How Sweden's Oatly Milk took over the coffee business?

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[@MrAnothis]

Started drinking oatly about a year ago, had just come into the packs in my supermarket, just gave it a go, and I simply prefer it now to cow milk. Mostly in my coffee. Didn't know it was such a big deal in the making.

[@LucasDimoveo]

Oatly is one of the best milks I've ever had. I even prefer it to cow milk! (I'm biased though, as I've been a barista for a decade now).

[@NaionProductions]

Me too! And I have no reason to be biased. I'm obsessed with coffee (like any other swede) and thought one day to try out something different, I just read the box with big "BARISTA" letters (it's not the same box as the original oatly) and thought, "oo, I guess I could try it since it's supposed to be made for coffee", so the crazy thing is that it didn't cross my mind initially that it was plant based or environmentally friendly (I'm not a vegetarian/vegan either). Tbh it took a few cups to get used to the different taste at first, but now I can't go back to regular milk, it just tastes too bland, boring and "not like coffee" compared to oat based.

[@omaliphant]

Have been following Oatly for a while. My daughter is vegan and we have reduced our dairy and meat intakes on environmental grounds. I didn’t realise the back story or the company position in the market. Love your analysis. Thanks Lei. Great video.

[@ArpanMukhopadhyay93]

I am a non vegetarian too. But I too want to reduce my animal product intake 😁

[@SjMk1.]

@@ArpanMukhopadhyay93 not enough people know that actually dairy products/milk industry is waaay more cruel than the slaughterhouses themselves.

[@ArpanMukhopadhyay93]

@@SjMk1. yeahh

[@Drakosayso]

Goood it just means more meat & milk for me

[@SjMk1.]

The dairy industry is horrific. So this is great 👍 always go organic aswell.

[@joejoe4games]

One thing that commonly seems to be brushed aside in videos about vegan replacement products is that more and more people also care about animals and are making a choice not to support harmful industries such as the meat and dairy industries.

[@BadIronTree]

Or People that dont care about the animals but care for the damage we do in the Nature that we are part off... We cant keep eating meat at this rate... Simple Math problem. There is no land to feed all of the people for the next 50 years :/ ... we only speed up the global collapse ...

[@roccov3614]

I don't know if you can say milking cows is harming them.

[@joejoe4games]

@@roccov3614 Maybe not the milking itself but everything around it that's done to keep them producing milk and to maximize production... The constant impregnation, the stealing of the calfs right after birth. The murdering of most of the male calfs for meat. The murdering of the cows once their milk production drops (still way before their natural life expectancy). not to mention the "normal" everyday treatment of the cows themselves...

[@AlKey3]

@@BadIronTree way false.... In the USA alone we throw away 146 million tons of food into land fills every year. it is not a production problem it is a distribution problem.

[@AlKey3]

@@roccov3614 My wife grew up on a dairy farm. She said the cows were alway lining up early to get milked and much happier once it was done.

[@bernhardkaltenboeck9894]

You don’t mention that Oatly tastes well, much better than other plant-based milk substitutes. So you don’t sacrifice taste when you drink Oatly instead of milk. Plus, can you make a video about how Oatly is produced?

[@outforbeer]

oatly is just a sugar drink. If you like the taste, drink it. I wouldn't recommend it if you're health conscience

[@sariusausereboslol3511]

Same goes for milk tho

[@zoria2718]

Fun fact: the oat "milk" is as much milk as the soy "meat" is meat - just a fake thing slightly similar to something put in its name for marketing purposes.

[@AlKey3]

Water, Oats, distilled Oil, anti-coagulant (Dipotassium Phosphate) dietary supplement (Calcium Carbonate), anti-caking agent (Tricalcium Phosphate), and Salt... Nothing Like the Real Animal CREAM I put in my coffee... Hmmm.... No thanks.

[@MortyMortyMorty]

Okay but why does oatmilk cost 3(!!!) times as much as cow milk? Oat should be cheaper than cows...

[@johnl.7754]

Probably because it is not mass market yet and the branding/promotion costs.

[@christianvitroler5289]

Because fools pay more :-)

[@YeeLeeHaw]

@@johnl.7754 It's also because the plant based food industry doesn't have the subsidies from the government that animal agriculture have.

[@chadleach6009]

I don't drink coffee but everyone I see that does seems to have their own routine. Only times I've seen this Oatley stuff was at whole foods with a bunch of other nut juices.

[@siwoojung9060]

Oatly been a great success in the market and their mission to achieve is huge. Moreover product itself is delicious.

[@normhanson981]

Superb video , liked and subbed.

[@AlKey3]

Water, Oats, distilled Oil, anti-coagulant (Dipotassium Phosphate) dietary supplement (Calcium Carbonate), anti-caking agent (Tricalcium Phosphate), and Salt... Nothing Like the Real Animal CREAM I put in my coffee... Hmmm.... No thanks.

[@seopoet]

7M Germn casulties? You forgot Poland or sth? So many other countries lost so many people, civilians mostly (like 6M in Poland = 17% of the whole population, or Lithuania 14% of the population). And you mention the main aggressor (Germany), that lost mostly military?

[@Steel0079]

Yeah many countries weren't mentioned. More than 3 million people died during the Bengal famine in India. Because of Churchill starving local people and taking all the food to feed soldiers.

[@anno-fw7xn]

the fact that a chinas company in the baord is at elast for me a red falg. human right must play a part in all compny!

[@aelaan12]

One important part is missing: How do you get oats? Just go to the supermarket and buy them? And how do you produce a milky substance from oats and what, if any, environmental issues you might think the production of oats have on the planet? This is a very one sided view on a trend that is not going anywhere, if it were we would be able to feed millions of starving people.

[@YeeLeeHaw]

_"environmental issues you might think the production of oats have on the planet?"_ The impact this have is a fart in space compared to the impact animal agriculture have. And how is production of raw oats bad? I don't get your reasoning. And it's not hard to make your own oat milk, just add water to rolled oats and let it soak and you'll see.

[@sariusausereboslol3511]

You just mix minor amounts of oats ans some supplements for calcium, B12... With water. That safes you all the water and food for a cow. You can even look up what they safe in environmental impact on their packaging.

[@gazzabethyname]

I'm sure it isn't good for the land, especially planting the same crop over and over in the same spot. Can they guarantee farmers get paid correctly as the demand for them grow? Here in NZ most milking stations are close to a milk factory. Can that be said about oat crops to an oat milk factory? There are issues that just weren't mentioned in this video, I agree. And the taste is shit compared to cows milk. They should call it something else, not milk.

[@sariusausereboslol3511]

@@gazzabethyname what do you think It is the cows eat? For oatmilk you need a few grams of oats per litre. That's way less, then a cows needs. Furthermore unfair prices for oat are not an issue compared to milk, which you cannot even sell on a win without subsidies

[@YeeLeeHaw]

@@gazzabethyname Crop rotation is standard practice for any farmer that want consistent yields, and has been for decades. If you guys weren't so stubborn the economy would surge since it takes up much less resources than animal agriculture, but you go ahead and make up issues that aren't there.

[@franklinkz2451]

I get English isn’t Mr Elephants first language but hearing the word Scarcity being said that way is so odd sounding… gotta put an emphasis on the A like you would say something is scary, drop the Y and add City onto it and thats how ya say that word @Curious Elephant just trying to help

[@S7r1k3r581]

This was a strange video, sounded like an ad

[@christianvitroler5289]

What bullshit. here at the office they once mistakenly filled that stuff into the coffee machine and everyone was pouring their coffee away in disgust

[@Jonny17m]

Lol, then have a look at the dairy ndustry and the horrific treatment of cows, I guess you will pour away your milk after that to.

[@NaionProductions]

I love it. I'm obsessed with coffee (like any other swede) and thought one day to try out something different, I just read the box with big "BARISTA" letters (it's not the same box as the original oatly) and thought, "oo, I guess I could try it since it's supposed to be made for coffee", so the crazy thing is that it didn't cross my mind initially that it was plant-based and environmentally friendly so I don't have any reason to be biased (I'm not a vegetarian/vegan either). Tbh it took a few cups to get used to the different taste at first, but now I can't go back to regular milk, it just tastes too bland, boring and "not like coffee" compared to oat based.

[@normhanson981]

Stupid comment , must be a farmer lol.

[@KJSvitko]

Go vegan for your health, whole food plant based. Go vegan for the animals. Go vegan for the planet. A lower risk of heart disease and cancer for you and a better planet for everyone, human and animals. Eating healthy is not a diet it is a healthy life style.

[@kirkc9643]

Yeahhh except it is NOT milk.

[@timhanser1943]

It’s way better , you keep nuzzling the mother cows teat lol .

[@TheRapidGamer]

$OTLY has been crushed

[@UdahamulleNdarathanaHimi]

❤

[@KJSvitko]

You are what you eat. Your diet impacts your health. Obesity in children and adults is rising across the world. Fast food and sugary drinks are contributing to the problem of poor health and obesity. Eat a healthy plant based diet and exercise regularly. Reduce or ELIMINATE cows milk, eggs, cheese and meat. Eat more salad greens, beans, fruit and vegetables. Eliminate fast food, snacks like cookies, cakes, chips, and sugary drinks and juices. Every adult and child should own a bicycle and ride it regularly. Regular exercise will help you sleep better. Yoga is a great stress reducer. Obesity is all too common today. Get off the couch. Get off the phone, ipad or video game. A variety of stretching and other exercises help with increased mobility. Ride to work, ride to school, ride for fun. Every city should be a bicycle city. Speak up for bicycles in your community

[@robertinho52]

Reducing or eliminating cows milk, eggs, cheese and meat is a terrible way of getting the population healthier, as it will lead to widespread malnutrition. It is extremely difficult to get the daily requirements of amino acids from a plant based diet given their low assimilation rate. 10g of protein from a plant based diet DOES NOT equal 10g of protein from dairy and meat. Plants usually contain a disproportionate amount of carbs for their protein content to start with. This "healthy" alternative contains a 5 to 1 carb to protein ration whereas regular milk is closer to 1.5.

[@YeeLeeHaw]

@@robertinho52 What a bunch of rubbish, you have obviously never tried yourself, you've just made up a bunch of delusional beliefs in your head because your garbage eating habits feels threatened. There are more nutrition in plants, you just have to eat a little bit more in general in order to get your daily calories, which is easy because it's both cheaper to buy and produce. If you for some reason can't do this, you can focus on consuming more calorie dense foods like nuts, seeds, legumes, and fats.

[@timhanser1943]

Terrific post , thanks.

[@Marc-.]

So it’s basically a scam

[@joaofarias6473]

👌👌👌

[@batillipes]

This infomercial finally convinced me to unsubscribe.

[@blackkissi]

skål

[@biologicallyawptimized]

Skaarsity