How Much To Charge For Professional Commercial Photography

What To Charge As A Photographer? What do artist's reps do? How to get an agent? Andrea Stern represents photographers. Her roster of photographers make between $2500 - $25,000 a day for still life product shoots. but you'd be surprised at how attainable that is! In this video well show you how to do it 😬
In this video, Andrea Shares some great tips from inside the Industry:
what kind of photos clients want.
great examples of photographers to copy
some funny stories from inside the industry that shed light on how it all works.
Chris asks the questions we all want answers to. He shares some great pricing tips and a story of how an amateur photographer he employed sold a photo to apple for a billboard. All this and more, a must watch for any aspiring photographer.
🔔 Andrea Stern
www.sternrep.com
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Host- Chris Do
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[@legendeddieoficial]

This is so far one of the best channels on KZbin! Thanks!

[@thefutur]

Glad you think so!

[@ANNGUYEN-rl5sm]

Thank you for helping me to overcome that thought "if I have done it wrong anchoring my value high so that they can negotiate down to the cost I expected at least less or more than 10%". I was told to not do it that way, from very very respected entrepreneurs, I asked them to mentor me so I somewhat doubted myself on that tactics, only when the prospect doesn't give me the budget... Thanks for helping me gaining back my confidence. You are awesome, Andrea, Chris, Futur! I see some lights shed on me today!

[@Bacosil]

I am feeling really scared when clicking on this video because I knew I would be MASSIVELY undercharging

[@B-Moye]

SAME

[@alexandershuaibu]

Lmao

[@williamjamessidis5744]

Young inexperienced photographers pretty much ruin the price market with their inexperience and refusal to calculate license fees properly. In the country where I live some go as far as to shoot for like 500$ for the biggest clients in the country. They think if they dont charge much it gives them a chance to build up a portfolio and client list - what really happens is that by giving the richest clients their work for 500$ they are setting the benchmark for the entire market forever.

[@AmritaBhortake]

This is so helpful. I used to do this all the time as part of my healthcare corporate job where I create Statement of Work (SOW) documents that talked about scope creep but never thought it was part of my photography career as well. Thanks so much, Andrea and Chris for talking about this.

[@anthonyrassam7031]

I would love more videos like this about the photography industry! I feel like I can't apply everything I watch here because I don't offer design services anymore. This would help a lot of creatives!

[@NicksFort]

Is the entire interview available to watch? I would love to see that! This was very insightful 😁

[@thetonster86]

I'm a photographer. I watch and buy your training. I transpose all your info to my field. Thanks for bringing this guest on. I hope to see more! 👀

[@egor_nvkv]

Same here, I'm a photographer too! I feel like I'm transposing the content onto most parts of my life now - it's that helpful.

[@fredricklee]

Great content that can be applied across any industry. The key point is to create and showcase your work for display. Someone is out their looking for your talent. And do not lowball yourself.

[@JUNIOROCTAVIOMARIN]

Yo' the cool thing that Chris s always saying to us creatives is to STOP CHEAPING YOUR WORK, and proudly without any fear charge what your work is truly worth. God bless Chris and the entire The Futur team for preaching and wanting to help us all in such topics. Photographers, step up your pix game, hire yourself an agent and make serious money😁🤙🏼🙏

[@shuucreates]

Thank you for what you do. I started watching you 2 years ago while i was aspiring to be a Ux designer, today I am working professionally as one and have also sold some of my illustration work, and looking to look at freelance on the side. Thank you, your videos are always relevant and on point 🙏🏼🙏🏼

[@FakoyaAyodeji]

I wish i can have someone like her here in Lagos (Nigeria). Need help on my photography business part

[@mudge843]

Great video: I’ve seen a few Futur vids where you roleplay price negotiations, and as the designer/artist you ask first “what’s your budget” rather than putting your anchor out first. What do you say to a potential client that’s not willing to “compete against themselves” by admitting what their budget is first, forcing you to potentially drop anchor way too high? What if you’re finally in a position where you don’t actually need this gig, would like to do the job for the job’s sake, but don’t want to undermine your normal professional integrity?

[@B-Moye]

I wish I had watched this last week when I was negotiating a film gig. I definitely lowballed myself, I could tell they were expecting more and told me they wouldn't hold me to that. I think they felt bad.

[@gottago9824]

I need one of these people in my life.

[@OCUBOX]

After reading *Start With No, and the second book No* by the late Jim Camp, I kind of don't want anyone to know about the "No" system (XD)...Though someone like Andrea (who deals with negotiations almost daily) could definitely make use of it (If she has not read them already, though I doubt it, as she mentioned sending a price range via email without fully understanding the vision of the other side). And You reading this, should buy and read these books, as almost everything in life is about negotiation. So there. Grab the book(s) and put the system to work. The world is full of abundance, so I am not afraid to have other strong negotiators around.

[@_tommykuo]

I'm a photographer. After hearing this I must be massively undercharging or underdelivering my work. Time to level up.

[@MrZxcvbnm22]

Say goodbye to clients

[@williamjamessidis5744]

It depends on the country you live in. USA has the highest prices. UK/Germany/Japan pay somewhat less. Small market countries - 1000$ per day is already top deal.

[@willaitchison5483]

@@williamjamessidis5744 UK still pays huge - especially London. After all, it’s one of the photography capital’s of the world! I’ve heard of photographers here getting £8,000+ per day

[@tonybp]

An artist's ally... I love the sound of that, especially when I'm so quiet and introverted.

[@cnlicnli]

At approx. the 3:45 video mark: *BUY-OUT* can be a *confusing* licensing (slang) term that has *no* legal authority in law or photography. When describing the acquisition of broad usage rights, use precise language; otherwise, a judge may have to settle the confusion between client and photographer. BUY-OUTS can have quite *DIFFERENT* meanings to different parties; for example: 1) Some clients believe a BUY-OUT is a *“copyright transfer,”* where the client will own the photograph, its copyright, title, and interest (i.e., the photographer gives up/transfers to the client *ALL* legal rights to his/her photograph; the photographer no longer owns the photograph). 2) Some clients believe a BUY-OUT is a *non-exclusive, unlimited* use of a work (i.e., the client gets to use the photograph in all media for, say, one-year, but can NOT transfer those rights to others). 3) And some understand BUY-OUT to be a grant of *exclusive* photo rights that the client can exploit for a period of time and media. The best practice is to use *exact* (legal) language in bids and licensing agreements rather than *imprecise* terms like BUYOUT. See UsePlus.org for the definition of *BUY-OUT* : www.useplus.com/useplus/glossary_term.asp?pggl=1&tmid=10600000

[@artyeuh.studio]

Missed these good ol' futur RAW videos. They got this energy that now lost in the newer ones. A bit like seeing young people turned into an adult.

[@derekmcdonald-lee892]

"This sounds like you have between $10,00 - $15,000" - 6:49 I found this part really interesting. A way of finding out what their budget is without directly asking or saying how much you would charge.

[@thefutur]

yes 100%. watch some of our other pricing videos. you'll see how this works.

[@williamjamessidis5744]

Depending on the client you can just ask straight forward, because most of the time the shooting includes variables that can let you know more. Things like locations, props etc. can be of different price and value. Like say they want an elephant in your picture. It gives you a chance to use it as leverage to find out the general budget by asking "since an elephant can be real, but very expensive, or CGI one, maybe slightly less expensive, but also less real, or cheap prop that will be shot separately - what kind of money are we looking at, so we can calculate the proper version"?

[@bfelb]

Very charming guest!

[@StanleyParrishJr]

This is meant for me!

[@HezbarAhmad]

Thank you, very helpful!

[@thefutur]

Glad it was helpful!

[@uncleanAlibertine1]

superb value!!!

[@elstcman5]

Bro is doing a zoom call from the abyss. Great video.

[@zahoorshah2824]

5:25 $9000 A DAY 🤯🤯

[@LeszekLata]

Thanks for this.

[@The_Idea_of_Dream_Vision]

Jus what I needed

[@austinsabado921]

This is awesome

[@junkyMM]

thisss issss itttttt

[@RahmanGaniVlog]

noted

[@MoazamHussain]

Are there any reps for graphic designers? :P

[@liizzset]

I second this.

[@thefutur]

I don't think so. there are reps for illustrators, actors, artists, singers, song writers, photographers, directors, but not for designers.

[@B-Moye]

@@thefutur What about commercial videographers or filmmakers

[@eddieyan5529]

@@thefutur I see a niche

[@cxa011500]

I need a sales rep for my life. 😅

[@1.5Koreans0.5American]

I wish I had a great skill in photography. So my KZbin thumbnails and videos can have better qualities.

[@sharimuhima]

learn :)

[@jamilgotcher5456]

@@sharimuhima Yes, there are lots of free photography tutorials on KZbin. Wishing doesn't get you there, putting in the hours to learn does.

[@thefutur]

you can learn it Jade. I did.

[@1.5Koreans0.5American]

I will guys! Thank you for the replies 🙌

[@hldemi]

Imagine if cashiers in supermarkets priced items upon wealth of person buying them. Would be hilarious. They would pay poor guys to buy for them and give them a few bucks for the help :D

[@INAVACL]

Not just on the wealth of the person but also on how confident they are about themselves/their work and who helps them know the facts. So most people would still undercharge.

[@cnlicnli]

If you’re *licensing your creative media* to clients and others, you’ve *GOTTA* make sure that your works are *TIMELY* (quickly) registered with the US Copyright Office, in case the client goes rogue and exceeds the licensing terms of your agreement or a third-party begins exploiting your photographs without your blessing and payment. Joshua Kauffman, a Washington, DC copyright attorney litigator, explains why photographers/creatives MUST “timely” register their copyrights. JUST watch the first 20-seconds of his video to learn why: kzbin.info/www/bejne/mXOyfJ6oocqMabs

[@SelovArt]

Great channel, but this video was 100% advertisement for this lady and her company. Nothing new today.:(

[@thefutur]

I think it was an ad for her ideas.

[@anthonyrichardson7854]

In no way was this an ad for her. Chris even mentioned how she probably can't take on anyone new. Far from an ad for her.

[@NicksFort]

I understand why you might think this but I doubt commercial photography agents advertise. There client core is based on exclusivity and elitism, not quantity. Most agents have a super small and select roster that's highly curated.