How Pricing Impacts Society

BCG pricing expert John Pineda takes a closer look at the Strategic Pricing Hexagon in "How Pricing Impacts Society." In this expert interview, Pineda describes how pricing impacts society, how pricing can help companies move beyond cost and value, where societal challenges and pricing games intersect, and what pricing strategies can help mitigate climate change. To learn more about strategic pricing and the new book from BCG’s Pricing Practice, visit: on.bcg.com/452833X
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