How Propaganda Created American Consumerism

[@DamonCassidy]

I hope this provided some value! Check out check.ground.news/DamonCassidy to see the media bias behind any news story with reliable local and international sources.

[@dragonclaud2386]

sure did

[@DamonCassidy]

@@dragonclaud2386so glad you enjoyed it!

[@jzmina]

The part the bewilders me is that other Westerners think propaganda is an exclusively American issue as if they’re immune…

[@danjoredd]

It really is funny. It is in full-force, especially with the internet being with people all the time through cell phones. Doesn't matter who or where you are these days, someone is going to try and sell you something.

[@DamonCassidy]

Yes absolutely

[@pattyofurniture]

Unlike the American ego, propaganda predates Christ.

[@PaulTheadra]

When I was in the US Army, I saw propaganda every day, after leaving, I see it everywhere now, in our stores, parks, advertisements, streets, people and news. People are not left to think for themselves, with the internet now, no where is free.

[@Oliviaaa1026]

Where do u by chance see propaganda in stores etc?

[@Totalinternalreflection]

​@Oliviaaa1026 in the UK there is always a display cabinate or shelving displaying the tabloid news papers so everyone walking past gets those toxic headlines implanted into their minds even if they never actually buy them. That's not the only thing though. For example products selling you a lifestyle rather than just the product itself are engaging in a form of proganda, and products heavily decorated with claims of being "natural" or playing on the increasingly nationalistic zeitgeist by being covered in the national flag are all forms of propaganda. They're all designed to make you think a certain way with the only real goal being consume more. This video does actually explain how it came to be that way in the west rather well.

[@UsaraDark]

​@@Oliviaaa1026 A lot of consumer products are developed to take advantage of psychological factors and inherit bias. Think about gendered goods, let's say shampoo. Is the hair of woman or men really that different? Do you really need to buy that gendered shampoo whose container is a fitting color of your gender? iirc, baseline hygiene products for woman are on average much more expensive than men's simply because of social dynamics. There's nothing stopping woman from going for the cheaper men's products, but they don't gravitate towards them, they gravitate towards the section specifically labeled "for woman". Now is this specific example a bad thing, probably no. It would perhaps be better to advertise "short hair" and "medium-long hair", but general store is going to advertise products like that.

[@jenduck5520]

@@UsaraDark Where I live, men's products are not cheaper but the branding is very manipulative on average. Brands are actively named "dominate" and "uppercut" and "shockwave". Women's are things like "grow gorgeous", "body goals" and "after party". It's a small example but it is across products, just take a look at the names of colognes and perfumes - men overwhelmingly get brands like "invictus victory elixir", "sauvage", "guilty" and "bad boy", women get "sweet tooth", "pretty", "lovely", "beautiful", "fantasy", "good girl" and "sweet like candy". And when these themes recur (and imagine it beyond just gender, but towards other facets of how you should "be" as a human) it slowly affects your psychology and propensity to consume...

[@JoshAronoff]

@@UsaraDarkthis is gender bias in consumer products not propaganda.

[@Oliviaaa1026]

I never comment on videos but this was one of the most eye opening videos I’ve ever seen. I wish millions could see this video and the speech you made at the end. I hope more people can wake up to what’s been going on for decades. I also agree with your point that we weren’t put on earth to be a mindless consumer but we as a society have been brainwashed to believe so.

[@DamonCassidy]

So glad this provided value! I think more definitely will, once people realize the decades of manipulation that has led us to this point it will force at least a concise decision to actually make a change or continue participating in the system. Thank you very much for reaching out Olivia!

[@themainc]

Always find videos like this, talking about the manipulation of the masses away from a needs based society to a wants based society because all I can think is, who can afford their wants? The bulk of my funds just go on housing and bills. But then I remember, they're talking about the boomers, not us. It'll be interesting to see what happens with all these companies when no-one can afford their products anymore.

[@wdgbirmingham2]

I read an article just yesterday about a man (a boomer as you say) in Maine who purchased his home in the 90's for around $100,000. He's now retired and living on SS. However, he can't afford the property tax on his home anymore. Apparently in Maine they have a high property tax and his home is "worth" $700,000 now. So even the Boomers are feeling the pinch. No big screen tvs or new cars for him, he couldn't even afford the $7,000 a year property tax on his fixed income. What's worse is he had a very, very modest house. Nothing fancy. So it's not like he can really downsize. The world's just upside down nowadays 😞

[@furiousdestroyah9999]

We somehow still live in a world made for boomers, not millenials, not gen Z, but boomers

[@ichaukan]

Advertising and propaganda are basically the same thing. The difference is advertising is made to sell goods and services while propaganda is made to sell beliefs and ideals.

[@Novastar.SaberCombat]

@@ichaukan Spot-on. And sadly, meanwhile, global humanity should be pursuing far more celestial goals. And no, I do *not* mean religious ones nor even "flying to the stars". I'm talking about what happens both BEFORE and after organic existence. Especially the "before" thing, because having knowledge of one without the other is like having a locked door with no key or the reverse. 🐲✨🐲✨🐲✨ "Before I start, I must see my end. Destination known, my mind's journey now begins." --DD1 🐲✨🐲✨🐲✨

[@AFNick]

I knew about Bernays, but I learned a lot from this video including why green became fashionable.

[@DamonCassidy]

Glad this video provided value Nick! Congratulations on the much deserved success on your channel!

[@AFNick]

@@DamonCassidy Thanks Damon

[@genxlife]

Mindless consumerism would be rendered obsolete in a resource based economy.

[@DamonCassidy]

How could people begin to get to the cooperative mindset? I feel we live in a society where very few people want to share or trade their resources. Not saying you’re wrong just curious on your perspective

[@packrat-y7j]

​@@DamonCassidywe are constantly bombarded with the scarcity mantra and conditions. Maybe if we all unplugged s but it would allow for some breathing room where a dialogue could begin, showing us, there is another way and we don't have to be each other's throats.

[@Novastar.SaberCombat]

People stopped supporting independent projects and individuals long, lllooonnng ago. Now, everyone is a corporate crony whether they comprehend and recognize it or not. They've no idea what their neighbors are doing, and even if one of them was an exemplary artist or inventor, it isn't as though they'd support them. Instead, they'd simply buy a Tesla.

[@DamonCassidy]

You’re absolutely right! One of the most honest and accurate comments I’ve read. I see it in my own life, I was criticized beyond belief when I quit my bank job to do KZbin and then when the channel started to grow a considerable percentage of individuals in my life no longer talked to me or started acting really distant. It feels so weird feeling the loneliest I have ever felt while talking about the issues Americans consistently complain about. Anyway sorry for my rant, thank you for reaching out🤍

[@Novastar.SaberCombat]

@@DamonCassidy Don't be sorry! And congratulations! 🙂 But believe me, I know the feeling of people turning a blind eye all too well. This channel (my own) began in 2005 when YT itself was brand new. For decades, I kept it simple, and I *NEVER* had a lot of money, manpower, nor resources. Still, I gained quite a decent audience, community, and camaraderie. But once Gargle took over, ~boom~... that was it. ☠️ I had no chance, and I'm even less fortunate now. And also, even my award-winning series of books (on a different, newer channel from 2020) is literally and purposely ghosted, "invisibilized", and deliberately nerfed. Nothin' I can do about it. Ya need coin, connections, crews, clout, computer code, control, corporate communities, and opulent opportunities in order to prosper! No exceptions. Without 'em, there's just too many folks who DO have the resources with whom you cannot compete. There's no standing alongside anyone who is wealthier and more marketed; it's impossible. But I've accepted it now that I'm old, heheh! 💪😎✌️ Cheers all the same, and enjoy your work. 🐲✨🐲✨🐲✨ "Before I start, I must see my end. Destination known, my mind's journey now begins. Upon my chariot, heart and soul's fate revealed. In time, all points converge; hope's strength, resteeled. But to earn final peace at the universe's endless refrain, we must see all in nothingness... before we start again." 🐲✨🐲✨🐲✨ --Diamond Dragons (series)

[@caebo]

Consumerism is awesome. Nothing beats a 64oz Dr.Pepper slushie.

[@DamonCassidy]

Don’t forget the skittle yogurt

[@caebo]

@@DamonCassidy Great video by the way! I stupidly love consumerism and hate it at the same time. And also I'm a capitalist but I agree with some socialist stuff and pro worker rights. Endless topics we need to discuss consistently; values that have to be challenged and to always be a point of discussion.

[@EliasCullen]

Skipping ads while watching this felt extra good

[@DamonCassidy]

I bet it did!

[@GonzoPhysics]

Outstanding video. Your videos seriously scratch my critical thinking itch. Absolutely fascinating. Thank you! 🤙

[@DamonCassidy]

So glad you enjoyed it! Thank you so much for reaching out!

[@wdgbirmingham2]

Your background has me perplexed. Is it the leather banquette of a restaurant? Other than that I enjoy your videos and find you to be intelligent.

[@DamonCassidy]

Haha I get it, my dad says it looks like the restaurant Fuddruckers. It’s in the community center of my apartment complex that tried way too hard to look like we’re in the country. I enjoy the look though, I find it very unique! Really glad you reached out and thank you for your kind words! I hope all is

[@wdgbirmingham2]

@@DamonCassidy Hey! I'm honored you wrote back. Ok, that makes sense, it's the apartment complex community center. Keep up the excellent work with your videos. I also love your accent, I'm going to guess you're in one of the Carolinas or Maryland? Based simply on your pronunciation of O's. There was an antiques appraiser on Antiques Roadshow who I believe was from South Carolina, he pronounced his O's similarly. Thanks for writing back 🙂 William in Alabama

[@PaulTheadra]

I thought it was a wine cellar

[@DamonCassidy]

Absolutely! I’m actually born and raised here in Austin, Texas. I’ve been asked a lot especially the past couple years about my accent so I’m not exactly sure how it happened haha. Great to digitally meet you William

[@Frugality]

@@DamonCassidyI like it. Timeless 😊

[@uu78kk]

When propaganda is so strong that only a few people know that they are propaganda

[@pyro226]

I hope you cover propaganda in the modern world. Sure, the examples you covered carried through to today, but at the same time, they're more embedded into culture rather than modern propaganda. I'd like to see more examples if propaganda to see if there are things that i overlooked if that makes sense. Like I buy hygiene products, but don't care about my car beyond transportation, dont care about fashion, etc.

[@dragonclaud2386]

@@pyro226 im the same way with car and fashion. the issue with mordern examples is that we lack the hignsight or don't know the full picture about it compare to the past were we know to what it lead to today

[@ChannelMiner]

The cigarette story in particular concerned me. Yikes.

[@DamonCassidy]

Absolutely! Unreal

[@Mobius_ll]

Before watching this I'd just like to say, I used to argue a lot on the internet. Sometimes I would bring up propaganda in different contexts, and the response was always the same: that it doesn't count as propaganda unless it's related to war. I'm so disappointed in the general public and people's capacity to think for themselves. It truly diminishes any hope I could have for a free and civil future. Edit: After watching I'll say that I've been disillusioned with the establishment for some years now. I started meditation recently in hopes of changing my perspective and find peace in the chaos. It's content like this that makes more comformable by the day with the idea that a revolution is coming. Even as I watched this inundated with 4 sets of ads feeling nothing but rage towards the machine, there's a sense of hope that the masses will reach a critical tipping point. I look forward to your next.

[@303tinamarie]

I appreciate your content. Thank you.

[@DamonCassidy]

So glad you enjoy it! I hope you’re doing well🤍

[@feywynnightrunner9380]

Preach the truth, young man, preach the truth! ! !

[@DamonCassidy]

Glad you enjoyed it!

[@feywynnightrunner9380]

@@DamonCassidy I love your content, it's always spot on, and enlightening. I really hope your channel grows and is successful. Good luck, from this Gen-X, female fan.

[@DamonCassidy]

Thank you so much! I really appreciate you reaching out and your very kind words🤍

[@PowerfulRift]

Good, I hope this video goes viral!

[@DamonCassidy]

Thank you so much for your kind words

[@jimsullivanyoutube]

🤣🤣🤣 "the media and the government would never do this today" 🤣🤣🤣

[@DamonCassidy]

Hehe that felt good to say

[@Xer6xes]

Hey man good video. Only thought on my side was when you said "were we put on this earth to be mindless consumers". I immediately thought of Black Mirror S1E2 and how the main character becomes an influencer.

[@DamonCassidy]

I’m going to have to watch that episode. It does feel a little dystopian and difficult to breakdown a century’s worth of manipulation and conclude with a solution. Only thing I kept thinking throughout my research. I am glad you enjoyed it, thank you for reaching out

[@BohAstora]

We need a whole collective on getting our shit together and fixing it that's gonna be hard

[@ottoandersson2216]

This video is fantastic. Do you have a bitcoin lightning address that one can donate? Please more of this. Also, can you do a video about seed oil and yhe industry

[@DamonCassidy]

So glad it provided value! I unfortunately do not, I just have the donation button here on KZbin. I would love to do that, there are so many things that need to be discussed in regards to the foods we eat

[@WorldinRooView]

Ending your video about propaganda with propaganda? Masterful gambit sir.

[@reptarinator]

Fuck dude i been watching your vids for a few weeks now and this is TOP TIER content. Good editing, good dialogue, great topics, hope you keep it up and youll be at 100k in no time!

[@HandyMan657]

Now do an episode on how common sense can keep you safe. If one has obtained the slightest ability to see through the BS, not maga, they have a chance.

[@alexandrialgardner]

I'm so with you!

[@DamonCassidy]

🤍

[@jgdooley2003]

You only have to see the way certain products are advertised with a big emphasis on labels and names which are claimed to confer a certain aura of wealth and status on their users. This is a form of magical thinking which would be more at home in Medieval times than in in the 21st century. Persons with real wealth seldom indulge in such consuming of named or designer products and just buy what they need and use a generic product of a medium quality in their daily lives, they do not have to prove anything to anybody. As a 66 yr old man it amuses me when I see people in public lives with immense wealth and power going about in public with jeans and t-shirts while their underlings still wear the traditional suit and tie.

[@friendlyfire7861]

I never heard he was so contemptuous of people behindnthr scenes, tx.

[@DamonCassidy]

Absolutely! So glad it provided value

[@nn-wm2un]

This video was worth my time.

[@DamonCassidy]

So glad it was!

[@gyeasty2962]

Thank you Damon! It’s always good to see in depth analyses of the history of propaganda. What we face today is unfortunately even more extreme due to the manipulation of history itself with internet censorship and AI manipulation. Very curious to hear any approaches you’ve considered on the notion of creating a new paradigm. I only have understanding of how to do that for myself, but personally feel that society is FUBAR.

[@DamonCassidy]

Absolutely, it’s only getting worse. The best way to combat it would be if we actually had leaders that could rally people together and use their voices for the common good but that won’t happen so I do think we all just need to do what we can to break free from this sickness and hopefully build a community of individuals that believe similarly to you. Things are fixing to get a lot worse but I hope that we will learn from it and create stronger individuals coming out of it. Sorry for the somewhat negative response but I just don’t know of a solution at this current time in my life. So glad you reached out

[@dragonclaud2386]

a great and very thought provoking video but it seems to me that every possibility to stand against all this leads to subsidence farming away from most of society especially with those prices on land and necessities

[@DamonCassidy]

Really glad you enjoyed it! I think this is a massive issue with multiple smaller solutions that can compound into actually making a difference. I think farming like that is a great solution, as it will provide freedom to those that participate but will also lead to conversations about the importance of healthy foods, self sufficiency, independent thinking and so on. Once we can get away from this popularity of “get the bag at all cost and buy garbage you don’t need to impress those you don’t care about” and replace it with the riches of an authentic community driven life things will change. Thank you for reaching out!

[@dragonclaud2386]

@@DamonCassidy you're more then welcome bro :) thanks for your research in our mordern problems maybe we can find a solution for each other someday

[@temismontenegromontenegro9319]

What an awesome video!!! I totally agree that is a plague but I am afraid it will never stop because influencers are making tons of money to show products and unfortunately I must agree that people are stupid because they buy the product and the ilusion of being part of a group. By the way, Dead Poets Society is one of my favorite movies.

[@activ8me3]

Valid points.

[@Totalinternalreflection]

Great video, keep up the good work.

[@DamonCassidy]

Thank you! Glad you enjoyed it

[@duderanch108]

Sex and scientism sells!

[@DamonCassidy]

That whisper copy portion was really revealing

[@nosotrosloslobosestamosreg4115]

984 is right in depicting how easy we are to be manipulated,,,

[@stanbarnes7571]

Well done...

[@DamonCassidy]

So glad you enjoyed

[@jonferngut]

Too much ego-identification. You are not what you have, what you do for a living or any of your circumstances.

[@TenaciousP]

Really interesting - thanks so much for this great content. My husband believes I am a massive cynic - I am and I sell advertising space!

[@DamonCassidy]

Absolutely! So glad it provided value! Sounds like you have a good reason to be a cynic haha, I definitely am becoming one

[@friendlyfire7861]

Yup 👍

[@stoneostrich129]

Flouride in the water helps strengthen teeth and helps prevent cavities. Growing up, my cousins and I had similar brushing habits, but they got more cavities since they were on well water and i was on city water.

[@brittydoes4865]

Love it

[@TheDoomWizard]

Yeah we're beyond hopeless. At least 1/3 of Americans can't pass a citizenship test.

[@DamonCassidy]

I guarantee that 50% of Americans couldn’t name 10 presidents

[@cirelesten]

Trust nothing Believe no one

[@myself2noone]

It didn't.

[@AmeliaC414]

You need to read yoenmi park books! She talks about propaganda in North Korea. It’s insane!

[@DamonCassidy]

Absolutely will! I’ve listed to a lot of her podcasts and was always so taken back by what she was saying. Thank you for the recommendation!

[@dimitrilium3912]

And now the new flavor is DEI.

[@jenniferri7735]

meaning…?

[@survivingthetimes]

Where you been, Sonny? People in general see themselves as God these days. It isn't just corporate and political puppet masters. Look around. It's your neighbors, family, friends...People are so stuck on themselves that they think that they shouldn't even have to work for a living. People so self-absorbed that they think that the struggles of life just started the day that they were born, and that they should be exempt from those struggles. People with their heads so far up their butts that they somehow believe that their children are going to come out on top after their formative years are spent alone on the couch with an iPad while the kid's parent is arguing with strangers about Donald Trump on the internet.

[@MinnnDe]

this video sounds like Russian propaganda