How Much Can You Make Selling Hot Sauce?!

If you own a business, try Melio and make your payment process easier! go.melio.com/upflip
Kevin Cummings is not just another person with a side hustle. He’s an entrepreneur who’s able to bring in six figures from his small business while continuing to work a full-time job. Kevin is the founder of Murder Hornet Hot Sauce, and he gives us the inside scoop on how he took a simple idea from his kitchen and turned it into a full-blown hot sauce business. The really wild part though? He doesn’t have any kind of background in sauce making.
During the pandemic, Kevin occupied his time by playing with different ingredients for a hot sauce recipe in his house. With the extra time on his hands, he quickly recognized his new hobby could quickly turn into a fun business opportunity.
In this episode, watch us make this unique sauce from scratch, discover high-level branding tips, and learn a major secret into achieving an 80% conversion rate at the markets.
If you enjoyed this episode, check out How I Turned My Last $5 to $10,000,000.
• How I Turned My Last $...
Check out another great video, How to Make $1.7M/Year in Restaurant Business
• How to Make $1.7M/Year...
Resources:
upflip.com/gift - Free Business Startup Blueprint
www.upflip.com/academy - Learn how to start your own business from experts
www.upflip.com/equipment-list - Get the best equipment to create your own videos
murderhornetsauce.com/ - Kevin's Hot Sauce Business
Timestamps:
00:00 - START
00:52 - How it began
02:48 - Roasting peppers
03:28 - Co-packer experience
04:17 - Startup costs
04:44 - Starting small
05:20 - Freshly ground pepper
05:37 - Revenue
06:48 - Biggest startup challenges
07:35 - Mixing it all up
09:49 - Fan blitz
11:58 - Biggest retail order
13:31 - Comparing margins
14:16 - Monthly overhead
15:05 - Production costs
16:31 - Importance of branding
17:40 - Farmers market
18:30 - Cost of entry
19:14 - Selling on markets
19:42 - Sourcing ingredients
20:48 - Best-seller
21:18 - Advice to beginners
22:08 - Key ingredient
22:40 - Outro
#hotsauce #hotsaucerecipe #hotsaucebusiness

[@UpFlip]

Get FREE access to Business Startup Blueprint here: upflip.com/gift

[@B.E.C.K.]

The Liquid Death branding concept of hot sauce.

[@qristomaich1809]

WOW that branding is just on another LEVEL

[@manuelllanas1840]

this is exactly the blueprint that I need for my salsa company. I only managed to get as far as making the logo and nutrition label. I am stuck at the point of going to my local farmers market and setting up a stall.

[@josemontes1289]

Dale gas..... No pasa nada, si tu no haces nada Bendiciones dale prisa

[@UpFlip]

Glad it helped! You're already off to a great start; keep going! 🌶️

[@otus_]

best ad read I've seen!

[@SidewaysInTraffic]

With 4 flavors, I was surprised he didn't know the ingredients of his product. Nice insight on the extra cost of the cap wrap.

[@jacobypope8059]

He definitely knew the ingredients lol

[@benjaminwhite4479]

Lol, what? He created the recipes…he knows what’s in ‘em.

[@OHANA-Beach-Suites-CDO]

I’m proud to be a Washingtonian!!! Great job guys! Dreams come true, with hard work, dedication and a vision! 🙏

[@shoydaru7]

Just had atomic wings from Wingstop. They skimped me on the sauce today, no heat at all. Wish I had some of this

[@UpFlip]

Would've been a perfect match! 🔥

[@jeandesisnards5097]

Absolutely love this channel. This was a great insight into hot sauces and Kevin is a champ. Fan from Durban, South Africa

[@lifeofdesperation]

What a great company…. Definitely will order some.

[@catnipfb]

Love these videos

[@matthewconner463]

Business is on fire. 🔥

[@TheKevduff]

This is awesome! 🔥

[@a1r3x]

.10 of cost is worth it for the taste

[@UpFlip]

Totally! A little extra cost is worth it for that amazing taste.

[@smallbatchcreations7864]

great video, thanks for sharing.

[@alucardalex]

love what you do keep going !

[@UpFlip]

We appreciate you tuning in! Thank you! ☺️

[@Car_Fanatic]

❤epic work, will buy a bottle much ❤ best wishes

[@UpFlip]

Certainly won't regret it! 😉

[@Bee.23]

Great video, they need to restock the Little Stingers!

[@LouisDillard02]

It's evident that selling hot sauce can be more profitable than you think. It's all about finding your niche and spicing up the market.

[@riverbig4279]

🤔 The wheels are turning 🤣😂

[@sutats]

Being interviewed isn't easy.

[@riverbig4279]

@@sutats Great job

[@Chaselab13]

Great video! We did they get the market stair step display?

[@UpFlip]

Thanks for watching! ☺️

[@ismaelhall3990]

Thanks, I wanted to see some more food entrepreneurs.

[@mohdnazam6466]

Nice work ❤

[@UpFlip]

Appreciate the support! ☺️

[@danielzitto]

Every KZbinr schould present sponsors after taking hot sauce. It's much more fun so!

[@Buddha_Approved]

Respect!!

[@sutats]

It's making me hungry.

[@UpFlip]

Definitely brings on the cravings! 🌶️

[@quicktips3858]

Thats why America is so powerfull! In Brazil to create a food company you have to face a tremendous heavy regulation. The process used in this company to handle food, if in Brazil, would land the owner to the jail.

[@UpFlip]

It's fascinating how regulations can vary so much between countries! Thanks for sharing. 🙏

[@hmmidkjojo]

Idk where in Brazil you talking about this would qualify as artisanal food which is only really regulated for cleanliness if that depending on how you sell it

[@quicktips3858]

​ @hmmidkjojo I'm a food engineer in Brazil. To handle food on the scale presented in the video, it is necessary to follow these standards: RDC 216/2004 RDC 275/2002 RDC 60/2019 RDC 724/2022. You will need much more than 5 thousand dollars to create a factory like his and an operational capacity about 2x larger if you want to sell legally.

[@turnshavetabled4525]

If he turned around and said 2 days to peel garlic but it's worth it coz our customer knows fresh is better than peeled frozen...would have been much better marketing

[@UpFlip]

Awesome insight! 🙏

[@NileshKumar-uf4vh]

Making politicians out of cooks. Make the world shite again.

[@benjaminwhite4479]

Would also be lying, which eventually shows up as a negative in your bottom line. Playing the long game and being honest is why these guys are going to make it.

[@AlphaMaleLifestyleAML]

I do sauces too and fresh vs already peeled is negligible

[@edenlegesse8299]

I like hot sauce fantastic

[@UpFlip]

Then this product is perfect for you! 🔥

[@april142005]

AWESOME! I have a good food business idea,is any body you knew to connect me in FAIR & MANNER Investor?

[@kareemlayne9258]

😂that taste test

[@UpFlip]

Right? 😂

[@lovelydarlinghari]

Your channel is interviewing many people who have money Ask if you can give a job to common people like me

[@daragonzalez2323]

💵💵💵💵💵💵💰💰💰💰💰💰

[@yapaul6226]

I like to know who this copacker thats charging $1 per bottle?

[@ccc332]

FIRST

[@UpFlip]

Glad to see you here, bud!

[@JonathanWanchalk]

At 10k in rev/month, they're hemorrhaging money. So.....cool?

[@AlphaMaleLifestyleAML]

How do you know that?

[@TheHonestFoodTeller]

Everybody is selling hot sauce... I will never buy this.

[@diamondhands8505]

10k/month…I don’t think he cares😂

[@angelcuc9529]

Sales or profits ? I have a small business making 15 k in sales and around 8 in profit

[@antfooo]

Gfy

[@benjaminwhite4479]

Your loss, and more for the rest of us

[@RustyZarate]

stealing mexican recipies?

[@layparisss]

It’s not Trademarked

[@jt5747]

Who did he steal it from?

[@razor6552]

😂

[@radheykultura6994]

😊

[@AlphaMaleLifestyleAML]

@@layparissscan’t trademark a recipe