HOW Real Sociedad are GROWING and COMPETING with Europe’s elite | Outside the Box 📦

Despite their counterparts having larger budgets, Real Sociedad de Fútbol continue to punch above their weight to compete with the very best.
Club President, Jokin Aperribay, describes the responsibility of wearing the captain’s armband and what it means to represent the club and its Basque region values.
Director of Football, Roberto Olabe, explains the importance of the academy at the club in producing players for the first team, as well as generating revenue over time.
Director of Commercial and Marketing, Begoña Larzabal, talks about the UEFA Champions League shining a light on the club and details how the club is growing commercially.
National Area Manager, Iñigo Díaz de Cerio, reveals the club’s social follower growth over the past four years and how they are penetrating the Japanese market.
Real Socieded join Arsenal’s Mikel Arteta and Bayern Munich’s Mathys Tel in featuring in 'Outside the Box' with FedEx.
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