How K-Beauty Took Over Global Skin Care

Skin care has become an increasingly lucrative business for cosmetic companies. That's why big names like Amazon and the Kardashians are trying to cash in. The industry's revenue is expected to grow within the next four years to more than $379 billion, according to an IBISWorld report. There's one country that's been playing an outsized role in skin care's growth- South Korea. Here's a look at how South Korea is helping skin care dominate the beauty industry.
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#Kbeauty
How K-Beauty Took Over Global Skin Care

[@ApobangpoBorashae7]

Plus in Korea they don’t look down on guys for taking care of their skin too but in America if guys take care of their skin it’s a big deal.

[@artofdylan2356]

right?!!! skin is the largest organ!

[@romeoa.6634]

@@mrpythagoras7079 ah yes, backwards for taking care of organs, their body.

[@mrpythagoras7079]

@@romeoa.6634 ah no, backwards for being so conscious about their skin like women. Unless you are suicidal u must " take care of organs, your body"...you sophist...

[@bluewin13]

In fact, Korean men who don't do skincare are looked down upon and are seen as dirty and lazy. Male skincare is such a common societal norm in Korea that you'll hear middle school boys discussing amongst each other the kinds of facial wash and toners they use.

[@overthemoon9941]

윤현우 👏👏👏👏and Koreans value their good skin n realize the importance of maintaining it. While Americans have damaged their skin with excessive tanning over the years and not using sun screen. In 70’s n 80’s having a nice tan was essential to looking good with little regard to damage to your skin. Americans uncovered to get sun while Koreans covered up to avoid it.

[@marythe00001]

Korean skincare is more affordable and it actually gives you results that you can see in about two months... western brands are all about their pretentious brand names and their formulas never gave me noticeable improvements.... so I will keep buying the korean stuff.

[@Aki-hb1jy]

But what brands are you taking about? You can't make claims without naming the brand

[@marythe00001]

Hyun Min my point is against western style of recklessly branding... reason for I refuse to name such brands... for example: lets say madonna might be clueless about dermatology during all her career but then “she” comes out tomorrow with some overpriced skincare products and then a bunch of people will just go buy it because of the name related to it... not because of its ingredients... just because Madonna’s name is in the bottle....so people end up buying the name... not the product/results... I did that mistake years ago... a bunch of those products u will find at sephora... they created a hole in my wallet XD. Nowadays, I spend less than $18 for a product that actually fixes my problem. Yes... the package might look cheap, and the shipping takes more than a week...but it actually works! So...I will just keep buying the korean stuff simply because it works better for my face and my wallet.

[@jol7851]

@@marythe00001 the ingredients are the same. korean skincare (any skincare) is a scam. i'm korean and i only use argan oil on my skin

[@spelling55bee38]

@@jol7851: Does Argan oil help w acne? I'm suffering w that. Also does the Argan oil help to have that clean soft flawless look or "glass skin" look, how's your skin?😅 It would be really nice to have a clean face finally😤

[@ysj1024]

I totally agree! It takes forever for me to see results with western products, but with Korean products, I see results sooner!

[@lingwon9941]

I love Korean skincare, it made my skin hella glow and hydrated for under $100. Thanks Korea

[@weehee7113]

ling won can you suggest what i should use for acne prone skin?

[@lingwon9941]

Supernova Sehun when I had acne problems I used products from Cosrx only. It really helped keep my skin clear up. That’s what I would suggest for you to try. Plus, it’s inexpensive!!

[@jayborn_2459]

List the product that you use

[@amberlamps4813]

@@jayborn_2459 soap and water

[@christeenaleonard9424]

What do you suggest for tanned skin...I mean which product

[@famousamos]

They're willing to experiment with ingredients in the name of beauty. Also, the stuff actually works lol.

[@pewpewnim]

they also got their technical skills from French and other European brands who used to manufacture in South Korea.

[@ladonnabrinker489]

@@pewpewnim 1831 cleaveland Ave. Norwood Ohio will be here all day

[@andyyang50]

While most US skincare companies is constantly taking ideas from Asian skincare products and incorporate it into their products, sadly many don’t work at all. 😂🤣

[@theapedro2161]

*hygiene

[@naritruwireve1381]

Everyone's talking about how their stuff works, but does anyone have any recommendations to share for acne-prone skin or hydrating skin care in general?

[@kayladenae4613]

Everyone saw how smooth Korean celebrities skin was and was like "I want what they're having"

[@Shakyion]

Kayla De Nae skin looks like glass

[@kesha6043]

I mean its all photoshop and editing, but indeed a lot of them have beautiful skin

[@overthemoon9941]

Believe it or not..BTS members beautiful complexion rly inspired me to start taking care of my aging skin...knowing full well I may see little difference bc one..I’m much older, have damaged my skin n I don’t have that lovely skin to begin with..lol But I can certainly make improvements...going forward. Their complexion is amazing and know their skin care regimen must be good.

[@overthemoon9941]

ImmaMultistan AndAMultiHoe ..o my gawd...photoshop..?? Have u lost your mind...u need to troll elsewhere

[@ajyyyvl]

Overthemoon I’m glad you’re wanting to take care of your skin because of the boys and I hope for you to have a beautiful complexion as well 😁 also if aging is the problem then I suggest you stay away from products with alcohol. Cleansers and exfoliators are fine I believe, but it’s best to stay away from toners and moisturizers with alcohol since it makes your skin age faster. Also recommended serums and a nice sunscreen for protection 💖

[@GRAVYRAQUEPz]

Korean products are less aggressive compare to western products

[@sunfvalley]

a lot of their products have alcohol and fragrance tho

[@jayneyeo3560]

I would agree (I do use like 1 korean product, which is cosrx) but having sensitive skin like I do, the presence of fragrance in majority of products, it really limits my choices

[@syneresis]

@@sunfvalley their country has a lot of humidity though, they need the alcohols in order for the products to quickly feel more comfortable on the skin. Imagine layering a thick cream on your face with high humidity. your face will feel really heavy and that sticky for a long time.

[@positiveecho326]

Bi bip Yeah, I use their makeups but so much of their skincare has fragrance and that irritates my skin. I would like to use Etudes house newest sensitive skin line and Mizon and CosRX’s snail creams. I have found Cerave, Cetaphil, and Simple don’t irritate my skin as much. Japan’s skincare is more no nonsense. I’m a big fan of Nivea’s Japanese sunscreen.

[@ylee442]

@@sunfvalley no they don't, i have 8 different korean skincare stuff on my dresser now and none have fragrance or alcohol?

[@ssarahhpk]

Kylie skin products: $200 Korean skin products: $15

[@hailey.nichol]

49jubilee yess

[@mcmuffinshane7713]

Number 1 reason is because its their “Skin first” philosophy. They really care about the ingredients that go in the skincare :)

[@Blackswanize]

Indeed we do. Koreans really fussy about ingredients and govt. standard is pretty high for quality control. We don't put on our face if you don't know what is in that bottle. Koreans often complain and blame those products with i.e. mineral oil and million other ingredients known as quite safe and widely used in western luxury brands.

[@kristiem2475]

Our skincare is really important to us ☺️ skincare comes first. And diet too ofc

[@coryplum5375]

Moisturizing and sun protection are the golden rules of skin care.

[@christinemott2878]

Yes. My plastic surgeon said use sunscreencand vaseline. Plus RetinA

[@margaritam.9118]

True. That’s actually all you need for good skin, not 50 extra products.

[@chloelee2688]

That's what mom taught me. Which is also what my dermatologist stated. Invest in, a moisturizer SUITS your skin and a good sunscreen.

[@paulanicoletiu2073]

drink more watef is the best!😍

[@ara_now]

Yeah and Koreans grew up doing that from very young age. My mom taught me when I was 6, and bought my my own skin care products.

[@nakter6123]

I'm been using Korean skincare products for 6 months now & honestly I m getting very good results. It's slowly but it's happening, this korean skincare products are very popular bcoz they r truly effective. Now I enjoy every skincare steps.

[@ChemWithMahnoor]

Can u share the prodct names and brands with us?

[@nakter6123]

@@ChemWithMahnoor I m using .. *Missha time revolution first treatment essence *Mizon snail skincare range *Innsfree green tea skincare range( currently testing out) *Bodyshop drops of youth skincare line (Not a korean brand) *Faceshop white seed range *Paula's choice breakout solutions range.(UK brand I guess 🤔) I know it's lot but I need them for my dry combination breakout prone sensitive skin...🙄🙄🤫. But if u don't have problematic skin, then u don't need to use that many skincare products.😊 ***After testing out innsfree green tea skincare products, I felt it's bit oliy for me although I have dry skin but the serum is ok not oily like the cream or essence in lotion. So if anyone with oily skin ,essence in lotion or the seed cream is not going to work for them. But best products from all of them are missha time revolution first essence & the mizon snail products.

[@ChemWithMahnoor]

ok thnk u

[@Maysha-]

@@nakter6123 where did u get them from ?

[@nakter6123]

@@Maysha- I ordered them from yes style .com website. They have all korean skincare, make up & clothing items.

[@myopinion5806]

After using Korean skin care products, my skin had improved. No more heavy makeup to cover imperfections.

[@IlGiglioNero]

I think that the most important factor in the success of South Korean skincare is very simple actually: QUALITY! The quality is high and one sees results on his/her skin.

[@jasonbellini7946]

I think the more socially "acceptable" it becomes for men to take care of our skin, the industry will double in profits, size and number of products aimed towards men.

[@romeoa.6634]

Skincare doesn't have to be geared towards men for men to use it though,,,,,,,

[@ottopettersson1387]

@@OpiumBride So you would'nt be able to stand yourself? Intersesting lol...

[@ADeeSHUPA]

@@ottopettersson1387 hH

[@salponce3368]

Have you tried Korean & Japanese sunscreens? They’re elegant, sheer & have great chemical filters. In the US you’re stuck with a horrid white cast or a sticky, unstable chemical veil...

[@cerebrumexcrement]

yep. my favorite face sunscreen is a korean brand because the american brands irritate my eyes.

[@sophiaOH223]

Korea’s sunscreen is much lighter and less heavier! Lovely!

[@jol7851]

physical sunscreens are better for your skin and more effective, even though they live a white cast.

[@leiahok7873]

I use Biore sunscreen, it's very light and hydrating. :D I hate American sunscreens because of the white cast and feels like concrete on my skin. D:

[@MinttMeringue]

@@jol7851 true. While a natural physical one might leave a cast, it's better for your skin so...

[@imjogijogi9267]

How Korea took over Cosmetic, Music, and Shows/Dramas

[@ironvista]

@Aphrodite Deliphine how so in sports?

[@ironvista]

@Harry Fishnuts those aren't mainstream sports that's popular. Lol

[@airahfuji]

How S.Korea tool over everyone's life

[@happydayz7857]

Im JogiJogi they sure have the first two right!

[@jaehyunkwon3509]

in electronics too. smartphone, washing machine, fridge, TV and so on

[@priaa7934]

I cringed when the moisturizer 🧴 hit her hair 😱

[@Thisworldisagoner]

Saaaame!!!!

[@kookieness1367]

Korean skincare works and are cheaper than the French skincare I used to love. I haven't seen my face with any base makeup on since I started using Korean skincare.

[@chaimaez.h.4530]

Do you recommend any brand?

[@vivekkadyan6330]

2:55 her face is brighter than my future..😂😂😂

[@cooliipie]

I can see my reflection

[@nomenome856]

tbh, it looks kinda tacky

[@Dangic23]

I lived is S.Korea for a year....those folks really care about their beauty products.

[@ssimms8995]

Dangic23 I lived there for two years. An etude house and nature republic on every block lol. We can really learn a lot from the koreans

[@Dangic23]

@@ssimms8995 Im a Male and I started using them....they are awesome....lol. That was 2010-2011. Still do today. I'm 45 but look 35....lol

[@ssimms8995]

Dangic23 that is amazing! I hope I can say the same thing when I get to that age (not that you are old, but I am 18).

[@Ben-dh1kt]

I’m a dude and also started having a skin care while living in Korea, this country is skin heaven

[@kikaypam81]

I had problem with super dry flaky skin on my face years ago,I was using expensive western brand skin care and it made my skin worse to the point it was inflamed.A korean coworker suggest to try korean skin care product and it tamed my problem,that was 10 years ago.Im never going back to those expensive western brand skincare and cosmetics.

[@Jenna1394]

Nearly all of my skincare products are Korean.

[@lexi6355]

Jenna D same. All of mine are except one and that’s rose water

[@sunshinef005]

Could you suggest some brands?

[@Huma_m1]

Znbb F Etude! Baking Powder (they have an amazing pore scrub), Dr Belmeur (amazing vitamin C source), AC clean up (for acne), MediHeal (great masks, large variety)

[@CyberNerd1000]

My entire family converted to Korean skin care products about 5 years ago and never looked back. Great product, priced just right and it works!

[@crankdattaytay]

I use a brand called Mamonde and I LOVE it. I’ve tried so many things to help my acne and scarring and they never really worked but after I started using this brand, my brand had never looked better. It’s a blessing lol.

[@kassistardust4278]

Arigato Kiss i am using two mamonde products and i love them! 💜

[@illigirl768]

Which product specifically for acne scarring? or is it more than one? I'm interested

[@christinemott2878]

Try ZeroZits.com Sage Advice skin care. I know you dont know me .but i PROMISE ON MY DEAD DOG KIKOS GRAVE. IT WORKS. U WILL NOT BE DISSAPOUNTED.

[@kingdomcome7776]

What do you use from there?

[@SJ-og8qf]

Yeah, it's one of my favorites.

[@NuviReyes]

It’s because they are effective

[@andrewliu2526]

The US doesn't really have the culture for skin care. Majority of the US culture is focused on tanning. By that definition they are damaging their skin. You can tell by seeing many seniors that have really saggy wrinkly skin, that they went tanning alot when they were young. It's like blasting yourself with mircowaves all the time.

[@SpaceOutlaw_]

Andrew Liu mostly white Americans, they end up looking pink and having leathery skin. Sad but true

[@andrewliu2526]

@@SpaceOutlaw_ the sad truth is also the darker the tan the more damaged their skin has become. Possibly, may develop skin cancer later on in their life.

[@abhishek.chakraborty]

@@andrewliu2526 if done naturally, what's wrong with tanning ? Don't go about imposing your '白富美' East Asian beauty standards ( the 白 part here ) over the whole world ... Dark, tanned skin can be equally beautiful if facial features are appealing And, as the quote goes - _beauty lies in the eyes of the beholder_ and I don't think every beholder craves to look for white & smooth skin 🙄

[@andrewliu2526]

@@abhishek.chakraborty the topic was skin care. 'Care' being the operative word. I never said natural dark skin doesn't equal beauty. If one wants to tan either via sun or tanning bed then so be it. That's their perogative. I am only stating the potential damage or harm they inflict on their skin as a result. So don't go twisting my statement around. Beauty and Skin Care. Those are two different matters.

[@mh-do3pe]

Yup, white people love the sun like Mexicans love nissan Altimas.

[@user-sr1wr6cc6u]

I love Korean skin care products. There are so many options, they are affordable, the quality is extraordinary but most importantly it works! Seriously, it is nonsense to pay for lotions, serums, eye creams, sunscreen, etc... for hundreds of dollars (ie Estee Lauder brands) the ingredients from Korean products are usually safer and much cheaper.

[@skyblue-kj7gk]

One of the most popular Korean beauty youtuber (Director Pi) evaluates different beauty products and she has such huge influence on the Korean beauty industry. Her criteria to rank items is the effectiveness AND the safety of the ingredients of each cosmetic itmes. Koreans are very smart shoppers and Korean companies have to make a good product in a good price to survive since Korea is such a competitive society.

[@overthemoon9941]

skyblue423 u apply link for the channel..? Thanks

[@sky-blue808]

@@overthemoon9941 Serch on youtube in director pi.

[@arieyna1313]

Yasss...need to buy new skincare..i look out to her 1st..hehhehe

[@hinakong]

very true.

[@JessAyu]

Simple. Every stuff actually works!! From the cheapest to the most expensive i buy, around $50 (for me it's much) really works! Of course some slower, some immediately....

[@ADeeSHUPA]

Indonesian

[@8uN8Y]

I've been using Korean skincares for almost 2 years now, and my skin has improved ever since. I feel confident about my skin to the point that I don't use foundation anymore, only concealer under my eyes, yet I get compliments of how dewy and healthy my skin looks here and there.

[@chaimaez.h.4530]

any brand recommendations?

[@8uN8Y]

@@chaimaez.h.4530 Sure. I'm From Mugwort Essence Klairs Fundamental Ampule Mist Pyunkang Yul Essence Toner Isntree Real Mugwort Clay Mask The Plant Base, Time Stop Collagen Ampoule Dr. Jart Ceramidin Cream Tiam Vita B3 Source Corsrx Snail Essence (Highly recommended)

[@chaimaez.h.4530]

@@8uN8Y THANK YOU SO MUCH. THANK YOU, THANK YOU, THANK YOU

[@alliswell44596]

Gosh...are all of them make a part of your daily routine? Sounds like a lot of time and effort 😯... do u also do those 9 step processes?

[@nurafnioktv7450]

@@8uN8Y does im from mugwort essence really good?

[@anhhedwig]

Basically because Korean skincare is really effective. I have used many western brands but honestly other than Nuxe and Paula’s choice, none showed me any results. But as I switch to Lanege my skin is a lot more improved

[@Elinoo93]

I've been using Korean Sheet mask for 5 months and my skin is getting better, healthier and the imperfections on my face fade. I love how Korean sheet masks work so effective, better than any skin care product. And it's cheaper too

[@jocey4394]

Eliza Nainggolan which sheet masks do you use?

[@Elinoo93]

@@jocey4394 I'm using Mediheal N.M.F, Mediheal Teatree and Mediheal Vita Lightbeam. My fav is the N.M.F, it hydrates my skin instantly!

[@minyoungnongmaithemsingh9481]

I love Mediheal too! I'm a Korean staying in India.Whenever I go home and come back I buy tons of Mediheal masks. It's my favorite item.

[@Elinoo93]

@@minyoungnongmaithemsingh9481 Yeah, Mediheal works perfectly for my skin. I used other brands like etude, tony moly etc but sadly they had no effect to my skin :(

[@AtomyAllinOne]

Try this mask: kzbin.info/www/bejne/sHaThGSbe695opY

[@missrustas6478]

I got rid off hyperpigmentation, acne and redness on my cheeks using korean skincare, their products are so effective ✨

[@MsAdri89]

Which products? I need to get ride of my acne

[@missrustas6478]

@@MsAdri89 Tiam My signature vitamin c serum, Benton Goodby redness centella gel, Cosrx Turning a-sol, and Cosrx Aha-bha clarifying toner. I know it's not a korean brand but The Ordinary alpha urbanite and lactic acid helped a lot too! Don't forget to use sunscreen everyday btw

[@ceciLOVEtaco]

Of course South Korea makes huge money from skincare because they are the most hard working in this industry around the world and keep on developing better products, with one jar of cream ranging from 10 bucks to 500 bucks. They created cushion foundation now every brand around the world copies the idea. I used to use French brands as Sisley & Darphin . Now I completely switch to Korean brands . Their products contain lots of good ingredients such as herbals & Ginseng , pretty high quality & love it a lot.

[@Bebbolove]

ceciLOVEtaco True. Even Pixi Glow Tonic (UK brand) has Ginseng which I love as an ingredient.. 🙂

[@NoviePoetri]

At the beginning, I was skeptical about some steps of K skin care, I tried The Ordinary instead. Oh boy, I got really good complexion on my skin, but afterward I got big acnes coming out. It seems every time I woke up in the morning, new acne popped on my face. The review said it is purging, but it last till couple months, so I stop using T.O, then I moved to K skin care. They work slow, indeed, but my skin has good progress. And the most important, no acne. Now I am consistent with this K skin care.

[@jindiyou]

In Korea, we even have an app that shows all the ingredients in most of cosmetics that sold in Korea. And also it tells what they are for each ingredients. It helps people to avoid what is not good for skin and environment (for example micro plastics). Unfortunately the app is only in Korean language.

[@user-zo5bu6sw8g]

@@moonie5836 the name is 화해 but I don’t know its english name. sorry😢

[@liznana2912]

Who else only buys from Korea?🙌🏼

[@keheungan]

i'm soooo happy with the result of my korean skin care routine. With $10 toner, serum, acne treatment. My acne and acne scars has almost gone now for only 3 months of use. The products i used don't contain alcohol, fragrance, and other ingredients that usually exist in non-korean skin care products. The korean beauty gurus also teach me a lot about ingredients that fit my skin so now i can choose my products more wisely instead of only relying on the product packaging that says 'anti acne' or 'brightening'

[@Grandesecole]

Because it actually works and is reasonably priced. The high-end lines are also a plus.

[@Terophy]

Because they give you the real result and progress on your skin.. Result speak louder than the prestige I think

[@ClipPerry]

it's cheaper, effective and more specific to each skin's need

[@samtres6605]

I am really envious of korea its like they dominate everything...

[@axa3687]

Except they don't... Like at all

[@jol7851]

@@axa3687 korean americans in america make more money than whites on average. but i do think korean skincare is a scam. the ingredients are the same its just a good marketing ploy. a lot of east asian people generally have naturally good skin..i'm korean and i only use argan oil on my skin.

[@axa3687]

@@jol7851 Why are you comparing legal immigrants to citizens? Like of course they earn more on average. It's not like America welcome homeless Koreans/Chinese/Japanese/Indians now, do they?

[@hanul0023]

Do we?

[@WokOverEasy]

@@jol7851 same as what? Alot of road shop brands do admittedly have bleh stuff but serious lines are really good. The only choice for aha used to be paulas choice and before i discovered cosrx it would sting my face so bad。 it would be harder to find innovative ingredients with 90% snail extracts and centella in an average american pharmacy imo. The idea of pushing extra hydration is a korean thing. I once only traveled with a skin care oil but because i didnt have my toners and serums my face was so parched under the oil.

[@katyoutnabout5943]

I’ve personally always been overwhelmed by the choices of skincare, and so when i was 16 and found something i liked, i haven’t changed since. So i guess another aspect of the market is that there’s strong customer loyalty.

[@queenb7209]

They actually work lol thats why and their makeup doesnt make you look like a wrinkly cake

[@1015SaturdayNight]

Korean skincare is gentle and affordable. I'm so glad I was turned on to the good stuff. Soon Jung especially, so good for sensitive skin and so inexpensive

[@bagondreamer]

It’s popular probably because it does what it says it does unlike western skincare companies that advertise like crazy and then fall back on false claims. Western skincare companies would probably be more reputable if they didn’t pour exorbitant amounts of money into manipulating people to buy their products

[@sayurivkg]

I have hormonal acne and Korean skin care products helped me a lot over the past few years. I get a pimple here and there from time to time but it's not as worse as it been some years ago. Their products are free of many dangerous stuff and I prefer investing more in skin care than makeup. They also make stuff which are not animal tested and the packaging is made from recycled materials inked with soy ink. Prices range a lot as they also have top brands and there are many drugs store type. Even if some didnt worked for my skin it didn't made things worse at least. You just need to find what goes well with your skin type. And their skin care routines are the best. I hope Koreans will keep doing good stuff.

[@arieyna1313]

Im obsessed with director pi channel..she breaks down every skincare item ingredients..from there u can select whats best for ur skin!

[@ZeeTaylor25]

Cheaper but works better.

[@triggerfish9967]

Kylie skin. I laugh.

[@royaldiadem8660]

"Make the world obsessed with looks, then sell them products", great business strategy

[@womanofgod2948]

Exactly. That's the plan

[@arkscrew]

The world was already obsessed with looks. Korea only made it affordable and effective

[@frillylily8005]

@@arkscrew True but the Obsession is getting bigger

[@frillylily8005]

Also Have to Say you Look very pretty 💕

[@jolaa]

Ever since I introduced Korean products (and double cleansing) to my routine I’ve been able to see great results!

[@residentevil4life]

literally how do talk about K Beauty without mentioning K-pop and K-Dramas that captured the attention of everyone around the world with the actors and singers flawless skin? K beauty would be nowhere near as popular without them!!!

[@golbinnom]

Legit

[@overthemoon9941]

U r absolutely correct...seeing the great complexion on faces of young Koreans singers mainly BTS, that I follow religiously n seeing .their flawless complexion n skin got me inspired to take better care of my aging skin. The Texas sun has caused so many dark spots due to tanning 20-30!yrs ago. I have purchased a lot of Korean brand retinol products in last couple months....so very pleased. Could have never afforded prices charged by American cosmetic cos compared to what I purchased from Korean lines. Me happy..👌

[@ilonapapp7559]

Hungarians were concentrating on good skincare and knew the importance of taking care of your skin for a long time. Usually a Hungarian woman has her trusted beautician who takes care of her skin, whom she visits regularly and is a friend as well. Going to your beautician is like visiting your club/spa. The best products are made in Hungary and plant or thermal water based and do not contain preservatives hence they are kept in the fridge and well, cannot be exported. The most famous is of course the Ilcsi product line. I came to the United States in 87 first and was appalled to see American women having blemished really not attractive skin and covering it up with heavy plasterlike makeup which most of the time didn’t even match their skin tone. Today they have much better skin but still spend more money on their nails than on their facials. In Korea from what I have seen is it is more a dermatologist whom you go to see if you want clean skin of even just to take care of a pimple. In Hungary your beautician will do that for you. They perform minor surgeries as cool as a cucumber. Needless to say dermatologists do all kinds of wonders for your skin there but well, those are more medical procedures. What gets me is the eyebrow thing in Korea. Apparently they color their hair but for some reason do not get their eyebrows shaped and tinted by a professional. Instead there is a whole wide selection of eyebrow pencils and shadows and tints and mascaras with which they try to match their eyebrows to their hair color. I am not even going to mention here what Americans do: color their hair but not their eyebrows so they look like wearing a wig. Especially men with dark brown hair and gray eyebrows is a sight that is killing me. But back to S. Korea: they also shave their eyebrows instead of plucking or waxing them. I don’t have to tell you that a shaved thing is always stubbly (see waxed legs versus shaved legs) so they need to cover it up with loads of concealer. In Hungary we have our eyebrows shaped by our beautician who plucks or waxes and tints it along with our eyelashes and then for a month we forget about it because it is always perfect. We have been waxing our bodies as well since like forever. So no South Korea didn’t invent the wheel. What they have is strong ambition and a smart business sense and the ability to evolve incredibly fast. A cutthroat local competition drives its international evolution and spread. Their products are very good and reasonably priced. I use and adore SK cosmetic products but whenever I go to Budapest my next day - sometimes same day - visit is to my old beautician. Other European country that are similar to Hungary in this respect and that I know of: Romania. Interestingly not France.

[@joshagtingerzzz8340]

Korean skincare works Periodtt i use only concealer to cover dark undereyes and some dark spots

[@seruni14]

start using korean skincare around 2013/2014. watch this make me realize i was one of the first global wave of korean skincare fever hahaha

[@changwoolim8050]

"before it was cool"

[@jackiecastro18ify]

love these vids! they are very interesting to watch(: thank you for uploading

[@irene8900]

Nothing has been better for my skin than prescription retinol and then clean beauty. Korean skincare is very affordable and effective. I tried a 10 step and it was nice. But using the retinol and clean beauty without silicones, dyes, alcohol and fragrance has changed my skin. Its pricy but Drunk Elephant hits it all. Virgin Marula Oil clears and hydrates your skin. Legit GLOW. Then at night the TLC night serum with AHA and not synthetics is incredible. I use on opposite nights of retinol. All I need in the day is sunscreen (clean). I work with brands on product development and packaging and what we put on our skin gets into our bloodstream. There are numerous options for beautiful skin not just K Beauty. Its genius marketing. Many Koreans still use European skincare. Its what works for you.

[@alexgreen7648]

Your advice is amazingly fascinating.

[@alexandrafranco9241]

I use Korean skin care products because they give amazing results with my skin and mainly everyone in Korean knows how to take care of their skin, they’re big on skin care there.

[@alisaben1]

Because of a few skincare youtube channels ...I have slowly transitioned all my products to Korean brands.... I am thoroughly pleased. It's not harsh and my skin stays more hydrated through the day.

[@jazminvilla8005]

The skin care is very important not only for the social media, for bussines world too, because it representes a new market and life style in whinch the companies need to dream up more products. In South Korea’s case this increase his exportations as a result of his popularity. Others brands want to get more information about that, however they need to visit this Asian Country or create agreement with Koreans companies (this actions augment the International Trade); the skin care go on with power, that means more innovation on the products, because everybody like natural products and goods results in our skins.

[@wanderingtin]

KPop, Kdrama, Kbeauty. Korea’s taking over y’all.

[@jkc4147]

KBBQ too lol

[@wanderingtin]

Jowwaynee ah right right. 😂

[@MinttMeringue]

Kbeauty is a lot more mainstream though. Kpop and kdramas are still very much a bubble that most people arent in love with.

[@sceneryismyfirstlove7634]

@@MinttMeringue might be true since other people care more of their self care than other things.

[@WJUNW]

master universe Chinese can’t steal other countries tech anymore moron Samsung and Apple all moved their factories

[@mizan7694]

Very informative. Thanks for creating behind the screen efforts

[@Olimpo-tj6mk]

I love Korean Skin Care Products one of my favorite brands is called O-HUI the best of the best pricy but excellent skincare products.

[@MikyVoinea]

Sleep and hydration are the most effective skin care strategies. 😊

[@eternalabbey]

I have been using korean skincare products for 10 years now (it is because of kpop lol) because they work and I have never bought any western products ever

[@OliviaSeoulBeauty]

Kbeauty is a huge industry here and the result are incredible :) but for a foreigner it can be pretty hard to have access to it if you are in south korea.

[@ginamadronero3467]

Korean cosmetics are so trusted around the world we in philippines are so crazy buying their cosmetic / skin care products

[@minascookie2038]

I would like to try Korean skincare but have absolutely zero clue about skincare, someone help please :(

[@shyhappy6810]

I've been using some korean products to treat my acne problems. And it really and amazingly works great. I highly recommend them. My sister are using some and she told me that her skin are getting softer. And I see that her face is brighter too. So I really like this korean makeup. And yes it's cheaper but better.

[@angelynfloranda9056]

watching this while doing my skin care routine

[@spiffykitty01]

my skin was always really unstable and I would attack it with us products and astringents... when I switched to Japanese and Korean products that focused more on hydration and nurturing of the skin, my skin totally changed! it's amazing how my skin prefers the formulation of those products over American ones... whenever I see American skin products I'm always so wary to try them bc I always view them as being cheaper and just not as good

[@miamimodelcall]

I learned everything I wanted about skincare from k-dramas. Thank you Lee Min Ho and Innisfree!

[@kpopmultifandomjaj6860]

😂Me too

[@milkbeforecereal9257]

4:19 I mean look at how her skin glows, this is why k-beauty is growing

[@hibiscus752]

“At the end of the day people want to see results”. so damn true!.... people want to see results that aren’t damaging to your skin and that’s affordable as well.... not everyone is rich and can just drop $500 on a cream/moisturizer. Having extreme sensitive skin makes it difficult to use western brands so I ended up not using any skincare or beauty products. However, when a friend introduced me to korean skincare I haven’t looked back. I love the stuff I use. It’s at a good price, it’s QUALITY products, and I got results fast. I also enjoy their beauty products as well. Both the korean beauty products and skincare products are sensitive skin friendly and easy to use.

[@Huma_m1]

I suffered with acne for over 3 years. I tried everything from medication to expensive cleansers. I made dietary changes, yet nothing seemed to help until I visited South Korea! I’ve only been using their products for the last couple of months yet everyone notices the difference in my skin. I hardly use foundation or concealer. Thanks Korea!

[@Shakyion]

4 weeks of using the K-beauty 10 steps! Skin never look better. I love Soko Glam too!

[@MsSKim1]

CNBC I see u cashing in views by adding Korean related videos these past few days

[@PtolemyXVII]

I've tried Korean skincare, but my favourite brand Cosmo biogem RDA was discontinued! Honestly this stuff was the best. I used it for years and I have never found any brand like it. Currently I prefer American skincare and cosmetics, brands like Devita, Ecco Bella. If you look at the ingredients list most Korean brands have water, glycerin, dimethicone as the primary ingredients. What they do add that is different from American and European brands are crosspolymers that can be used to repair skin. Crosspolymer gels are used for wound healing.

[@jiyakang9353]

I used to use western skincare brands such as loreal and glamglow and my skin only got worse...once i made the jump to asian (mostly korean) skincare, I actually started seeing results...my skin now is almost perfect, i no longer have visible texture, my pores are no longer visible, and my acne scars and discoloration are almost completely gone. i'll always push you in the direction of korean skincare, it works and it doesn't break the bank, what more could you ask for?

[@elfelizardo6182]

When I was still in the Philippines, I used Korean skincare products and helped my skin greatly. But then I moved to the US, and ran out of my products. I don't usually buy in Amazon (sometimes, products are fake like my CosRx pimple patch) so I bought directly from Soko Glam or Style Korea. While waiting for my products, I used American brands such as Neutrogena Toner, it smells alcohol and it's too strong for my skin T-T. I use CosRx, Nature Republic, Some by Me, and Innisfree for sensitive skin.

[@niccolom4556]

El Felizardo thank u for the brand tips for sensitive skin!

[@stillkoh8596]

Overall South Korea 🇰🇷 products are very good

[@roy.shrestha]

I want to make my career in Skin Care (Beauty Industry). Thank you CNBC for this informative video.

[@stephaniewood9608]

Thank you for sharing. 🗣 from Far Rockaway N.Y.Usa

[@PungiFungi]

Skin care that is affordable and actually works. Who would’ve thought that would be a good business model?

[@yoonseolee4171]

Korean skincare products are more affordable and the ingredients in the cosmetic products are way milder instead of having harmful components which only gives temporary effect and causes pimples afterwards.(ofcourse not every products)

[@Kateisbelladonna]

As a Korean, we do look after our skin well since our childhood. It's a part of our life routine. I've been using various types of global skincare products, but I always go back to Korean skincare products. Innisfree is one of the best K-brand in every aspect!

[@Ben-dh1kt]

Not only Beauty, Korea is taking over the world in literally every categories: Entertainment (music/films/dramas), Finance, Industry, Technology, Tourism, Army, literally everything, Korea is the future of this planet, our kids will learn Korean at school in a near future.

[@hildaelson4203]

Three things you actually need to do with your skin to keep it looking great. 1. Cleanse (so use makeup remover, whatever form, even if you’re only wearing sun cream) 2. Moisturise (self-explanatory. But you don’t need to go overboard and have 10 products. One good moisturiser will suffice) 3. Protect (i.e. wear sun cream NO MATTER WHAT. Even when it’s cloudy in the bleak mid-winter, wear some sun protection).

[@user-kv1ih5uy8y]

Yooo I love Korean skincare They actually work unlike the western kind. Highly recommend trying them out

[@adicasillas5624]

IVE NEVER BOUGHT A SKIN CARE PRODUCT. For beauty I only use makeup and I need help, does anyone recommend a skin care for baggy eyes and/or dark circles

[@daniellarodriguez1801]

I just love South Korea skin care. I am in LOOOVE with the 20% vitamin C serum and also cosmetic procedures are not expensive so your skin can look its best and not really not pricey

[@moonlim33]

Love the Korean facial pack!

[@andyyang50]

It’s simply because Asians especially S. Korea care about their skincare products. They invest in a lot of natural ingredients instead of using harsh chemicals most of the time like the US. It’s not like the US don’t do the same, but it seem their concern is more about the money than care of the human body...

[@alexandergoldman]

I'm using a Korean mask for men as I watch this...incredibly good for the windy climates that dry out your skin. It actually stings a bit at first (which indicates how dry my skin is) but feels so good after about ~10 to 15 min.. Snail cream is another one of my go to products for moisture and hydration..

[@piaichiban27]

I didnt have cystic acne or major acne problems growing up, but I did have minor small acne bumps that wouldnt go away no matter when product I use. Korean skincare was the only thing that helpe give me the results that I wanted and its been almost a decade and I still swear by it to this day.

[@iarshintasudjana4382]

At 40+... only Dr Jart really works for me. Other korean brands are often changing containers n series...so confusing When s.o in 20 or 30 ish regret paying expensive skin care or make up...I personally do not regret at all...bcos at 40+ it works

[@shashapk4329]

K- skin care is the best. It has changed my damaged skin

[@zzslpr]

When I was using a western cleanser and moisturiser, it felt too rough for my skin and made my face red. I feel like the products are so expensive without even being good. But when I switched to Japanese cleanser and Korean toner + moisturiser I can feel my skin improved so much :))

[@rome_w3534]

I'm a Korean. My family and many acquaintances have good skin. So we don't need to stick to expensive cosmetics, and Korean cosmetic brands have good quality while being cheap. I don't know, although it is true that Koreans take good care of their skin than other countries did, it is also true that Korean water quality, geographic advantage, eating habits, and heredity, etc. also affect the good skin of Koreans.