How Karl Benz's trainee created Audi / The History of Audi

The history of Audi is varied and filled with key events. Its tradition of cars and engines manufacturing dates back to the 19 century.
Founded on July 16, 1909 in Zwickau, Germany, Audi AG is a world-renowned manufacturer of automobiles and motorcycles and is one of the three luxury automakers, besides Mercedes Benz and BMW, that together constitute what is known as the 'German Big 3' - a group of those three car-manufacturers from Germany that also happen to be the largest sellers of luxury cars in the whole world. With 99.55% of its shares under the ownership of the Volkswagen Group of Germany, Audi has been a majorly-owned subsidiary of the Volkswagen clan ever since 1966. Today, from its magnificent headquarters situated in the city of Ingolstadt in Bavaria, Germany, the company carries out its operations in over a 100 countries, a 110, to be precise, across the globe.
The origins of this legendary auto-clan date back to November 14, 1899, the day when its founder, August Horch, established his very first car company, named as A. Horch & Cie. Motorwagen Werke, in the district of Cologne where he built his very first car in 1901. Following a difference of opinion with the company's supervisory board, Horch had to move out of his business venture and move on to establish a new car factory by the name of Horch Automobil-Werke GmbH in 1909. But the same fate followed Horch in this new venture as well, and soon he found himself, yet again, severing ties with a company that he had established himself. Not one to be discouraged so easily, August Horch, in 1909 itself set up a second 'Horch' car factory in Zwickau, which he later renamed as 'Audi' due to some trademark infringement issues with his former business allies. Early in the year after that, the world got to witness the launch of the first Audi car, the Type B, after which the automaker never had to look back.
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*We must state that in NO way, shape or form am I intending to infringe rights of the copyright holder. Content used is strictly for research/reviewing purposes and to help educate. All under the Fair Use law.

[@bigbrands_en]

What is your favourite Audi and why?

[@shaheeralikhan9561]

R10 speed

[@bigbrands_en]

Amazing car!

[@conboyle5592]

A black wan

[@unexplainedwearenotalone3537]

Audi is best AWD and vs crash test Audi very strong vs that Mercedes I don't like VW but is many history untold story like first engine make by diesel Rudolf nicolaus august Otto made inside fuel system and sec Benz copying system and try make engine with engine steam later he see no works well low HP 2 he steal recipe and make petrol engine with 6 HP and later up and up but first engine out or inside made by 2 guys real science smart mind but poor both they no have money to keep war vs Benz and others system and real story u all sheep's don't know Otto he take engine and go to UK with ship to show work present to someone help him up support with money to grow industry or make own company and same night on ship some send murder him and drop body in sea that's sad story never told u in school right but the only tell u what they want like who made first car all sheep's yeah yeah Benz for me big company be sell best of that Benz is Ford because he in UK no have support no money make grow company and he go USA and start slow by slow made best model T petrol and electric the time bravo ford strong name in history many don't know.

[@bigbrands_en]

Thank you very much for your comment and very interesting story!

[@bobdodson8468]

Back in 1998 I drove a Mercedes S class for the first time. I never drove a car so nice and vowed to myself I was not going to buy another car until I could afford a Mercedes. I owned 3 Mercedes since. In 2000 I drove an Audi Q3 and experienced the same feeling I had when I drove my first Mercedes. I'm an Audi owner now. Great cars.

[@ukwan]

Having owned multiple Mercedes (6 in total, plus 2 more my parents have had) and driven around 50+ of them (my friend has a huge collection). I've always thought of them as being the best cars, never giving Audi a second look, that was a huge mistake. I own an Audi now. 😮

[@keithmcelfresh3460]

My wife wanted an Audi and we started with an A6. She unfortunately contracted brain cancer and as her needs grew, I changed to Q7 and when she couldn't get up into the SUV, I traded it for an A8. She loved being in the car and I have an A8 today. Beautiful cars with great handling, styling and above all a memory.

[@Marie-or8uj]

I've been an owner of Audi Q5 & A4 prestige. Extremely happy. I've driven Lexus, MB, BMW & Range Rover in the past, but I kept returning to Audi. It's just smooth & glides easily. We all have our own preferences of course, but Audi will always have my heart.

[@nunopais1904]

Once you drive an Audi you don't want to drive anything else.

[@tilu3303]

I didn't drive one until 2016 and that year I bought 2 of them on the CPO program and still love them today. They provide an amazing feel of the road while delivering smooth and significant power in a sure-footed manner - all while caressing occupants in quiet, luxurious comfort. Despite that, they seem to be the most understated member of the collection of German luxury car brands.

[@semkali9028]

I love Audi, the most sporty and elegant car brand I can imagine today. I'm driving for almost 10 years Audi cars and I am never going back to another brand, PERIOD!!

[@srinivasgadipe2294]

Too damn computer assisted, would just forgive any driver for their unskilled driving skills

[@rgseven6557]

@@srinivasgadipe2294other car brands have this issue too. Cannot help it

[@2010gtoner]

good stuff uploader.

[@TD402dd]

I owned a 2001 Audi TT coupe for 18 years. It had the 5-speed manual shift, but now my son owns it. Another company has followed Audi closely by designing and manufacturing well engineered cars. Mazda has been doing that for many years. I own a 2023 Mazda CX-30 with a high performance 2.5 liter engine, and 6-speed automatic/manual shift transmission.

[@BenjaminGarcia-qb6lr]

My first Audi was back in 2011 and it was an A6 2.7T. It rains so comfortably + it had great speed. Since then I only own Audi cars. 2009 A6 3.0T and a 2017 A4 Sline primuim plus. They both still looks like brand new cars

[@nunopais1904]

Love my Audi wagon. I remember the Audi quattro when it came out on the rally of Portugal. Love to fix the Audi's,so Smart on the engineer part.

[@davidsibble7429]

I am the happy owner of a 2014 Audi A6❤This was my choice after owning 2 Volkswagens, and find it was the most beautiful combination of design, power, comfort and practical performance, especially with Quattro. The drive of Quattro is held reliably and smoothly only by Audi vehicles and is an incredible experience by itself. Very very hard to say if my next car will be other than an Audi😊

[@jimmy_2lehfeldt429]

Great review of the Audi development. I have a two thousand sixteen Audi S6. It is a Fantastic car, The best car i've ever owned and i've had lots including sports cars. I've never had so much fun driving.

[@manaudia8]

I have owned 14 Audi cars and enjoyed them all.

[@farieddebruyns1674]

Yes. I drove one many times. Quite smooth, and graceful.

[@dickemmons2136]

The birth of Audi with the four rings was the same month and year I was born. We currently own an A5 and a Q5 but we had an A8, all great cars.

[@adrianmonk4440]

Video very well done, great narrative, & very interesting. When you are moving that much ideas, man power, materials, & tooling, The Endeavor does not move in a straight line BUT CERTAINLY A LASTING LEGACY.

[@garysouthwell5762]

Number One in my books!

[@derekstocker6661]

Amazing details in this great video, thanks for this. I can recall in the 1950s seeing an Auto Union badged car with the four rings on a drive and even then was quite fascinated. I have been a Ford and BMW driver for many years but the new Audi range looks so very good and many are seen on UK roads now in various forms. If I need another car at any time, I just may give the Audi a look in, the fact that they do not seem to corrode like some other makes is a great asset especially in the UK, and also if you tend to keep cars for a long time, as I do. Well done, very interesting video.

[@bigbrands_en]

Thank you very much! This is very important for us and our channel. In next few weeks we will have videos about BMW and FORD! Make sure to subscribe and push the notification bell, so you wont miss this and other videos.

[@mevio4665]

Amazing brand and cars. Elegant, efficient and powerful.

[@komitata1]

Audi for life ❤

[@nickkazynski364]

I love them I just bought a 2018 Audi A4 2.0 turbo Quattro The thing is beautiful fast I love it and my mom says it's easier to park

[@restinaaprilianti3114]

Oh my God, I don't know if the fast and explosive Appolow 12 depicts a family that I think if Audi was in charge it could be a dream come true

[@snoransturlasson6723]

Since 2022 with the introduction of RS4 Competition, Audi is for the first time the sportiest German brand (except of course 2-seaters from its sister Porsche). True, already in 2021 the RS3 became the sportiest compact anywhere but that’s just a tuned VW Golf, not a real Audi (i.e. longitudinal engine). So while the company is discontinuing motorsports, at the same time I believe it has today become the world’s top sports car brand, at least among the ones with more than 2 seats. It helps that Mercedes and BMW have seemingly decided to not take part in this segment anymore with 4 cylinder-PHEVs replacing 6 cylinders, and minivan-like steering, respectively.

[@ronaldtapp5136]

Best car I ever owned !❤

[@Joker69s]

I love audi, i used to have a 2005 A3, and now i just ordered a new 2023 RS7 performance, can't wait to recive it

[@muqz187]

I love Audi they are so underrated

[@dnkomos1]

I am proud owner of 2011 avant wagen black on black. Still runs great!

[@GunRunner3]

I am the proud owner of a 2021 Audi A6 Prestige which is the 5th of this brand that I have owned. These are great cars. Every time I buy a car I shop Mercedes, BMW, Lexus, Infinity even Jaguar and have not found a better car for the money in any of these marques. I have found the quality and service of Audi to be excellent. I don't know what my next car will be but based on past history I can guess.

[@gijsv8419]

I expect you paid a lot for maintenance

[@mrinternational5]

​@@gijsv8419guaranteed

[@montanaaard8859]

Since you can guess, it shall be an rs6

[@russbutsenko3824]

@@gijsv8419 don't be jealous plz😂

[@raywalteroutdoors]

Get away from the A's get into the S's and RS's to fully admire the brand

[@kevincueakamau570]

❤ worked for Audi in Ingolstadt as student

[@elvisidumijie5764]

What do I think about Audi cars?! I love their excellence. My dad bought an Audi 80 in Kaduna, Nigeria when I was in elementary school. I fell in love with it. Started driving it from 1989 when I was about 16 years old. He let me drive and got me a learner's permit as I was not old enough to have a driver's license. I don't have an Audi myself today but I hope to buy one. I even saw one today around Jabi Lake in Abuja and the 4 rings instantly caught my attention. I loved the speed and stability of the Audi 80 when I used to drive my dad's and wished he gave it to me in 1992 but he sold it. For whatever reason I still want an Audi among my collections.

[@york1881]

As if anybody would need a permit in Nigeria! Do they even have paved streets for cars there??? Normally they ride Camels and Donkeys there, yet a stolen car from Europe might slip through once in a while, while some Heroin and Crack dealers from Nigeria might get lucky too!

[@jackeldogo3952]

I remember my HS history teacher, when we were covering the Depression/WWII era, telling us about these companies merging but he told us that AUDI stood for Auto Union Deutsche International not a derivative of the Latin term "to listen".

[@hameedc]

interesting video.

[@user-im6te6kb8v]

Good

[@johnosborne9323]

I’ve driven plenty of Porsches, many Mercedes, a bunch of beemers, but until we test drove my wife’s used 2018 q5 prestige… I’d had only driven an old Audi that reminded me of a convertible 1994 Mercedes e-320…. Porches have their quirks and sometimes fall on their face, Mercedes have always been just like Rock hard Cadillacs, and bmw’s growlers that spin their back wheels.

[@adamdmi5752]

I ❤ Audi cars :)

[@marcelbijmolen6707]

I am a fan of the onder Audi cars till the ninetees.The building quality is very high.I like the model 100/A6 and the A8 with the Dieselengines 👍😄🇩🇪

[@scottpolston6137]

Man I love Audi I would sell my left but for a RS4 such a sweet sweet car and you get that VW reliability every cool car made under the VW banner is super reliable all things considered the most reliable super cars and hyper cars

[@ruialves4965]

I have a Q5 3.0 V6 Tdi and i love it 🍻

[@thesollys9540]

Q5 3.2L FSI V6 and love that motor and ride!, also have 3.2 VR6 A3 sportsback

[@bgwarior]

Audi history without the A8 D2... like... Audi today was born with that car, their first F segment... Jesus

[@TheAudinis]

1987 Audi 90 2.3 5cil, 1995 Audi A4 1.6, 1994 Audi A6 1.9TDI, 2002 Audi TT 1.8T quattro 225 BAM, 2013 Audi A4 2.0 TDI quattro 130kW.

[@agentFonseca]

Might get an Audi for the first soon. A4 Avant tfsi 40 hopefully

[@simeonnoah9693]

I hav an audi A6 and i hav driven an A8 too, compared to all other brands of cars i have driven, all i can say is, audi for me till death do we part 😘🥰🫂💓💓💋💞 i love audi too much, its my daily obsession

[@Hushboiiks1980]

On 2 one love them had bmw and Benz but love this Audi a6

[@arpandesai8476]

Great fan of Audi since I saw in world cup gifted to Sanath Jaisurya I am driving since 2016 I am a great fan of Audi

[@michaelmyers8931]

I’ve had the privilege of owning two Audis and currently have a new A3 it seems like the miles are going so quickly the car is certainly a pleasure and a wonder to drive I would certainly buy another one thank you for all the safety features

[@gas-clutch-shift476]

I’ve owned 4 Audi’s including my current 98 A4 Quattro

[@curbsidecritiqe2066]

5000s, was a great car.

[@Morgan12858]

I work for a big car rental company and have the privilege to drive many premium cars on a daily basis up and down the country in the UK; here are my thoughts. Of all the various brands the 3 german premiums would be my favourite: audi, bmw, mercedes. Mercedes seem to have the most common faults, engine issues, headlight issues ect and feel very budget inside compared to the other 2 brands (material wise). BMW are very nice inside and out providing they are top spec'd otherwise they are filth, manuals are horrible to drive but lovely engines. Audi are my favourite as they are very nice inside and out with a better interior layout compared to BMW with better tech, flat bottom steering wheel best. This is of course providing you get them top spec'd with all optional extras but the quality makes it worth the price tag compared to other 2 german premiums. Great to drive, great engines, great lineup, reliable mostly aslong as you maintain well.

[@stephenbeswick2163]

Hi I am on my 4th Audi I have 2xA3 Sline tfsi 1.8 cc my current car is Audi q2rs great car I have purchase a Q3 r/s which should get in may 2023 I have had many other brands of cars but Audi beats then all with build quality and customer service no company can touch them I did have a Mercedes but it was unreliable I had for 6 months it spent most of the in the garage they would not change the car or have it back the customer service was very poor that’s why I stick with Audi great company indeed Steve

[@rinih1400]

Q2rs?

[@user-xq9sm1rw4q]

I was driving an Audi A4 because me dad gave it to me but when i did some street races with my friends and some drifting he took that car but for me it was a good time but now i have Mercedes and she's levels better

[@seunweb2]

No. I wish to own an Audi someday

[@johnosborne9323]

That being said the q5 is a fucking fun version of the glc 300 with worse cup holders and better everything else.

[@MrPeterthepilot]

I had a Q8 for 18 months. It spent 9 weeks of this in the shop. Beautiful car but I lost patience with its unreliability and the dealer’s poor customer service and got rid.

[@johnosborne9323]

I’ll keep adding to this the more my wife lets me drive the 25k car with 62k miles

[@garyreeve6793]

How you going to talk about Audi without mentioning the WRC racing bloodline

[@uwecramer6091]

Best models are the Audi Avants

[@aababo25]

I was get to know most Audi engineers are now at KIA Motors.Which looks same model similarity with Audi

[@curtisvonepp4335]

AUDI NOTHNG BUT A UPPER QSCALE VW MANY PARTS WHERE INTERCHANGEABLE.

[@hitone4319]

Horch / also absorbed the company by name of Glass ( the Gogomobil)

[@user-jt7yd5lc2k]

Hans Glas, Dingolfing, yes known for Gogomobil, but Glas also was up to a great middle class car: the 1700cm³ a fantastic car, I chose to drive it for my driving license in 1965, later Glas was bought out by BMW, when I lived in South Africa & Rhodesia, BMW offered the 1800cm³ version in a modified Glas 1700 body, but with BMW 1800cm³ engine, they called it the cheetah, a very robust vehicle, suitable for RSA & Rhodesia at the time. the original GLAS 1700 when introduced in Germany in the 60s, the advertised it as the "Büffel im Frack".

[@edwardchoto1742]

I like Audi I am a owner of a Audi A4 B8.5

[@marylandrcboatmarina]

I own a 2015 Q5 with a 2LT Turbo engine. Stay away from those engines as their piston rings are defective. Even with the class action case involving 2012 cars which came out costly to they, they continue selling cars with that engine. The defect comes apparent right after the warranty expires (by the way, a very short warranty time indeed). The car begins consuming too much oil and next thing is an engine overhaul costing around 6Ks. The rest of the car is very nice, but stay away from any 2-Liter turbo engine from the VW family, including Audi.

[@alanOHALAN]

yes stay away from German turbos. Only the Swedes can make good turbo engines.

[@lilthird5032]

Audi & porches came from Benz

[@user-jt7yd5lc2k]

Where do you get that idea from, yes Audi, when it was still trading as DKW- Auto Union in the 60s' was owned for a short time by Daimler Benz, DB gave DKW-Auto Union a 4 stroke engine, previously DKW-Auto Union had the 3=6 with 3 cylinder 2-stroke engines. At that time VW was also changing over from 4 cylinder horizontally opposed aircooled engines (Boxer) over to 4 cylinder in-line water cooled engines (the advent of Golf, Polo & Passat). Porsche located in Zuffenhausen in is a neighbor of Daimler Benz in Sindelfingen, there was a time when Porsche was assembling DB cars in the early 1990's, Porsche was experiencing hard times in the early 1990's.

[@qest3221]

I spend the little money I had saved on an Audi and I hate myself for doing it

[@turnfordguitars]

???? He worked for a ship building firm in leipzig?????? That's nowhere near the see! How did they build ships?

[@nkha23]

Not impossible. Philly has a shipyard. They just get towed down the Delaware River. Probably not as convenient, but not impossible. May actually be safer since any intruders would have to go through land and sea just to get to the yard.

[@shaheenms5790]

A6 C7 3.0 TDI Quattro

[@alanOHALAN]

Audi get big because of their joint adventures in China. Chinese market was full of Audi and VW. They made a ton of money.

[@NiquitaPotter-cr6qz]

Times and Behaviors

[@NiquitaPotter-cr6qz]

Affairs and Revenue

[@NiquitaPotter-cr6qz]

Queen of the Damned, which Damn is this

[@blackscholes4401]

However, Audi means listen in Latin!

[@London_pound]

I’m not rey lie I drove a Dodge Charger then my buddy let me drive his Benz I will say it’s like wrestling a bear vs slow dancing with your partner basically

[@americaisacontinent.]

I couldn't drive an Audi, BMW, Volkswagen or Porsche. I only drive a Benz, best or nothing...

[@MrJesse4014]

I only drive Audis as long as they are gas powered once they go all electric I’m out.

[@drimrankhansofficialyoutub6732]

Lets join Digital Islamic Revolution ... Love you all...Allah o Akbar...❤❤❤

[@natebot321]

I can’t listen to 21 minutes of bot narration. It’s a shame because it looks like an informative documentary.

[@user-wt9gk6bl9u]

The word audi sounds so non European i sometimes confuse it with soudi an arab name!

[@pierrekaninda894]

The narrative is boring Makes one sleepy

[@uneshkumar3396]

Audi is much better than Mercedes.

[@hitone4319]

When Horch started his carriere there were no Euros anywhere, just Deutche Mark and there were no Young males wearing and hiding hoodies either!

[@user-jt7yd5lc2k]

It was actually Reichsmark, and before the the Goldmark, Deutsche Mark came in 1948 or -49 if I remember rightly

[@user-ru6uq7dy3p]

Mathiya ciyman island Sri Yalo tag CODE UNITED ARBA EMIRATES LOW USA KNOW I meet you Sri showroom experience AZ KNOW

[@estack925]

audi has too many electrical issues, as from being a former German auto mechanic now elevator mechanic.

[@estack925]

computers are screwed too

[@peterpace2463]

I worked within Audi for 12 months and couldn’t wait to get away. What rubbish, unreliable garbage. After what I learned I feel very sorry for anyone who owns one.

[@peetsnort]

Bollocks My little a3 has 246 000miles on the clock still going strong and gets 600 miles from 55 litres of diesel And my passenger are constantly amazed at how advanced it is for the 2010 year of purchase.

[@sammyeshy218]

at least use human voiceovers

[@bigbrands_en]

All our latest videos use human voiceovers. Thank you!

[@unexplainedwearenotalone3537]

Audi is best AWD and vs crash test Audi very strong vs that Mercedes I don't like VW but is many history untold story like first engine make by diesel Rudolf nicolaus august Otto made inside fuel system and sec Benz copying system and try make engine with engine steam later he see no works well low HP 2 he steal recipe and make petrol engine with 6 HP and later up and up but first engine out or inside made by 2 guys real science smart mind but poor both they no have money to keep war vs Benz and others system and real story u all sheep's don't know Otto he take engine and go to UK with ship to show work present to someone help him up support with money to grow industry or make own company and same night on ship some send murder him and drop body in sea that's sad story never told u in school right but the only tell u what they want like who made first car all sheep's yeah yeah Benz for me big company be sell best of that Benz is Ford because he in UK no have support no money make grow company and he go USA and start slow by slow made best model T petrol and electric the time bravo ford strong name in history many don't know.

[@bigbrands_en]

Thank you very much for this interesting comment!

[@franksilval]

Not reliable....

[@tomhermens7698]

Audi was never created. This is simply a volkswagen at a price. Audi came from DKW (Deutsche Kraft Werke) and was a very good car with a free wheeling gearbox like Saab had in those days. The iconic 4 stars is all that's left from DKW. So, in the beginning Audi produced a volkswagen which same care with a volkswagen batch was cheaper (passat) Story here is not correct.

[@dantesinfernopurgatory7826]

VW Group acquired Audi in the early 1970s because VW had zero expertise in building liquid-cooled engines at the time (for obvious reasons). With the exception of the VR5/VR6 and 2.5L five cylinder, the majority of VW/Audi engines were designed by Audi.

[@tomhermens7698]

@dantes inferno purgatory I am not sure this is right. Audi came about as a new or better VW. Like Lexus is for Toyota. Well before the 1970's VW had the golf passat etc. Audi was bust since early 60's I think. Still think my dkw cabriolet with the 4 rings 😃 was great.

[@matthewwood4756]

en.m.wikipedia.org/wiki/Audi

[@tilu3303]

I had a 2014 Volkswagen TDi that was bought back in the 2016 diesel-gate recall. I loved driving it, but the jump up to the 2 Audi's I bought to replace it with resulted in significantly quieter, smoother, more powerful vehicles, built with more luxurious and higher quality materials. The Audi transmission was also much more refined.

[@chrisclemons7564]

Is it THAT much of a burden to get a human to narrate this? I really don’t enjoy hearing a computer talk for 20 minutes.

[@NiquitaPotter-cr6qz]

Not impressed

[@LeftLaneHog.308]

In 2011 I gave the 2003 Model Audi A6 2.5 V6 TDI a try, kept it for 4 years until I switched back to Mercedes.

[@bigbrands_en]

It’s a matter of taste!

[@york1881]

I had an Audi 80 once and was amazed almost daily in it ! It was a strong built but very comfortable car with only 57 horse power, yet it got me up 200 km/h no problem at all while using only 6 to 7 litres of gas! It would climb an incline of around 30% even in the 5th gear which always made me wonder how this car could come up with so much torque in the 5 gear, yet go up to 200 km/h on the Autobahn with ease !

[@ritterproductiongmbh1744]

Hi There, how can i contact you in by email? You have some of the footage we represent for our customer in your interesting film - we should talk about it...?

[@ritterproductiongmbh1744]

Helloo?

[@bigbrands_en]

Hello! [e-mail]