How Teyoshe Smith Transformed Charcuterie with Bite by Bite & Co

Teyoshe Smith, founder of Bite by Bite and Co., has revolutionized the art of charcuterie with her unique approach and passion for nurturing others. With the goal to “normalize charcuterie across the world”, Smith has grown her business on authenticity, customer service, and grit.
Originally called Grazing Crazy, Bite by Bite and Co., begin with no foreknowledge of the business and no concrete pricing strategy, relying instead on what felt right and feedback from family.
However, as the business grew, she transitioned to a data-driven, profitable pricing model. That growth extended into Smith’s social media presence, as well. Now approaching 11,000 followers, Smith is determined to maintain authenticity and organic engagement as top priorities.
The usage of influencers has been a crucial part of Bite by Bite and Co.'s marketing strategy involves collaborating with social media influencers. Smith is intentional about connecting not only with large-scale influencers but also with those who are more local.
She explains, “I think it's important to connect with the community” she explains.”I just want people to be able to resonate with our food and say, oh, my gosh, I see a real person eating it, giving real feedback.”
This strategy helped Smith’s brand resonate with a wide audience while maintaining a personal, relatable touch. Smith is now taking their business structure to the next level by offering franchising opportunities for those wanting to enjoy the Bite by Bite and Co. brand and wish to have a hand in changing the charcuterie industry.
Chapters:
[00:56] - Live Unboxing of a Bite by Bite Charcuterie Board
[05:13] - Jumping Into Entrepreneurship
[09:05] - Pricing on Facebook Marketplace
[13:32] - Instagram Content Strategy
[16:59] - Franchising the Bit by Bit
[27:55] - Identifying Influencers to Partner With
[29:16] - The Importance of Mentors
[30:36] - Balancing Family and Business Goals
Interview Takeaways:
Unique Pricing Strategy - When Teyoshe Smith started Bite by Bite and Co., she had no pricing strategy. Relying on “what felt right” and the affirmation from her family members, Smith has since ditched that strategy, and that product, for a more data driven, profitable pricing model.
Growing Instagram with Authentic Engagement - The Bite by Bite Co. social media presence has grown rapidly. While currently approaching 11,000 followers, Teyoshe Smith is determined to keep authenticity and organic engagement as a priority to growing the company’s numbers across all platforms.
Connecting with Influencers - A part of Bite by Bite and Co. marketing strategy is involving social media influencers. Though she has taken her chances connecting with the large scale influencers, such as Keith Lee, Teyoshe Smith is also intentional to include influencers with much less followers, including those who are more local.
Episode Links:
Bite by Bite and Co. Online: www.bitebybiteandco.com/
Bite by Bite and Co. Instagram: / bitebybiteandco
Bite by Bite and Co. TikTok: / bitebybiteandco
Bite by Bite and Co. LinkedIn: / bitebybiteandco
Teyoshe Smith LinkedIn: / teyoshesmith3131
Sponsors:
DAVO: www.davosalestax.com/influencers @DAVOSalesTax
Marqii: www.marqii.com/ @getmarqii
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