How product design can change the world | Christiaan Maats | TEDxUniversityofGroningen

Christiaan Maats is a designer and entrepreneur who challenges the way we look at product design. Going beyond form and function he shows us how products carry deeper layers of meaning and how those layers can connect us to a bigger reality. In this Talk, Christiaan Maats explains how meaningful products can embody the change we want to see in the world and sheds light on his own vision of a circular society that integrates industrial society with its natural roots.
Christiaan Maats was born and raised in Groningen, though he studied Industrial Design Engineering at Technical University in Delft. His keen interest in the psychology behind product- and brand experience took him to Sydney, Australia where he conducted a case study titled “Storytelling through Product Design”. Good product design is good storytelling, according to Christiaan. His creation of the world’s first biodegradable shoes that bloom is a perfect example of his philosophy. Christiaan considers himself a practical idealist. He is driven by his passion for innovation and creating products and brands that inspire a better future by making you smile, think and wonder. His refreshing ideas on sustainable innovation disrupt the status quo. Christiaan's diverse background and enthusiasm are great ingredients for an inspiring TEDx Talk that focuses on the society of the future and how to get there.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@benjaminredford1085]

So good! Love this sort of passion for our fair profession!

[@Devohome]

great speech! I`m very proud to meet Christiaan as the trainer on sustainable business course

[@ellona3645]

Just applied for Industrial/Product Design. I honestly don't know if this is for me but let's see how it goes.

[@Adrian-wd4rn]

Have fun! lolol.

[@ellona3645]

@@Adrian-wd4rn made it to the last round of application lol. But then I realized it's not for me hahahah. Had to create a portfolio then there's a homework/interview

[@Adrian-wd4rn]

@@ellona3645 and it gets harder from there.

[@vipuljain1514]

why you thought its not for you?

[@vaguebrownfox]

How are you getting along, pal? I hope to hear good news! I'm preparing myself for this year!!

[@tubulartopher]

This needs more views. Thank you for sharing.

[@graphicsartiness7724]

This is one of the best TEDx Talks. Thanks Christiaan Maats!

[@ashishjain3732]

One of the best tedX talk definitely

[@hiryan7551]

Amazing TedTalk. Very underrated talk here.

[@vernajuliettetiro9904]

More ideas like this ❤. Really nice ☺

[@siebrendevos201]

Wow the first time I hear someone talk about Clare Graves and product design in one lecture. Very interesting.

[@thefire8892]

Me gusta que tome en cuenta las creencias de la gente, lo que estudiamos mucho es la cultura organizacional, pero nos hace falta estudiar mas la cultura social.

[@nk8815]

the best part of the design insight is environmentally safe, thanks for your considering, many people are ignoring? hope things will change soon...

[@ShubhamGupta-uk7jo]

Excellent knowledge on product design

[@asideclaro]

This is motivational♡♡♡ I am an animator and I wish to put these abilities for the best

[@Mumu-uc1pl]

So cool！I got much inspiration，thank you！

[@mannoura82]

The problem now is many companies fake this sustainability logos. They chargeca lot without us having a way to make sure that this product is really sustainable

[@riddhibratasamanta5351]

Really impressive & it is really a bigger reality to connect with. Please share other insights of product designs too. & Thank you.. :-)

[@rv6029]

Axes, interesting choice of a product to make a point!

[@lakshmanankomathmanalath]

really great!!! thank you.

[@mpho1]

This was really really great.

[@fenilkapadia6735]

you changing view out there great thinking.

Really eye opening!

[@waibosibili8546]

Great insights to Sustainability model ❤

[@alrykben3149]

Thanks for this.

[@philipkreiner6822]

inspiring presentation

[@frank88ster]

Great ideas!! There should be a law for product manufacturers to prove that products manufactured 'must be able to be re manufactured over and over again'. That will mean 'Zero waste' for environment. Isn't that about time?

[@luisbolanos954]

Great video

[@jm3356]

Love this

[@mnmurupcyclingdesign7185]

great speech!

[@clive5615]

ty for this. super interesting

[@salarx6506]

amazing

[@aryavijaykumar4700]

Thank you all very much

[@charlesjang4854]

I think it is a great message, but the presentation and explanation could have been more interesting so that this can become popular and reach more viewers.

[@jawbonetwmold]

Thanks

[@kiwipeanut4834]

I love how he used the words belief system to say capitalism

[@73capocha]

Papanek would be proud

[@mpoehlman4887]

You obviously haven't cut much wood. The third axe is the most practical to have in the forest.

[@gembongbaskoro4608]

design have to be respect to the environment...

[@kathyr2090]

👏🏼 👏🏼

[@goldenmath4091]

The passion is real, the system in is broke, the irony of high end = green forgets the ethics that made the money The philosophy needs to be coherent and real enough time work in a capitalist world Great talk tho, very real

[@proplaystowin]

4:16 and the third one Tim

[@fabiomendes263]

toop

[@yoavshati]

I thought about the axes in a different way The first axe is normal, it is simple but not to simple, and it's cheap The second axe is made from better steel and has a better handle The third axe is heavy and unrealistic, it is hard to actually use it, and its best use is decoration The people I paired with the axes are then different to the ones in the talk I paired the first axe with the armored guy, he looks like a worrior from medival times who would only have the simple and efficient axe The modern guy with the axe would probably have a better axe so he gets the second one The last one would buy a good looking axe that might not be good as a tool, but it's fine because it isn't meant to be

[@yoavshati]

Also, the four way venn diagram is wrong

[@vikkiluo1419]

lmao, coming off the fact that the second ax looks like a better quality. That pattern on the blade looked like Damascus steel so much I was like really thrown off. (btw damascus steel is the thing that they allegedly based valyrian steel off in Game of Thrones, so you get a sense of how sharp and durable that thing could be)

[@designersmantra]

it's like I am listening to Leonardo De Caprio

[@visualsitemaps1501]

And when you add a little design automation ;-) .. well then.. now you can really work at warp speed.

[@juanfelipemartinez2172]

The idea is nice but it was very simple and a little utopian (not thinking about how to give solution to actual obstacles). Sadly not all the people are interested in the general good, but just care about themselves

[@n.sharabi9538]

Nice ad for expensive shoes.

[@martyboi]

It's like Apple, removing headphones and power brick in the iPhone 12, they say it's for the environment but it's also favorable for them , charging the same price for less items in the box disguising it as being environmentally friendly, but the truth is it's like hitting two birds with one stone 🤔

[@hirohaya4325]

LIAR APPLE

[@Aidan_McCcannn]

I fail to see how that similar explains or expresses me your statement

[@JakeGassiot2009]

Message is lost in the smacking

[@muturinjeri1340]

No it’s not.

[@pornthep_p]

more..................design site at www.designfraek.com

[@Andre-jp4yt]

it does't work

[@tusharkotamraju420]

the man looks like sebastian stan and tom holland had a love child

[@toejib1882]

I might go back to school purely because of elon musk and the future of engineering, this is what will get us to the stars

[@bananabreadyum9663]

We can't even look after one planet. We should learn that, before looking for another one.

[@Aditya_paniker]

This reminds me of Wall-E lol

[@reiner6273]

sell your product with why. sell emotion. not reason. for eg. lets say you have a ph you sell like this for eg Hey this ph is great have a great deal of functions. nice camera. have a great battery. in this example you are selling you ph with zero purposes. lets me tell you again. sell emotion. not only your products. for eg. im gonna sell like i believe we can communicate closely via phone like talking in the flesh. this make our relationship stronger. I created this product because i believe blah blah. Sell what you believe and sell emotion. People who have same purposes will join you will buy your products. Thanks me later.

[@libertyspikes666]

Shark tank would tear him a new one lol

[@mrbrown7k]

stev job speaking stype

[@ebichemical._.]

Yo, where my classmates at?

[@clive5615]

yessir

[@reagle9315]

What American accent is this. He sounds like Leonardo DiCaprio

[@IAmNotABot9]

I like it, but green capitalism is not the answer.

[@Copainization]

Too much mouth smacking and self importance.

[@finnclarke3645]

i hate school

[@art.boy.artist]

Hindi Urdu me bano yaar

[@jasonm700]

Can somebody translate the speech into Chinese please？😷

[@SkyTheKid222]

too much mouth smacking! couldn't focus...

[@Vicinfi]

The most useless TED I ever watched.