How Taylor Swift's Eras Tour has changed the world

Dennis Arfa, Artist Group International Founder breaks down how Taylor Swift's billion dollar "Eras" tour has changed the game. He calls the live space the "golden goose" of recorded music.
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[@OctoberGirl16]

Not only is she selling out stadiums night after night… huge crowds of people who couldn’t get tickets are outside the stadiums singing along and enjoying being part of the experience.

[@jamescuyno7921]

She’s truly amazing

[@Swiftie8913]

@@jamescuyno7921 💖💖💖

[@SyedSaifAbbasNaqvi]

And there are people like us whose country she has never visited. Unlucky us. 😔

[@kbanghart]

​@@SyedSaifAbbasNaqviwhich country?

[@batako7234]

​@@kbanghartIndonesia is one of the countries where Taylor has a huge number of fans 😢

[@deanjoon1527]

This weekend Taylor Swift will be at Levi Stadium. I will be there as an usher! I am 70 years old and retired… Can’t wait for the 2 night Party to begin!

[@bethdealmeida6789]

How lucky!!! What a memorable, cool vibe! Enjoy!!!!

[@Violet316]

Cool

[@LeahTargaryen]

Have the best time!

[@SpiritHawk7]

Congrats! I hope you had a great time! I was a floor usher on Day 3 in Atlanta at the Mercedes-Benz Stadium. It was THE most amazing concert and work experience I've ever had so far.♥

[@DebChaneyArtist]

You are my hero!

[@michaelvaladez6570]

This is her time..she's honest and she knew what she wanted from the very beginning. She has a good business sense and I'm sure she has surrounded herself with like minded people. She has shown in the past the she will not be used as her former manager took hold of her recording assets and turned that around and redid her old catalog. She deserves this time and all those who follow will benefit from her decisions.

[@catherinetong4472]

I flew to another state to see Taylor. My friend and i had to book hotel, car rental, made that weekend an event. It quite literally was one of the best days I've had experiencing the Eras Tour w/ my best friend. I'm so happy TS tours are boosting the economy. Everyone wants to have fun and connect through music. Her 2 albums- Folklore & Evermore, came out during the pandemic, and Midnights afterwards. So glad she was able to give a taste of her old works in addition to her newer albums.

[@Changelingheart]

I think she's been a great entertainer - she knows her fans well. And gives a piece of herself from each - well, ERA!!! 😎

[@998576999]

Why? Who'd listen to her?!

[@after_midnight9592]

Everybody needs to have their Woodstock moment in their lives. Once you get over such an eventful weekend, you grow as a person, lots of new emotions, stories and experiences, which is what it's all about.

[@keymusic]

I’m glad he acknowledge that Taylor is in control of what she’s doing on every level. Of course her father is an extremely savvy and educated business person. She has always been very close with her family so that definitely doesn’t hurt to have her father watching out for her.

[@ReasonNotFightFlight]

The Taylor Swift business savvy is exactly why I support my daughter in her following the star! Women were used in show business for so many years and FINALLY a beauty showing the world what she can do to earn for herself on her own talent.

[@yeganehbehdin6586]

Something that is even more important than the economic effect is that she really makes people's lives brighter with her art and music! She's a great artist who has written so many songs in different genres, and she always has something amazing to show!

[@willinguyen1]

this!

[@Changelingheart]

She is bringing people of all ages, gender, ideals, and tastes together. The stories are posted everywhere. And tho many are about Taylor herself, the stories of how people get to a concert - how they got the tickets, who they go with, their clothes, how they raised money,... The list goes on and on. It's all about the why and the what it means to her fans. Her fans are young and old. It's got me into it!! And I was raised in the Woodstock folk and rock and roll days. But I keep listening to music, my tastes have broadened and Taylor fits into my evolution perfectly. She is the modern Joni Mitchell. Both known for their lyrics and iconic tunes. ❤

[@Hey_Jamie]

I don’t think people care much about peoples lives being brighter with music. People care about surviving weak economies.

[@yeganehbehdin6586]

@@Hey_Jamie Yes, but some people can also survive by music.

[@thoticcusprime9309]

@@yeganehbehdin6586 no they dont

[@not.skywalker]

imma be honest it was such a good experience. I have never been to a concert with such a fully friendly crowd. *Everyone* was so kind, no dirty looks or bad concert etiquette whatsoever

[@inquisitor4635]

Cuz it ain't rap and mostly little girls.

[@brittneyking4284]

@@inquisitor4635which is sad because I also like rap. Rap concerts don’t have to have people trampling each other to be enjoyed.

[@blenquing4951]

You know, its really a good impact that aside from having a talent and a good artist, being a good person makes a difference. And that's what Taylor Swift is ❤❤❤

[@01denese]

This is what happens when an artist isn't drunk and stoned every night or just a hair band that has someone else record their tracks because they can't really play.

[@kbanghart]

​@@01deneselol exactly

[@thoticcusprime9309]

good person, no she isnt, some of the lyrics I can tell she's an insufferable person and reminds me of a female I consider patient zero of trash to be with

[@harryyarrow4110]

Not to mention Taylor giving her entire crew,bonuses with a total sum of over $55 million.💛🧡💜

[@01denese]

Great job Taylor. This is the result of many years of hard work.

[@Changelingheart]

YES!! I'm glad everyone loves her, etc..but also glad they recognize just how much energy and work she puts into all of it. It's a strenuous lifestyle, and yet she always puts her best out there. ❤️

[@deanjoon1527]

Levi Stadium show 7/28/23 was 3.5 hours of continuous sing along. All FANS STOOD and sang EVERY LYRIC with Taylor! Imagine singing along with the Beatles for 3.5 hours and every song/lyric? The Swift Tour is a Americana Cultural Phenomenon… Good for her and America.

[@Sacto1654]

It's the biggest live concert phenomenon since the Michael Jackson concerts of the 1980's to early 1990's. Even Beyoncé's current _Renaissance_ tour is nothing compared to cultural phenomenon of the _Eras Tour_ . Oh by the way, those who are going to the shows at SoFi Stadium are *HIGHLY* advised to wear earplugs, because as soon as Swift announces everyone sing together at the first music "bridge" to the song _Cruel Summer_ , the volume inside the stadium is going to exceed 115 dB, loud enough to cause permanent hearing loss.

[@kbanghart]

​@@Sacto1654I was at Santa Clara, it was great. And up in the stands, no earplugs needed.

[@Sacto1654]

@@kbanghart Problem: SoFi Stadium, unlike Levi's Stadium, has a non-retractable roof covering the stadium. That tends to strongly reflect noise, and the scenario I mentioned earlier could cause very high noise levels, a potential hearing loss hazard.

[@kbanghart]

@@Sacto1654 Great point!! That will be interesting.

[@leslieward3688]

Taylor is protecting her catalog. She is amazingly not just bring money into the venue, but to the town she performs in. She and her fans bring life into her music, into each other, and into the economy they share. I can't wait to watch her go internationally. Touring the U.S has been amazin. I can Imagine the difference She is about to make with her fans across the world. By the end of this tour the difference we see from before and after... we will be marking in books and studying for a long time

[@kurthanke5788]

I seriously doubt that. When the tour is over, people will move on, to the next big thing.

[@lucydragneel6547]

My friend and I scored last min tickets a week before the Arlington show and we drove 4 hours to get there. Since it was last minute we didn’t have the money for a hotel, just had money for food, drinks and merch and parking, so we had to drive back home after the concert. made it home by 5am 😆😆😆 most amazing concert I’ve ever been to! My first stadium concert too! And I’ve seen Bruno mars, Jonas brother, pitbul and post Malone but Taylor tops the best ever!! I cried!! I truly cried from the happiness and her vibe on stage 💕💕

[@debbie8437]

Wish these guests would learn ab the artist in discussion. Even I know Taylor makes $13M a show, she has a small management company that she controls and makes the decisions. Her merch sales alone will be in several millions of $ per city.

[@kbanghart]

Lol old white guys, typical. I should know, I am one 😂

[@claytonclifford2323]

As a fan of all types of music genres with rap/hip hop being #1 for me, Taylor Swift is an all time legend in music history. She’s up there with The Beatles, Michael Jackson, Elvis, Elton John, Queen, Madonna, Eminem and maybe a select few more. Just in the overall reach and success in every aspect of the industry

[@jhariette]

Team Taylor always!!!!!she is so generous to her fans and all people alike!!!!

[@faaaduma6876]

Hope she makes a concert movie for this tour.

[@repa77777]

Octubre 13 , only in movie theaters

[@alucardmorningstar2296]

you manifested it ❤❤❤

[@datuangela]

October 13 AMC theaters ERAS TOUR film. Enjoy 🔮

[@danielsonsilveira]

wow! really setting new levels of touring metrics, she's amazing and ain't stopping anytime soon.

[@brianzamora6258]

SO blessed to have experienced her show at levi’s stadium… absolutely no words to describe the experience. Taylors presence is incredible, and the feeling of 75k+ people screaming the lyrics to songs we grew up with. just magical!

[@brentwarzone4181]

Can’t wait to see her in Portugal next year

[@mamab4720]

Taylor is helping the economy and she just gave her crew including the truckers 100,000 bonus.

[@YOUNGCHINESEHSM]

Per person

[@mamab4720]

@@YOUNGCHINESEHSM yes

[@PJGRAND]

Taylor Swift's popular not because of her lyrics but that she's really great at coming up with melodies even with her tenth album Midnight's when people start to sag creatively Taylor gave us masterpieces like bedazzled antihero lavender Haze Taylor Swift is a band but Taylor Swift heading all that what people have to realize that she has a lot of very talented collaborators Taylor definitely has released more melodious songs since 2006 than any other musical artist and she's been performing for years so she's built up a huge fan base so it's not surprising to me at all that Taylor is this big because Taylor has found a way to write great music consistently

[@tjcint]

Can't agree with your comment about her melody writing. Her melodies are competent but not at all memorable. She is not a particularly good melody writer.

[@ahamilton4021]

It's a sign of the times - people resonate with authenticity. Her decision to reclaim her music and offer the albums in multiple formats (digital, CD, vinyl, and sometimes cassette) appeal to a cross-section of generations.

[@Ricky48888]

He is wrong about the album sales of Taylor. She is still selling millions of albums and vinyl.

[@TJ-im5kp]

He said Taylor and Adele are the exceptions

[@kbanghart]

​@@TJ-im5kpexceptions to what? I didn't watch the video.

[@matthewevans1119]

@@kbanghart then watch it??

[@kbanghart]

@@matthewevans1119 🤷

[@starfromakihabara4896]

@@kbanghart2:25 watch again

[@shopnstuff8228]

im lucky to have been to several taylor concerts over the years she is an amazing performer and no doubt learned a lot about business from her savvy father

[@lmacdonald1281]

So crazy that Ticketmaster etc gets such a huge cut…why do they deserve the biggest cut?

[@Hey_Jamie]

Of course the venues are banking on the parking. Parking starts at $60 and goes up to $200! It’s absolutely ridiculous!

[@nevlogan2074]

She is truly amazing 🫶🏻🫶🏻

[@buzzfunk]

No ticket should be over 100 bucks to see any artists. (IMO). People paying thousands for a show is crazy. Thanks to Ticketmaster and their evil pricing, i will only go to shows here in LA where i can go to the box office and buy a ticket (Trubador in LA for example).

[@undiscloseduser2004]

Great interview.

[@fuscia13]

It’s Taylor’s world and we’re all living in it it….

[@10ozGold]

This 8 minute interview....so many words to say so little.

[@amandalittle8583]

Absolutely I agree ♥️I wake up to go to work to her songs❤every morning thank you Taylor 💪😍💪 SHES SMASHING IT 🌞👋😍♥️ ❤❤

[@bryansivy9607]

Shes killing it all around.

[@SoKelly]

I saw her in Tampa, FL & it was amazinggggg 😍

[@kbswift27]

❤❤❤❤❤ 113% accurate! One of a kind. There will never be another one like her !

[@bruceangel4459]

A Pay Per View concert streamed from select cities would be an easy sell. Edit: Great footage for a documentary too.

[@rturney6376]

People are profiting on KZbin

[@razorback9926]

Better for Taylor to get the profits than KZbin nobodies.

[@rturney6376]

@@razorback9926 she put up the entire 3 hrs concert on her channel since this post

[@lits3212]

Taylor Swift is the best.

[@bonniethompson2019]

Taylor rocks!

[@lesleytao1915]

🎉🎉🎉🎉 well done and many many congrats to TS xxx

[@HeffaSwift]

Happy to help 😘

[@tonylombardi4661]

Springsteen's BITUSA World Tour 1984-1985,15 months, 4 legs, 4 continents, arena venues then stadiums, 157 shows, attendance 3.9 million. $17.50 tickets ($48 current equivalent).

[@Sagittarius-88]

Springsteen was a goddamn legend in his prime. Unfortunately, he literally sounds like Grandpa Simpson now, and doesn't have the self awareness to call it quits.

[@StormriderMatthiasMichaelDavid]

Great Job 🎉🖖

[@coviemiller6260]

He may be an older man but he speaks soooo much better than me .

[@maneeshahooja]

Congratulations Taylor!

[@lockbert99]

They aren't selling CDs but what is the revenue from streaming and downloads?

[@janetdotson7829]

Streaming is nothing. It's like .oooo1 of a cent per play.

[@adonistopofmen2571]

Most beautiful singer ...

[@debbiem.3128]

Taylor sets the bar! What an inspiration!

[@direwolf6234]

who else can play solo acoustic guitar and mesmerize a stadium .. dylan McCartney springsteen mitchell petty ... and swift .. it doesn't get any better than that ...

[@slobodanstamenkovic6017]

Wait. She will move lines further on many fields. Not only music !

[@berniv7375]

Yes. I agree. Taylor Swift is a creative artist who has been born into a capitalist society. Money has no personal value to a revolutionary. A capitalist system can exploit a creative artist to their detriment. Taylor needs to slow down and take care.🦋

[@slobodanstamenkovic6017]

Especially to take care !@@berniv7375

[@b.b5936]

Shows why art is still relevant in today's world

[@supergolden.]

cruel summer xo

[@pardsd.968]

You don’t have to like Taylor Swift, but you need to respect her.

[@inquisitor4635]

Why? She is a ran through slag.

[@shawnwright5332]

👍🇨🇦

[@GoodStuffForeverMore]

I am a Swifty! Love her to death, but I believe Garth Brooks has done what you were talking about prior to Taylor accomplishing it with tkt sales.

[@Mehecskekutato]

Speaking of a global stadium tour,Taylor Swift"s Eras tour is yet nowhere near Coldplays "Music of Spheres" tour.They are doing another tour next year,which is gonna be year 3 and is already passing 5.8 million in attendance.

[@lpquagmire3621]

On a related note, she's said to be interested in reuniting Paul McCartney and Ringo Starr to open for her on the next leg of her tour. Is this something Swifties would get behind? I know it seems unlikely, but if anyone can do it, it's Taylor.

[@brittneyking4284]

I would love that, I’m a casual Beatles fan and a new dna of Taylor’s! I’m only 17 so I’m sure some of her older fans might be interested in it.

[@lpquagmire3621]

@@brittneyking4284 I know what you mean.

[@raymondphill]

Does he not remember Michael Jackson, for example his “Bad’ tour. This included easily sold out 7 shows at London’s Wembley Stadium

[@dianariverjackson5123]

Dude he was the first to do it, but that record has even been broken by Beyoncé with her formation tour

[@llamamama5072]

Doesn’t Harry Styles bring a similar record breaking result? Probably next in results? Taylor is wonderful especially in standing up for Harry when he’s challenged by folks who don’t think he deserves it. Bless them both.

[@JootsGarlandGrl]

He is wrong about Taylor fans not being investors - what a bold comment!

[@cate499]

Albums should be sold again.

[@kirstieb8025]

🏆

[@bee18825]

Setting a new bar 🙌🙌🙌🙌🙌

[@momcatx2]

I guess we forgot about the Garth Brooks tour a few years ago.

[@MTknitter22]

Loved Garth but Taylor bigger

[@chuckefunn8624]

I don’t know he might wanna check his numbers I think other artists I need probably more money adjusted for inflation.

[@patrickalloyssius9138]

😮

[@theamateurbackyardgardener543]

Hasn’t changed mine, gas still expensive, still paying rent, still working…

[@janetdotson7829]

Irrelevant. That's on you.

[@ltv..123]

…this woman could take over small countries at this point………

[@ZAPN2525]

If Dennis Arfa gets another facelift.......his eyes will be closed shut! js

[@asiandessertzine2282]

RCA, Decca? Jurassic.

[@Jerome-gm9pg]

Say my name T....

[@hansgordy]

Changing the world? Hmmm

[@Arid379]

When is the manager going to give Taylor Swift her net income?

[@Arid379]

America is great again! High value dollar

[@sabrinaswift7613]

swiftie foreverrrr

[@lisakremer612]

I love Taylor, but the Grateful Dead did that for years.

[@krishnarajbastola50]

Krishna Raj bastola ❤😊 like a

[@starbwoybling]

He said never seen an artist do this . That’s a lie yes we have ,Michael Jackson .

[@stefanor.1771]

Everything gets bigger, it is normal, in the 80s the usa population was 240 millions now it is 340 millions,in the 80s artists didn't tour eastern europe and emerging markets, south america ecc....In relative terms I think Michael Jacksons drew more people.

[@evangelinehortense]

Obviously he's referring to USA not the whole world. Based on demand of ticket concert sales in the US, Taylor Swift eras tour is undeniably much much bigger than MJ concert was. In the history of US music Taylor is the first artist ever who filled multiple stadiums more than any other artists in the past including Mj, Beatles and Elvis thats why he said Taylor Swift sets the new bar.

[@evangelinehortense]

@@stefanor.1771 Numbers speak for itself. Taylor Swift has a larger fanbase. More fans more famous so we can say Taylor is now bigger than Mj was in the United States.

[@DiaBelle]

I think it changed America's music industry for sure, no question about it. But Americans have got to stop thinking they are the world. She is powerful worldwide, but not to the extend MJ was for instance.

[@Cvinkavich1]

International dates are selling just as fast at the US dates

[@DiaBelle]

@@Cvinkavich1 No, not as fast, but yes, very fast. She's very successful overseas, but she did not change the world music industry.

[@bruhmaster1473]

@@DiaBelle as an Asian person who isn't even a fan, I can say she IS the biggest star in the world rn since MJ. Yes people used to faint when they see him, but crowds following her outside stadiums and personal events is a similar sign too. She's BIG rn and she's the only one who has been able to captivate globally this big after MJ. I know Americans consider Beyonce as big, but she isn't popular in Asia or surrounding countries.

[@DiaBelle]

@@bruhmaster1473 TS is not that big in French speaking countries, in the Arab world and in Afrika the way Beyonce is for instance. It's hard to mesure. For MJ, it wasn't hard. Everyone agreed.

[@bruhmaster1473]

@@DiaBelle yeah, nobody comes near MJ. But I still think that Taylor is bigger than Beyonce because she tops charts for longer time and has sold more albums than Bee. Beyonce is definitely bigger than her in Africa but I doubt she's popular than Swift in Arab, but u could be right too

[@brendakrause5639]

Too bad. Change has happened. Musicians get more of the money this way.

[@Mehecskekutato]

Speaking of a global stadium tour,Taylor Swift"s Eras tour is yet nowhere near Coldplays "Music of Spheres" tour.They are doing another tour next year,which is gonna be year 3 and is already passing 5.8 million in attendance.

[@HawaiianSkies]

She is only in year 1

[@NewGroupFreedomTrust]

Lady Gaga, Cher, Janis Joplin, Barbra Streisand, Linda Ronstadt, they all attracted male and female fans. Taylor Swift concerts are 95 % female. Tell me why male fans are not part of the Swifties. What do you think?

[@brandMason]

source : trust me bro, I know better than anyone

[@inquisitor4635]

As a guy, Linda is the only one I would have seen live.

[@brownrich]

The Beatles hated touring.

[@crptnite]

"changed the world" is a bit of a stretch 🙄

[@q9r8s7t6u5v4w3x2y1z0]

come on. stop that biggest one mentality

[@damham5689]

Just imagine when Taylor ask all her Swifties to vote for Biden again in 2024.

[@DanielleA2023]

The last thing i want is to hear from a man about this female powered colossal achievement

[@rodhancock3549]

It is not the Eras Tours but the Heiress Tour. She thinks she is royalty.

[@accutronitisthe2nd95]

Taylor Who???

[@BLVCKSEA]

This is absurd. How on Earth has she changed the world with her tour? Is she donating money to the poor? Nope. Shes charging like 1000+ dollars per ticket for her show and taking from peoples pockets.

[@noface____]

the ones charging thousands of dollars for tickets are resellers, not taylor herself.

[@momcatx2]

She donated to the local food banks in Santa Clara after her shows at Levi stadium, and gave her tour driver $100k bonuses.

[@shrekmickey4ever]

@@momcatx2 That's just like she giving small portion of her earning

[@shrekmickey4ever]

I know right This is absurd How on earth has she changed the world with her tour. It's not like she donates 50% from her earning to charity

[@annalupton9284]

She gave each of her truckers and other staff $100,000 bonuses...

[@BrendanPJames]

Lol this guy can’t really give in depth answers

[@inquisitor4635]

J-ish.

[@cyndigooch1162]

@BrendanPJames He made it clear that he absolutely loves those parties, which would include all the benefits, though! ☺

[@adelaferreira4575]

What a boring guest ,nobody in the industry is happy with her,she manages everything by herself,the manager that tried to destroy her is a looser who thought he could control her and take advantage of her,not happening anymore,she owns everything now ,recordings,tours,masters you name it it’s hers and this guy obviously doesn’t like her very much because she is independent !

[@100perdido]

Sorry but I don't get this. I admit that I thought a Taylor Swift was a bird like a Chimney Swift or something. Now I know better but would still rather watch birds. I get the impression this is something like the band Alabama which had many hits but nobody can name even one of them. Elevator music.

[@brandMason]

you live under the rock, don't answer it. It's pretty clear. take your ignorant somewhere else. It's not even funny :)

[@chrisel9466]

Changed what? She’s just paid media saturation just like this one. Her show is beyond mediocre. She can’t sing or dance. She just has a big fandom that is always spamming the social media apps and saying yes to anything she does and the media agrees only to appeal to her toxic fanbase. SICK OF THAT.

[@dianariverjackson5123]

I am a Michael Jackson fan and you need to STFU. Taylor writes her songs, she plays her instruments and she is a fantastic artist. Put some respect on her name

[@danielsonsilveira]

you can live in denial... but in the meantime taylor swifit and her tour are setting unprecedent records from day one and will last till the end of 2024

[@eddieteabagify]

Who cares if you arent making money off this?

[@DelilahZoe]

Economists!

[@fanofcanes44]

ENOUGH !!!!!!!!!!!!!!!!!!! with Taylor Swift and her changing the world ..seriously Beyonc'e is out there too playing big stadiums ,selling out night after night. stop it already 👎🏾👎🏾👎🏾👎🏾👎🏾👎🏾

[@akita96th]

I like Taylor Swift but I would never pay what they want to charge to go to her show lol.. no way. Some people have more money than brains.

[@sarasmith9333]

🤮🤮🤮🤮🤮🤮LOL SURE CHANGE THE WORLD WITH WHAT, . SURE

[@nghiemtung2983]

hidemyacc