How Much is Too Much? / 2024 Toyota Tacoma Price Hikes & Highlights!

[@wackit6756]

Thanks for having an honest ear. I think you and Savagegeese are the only ones that recognize the unrefined sounding engine. To me, that’s not the sound I want to hear on $30,000-$50,000 truck….but I’m sure it will be reliable. ✌️

[@Realistick]

Thanks, I definitely think reliability, emissions and torque were the goals so they compromised. Maybe a nice exhaust system will liven it up without sounding horrible. I'll review it alongside the 3rd gen asap and we'll get a full sound test!

[@hipostang23]

It’s way overpriced! Previous TRD off-road with the premium package was $43k. Now they want $54k and it’s not even the iForce max.

[@Userxxx840]

A top trim Tacoma used to be $30k about 10 years ago. Prices have gone up, but not wages.

[@momobear66]

House price too😢

[@Userxxx840]

@@momobear66 tell me about it

[@AntilleanConfederation]

Yall miss Trump yet ?

[@Userxxx840]

@@AntilleanConfederation not even a smidge

[@AnonDoge]

​@@AntilleanConfederation If he had that much power over the private economy, we would be under socialism....

[@migooch8010]

Found you from an FJ review. Now I watch your stuff just for fun. Enjoy your humor and style. Keep the videos coming brother.

[@janoycresnova9156]

I'd love to pay low 30k for base Tacoma. In Canada, the new base Tacoma starts in high 40k. It's ridiculous considering we make like 13k less on average vs Americans.

[@axelcartagena7519]

Too much money for that truck 😢😢

[@escheidl]

Great job on the pricing review. I think this pricing is going to make a lot of current Tacoma owners reconsider purchasing a new one and just hang onto their current trucks. Plus this price increase will cause our current Tacoma's to go up in value. I am so glad I got mine when I did instead of waiting for the 24. I purchased my 2022 Tacoma SR 4X2 l4 Access Cab brand new right off the truck for $27,585 out the door. That price also included options like the Convenience package (keyless entry) and bed lights. That's almost $6000 dollars less than the 24 model! And the 24 is decontented compared to my 22. They removed the rear access doors, a deal breaker for me, and did away with the damped tailgate on this model which I really like. While I would enjoy the extra power the new engine provides, I wouldn't trade it for the loss of the access doors. My 2.7 l4 is just fine. Especially since I installed an aftermarket throttle response controller, it's much more responsive and enjoyable to drive now. That's the best addition any Tacoma owner can do for their truck. 👍

[@rndsommer40]

Agreed! I don't think it looks any better either. Not enough to get me to jump out of my 2022 TRD OR anyway. I might be a buyer in 2028 though.

[@Vtethers1314]

Same truck but with 4x4, it was 32.5k OTD in 2022.

[@kenhoward3512]

A $40k starting price for a RWD-only, leaf-sprung, extended-cab, PreRunner is a bit much - especially with the elimination of side-access doors. I was considering buying a new PreRunner, but not now.

[@Realistick]

That was the one i was most disappointed with too, plus no backseats to punish your friends with in a pinch is a little annoying too.

[@PHILLIPS8822]

And they said it was affordable. Lied there ass off

[@Gdj_Ga]

I’ve had several Tacos and a 1st gen Tundra. Frankly after frame rust, emission pumps failures and a failed connecting rod, I no longer buy into the Toyota reliability claim. The loss of a NA V6 engine is also pretty unfortunate. Frankly anything over 40k is fiscally irresponsible for a vehicle like this.

[@Realistick]

I get the sentiment, my frame on my Tacoma was getting bad too. They still have the data to back up the claims but several models did have some noteworthy common issues that people tend to gloss over!

[@franko3227]

My 2020 4x4 Tundra crewmax with the v8 cost 40,000.00 and that was new! Guess people made alot more money now😊

[@grayman618]

I'm so glad I bought a 2023 offroad with v6. It'll out last a 2024 by years. The price of new trucks will end these models. It's time for people to stop buying them and be more practical.

[@jameswalsh6131]

Great review as always! I know the Tacomas have a reputation of running forever but those prices.eesh that's a lot of $$ plus there is a whole lot more that can possibly break or need fixing. Love your videos bro!

[@bushmantheanimal]

What percentage of Americans can actually afford a 40k vehicle? the average salary across the US is 60k. How many people are putting themselves in crippling debt to by new vehicles these days?

[@kojak5500]

40k and then 10% (if you have good credit)apr you end up paying $60k over the course of 5 years. Not to mention insurance $100 a month. Real estate costs have also doubled over the past decade the average American can’t afford their own home anymore. Corporate greed and our corrupt politicians allowing and enabling it, have killed the American dream.

[@AgustinRodriguez-cs8iz]

The cost will keep on going up As long as people are willing to pay those high prices 😡

[@77bronc14]

In 2003, I bought a new Tacoma, crew cab, 4x4 SR5 for $19K

[@markcoopers1930]

$19k in 2003 is the equivalent of $32k in $2023

[@AntilleanConfederation]

Still cheaper than what they cost now.

[@markcoopers1930]

@@AntilleanConfederation And slower. Smaller. Weaker. Less safe. Less tech. Less efficient. Less rust free. An SR5 from 2003 can't even compare to an SR 2023 with the utility package removals, forget the 2024. For less than 1k more than that SR5 ($600 in 2003 money) the SR is better in every way than the fully loaded V6 4wd double cab Tacoma from that year, which cost $38k in today's dollars and made a whooping 190 hp. I'd hate to break the news about eggs: paying even more for those today too even when adjusted for inflation. But those are still just eggs.

[@alanmccarthy688]

$14k in 2001. xcab, 2WD. I bought on President's Day in the morning of a blizzard coming in near Boston..

[@kojak5500]

@@markcoopers1930and now the base line is $40k.

[@clintperry799]

Regardless or msrp , don't forget MARKET ADJUSTMENTS !

[@Realistick]

Currently, the adjustments are about gone in a lot of places for non-trd pro models so it remains to be seen whether that’ll happen in a widespread manner for 24!

[@anotheran]

Because ppl think Toyotas have high resale value, so some are willing to pay almost new car price for old ones or pay dealer mark ups, it's obvious Toyota can significantly increase their prices and Toyota buyers will still buy them up.

[@Realistick]

You’re probably right though i am curious if the price bump will take away some of the countless fleet and basic truck buyers that were buying the sr and utility package 2.7l!

[@anotheran]

@@Realistick Toyota truck buyers are pretty loyal. A F150 or RAM buyer isn't going to buy a Toyota. And a former Tacoma buyer isn't buying "American". I could see fleet buyers switching but most manufacturers don't care for those buyers unless they have too much inventory.

[@Realistick]

@@anotheran probably but if they cant afford the extra $3-5k then they may have to go used, wait, or go with a different truck if they were on the fence. I used to own a tacoma and honestly, I’d consider a ranger if they offered a manual and actually undercut the tacoma. I need to research the chevy more to know if id trust it.

[@anotheran]

@@Realistick the question is, can the buyer fork out $101 more per month on a 48 month loan? or more to the US typical loan of 72 months, $50.36 more per month. I think YES :)

[@BigChiefWiggles]

@@anotheran I have seen a few Dodge/RAM buyers switch to Toyota/Japanese vehicles after having dealt with a new repair every month. I love the look of Dodge trucks but them things fall apart worse than a BMW sometimes.

[@dlg5485]

The 2020 TRD Offroad long bed I owned briefly had lots of annoyances and I sold it after just a year because it was so uncomfortable and annoying to drive. I'm glad to see that Toyota seems to have addressed a lot of those annoyances. I thought they were discontinuing the long bed like all the other brands have, so I was very surprised to see it return for 2024. I would have held off from purchasing my 2023 Pro4x if I'd known the Tacoma long bed was remaining. I might consider trading the Pro4x for a TRD Offroad long bed, but I expect the price with options will be downright offensive, hitting $50k or more. In any case, I'll wait until it's been tested in the real world for a couple years and, hopefully, the slowing market will demand lower prices.

[@alanmccarthy688]

was set on buying the 2024 Tacoma until I saw the real prices. i was just shopping, and it's hard to even find one under $45k, and the rates make it even worse. ridiculous. it pushed me out. was a Toyota guy since i could drive (corolla, paseo, tacoma, tacoma, tacoma, rav4, highlander, rav4) and now I'm heading over to Mazda (just wish they had a truck lol).

[@Bobby_86415]

4 Cyl turbo will only last about 10yrs top. Who cares about emission and MPG's?!Manufactures need to stop telling us what they think we need vs what we want. V8 and V6 NA motors period!

[@Realistick]

I understand the fear but if a turbo engine is well built, it can last a long time. Not that I wouldn’t like a v6 option but Toyota has a reputation good enough for me to at least let them prove themselves before i say it has a 10 year lifespan😂

[@Bobby_86415]

@@Realistick If it makes you feel better I'll retract my statement saying it'll last about 10 years only but it will not last as long as naturally aspirated motors if you don't believe me here's a link with certified Toyota tech discussing about turbos on engines kzbin.info/www/bejne/fZ-YmaWeiap4iLMsi=jVUp4ikgqPvgOEQi

[@bige311]

Pro and Trail are gonna cost $70k plus

[@normaninsandiego7061]

Looking forward to your test drive review.

[@Realistick]

You and me both!

[@UnDead530]

Consumers need to boycott these prices. Manufacturers are not considering the average consumer anymore. They are overcharging these vehicles. I hope greedy toyota will lose a lot of buyers with these prices.

[@dannylewandowski2822]

Let be honest. You’re paying for the extra power and torque in this newer model. The V6 engines and I4 engines were simple and mass produced. Turbo engines require more accuracy and precision in order to last as long as they’re naturally aspirated counterparts. Also paying for all the extra “tech” they throw into these cars. I see it as classism where they sell less for more.

[@Jojo-ni2cg]

Beautiful truck but to much cash!! by the 2023 model or last of the 2024 4runners

[@ethenjordan2010]

Considering the ZR2 is more off-road and comes with more things than the TRD Off-road I’d go ZR2 at that price. Not to mention ANY GM has auto 4 wheel drive and a nice screen

[@JH-mt3pp]

I looked at a ZR2 Trail Boss on the lot yesterday. The msrp was $62,500 and it is rated at 16mg city and 16 mpg highway. Can that mpg be correct ?

[@derekstevens8242]

I had originally ordered a 2023 Colorado ZR2 Desert Boss last January (2023). The TPW kept getting pushed back so when the UAW strike hit, I walked away and was seriously considering the Trailhunter. But in December, I found out that the truck I had ordered was done and on its way to the dealership. So I went with that... Keep in mind, mine is a fully loaded, all options ZR2 Desert Boss... $75k out the door after tax, title, license, etc., etc. Thing is... The Limited starts at $52k. I'd be surprised if the Trailhunter doesn't crack $60k MSRP. I've been keeping an eye on the new Tacoma, out of curiosity, and I think I'm more than satisfied with my ZR2.

[@derekstevens8242]

@@JH-mt3pp I average about 15mpg on the highway, which is where most of my driving is. From the "instant mpg" reading, I'd get a lot better at lower speeds but mine is a ZR2 Desert Boss so it's not exactly the most aerodynamic.

[@bige311]

The new Taco engine T24A-FTS debuted in the 2022 Lexus NX350 Similar to A25A engine and not all about gas mileage but I hear pure emissions related.

[@Realistick]

Indeed i think they were trying to reduce nitrogen output or something if I remember correctly!

[@normaninsandiego7061]

Thanks!

[@Realistick]

Thank you for watching. I greatly appreciate the support, have a nice weekend!

[@mountainhobo]

Is the next 4Runner be built on the same platform, or will be completely revised, like to FJ 2.0?

[@Realistick]

It'll definitely be on the same global platform, everything else seems up in the air! I'd expect it to be somewhat similar to the GX and new US LandCruiser but with maybe a look closer to that of the Tacoma (think current Tundra to Sequoia).

[@mountainhobo]

@@Realistick If so, I hope it maintains the length of the Tacoma ~ 220". The current 4Runner is only 190".

[@honda116969]

Prices are fucked up! No wonder nothing... Noting is selling around the country! I bet after the first couple batches of tacomas get sold even the new ones are going to sit on the lot their $10,000 more than the previous gen! 2024 TRD off-road with a basic options package you're looking right around 50-55K you got to add destination & dealer paperwork that's 2K extra... Anyone who thinks that price it's okay I think your mama dropped you when you were young

[@tonyb.5768]

Love to new look but the price... probably get a 2023 with a price drop soon at least what's left at the dealers.

[@seang9764]

Sorry not paying for a truck what I can get an M3 for.

[@saltyt.1886]

I want to see if you actually fit in the back seat behind yourself! 😂

[@Realistick]

I’m scrambling to get a full hands-on review out in December!

[@sethquance5831]

No. I'm willing to pay for quality, but at a certain point, it's simply out of my price range. It was a foolish move by Toyota imo, and I won't be buying one unless they make a proper price adjustment over the next year or two.

[@02markcal]

I paid $22,000 for my brand-new Tacoma in 2006, so paying an extra $10,000 isn't in my budget, the next Tacoma I buy will be used.

[@markcoopers1930]

$22k in 2006 dollars is 34k in 2023 dollars (thanks inflation)

[@02markcal]

@@markcoopers1930 I think my parents bought their home in the 1950s for $30,000.

[@markcoopers1930]

@@02markcal ooh nice, a typical home back then was under 20k. High rollers. 30k back then inflates to $350k today. The median household annual income in the 50's was $4.4k, or $51k in 2023 dollars. The median household income today is $75k per year, so the typical American should actually be in better shape to afford a home with the same relative price. Of course a 30k home back then would net a fairly large brand new home (3 bedroom 2 bath). A home matching that today in any decent shape is 400k+ (on national average), new add another 20k-50k. Which means prices are now relatively in line with inflation, but the home built today with that many bedrooms on average will be bigger, more efficient, and more amenities (modern wiring alone is awesome). Which means that the home buyer is getting much more for the same type of home for the same price. The problem is the person with a median income back then also worked for a company that gave them a defined benefit pension plan, and not one we find ourselves.... $34k on the new SR Taco: unless your 2006 is a short bed access cab V6 2wd prerunner (or you got a discount) the new one gets you more power. Regardless the new one gets more space, more tech, interior quality, safety, non-faulty frame, efficiency, etc. Considering the 159hp SR from back then to now, a 2006 couldn't even be equipped to match a bare bones 24'. Honestly it's not even a worthwhile comparison, Toyota would have to come out with that rumored unibody compact truck based on the Corolla cross or RAV4 to have a fair comparison, and even then it would still be better on the inside in base spec.

[@AntilleanConfederation]

@@02markcal I think our grandkids won’t even own homes unless they make half a million a year. 😢

[@hankua]

The base truck is butt ugly, and the wheels? Price increase is not worth it, I bought a new 23 stripper Tacoma recently, because Mavericks were unavailable and absurd to order, i thought $29K was too much 😂

[@jimf.625]

Get a 2023 Tacoma before they are all gone. Thank me later.

[@Doc1855]

Bottom line is that Ford and Chevy aren’t as reliable as Toyota, so why would anyone want to buy something that won’t hold up in reliability and resale is beyond me.

[@janoycresnova9156]

I'm pretty sure they are rapidly closing the reliability gap. You get way more for your buck with Ford/Chevy/GMC too.

[@Doc1855]

@@janoycresnova9156 Then why does Consumer Reports and Edmonds say that Chevy / GMC pickups are the Worst in reliability? I’m not knocking the domestic trucks, as I’ve driven Ford pickups for most of my life, In fact we’re on our 4th 4WD Ranger. We’ve been driving Ranger’s since they first came out in the 80s, but our current Ranger is a 2011, but it has only 36K miles. The new ones aren’t as reliable as our 11. I know that our 4.0L V6 doesn’t have as much horsepower or torque, but we’re still getting 23mpg on the freeway with the cruise set on 75mph. At our age it’ll be the last pickup we’ll ever own,

[@ericcarawan1308]

I bought a new Ford F250 FX4 7.3 gasser with heated seats and navigation in 2021 for under $50,000 (including taxes and tags, out the door). I use it for my truck camper but once I sell my camper I will be in the market for a new mid size truck but Toyota's pricing for their new Tacoma has just taken it off of my list. Obviously, Toyota thinks way more highly of their trucks than I do. You lose the benefit of reliability if you have to pay $10,000 extra up front. If you do the math on these new prices for what you get, you will realize it's a sucker's bet.

[@rnt45t1]

New vehicles are a complete waste of money for anyone now. Just buy something capable that's older for a great price. America, wake up!

[@janoycresnova9156]

Have you seen the used car market lately? It's overpriced as hell too. You'd pay like 5k less tops for a car that is 3-4 years older and has 60k+ miles of wear and tear, not to mention having no clue how the previous owner took care of it. Is that worth it?

[@rnt45t1]

@@janoycresnova9156 You have to do the work to find a deal, but you can. I bought a $1,400 Pontiac Vibe in Dec 2021. Maintain it myself, just put in a new starter and batter. You don't DESERVE a new car just because it's "hard."

[@derekstevens8242]

I got out of a 1999 Ford Ranger with almost 175k miles and into a brand new 2023 Colorado ZR2 with 10 miles. I've had it 5 months and haven't hit 4000 miles yet. Even though the final price was about $75k, as long as I take care of it, it'll last me the rest of my life. And have features that are useful, compared to the lack of features my (second hand) Ranger had.

[@appleztooranges]

I do not trust these 4 cylinder turbo / hybrid. My sister in law Prius that she bought brand new in 2017 engine blew up at 147k miles. Toyota are no longer to last long. I grabbed a 2023 Tacoma v6 pro

[@gwpeoples]

Which of Toyota's competitors do you think make engines that are guaranteed to last more than 140k miles? I know Toyota's regularly get 200k-300k and there are even some that have been confirmed to drive for 1M+ miles... but 147k miles on a Prius isn't like a failure on Toyota's part. For one, it's way outside the original warranty period. And two there's a lot we don't know about how your SIL's car was maintained. This is just one anecdote.

[@danhughes1814]

05:28 none of that sounds appealing

[@Doc1855]

I see that the All New pickup still comes standard with the gloomy Grey and Boring Black interior colors that is leftover from the last millennium. I miss tan, brown, blue interior color

[@Realistick]

You can get obnoxious red if you want to spend $60k🥴 and I believe you can get color accents on the trd sport/OR too

[@Doc1855]

@@Realistick I don’t want the accent colors. The seats in that Tacoma that was in your podcast is Exactly the same colors as were in my 11 Ford Ranger 4WD Ranger. I had it reupholstered in Red with black trim and stitching to match the custom 2 tone paint (Factory Silver over Red metallic). And yes the Red upholstery in the new Tacoma looks tacky

[@Realistick]

@@Doc1855 It would be nice if they did offer something more lively for the Prerunner or TRD grades to suit different tastes. For me, Id like some more color in my GR Corolla but Im happy with just some accents in a taco.

[@Doc1855]

@@Realistick If we were in the market for a new pickup I’d buy a Red one and have it 2 toned out with Tan on the bottom. But I’ve made some good looking improvements to our 11 Ford Ranger XLT super cab 4WD. It has only 36K miles and at our age we’ll die before it’s worn out.

[@AntilleanConfederation]

🤮🤮 I hate anything not a complete black interior on vehicles.

[@protectyourassests1028]

More expensive and less reliable.