How Popmenu Uses AI to Personalize Restaurant Marketing

At the National Restaurant Association Show 2024, Popmenu co-founders Brendan Sweeney and Tony Roy shared compelling insights into how AI and technology are revolutionizing the restaurant industry with Digital Hospitality host Shawn Walchef of Cali BBQ Media
Roy recounted The power of consistency via a story from Ruby's Jamaican Kitchen in Alexandria, VA, during one of their pocket-sized webinars. Ruby, the owner, emphasized the power of consistency and targeted marketing. Ruby shared an anecdote with Roy and others, where a simple marketing push for her brown stew led to unexpected high sales.
“It sounds, it's fun to hear, but it's really just, there is no catch. If you just get yourself out there in a targeted way and you do it with consistency, it drives results.” says Roy.
Brendan Sweeney elaborated on Popmenu's advanced email marketing capabilities, which use AI to personalize emails based on distinct data collected from their extensive platform. Popmenu's emails significantly outperform industry averages, with open and click-through rates double those reported by Mailchimp for hospitality emails. By leveraging over 2 billion page views and 30 million monthly visitors to their restaurant sites, Popmenu uses this data to create highly personalized emails that effectively bring customers back.
“Using AI tools, we can write an individualized email for you that's going to do the best job of bringing you back.” says Sweeney.
As Popmenu continues to provide technology to make restaurants more efficient, Sweeney and Roy stress the importance of embracing technology in the evolving business landscape. He urged restaurant owners to spend time each week learning about and integrating technological advancements, as neglecting to do so could be detrimental.
“Whether it's AI, automation, these things are here to stay.” says Roy. “The big question I always ask restaurants is, can you be, can you afford to be the only one that's not leveraging this type of tool?”
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Interview Takeaways:
The Brown Stew Story - Tony Roy tells the story of Ruby’s Jamaican Kitchen in Alexandria, VA whose owner, Ruby, spoke on the power of consistency and properly targeting the marketing.
AI Driven Email Marketing - Email marketing can be marked as unimportant and brushed aside by customers. Brendan Sweeney speaks of PopMenu’s ability to change that mindset with personalized emails created from distinct data collected by their servers.
Leveraging Technology is a Necessity for Business - As the world changes, so does the business world, including the restaurant business. With said changes, the evolution of technology is as present now as ever, and Tony Roy urges restaurants to embrace technological advances. Not doing so, he says, could prove detrimental.
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Episode Links:
Popmenu Website: get.popmenu.com/
Popmenu Instagram: popmenu?hl=en
Brendan Sweeney Linkedin: / brendanesweeney
Tony Roy Linkedin: / anthony-tony-s-roy-377...
National Restaurant Association Show: www.nationalrestaurantshow.com/
Sponsors:
DAVO: www.davosalestax.com/influencers
Marqii: www.marqii.com/
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Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef Sponsored by @DAVOSalesTax and @getmarqii . The weekly series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is also the founder of Cali BBQ Media and host of the Restaurant Influencers podcast on @entrepreneur .
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