How Pharrell Became a GOAT Producer

[@pastense]

Thank you for giving Chad his flowers! Very much deserved!

[@drillcollins]

::Philippine flag emoji::

[@pastense]

@@drillcollins say it louder! 🇵🇭

[@drillcollins]

@@pastense ✊🏽

[@BruhBroham2001]

Everybody gives Chad his flowers… Y’all are so weird on these comment sections about that.

[@pastense]

@@BruhBroham2001 lol…okay. But it’s never enough, and you KNOW that. Fucc him then.

[@Sundji]

Pharrell is the pinacle for a producer's career. Influence the genre and make a name for yourself as both an artist and a taste-maker.

[@vinylarchaeologist]

The Triton (moon) → Trident (weapon) → Triton (synth) parallel was lots of fun!

[@g_aware_nerd]

Agreed!

[@Ready4Greatness]

Yes that was my favorite part. Also, I have an old Korg Triton and just NOW recognized how Pharrell made it iconic in some of his productions!

[@dannydamnmendez]

Teddy Riley has blessed us with not only some of the best Michael Jackson productions post-Quincy Jones but also putting the Neptunes on by featuring Pharrell on the drums to "Rump Shaker" and having him do the "S, the double, the U, V" chant on SWV's Human Nature mix to "Right Here" (tying back to Michael Jackson!) Then when Chad Hugo came along they did SWV again for "Use Your Heart" and produced the Total and 112 collab "When Boy Meets Girl". Also, Chad is featured as a saxophonist on the Jay-Z track "The City Is Mine", produced by Teddy Riley. It all comes full circle!

[@santiagobauza4257]

Think Pharrell also wrote Teddy's Rump Shaker verse, when he was only around 16-17!

[@missgigip]

All of this ..ur a head like me and know your history lol

[@blue9multimediagroup]

Chad and him have been together since high school. He didn't just come along. They've been a thing for years.

[@GhostSamaritan]

Teddy Riley literally created New Jack Swing

[@MusicShaddyRaddy]

Teddy is a legend. His first beat is literally The Show by Doug E Fresh and Slick Rick!

[@ScottThePisces]

I figured out the secret to The Neptunes sound a few years back, and it's purely down to their background in marching band. If you take the rhythms played on a snare / drum in band, and translate it to a chord or note on the triton, it'll sound like them. Take Justin Timberlake's - Like I Love You. The guitar on that is playing that marching band rhythm.

[@startrakambassador3632]

It's not just that, but interpolated a lot of 70s and 80s songs

[@Neego283]

interpolating 80s songs

[@MusicShaddyRaddy]

Those major 7th chords are the Neptunes bread and butter🎶🎧

[@bfranko926]

I agree as a college student I used to hear a ton of Pharrell beats played by our band

[@LPphotographyLP]

That sh*t is bananas

[@MakeSomething]

The dang algorithm picked a video I already watched. You know why? I WATCHED THEM ALL!

[@diggingthegreats]

🏆🏆🏆

[@CantTellYou]

It gave me the most recent Scarface video and I literally JUST watched it right before this one 😂

[@dmug]

Super thug still goes so hard. It sounded like the future when it came out

[@simplyoiseau]

Most Neptunes production has aged extremely well. They were definitely on another planet

[@avace917]

That would've been The Trinity. The Triton wasn't out yet when that album dropped

[@mtkued6286]

@@avace917

[@CantTellYou]

Yo “Superthug”, I’m really happy for you, it’s a great song and I’ll let you finish, but “Nothin” is the best Neptunes-NORE song of all time. Of all time! 🤷‍♂️

[@ARealPersonNotABot]

You didn't have to whip out the Korg Triton like that. That's my old joint. I was so hyped when I first heard those sounds in there back in the day.

[@g_aware_nerd]

Facts!

[@wm1573]

It still holds up to his day. Lots of good sounds in there

[@christianokami2220]

The Korg Triton was a whole movement! The 4 beat intro more than likely came from percussively hitting the Locate button right next to play, which will replay the start.

[@sjtg]

this guy tritons

[@captaindori8145]

Dude the correlation between the mythological god Neptune and the Triton was not corny at all, you are the best 😁❤️

[@TheRealAmyas]

I was waiting for you to post! Another amazing video

[@ReyhanJoseph]

it teed up the party livestream and congrats on 400k btw

[@missgigip]

Are we entering the Neptunes / Startrak era of your channel? OMG im gonna die ..lol ..I’ve been a Neptunes fan since 97..if u do an ep on unreleased stuff I’ll be happy 😂

[@dwaidontwait]

the 4 count was def from the days of drumming. the drummer usually kicks off the sound like a metronome counting 1-2-3-4 which i can imagine really stuck with him

[@codyjohnson5161]

Man. N.E.R.D. albums are so good and way underrated IMO. Neptunes just had a lock on late 90's early 00's hip hop. It was wild.

[@tenslider6722]

Provider is my favorite joint form NERD

[@TapeFlip]

Pharrell has always been a huge influence in production. his genius creativity. the vids of him working in the studio are super dope.

[@msld_sound]

Great essay! Also, the KORG Triton bit was good and funny. I'm glad you kept it!

[@cflo530]

No one Ever Really Dies! Still waiting on the Lupe Fiasco video you promised 😎

[@quest4designs222]

Yeah bro, we still waiting. It's almost 2025 ⌚

[@HeyCharlieBrown]

1:35 Say his Name!! Chad Hugo!

[@laurisaarinen1126]

The N.E.R.D album In Search Of is one of my favorite early 2000's albums. Fly or Die was equally great, even more rock oriented. I'm really a rock guy first, but i love hip hop also... And funk. Everything Pharrell and Chad do is incredibly funky, and perfect for my taste.

[@SamFocused]

"Spray Can" to #1 the Detail What I never understood at the time. Another amazing and Inspiring Video 👏🏽👏🏽👏🏽

[@thomastaylor1217]

I respect everything about this mans (KZbin host) knowledge, passion and respect for the hip hop culture. 💪🏾

[@musictipsreviewswithjg]

Yes Chad Hugo is a musical genius..glad you gave him credit too. VA!!!

[@EdgarRoock]

Algo chose "The Earth Wind & Fire Song That Defined Their Sound"

[@haskeymorrison]

same

[@jamiepou]

Same!

[@EdgarRoock]

Apparently most of us did get this suggestion. I am starting to doubt the usefulness of this "best for viewer" feature.

[@jonmora8890]

Yeah it did the same for me 😂

[@AriChi-ip3bc]

Same here

[@Enatural_7]

4:38 The Korg Triton reach was pretty fire. You was cooking chief

[@RussellMills1877]

I didn't know Chad and Pharrell aren't on speaking terms but they are legendary producers and I hope they get back together in the future because they have made dope music for so many artist in the industry. And on a side note I have a you tube channel type in Russell Mills May 22, 2017 to find me.

[@jbzeigler]

I can't believe how many songs Pharrell has been involved in. It's crazy.

[@DJRodneyS]

Welcome back fam! I hope all i swell and thank you! For me KZbin suggested The Earth Wind and Fire video that inspired their sound!

[@monicamaa8755]

Me too

[@antoinestroman3431]

My favorite producers! Great vid!

[@champloo9]

11:33 The algorithm gave me your well deserved 400K Party and rightfully so. Well done and God bless you. 👑🥂

[@stuzzox]

Yea you’re definitely one of the best music related KZbinrs on this platform no joke. I’ve learned so much from you

[@DemoniqueLewis]

11:38 The algorithm failed and pushed Earth Wind and Fire to me, but I have seen all the KZbin videos so it did what it could. Great intro into Pharrell and it is a shame he is primarily known for Happy.

[@andremack1580]

Same

[@haywarddaryl]

Same

[@tansuozyurt596]

Same

[@Techninjaspeaks]

Real ones were here for the first upload... 👀

[@diggingthegreats]

Copyright hitting again 👎

[@tylerdean42]

I was there. Cut out mid listen 😭

[@thereason222]

@@Techninjaspeaks I couldn't even comment first time I saw it lol. Guess the strike hit in the middle of watching it. I didn't think it was that bad unlike the biggie video. I knew that one was gonna get hit hard as much as he was having fun with that one

[@DRACOFURY]

I'm sooo tired of copyright ©️... They really ruined music 🎵🎶

[@brawndothethirstmutilator9848]

@DRACOFURY, the issue isn’t copyrights, the issue is that YT can’t tell the difference between a copyright violation and obvious transformative Fair Use.

[@ScottThePisces]

I would LOVE a video on Scott Storch!

[@QueMusiQ]

4:35 NO! So NOT corny! Also, the Triton plugins are FIIIIIRE!

[@TheBawss90]

Loved the format of this video!🔥🔥

[@nicolesherman8974]

Digging the Greats is back, sun is shining, and it’s a good day lmao

[@diggingthegreats]

Been working on a couple big ones, just wait 🤫

[@supreme1cam]

We need a digging the greats video on digging the greats. These videos have so much value

[@sincerecartertm]

You’re my hero today! It gets so cloudy trying to frame a source! Like jay, ye, or Pharrell! Thanks for clearing or helping a starter.. it’s sad cause I knew them all and Rick Rubin but never asked or got an answer of how to.. do anything! Like a beat! 😊

[@boomboomnation]

Dope video as always! Also I think the biggest hallmarks of the sound -other than the triton patches- are 1. the kick drum pattern (playing that second line style funk guitar/ marching band etc pattern 2. The space. So much space

[@christophermoody6840]

@5:50 "They weren't using a bunch of expensive equipment " ... That Triton coat between $3k - $5k back in 2000. 😏

[@cavrenodem2436]

The Triton cost $2,000 when it was first released.

[@christophermoody6840]

@@cavrenodem2436 I'm pretty sure the Full sized version was more than that but I'll take your word for it 😏. My point is that it Was expensive, $2000 is expensive I don't care how you slice it. Especially when you consider inflation... in the year 2000 two thousand dollars was equal to $3634.00 in today's money... So yeah... it was Expensive.

[@cavrenodem2436]

@@christophermoody6840 All workstations have that exact price point to this day. Yamaha Montage 61 keys, $2200. Roland Famtom series 61 keys, $2200. The latest Korg, same thing. They've always been around that price. And given the amounts that majority of pro level gear costs, $2k isn't that much at all. Monitors and mics go for more than that. Some software bundles are north of $2k… Hell, some MPC's are more than $2k. So to anyone participating in the pro level arena, $2k for a board is crumbs compared to a $10,000 Moog One or $25,000 Roland Jupiter-8… Just saying, relative to what's out there in the pro world, two thousand is not a lot.

[@valentinagirott]

Okay, im SO happy youtube put this channel in my timeline great stuff

[@VarianNash]

I didn't know he was the producer on Rump Shaker by Wrecks In Effect /Teddy Riley until 2 decades later.

[@diggingthegreats]

There are mixed stories on this - but he says he just wrote the verse on it

[@VarianNash]

@diggingthegreats so there's more to it. Still, him being involved in any capacity was a surprise.

[@ScottThePisces]

he wasn't. He just wrote the verse, he's said this in multiple interviews including his most recent one with Jimmy Fallon.

[@StarboundUK]

​@@diggingthegreatsThis☝🏾He wrote Teddy's verse. He didn't produce the song as a teenager & still to yhis day has never claimed he did. He wrote Teddy's verse just like Ice Cube wrote verses for Eazy-E & Dre in NWA

[@samueljansen7374]

We were waiting for this one🙌🙌

[@SixthQuarter]

Great video. As always. Love this random collab. I don’t actually know the other guy, but will check him out now. Thanks for another fantastic video. Big love from London UK. 👊🏼 Watched your PYT video before. Very interesting. Michael is still the king of pop. Was listening to ‘Got to be there’ last night. Damn.

[@biggareid]

hey bro, this is honestly one of the best hip-hop channels on KZbin!!

[@unclehertz]

Another great video by master Brandon!! keep em coming!!!

[@TheHENpp]

I got "Earth, Wind & Fire: The Song that Defined Their Sound" as the recommended video.

[@quest4designs222]

Same here

[@JT-BigHomieOneandOnly]

Bro.... You are the DOPEST! I have learned so many production techniques over the past few years just vibing to your videos. I visualize music, and you help 3-D my perspective 🙏🏿 Like I said, The DOPEST 💪🏿

[@MegaVern1]

Great breakdown but o wanted more lol. Congratulations on the 400K subscribers 🙌🏾🙌🏾🙌🏾

[@burnttamale]

just watched piece by piece earlier today it was beautiful

[@haskeymorrison]

Finally the KORG Triton gets the recognition it deserves on this channel

[@movraptor]

bro the neptune/triton connection was amazing I never would have thought of that hahaha

[@everwicked]

Being a music baby and it being my dream seeing Pharrell do his mtv run with blurred lines. Get lucky. Then happy will forever be ingrained in my mind. At that time i didn't know who he was so i thought how cool is this guy to be on everyones music video. He really influenced music for me

[@poundtube56]

Great Episode, I Love Your Channel

[@SS-sw8de]

Great video bro🎉

[@dreamsinthree]

Never noticed the 4-counts at beginning of Pharrell joints

[@Akamemaru1]

The Heart part 6 was originally a Neptunes beat made for SWV. The song was Use Your Heart

[@jammyjam353]

Pharrell created the beats/music. Chad cleaned it up/mixed and mastered everything and added behind the scenes ideas. The two friends were legendary.

[@Polostar79]

Chad Hugo did far more than just clean it up. Pharrell did the drums and songwriting but majority of the instrumentation was done by Chad.

[@laurencemcgee3230]

@@Polostar79yeah bc you can tell the difference when Chad ain’t there

[@jammyjam353]

@@Polostar79 Chad plays instruments. Pharrell’s job was basically come up with the music. Be the creative one. Chad you can play the tunes that Pharrell creates

[@p__kingg]

I remember all the GOATS from the 90s pretty much used like only 4/5 machines.... And me being THE PRODUCTION NERD (no pun) I AM knew what each and every one of them was using.. if i remember correctly. 1. Premo : i think the early stuff was on a SP(1200) ...but all the memorable SHlT that are stapIes in the cuIture the MPC 60 2. MUGGS : the SP. 3. DRE : like Preem.. the early stuff with the SP then moved on to every varian of the MPC 4. Pete Rock : KING OF THE SP1200 (if you ask me) the sound he got SOLELY FROM THE SP without moving onto the MP(C) when he could've... Is unlike anyone else besides maybe MUGGS... for staying loyal to the sp as long as he did... knowing alot of my fav PR beats came from a limited SP. when he could've switched up and did so much more makes those beats just so much more special 5. ALCHEMIST : the ASR - 10 then evolved into the MP 6. Madlib : again the SP.. and the BOSS303. 7. TIMBALAND : THE KORG TRITON 8.. NEPTUNES : ..... obviously.. KORG TRITON 9. EVIDENCE : the ASR-10 10. RZA : The ASR- 10... and (or moved into) the SP1200,) for the most part these were the integral producers that mattered the most with the music I was listening to in my day (the late 90s/ early 00s) ....and so with that said... there's of course MAD HONORABLE MENTIONS I probably forgot.... And to my original point.. there's what? I think 3 or 4 of the SAME MACHINES.. that what the world and the industry. Kinda crazy with all the different things we have available to us now...SOME OF THE WORLDS BEST PRODUCTION was done off these simple machines.

[@eddiesandoval8480]

Johnny "J" Jackson is the undisputed king of the SP-1200.

[@qaspersalt]

Timbaland plays Jay-Z beats in the studio on a Korg Triton Pro: kzbin.info/www/bejne/l5Lci2yvl6mHeNk

[@p__kingg]

@@qaspersalt lol... c'mon bro. You think I haven't seen that video? I'm so old ....I actually saw the movie that clip came from... Which is the JAY Z DOCUMENTARY - "FADE TO BLACK" ATTTT the actual movie theater when it was released. Which was I think... Around this time of the year but the Year was 2001. Lolllll.. I'm old and been a head, no Diddy. It was an experience to watch FADE TO BLACK at the theater especially when we all thought it was gon be JAYS last album. One thing I am curious about tho is... How tf did you get that link in the comment ? Everytime I try to do that KZbin automatically deletes my comment.

[@qaspersalt]

@@p__kingg I was confident you had seen the video from all of the details you included in your comment. I added the link for everyone else in the comments section who may have not yet seen the video. As to pasting in the link in the comment section all I did was paste the link and add a title to the comment; I'm not sure what you aren't able to link to other KZbin videos. (Strangely, KZbin doesn't actually format KZbin links so you can the title and the thumbnail of the video directly in the comments and you would think KZbin would want to promote itself on its own platform but I digress.)

[@otisfloyd1404]

Great video man I love it I love how Pharrell thought outside the box used what was around him and made fun hip hop dance cool music he is my number one favorite influential music producer. It is very encouraging and fun to know that he was influenced by different artists that he liked that’s all my takes from watching this video. It also makes me wanna listen to music that I didn’t know he produced or wrote

[@tjrhodes85]

Pharrell Williams wrote Teddy Riley's verse in the song 'Rump Shaker' by Wreckx-n-Effect.

[@ManuelDelgado-od9xk]

Yo Been watching your videos for quite a while now and they’re super helpful! Awesome job man! Congrats 🤘🏻 Btw The video that popped off for me was the Earth Wind & Fire Soung that defined their Sound 💜

[@SeekoGT]

I actually learned a lot of new things about them and their production. Thanks.

[@4DaFam]

The Neptunes are my all time favorite producers. Their music was my soundtrack as a kid growing up in the late 90s/early 2000s

[@trevorpitts247]

This was really dope! I've been a super fan of the Neptune's ever since they hit the scene. Hearing those records back to to back brought me back💯

[@BScott8077]

Their go-to signature synth was the Korg M1. That was the foundation Neptune sound… then the Triton came. Triton and XP-80 were the hitmaker boards in the late 90’s early 2000’s

[@andrecampbell9106]

Neptunes are the duo that got me into understanding music. I really hope P & Chad can get back to where they once were 🙏🏾🙏🏾

[@Dave-ug4cd]

I know Pharrell and Chad from the song Rump Shaker, from Wrecks n Effects back in the late 1900s

[@QueMusiQ]

5:06 2003, I began work on my first album back home in the Bahamas. The guy at the studio I was considering paying to produce my album had this triton. I, a skeptic, said “How good is this thing REALLY?” Without breaking eye contact with me, Z of S-Typz productions reached next to him, hit a couple buttons and sightlessly did exactly what is happening here, knocking out “Grindin’” one handed. He then did a few more recognizable riffs a la Chad Hugo. Suffice it to say, the Triton & the Fantom defined an era. Mostly the Triton tho.

[@diggingthegreats]

The eye contact 😆

[@milesmedina]

also something that doesn’t get mentioned too much is his unique swing

[@impietas5011]

I have a triton, found one for 200 bucks off Facebook marketplace a couple of months ago and it’s been in use ever since 😎🙏🏽

[@el_tunmbs]

The Triton/Trident bit is elite storytelling! 🔥

[@eyez553]

Thank you for doing a VA producer....I hope you do the rest of them, their connections and the ties to DC and the unique music out of there

[@DorianWilliams-x6b]

4 count was a game changer!!!

[@-byko-8423]

We can't forget Scott Storch, also a powerhouse producer in the 99s and 2000s. They have similar sounds..Storch's 1st hit was Beyonce Naughty Girl and also did Lean Back..😊

[@Music-AsLife]

Do not cut the Triton bit. Maybe find a different way of wording it but man that is coincidental GOLD. Love how the universe amuses itself.

[@Bashanvibe]

New sub!!! Really enjoyed this presentation I was a teenager when they first came into the sene they was in my top 10 favorite producers why I wanted to be producer as well as a stage musician

[@prodyg]

you got a tmbaland one yet? cause im here for that

[@seanc6125]

Awesome video!

[@holizmoyombo4686]

You can really see his classical/concert band influences in songs like NERD - "Maybe". In the video too

[@DemoniqueLewis]

Dude, you gotta touch on Quincy Jones’ influence on hip hop behind the scenes.

[@BlackGypsyMusic]

I used to LOVE that Nore beat back in '98. I had no idea that was him!! Wow, my g

[@frenznfamily6423]

It is crazy that the neptunes famous sound came from the Triton 🔱 very poetic

[@variable_sonics5101]

Love this! really cool take and insight to Pharrell's Discography over the years.

[@travisbarbosa3061]

The algorithm brought me to your Earth, Wind & Fire video

[@boomboombaby9140]

The crazy thing is that I just sold a beat that I produced using the Korg triton , I have a mpc one plus and a korg trition workstation.

[@whatistau]

Never forgot when i heard Frontin first time i walked from other room to tv. Game changer fr

[@Cesar_73_Jefe]

Great Video Bro Thanks

[@alecsbuga]

The triton trident part was not cringy. I actually loved it.

[@zachariahhenzel3518]

Awesome video 😎

[@memepapi]

9:35 my 6 year old son’s favorite song currently 😂

[@big_samm23]

Dope video as usual

[@Jodeci501]

Its the percussion those drums got so much power but so simple Pharrell the truth.

[@PickleJuiceAsh]

instantly subscribed. this video is so well put together good sh*t❤!

[@iengineer_247]

I used to go to Sam Ash years ago after high school to learn how to play and the Triton was the 1st keyboard I ran to!!!!! I remember when it had the cd burner I think I still have the the original beat I tried making on there hahahaha and they had a Korg Oasys me and a few homies made a beat on as well.

[@stalwartzero7001]

I’m so happy the triton era has passed 😂

[@CantTellYou]

lol they made it sound good through mixing but the stock patches on their own are ehhhhhhhhh

[@stalwartzero7001]

@@CantTellYou name a song that wouldn’t have went harder with a seven sample on the MPC..!

[@Aric--]

Theyre from va beach. You used the king Neptune statue from va beach. 4:25 which also makes sense.

[@Thought-Forms]

Did somebody say Korg Triton

[@Justice098]

It’s funny that the neptunes used stock sounds but it was hard for others producers to mimick them successfully. The Neptunes had a style and ascetic that was in another planet. I’m still dumbfounded about how super simple but classic those Neptunes produced Clipse albums are. And their music stands up to the test of time. They stood right there next to Kanye, Dre and timbaland and still stood out