How Selena Gomez Is Revolutionizing the Celebrity Beauty Business

Rare Beauty’s products, from a liquid highlighter to a body and hair mist with names like Positive Light and Find Comfort, are designed to be inclusive in terms of shade range and easy-to-use packaging. Selena Gomez says Rare began not with her ideas for specific makeup products but instead with her hope to support people struggling with their mental health.
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[@mariela9257]

I have always thought that her brand is an extension of her personality. They have worked hard to bring their vision to the products, the message, the community they have formed and of course with Rare Impact Found. Rare Beauty is a globally recognized brand in less than 4 years after its launch, that is an achievement that not all celebrities who have launched brands can say.

[@USmomma4]

There’s an authenticity of humbleness Selena has that resonates with me. She is phenomenally successful, yet she keeps it real. Love the quality of her work and products. Love Rare Beauty so much! ❤️

[@vanlearrose]

Real?

[@vanlearrose]

Authenticity?

[@edyann]

And it's cruelty free so that it makes even more fabulous! Thank you, Selena. You're such a likeable young lady.

[@savvyaranda]

i love that we’re showing love to fenty too. rare and fenty changed the game for the make up community

[@TJRadway]

I love Selena Gomez so much and I do love Rare Beauty 😍😍💕💕🫶🏿🫶🏿💕

[@ireneowensby4034]

Wonderful interview! Selena works hard and her fruits of labor are noticed. As they should be. Very proud of Selena on her success! She deserves all the accolades. Intelligent woman . Keep going Selena❤💋💄🌹💎🦋👏⭐️😍

[@stacy2388]

I have to say im so proud of Selena! We've all seen her grow into the amazing women she is today! Very happy with everything she’s accomplishing. She has done so much with her acting, singing, her beauty brand especially with her philanthropy! I really love the Rare Beauty products. The message behind it and I love how a percentage goes to mental health. Shes so real, she talks so much about real issues like in her doc movie “my mind and me”. She really is incredible! Is one of my biggest role models I've looked up to since I was young. So proud of you Selena! You deserve it all! You’re a great business women, great singer, great actress & great philanthropist!

[@heyitsrosie]

She's a bully woman funding genocide. There's nothing amazing about that.

[@gaby-leighjonathan2207]

Selena slaying ❤❤❤❤❤

[@markfoster7949]

I had a crush on Selena since she was on wizard of waverly place, and i still have a crush on her and i know Selena has Lupus and she's still Beautiful and she's the most Beautiful women, she's so pretty, smart and Gorgeous, i really wish she's my date, i would treat her like a princess and not to hurt her or make her cry. ❤❤❤

[@terrancekayton007]

Mental Health is important…happy she is able to do what she can for the world.

[@ashmabibi4249]

MY QUEEN 😭

[@barkamber554]

Selena is so beautiful and elegant. She is multi talented and just so genuine and pure, so proud of all her success and achievements and her thriving career

[@Tonimaroni2BeKindToAnimals]

So proud of you Selena ❤

[@beautybyaswathy]

SO happy to see this video! Love how humble and down to earth Selena is.

[@Vanessa_ben]

Queen Selena Gomez. So humble and intelligent love you❤❤

[@Peechiness]

I love her highlighter and lip oil gloss. great stuff

[@katyaspade]

Love Rare Beauty.

[@libormilian708]

))))

[@archisha249]

Beauty with grace ! 💖🌹 Love yoy queen 👑

[@KCNwokoye]

Excellent woman. Beautiful heart.

[@lolaglitter-n6d]

I love how that she's herself and how far her brand has come I clapped because its amazing

[@LinaMedeiros]

Inspiration 100%❤

[@julz_boe]

I loooove Rare Beauty! 😍

[@arathypanicker6052]

Fav❤

[@niveditaroy9256]

Queen ❤️‍🔥

[@lucasfachin8906]

She is so elegant and confident. I'm inspired by her. Keep doing a great job, Selena! Proud of the powerful woman you became. Brazil, May 29th.

[@nittaya6929]

I use lot of its and really love it and meaning behind it. Keep the good work going Selena!

[@elyseirwin2587]

Selena is an amazing and beautiful person inside and out. I think she’s such a real person and really wants to help people feel great about themselves. I love seeing her promoting mental health which is not spoken a lot about especially by celebrities.

[@xo9975]

I love rare beauty makeup it’s the best on the market right now, Selena’s love and confidence is poured into her products and it shows ❤

[@dawnjohnson9504]

She has such a s Beautiful Soul .❤

[@gabyvilla2639]

I adore you girly, keep up your amazing work and keep being you. ❤

[@grisellr5118]

Selena you are truly amazing!!!! ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️..

[@ireneowensby4034]

Proud of this women! She is a Rare human. Hard working and dedicated!❤

[@morajortiz]

te amoooooooo selena reina de mi vida

[@gagofo11]

Congrats Selena Gomez & Rare Beauty !!! In just 3 years her company is valued at 2 billion dollars. That is amazing !!!

[@paoloripepi5041]

Queen ❤

[@Aiming123]

We all love you, 🥰😍

[@johnchristopherdeppjustice3085]

Shebis so perfect💗

[@okotbryan2011]

She has a great personality hopefully the ladies do embrace the brand gracias selena

[@SieMarie]

Love her… don’t love how they styled her for this though… her fashion usually fits her vibe better

[@clintjacops958]

Wow

[@JackieWyers]

Rare is such a great brand!

[@ireneowensby4034]

Products are great!❤. Selena keep on going. Your doing a great job! Hard working women♥️🌹⭐️⭐️⭐️⭐️⭐️

[@theoreticallyalabarng]

♥️♥️♥️💎

[@hserpwepaw]

Honorable applause to you Kind-hearted Rare Beauty Founder ✨ Selena Gomez ✨ 🤍 for your hardworking 👏👏👏 and caring for Community 🫶

[@rutyanira1094]

Que hermosa es esa chica ❤

[@albertogomez78787]

So Proud of you Sele.. even Chef Ramsay would Agree..lol. Hope he’s healing well. Hello Riri 🫶🏻

[@user-er5sc4xw5c]

That’s my girl, Best always!❤️

[@TotallyNotLiana13]

YASSSSS QUEEEEEN

[@Casttroanna]

The most beautiful lady! Your deserve the world Sel 🥺🤍🤍🤍🤍

[@silviabenavidez178]

Beautiful queen Salena always gorgeous and talented and such a great person. What a queen

[@selsfav9888]

Queen

[@ChinaGerona]

loveee her so much! literally an angel in disguise

[@damarishernandez4867]

Bravoooooo ella irradia tanto amor, seguridad, éxito!!!

[@andreavilimova5806]

Sel už se mi po tobě stýská, je to všechno smutný, Doufám, že Ti alespoň všechno vyjde pa❤

[@nishidagameplays]

Mom Selena!!! 🐈😍

[@SaineAPR24]

I levels Selena❤

[@miguelmaravilla7646]

I will forever support Selena because she’s so humble and stays true to herself !❤️ and she will forever be my celebrity crush 🥰 lol sorry Benny 😂

[@ahmadkashfy13]

Love you Selena 🥰

[@fernandatiscareno9619]

Myyyy girllll!!!! 💗

[@profscarlett]

Her makeup is really good and lasts a long time. I have the foundation, concealer, and a few products, and they’re really good.

[@CelebQuickee]

Why Selena is so cute?

[@Daphne098]

About 4 months ago I bought the liquid blush from Rare Beauty for the first time and personally for me it's a life saver like it's become a staple in my makeup routine.

[@dumfries359]

What an intelligent breathe of fresh air

[@sageo7618]

Selena's stunning in and out. I'll always be a fan 🌸

[@elisangelaazevedo5998]

Lindaaaaaa ❤❤❤❤

[@andreaona3173]

❤Wow SELENA GOMEZ IMPACTÓ MUNDIAL DE BELLEZA ERES ÚNICA Y AUTENTICA ❤

[@limano7441]

❤️❤️❤️❤️

[@shivangi_laado]

Selena my inspiration, lots of love from India

[@barbiewilliams7081]

I love her brand. I use quite a bit of it and I think it is great make up. I am older and I needed something that was going to make me look natural. Rare beauty does this for me.

[@user-wr6hx4zs1j]

Selena 👑❤️

[@ixvhu8729]

Her voice

[@miranasstourisme]

❤

[@TouchofArabella]

She sounds like she's about to cry

[@vaniaveloso1382]

SELENA GOMEZ É PRA MIM LINDA POR DENTRO E POR FORA SIMPLESMENTE AMO ESSA RAINHA LINDA💝💝💝💝💝💝💝

[@ChrisBronson-gn5yd]

🌟😍🌟

[@maschafouquet509]

[@licotchristian3858]

🥹✨️✨️✨️✨️

[@vaniaveloso1382]

PRA MIM SELENA GOMEZ ESTÁ. ENTRE AS MULHERES MAIS LINDAS DO MUNDO💝💝💝💝💝💝💝

[@CHRISTO_0101]

🏠

[@waraswati6516]

Andai aku tau bahasa inggris tidak penasaran dia ngomong apa

[@kiku176]

why is her eye twitching?

[@tanmoyeedas1058]

Role Model ❤❤❤

[@vaniaveloso1382]

SELENA MERECE TUDO DE MELHOR , SUPER TALENTOSA EXCELENTE CANTORA , PRODUTORA E ATRIZ.FELICIDADES PRA ELA👏👏👏👏👏👏👏👏👏👏👏💖💖💖💖💖💖💝💝💝💝💝

[@TheDanielleMarsh]

I love her but her voice makes me feel uncomfortable somehow 😢

[@crystal25288]

You comment makes no sense

[@vanlearrose]

I can tell these comments are half bots

[@prabhpreetkaur9074]

What’s with her voice dude ?

[@user-hi1ke5gp6n]

Welcome to the party in Russian…

[@vanlearrose]

You can tell everytime she opens her mouth how much she is struggling. I hope she isn’t the next Britney

[@inyour_area444]

she is not 😂😂😂😂😂

[@naz7128]

Why her voice is like that take breath and speak..

[@user-hi1ke5gp6n]

Украинский фронт: быть сильным везде - это везде быть слабым с Днём матери

[@Mailing247]

Selena I pray our Lord Jesus Christ continue walking with you . We will see where Jesus will lead you ! 🙏🥰😍💕💕💕💕💕💕💕💕💕💕

[@nithya4313]

#boycottselenagomez she supports isnotreal and the IOF #boycottrarebeauty

[@Valour1111]

Wont buy tired of these celebrities

[@v90660]

Shes overrated and she aint fooling anyone with the work she got done on her face..

[@crystal25288]

She 30 years old not a kid anymore she doesn't care about you 🤣 she still look the same just older nobody is going to be the same forever

[@naz7128]

Why her face is different? I miss her rare beauty. SHe ruins her pure sweat and sexy beauty…. She shouldnt make surgeries and botoxes i think

[@savvyaranda]

are you even paying attention to what she’s saying

[@InyayahSessy]

@@savvyarandaclearly she’s not😂😂

[@jyn88]

Botox just freezes your face. Doesn’t add volume or morph your face to something else. I noticed she changed a little but you have to remind yourself she been through a lot health wise. It’ll change a persons face and body. Have some compassion.

[@missionpossible00]

Oh my God!!! She’s humongous 😰😰

[@crystal25288]

She's not a child star anymore are you looking for a kids body she is not huge

[@user-hi1ke5gp6n]

А что касается тренда про нарциссов и тиранов: если вдруг вы будете читать какого-то автора, который будет рассказывать вам о том, что нарциссов надо избегать всеми силами, подумайте: возможно, стоит избегать этого автора.

[@nomaam9288]

ICON OF BEAUTY UP THERE WITH REAL QUEENS LIKE RIHANNA HAILEYS CRUSTY MAKEUP COULD LITERALLY NEVER

[@IsshitaPandita]