anymore.

[@nykichr]

Seeing the pink beast of a car pass by might turn a head or two.

[@thewaragainstcars]

No. they need reliabillity instead of building junky overpriced cars.

[@domenicdicosola947]

go woke go broke,...It's a real shame that a company with such a rich history is gone. Jaguar had such an incredible legacy and made a huge impact on the automotive industry. It's like losing a piece of car culture.

[@LordCoeCoe]

Did you even watch the video, popularity has been dropping for a decade. Woke is literally the only way to go now, no one is really interested in Jaguar. No one.

[@TheImperfectGuy]

they've been broke for half a decade They're a dead brand walking Some dramatic had to happen to Jaguar as they were due to close down anyway Well it's something different Though admittedly it's a direction that's not seeming like it has a car buying demographic to it

[@johnpackard1614]

Even woke has a market

[@jermainec2462]

Okay here we go using the term "woke "wrongly again😂😂😂...

[@ACEDXIII]

It's time for your meds grandpa

[@madisonsal9148]

Cyberpunk car

[@grahamjones5400]

Just have a bunch of bikini models and famous singers stand next to a couple of Jaguars, that'll sell more of them. Its not hard to figure out.

[@FFL3001]

Tbh their cars are great, they just need to tighten all their nuts and bolts. Quite literally. My i-Pace has been recalled 4 times in 3 years.

[@Tomberculosis-q1i]

It looks like the kind of cars that you drive inside cyberpunk mixed in with a little bit of gta off-brand cars

[@Hamsteak]

I like it. There's a lot not to like, and it doesn't really matter anyways, cause I can't afford it. $100k-120k I can, anything over then no, and I bet most people will just say no

[@celebrityrog]

Don’t copy Tesla and don’t show off concepts that can’t be produced. Period.

[@Croz89]

I just can't see Jaguar competing in the luxury sector against its more well established rivals. At the high end you've got Rolls and Bentley, and I don't think think they're going to succeed making a cut price imitator to those. But even at the $120,000 price point you've got reasonably well specced EV's coming out from Audi, BMW and Mercedes. In the end I wonder, who is this car (or whatever makes it to production) for? Who is the target customer for this new Jaguar brand and why would they buy one of its cars over a rivals?

[@SullySyed-vn1ds]

I was bothered by the rebranding but it actually worked and made me pay attention to Jaguar. The concept car is a strange design. It's bold and unique but not what looks like a sports car. It kinda reminds me of a Rolls-Royce more than a Jaguar.

[@mrtyrang]

Jaguar Type 00 - The 00 probably means 0 market share in the next few years.

[@physiocrat7143]

00 means public toilet in Germany

[@FastlifeTodd]

Jaguar doesn’t care about their legacy try and order parts for an older Jaguar . And let’s not talk about the reliability of Jaguar’s. So if they bring out an EV maybe the reliability will change. Good luck Jaguar

[@jacekicksass]

Instead of making quality vehicles to compete, they are making 'wacky' designs. We will see how it fares.

[@weirdshibainu]

Geez, i wonder if any of the geniuses at Jaguar thought they might sell more cars...if they were even halfway reliable?

[@johnbee7729]

I like the car and also find the rebrand edgy and unique. Won't be able to consider one of the at tje $125K starting price - but would be watching the used market keenly after their launch. Concerned tho that the spokesperson said FOUR door, whilst the concept looks like a 2 door Gran Tour - like the old E type and some of its followers (Triumph GT6, Chrysler Crossfire, etc.)

[@edrcozonoking]

Even in their HEYDAY...they never sold more than a handful of cars.

[@aonforme3349]

That vision is ambitious, but time will tell.

[@ThePowell3000]

What is under that ridiculously large bonnet?

[@F40-c4i]

Cant think of the last time I saw a new jaguar on the road, been years.

[@Melior_Traiano]

I see them all the time here in West Germany. Beautiful cars to be honest.

[@mcorrive12]

This is Jaguars "Cybertruck" play. Make something absurd for the hell of it and see if it takes.

[@daviddavid5880]

Lol. A "comeback"? From where? They've been gone a while, champ. Look around. The only jag I saw today was pretty old.

[@Starship007]

What is a luxury car? Unique styling(moving art) performance, comfort, quiet, sport suspension/handling, and smooth transmission. EV’s are very quiet as they must with no engine to hide many noises. EV’s are smooth as only one speed box. That instant torque from 0 rpm can not be equaled with a gas car that needs rev’s, a gearbox to stay in the rev range, and horsepower at higher rpm. EV’s give you both horsepower and torque from the beginning. No waiting like gas cars as so many moving parts must be engaged before the car responds. Glad so many going EV route. People are tired of our noisy environment. I was a gear head early in my life, wearing hearing aids now. I will never go back to a gas car. I love car summon on my Tesla. FSD is a game changer if moved to a new city. Nice having the car warmed or cooled as it pulls up at a restaurant or shop

[@privatenexus5764]

14:22 hey! that Rolls Royce looks like Jaguar made a copy for their concept vehicle! and the Celestiq 14:30 looks like Jaguar got some "hints"

[@SLINGSHOTWORLDTV]

HALLY-SON days??Jeez on a bicycle, use a word, KNOW what it means or even sounds like. Halcyon, indeed.

[@flatcapfiddle]

I'll never be able to afford one so it doesn't affect me really

[@Nb61777]

You would have before this last move they made.

[@atharvadate7345]

Except for that rear end, it’s actually quite a good looking car especially from the side

[@Tonio_onair]

Yoy trying to save the brand? 3 words, make good cars (engine & transmission)

[@kaioser]

Where is there mid engine car? They need more SUV variety.

[@stringer-ik1pc]

Nothing that comes out of America.

[@mikethecargeek]

NOBODY was talking about Jaguar until they released that wild brand remake video. BAD headlines are better than NO headlines.

[@Valecto]

Until now they were a brand dying in indifference... but now people are cheering for its death, great move indeed!

[@theman4884]

How did that work for Bud Light?

[@sawneyhasbean]

Bad headlines? It's not just headlines,it's the whole wokeing story! They've blown it!

[@skyak4493]

It’s big news when historic brand gives it’s customer base two middle finger salute.

[@jermainec2462]

I don't mind the design of the concept car they need to do something different because obviously nobody was paying attention to them before and the history must not mean much because if it did they would lean on that but it's not working so the hell with it bring out with something new let's see how it turns out cuz most of the people talking s*** have never had a jag or didn't plan on buying one in the first place😂

[@rmriwatch]

Why didn’t they just create a subbrand is beyond me. It could be called Jag, have a modern look and keep the heritage brand intact.

[@chopchop123456789100]

They went from Jaguar to Faguar

[@Asiansxsymbol]

I have Jaguar Intense cologne; smells pretty good.

[@XMan-nz9xy]

The downfall started when James Bond started driving BMWs…

[@Melior_Traiano]

Jaguar was the first to turn them down, which the entire reason that James Bond drives Aston Martin.

[@CyborgZeta]

Honestly, I don't mind the pink, but I think it would look better with blue or white.

[@rackeracker]

Yessss

[@markblundell9461]

I think a house brick is just as appealing.

[@Amphibiousmage]

Gotta commend them for trying something new when the old formula wasn't working

[@adamyahya4638]

What was new? The ad campaign is the same corporate "we're different!" slop we've been seeing for a while. The concepts they released look like every other slab-sided, light bar concept since 2010. I really have no idea how any of what they did is different in any way, shape or form.

[@saulgoodman2018]

What new thing are they trying to do?

[@Amphibiousmage]

@@saulgoodman2018 sell cars

[@colino72]

Fitting in a niche between the very high cost luxury brands and the European sports/luxury brands is their natural place. Where they have failed is making that work economically through various owners and when they tried for volume to compete with BMW and Mercedes. So maybe all of this is really a return to recognising where they do sit. I’m not sure about the concept, and I am sure a fair bit will change by the time the production version hits, but they’ve attracted a lot of attention!

[@sarkaranish]

@@adamyahya4638 It definitely wasn't because it made a lot of people angry. The design looks great in my opinion and it's really unique. Modern retro low poly, it's nice. Jaguar courted the upper class familyman but that didn't work, so they're going the complete opposite ddirection.

[@guybeingaguy]

Buddies mom is a real estate agent, million dollar club. Her brother passed and she inherited the Jag. Maybe 6 months later…. “Lucy, where’s the Jag?” $600 oil change and she dumped it quickly. She didn’t want to talk about it either.

[@bujabusiness]

It looks like it should be in a Roger rabbit movie

[@-Sam-S]

Great, another luxury EV manufacturer. A mid trim Corolla is $30k, and yet there are more companies making "luxury EVs" than entry level affordable cars. I hate to be pessimistic, but they'll be gone by 2030.

[@poorwotan]

The Adult Teletubbies definitely will connect with the high end consumer!!! Brilliant marketing!

[@imaketherules9316]

"Jaguar....LISTEN TO ME, DO NOT UNVIEL THIS! Trust me, scrap this boat on wheels! This is one of the ugliest cars; ever produced on earth. DON'T DO IT!"

[@-VForValhalla-]

Jaguar sells cars?!

[@kineticstar]

I couldn't tell from that last marketing campaign.

[@undefined69695]

Is it just me or are the anti woke people now as insufferable as the woke

[@japrogramer]

No, they poach jaguars or something idk

[@lowlevelretro]

Nope. Jaguar hates normal people and cars now.

[@el_chilango2953]

The old dude with the white paint looked creepy 😂 what’s an old dude doing in an ad like that? 😂

[@jamesdawson3123]

At that price, the look of it and the fact it's going to be an EV, it's only going to cater to a niche market, is there going to be enough interest?? Only time will tell 🤔I don't think the advertising has helped their cause, it has people talking but for all the wrong reasons.

[@midengineZ06]

RIP Jaguar 2024

[@nomsi4263]

If they make a few changes, it can give off the old-school Batman cartoon look. Especially in black, but only EVs that's sad

[@AbronHawkins]

Save itself by what? Having the Pink Panther drive it in a future TV commercial?

[@stillwaters4097]

There is a lot of competition in the luxury brand category fighting over small pot of people that can afford new luxury vehicles.

[@Kadulikan]

15:00 I must be out of touch. I thought $20,000 was enough for a luxury car, but apparently this $125,000 car only qualifies as "high premium".

[@MD-oi9cr]

20 k won’t even get you a Corolla.

[@Brimstoneandfire]

The front makes me just think “oh, Audi are launching a new TT”. At least their present cars actually look good, and like Jaguars!

[@seH2i]

Bud Light VP Heinerscheid stressed a need to "evolve and elevate" the Bud Light brand away from the "fraternity/out of touch humor" brand of the younger generation. I guess those in charge at Jaguar feel the need to "evolve and elevate" Jaguar away from the "sophisticated/not of the herd instinct" brand of people that purchase Jaguars.

[@user-sk1eh3pg6j]

These ppl don't know what they're talking about. The S Type was not a Ford rebadge. A variation of the S Type chassis was used for the Lincoln LS, Ford Thunderbird & Mustang called DEW98. The X Type was the Ford rework. It was a highly modified high performance version of the Ford Mondeo. It was modified so much it was unlike the Ford in any way.

[@MilkBoy17520]

Going to become a niche EV manufacturer starting at $125k. Well...RIP Jaguar. I liked the 4 I've owned but they've turned a luxury legacy brand into the next defunct high end EV company.

[@SankofaNYC]

I meannn.... I get it... Good luck to them... It would be nice for it to be a cool desirable Brand again...

[@yaibaone]

If you didnt know the jaguar of old (JAAAAAAAG), Proper sounding engines and that heritage you would probably like this new outlook they are going for but alas their own enemy is their past

[@Starship007]

From 2019 til 2024 cars and new home prices up 50% from all the money printing with “C” People felt rich being paid to stay home and unable to spend at restaurants and stores. On line purchases become popular but factories closed caused backlogs and later supply chain issues. People do not want to overpay for cars again

[@yogibarista2818]

UK and EU have a deadline of 2035 for sale of ICE car engines - Jaguar can't continue with their classic approach, because it depended on their mechanical uniqueness - and selling a "premium" EV is not going to be easy.

[@Starship007]

I have owned a few exotics like Lambo, Aston Martin, and Maserati. I am hooked on Tesla’s now although still have a rarely used Porsche Panamera. Tesla is a no service car. Fill up at home. Only maintenance tires and windshield wiper fluid. Owning serval Tesla’s none have gone to a service center. Everythings an update like an iPhone. The torque and horsepower are instant. Exotics are work of art but they lost horsepower war. I enjoy FSD also. It’s amazing. Tesla handling is engaging enough. We must continue EV’s otherwise every car will be Chinese. 300 mile range and more stations. Battery tech improving everyday. The future is ridesharing, robotaxis, and uber. More greenbelts instead of parking lots. Most people will not be able to afford a car in the future.

[@stringer-ik1pc]

😂😂😂😂 tesla. The biggest pile of junk on the planet.

[@johannesfranck1770]

19 Billion $ Investment …… how??when they make a 20000$ profit they still need to sell almost 1 million cars….what kind of business plan is this?

[@buggerlugz6753]

cloud cookoo land

[@vannustube]

they'd need to sell 200k cars at $100k profit each to break even

[@pbcash7788]

You’re the first person I see bring this up. You have more business sense than the people running Jag!

[@DrNoSpectre]

Jaguar clientele are wealthy and drives the car half the time. The other time is in the shop.

[@youtubeaddict1234]

Finally some reporting on the Jaguar relaunch that isn't just right-wing anti-woke hysteria. Thanks, CNBC.

[@marcinm2871]

ya this bs they are peddling is no better.

[@thedopplereffect00]

Which means they are missing the point.

[@MithunOnTheNet]

Why go full EV? Are people buying $125K cars looking at only full EV?!

[@justinbaverstock9869]

Even in the days of e types and mk2 jags, the cars wernt expensive compared to brands like Bentley and aston martin. They were posh cars but built to a price and thats why they sold so well. Jaguar as we know it is over. They may sell a few cars to the super rich but as they have gone ev only, i will have to stick to my old jags.

[@davidgarris2513]

As an actual owner of a brand new 1994 XJS V12 coupe, screw them. David Jonathan Garris Esquire Ret Warner Bros Chicago 😢😢😢

[@teodelfuego]

3:33 Halison days….halcyon

[@iFALCONproductionz]

Just buy a tesla

[@Starship007]

USA loves SUV’s but cheap credit has dried up USA. Lots of $75,000-$100,000 SUV’s LOT ROT on dealerships floors

[@Starship007]

Motorcycle companies have Lot rot at dealerships also. They seem to want to follow GM’s model sell less vehicles but with higher price tag. USA lots of debt and high interest rates slowing everything

[@pepperonish]

The ipace is 82 thousand dollars and looks like every other crossover

[@guiyof1]

The concept and the brand remake are hideous. But there’s a lot of people with bad taste and money…

[@tnew6701]

The ridiculous advert says “Copy Nothing”. However the side profile of the pink thing looks remarkably similar to the new Rolls Royce Spectre. I know which one I prefer.

[@colino72]

Yes, I get what you mean. However, Jaguar always offered a high end RR like experience, but at way lower cost and more sporting pedigree. It’s never a huge market, but that’s where they naturally sit. Not volume and competing with BMW/Mercedes. That’s never worked for them. So maybe they are just accepting their niche place and Tata is happy with that amongst their many, many businesses

[@tnew6701]

@ Good point. However I don’t think their “Copy Nothing” strap line is accurate.

[@michaelskoomamacher5652]

​@@tnew6701getting too radically different would definitely bound Jag to roast hell, regardless of its actual performance or reliability. See: DeLorean, Pontiac Aztek, Cybertruck.

[@colino72]

@@tnew6701 True! I guess they are trying to indicate a connection to their heritage. Any car maker claiming copy nothing in the agreement of multi car platforms and re-used design elements is stretching the friendship!

[@Xtraq100vet]

The biggest problem with Jaguar is they never replaced the XK in 2015 an iconic GT which was never replaced!

[@markantell3412]

Failing to sell pointless crap for a lot of money. That is what they will be remembered for rather than LeMans wins, e type xk150, xk120

[@Starship007]

AI will show up in cars. Starlink WiFi internet and DTC cellular will be show up. No dead spots or roaming anywhere on earth.

[@thedopplereffect00]

What does that have to do with cars?

[@princem5155]

JEEP can also benefit from going back to being exclusive and niche. JEEP sedans just feel wrong

[@abinodattil6422]

Cyberpunk Dexter approves

[@yesman2755]

Can you not actually buy a new Jag then ? If so, what’s happened to the workforce ? Are there any dealers still operating ?

[@marispazars8571]

Nice comeback for Chrysler Crossfire!

[@VG-Motors]

Please dont compare the Crossfire to this. At least (some) people bought them lmao

[@eaglemihnea]

14:01 why is the chassis not dipped in paint. Is red paint too expensive Jaguar? You know why people buy BMWs? They're pretty rust-proof

[@shortysmall]

Dang that British guy looks and sounds like Sean Locke.

[@PSSavant]

The marketing was so brilliant. It injected this car into the veins of politics with one deliberately 'woke' ad. Lol. Humans are so darn predictable and can be triggered easily.

[@sasstewart1222]

It's at risk of being 'bud-lighted'. They need to be careful of shooting themselves in the foot.

[@undefined69695]

The people offended by a silly commercial are not the ones buying this kind of car 😂😂 this ain’t beer

[@kyraiin1204]

@@undefined69695the ones they try to cater around in that commercial cant even afford it

[@lowlevelretro]

I'de actually buy a bud light still...

[@Melior_Traiano]

@@undefined69695 Are you so sure about that? I know wealthy people who wouldnt buy this car due to the wokeness. They have the luxury to be picky and to take their money elsewhere.

[@duckmasterflex]

@@undefined69695 If the brand gets associated with the lgbt then people who don't identify as Lgbt will not want that label.

[@diegosanchezbalderas5269]

Can it? Yes. With this approach? No.

[@redburban1394]

Do you think it will have cup holders?

[@999benhonda]

Ford ruined volvo, and it never recovered

[@Nb61777]

Volvo is killing it now

[@srt2nvy644]

They definitely need this especially the attention both positive and negative, wish the best for jaguar 🙏🏻

[@Blueden_]

This new jaguar is hideous, just like the cyber truck. I hope manufacturers don't think people are going to pay 65,000 to 120,000 to drive around in vehicles that look like prototype toasters with wheels.😒

[@1972Ray]

I don't like it, but the Cyber truck is selling very well.

[@leonelbrava2738]

They already are

[@MEOWMIX305]

this is all amazing and whatever...but it all comes down to price and reliability...simple as that...