How 'the Avocado Guy' of NYC Supplies Michelin-Starred Restaurants - Vendors

Miguel Gonzalez has become known as "the Avocado Guy” of NYC. As an expert on the sourcing, delivery, and the ever-so-timely ripeness of the fruit, over 120 restaurants trust him with their avocado orders, including two-Michelin-starred Daniel. You can order avocados from Gonzalez here: davocadoguy.net/, and read more about him here: trib.al/rteTmCZ
Credits:
Director/Producer: Connor Reid
Camera: Connor Reid, Murilo Ferreira, McGraw Wolfman
Editor: Jay Simms
Executive Producer: Stephen Pelletteri
Development Producer: McGraw Wolfman
Coordinating Producer: Stefania Orrù
Audience Engagement: Daniel Geneen, Terri Ciccone
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For more episodes of 'Vendors,' click here: trib.al/UCFLFdA
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[@zaq1712]

“His meticulous process and attention to detail...” “I forgot the key...”

[@TheMennoXD]

Still human

[@JWB86]

Lol

[@jmatt98]

His is hyper focused on avocados 🥑

[@Scripner]

Rofl. Good catch

[@world4saker]

attention to detail only to his produce

[@kylekarnes4652]

I need this guy to go to the store with me when I buy avocados

[@3M0710N]

it'd be cheaper just to buy avocados from him xD

[@charlottesabastian9474]

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[@ruiferreira73]

@@charlottesabastian9474 you97579898885u96t

[@CarlosSantos-nd8lw]

@@charlottesabastian9474 stop cappin lol this is a scam people

[@marystestkitchen]

Not the Avocado Man we deserve but the Avocado Man we NEED!

[@bigcity2085]

Or, "Not more than you need,but more than you're used to - professional grade."

[@socallawrence]

Yes !!

[@uncledana8532]

I lost my avocado guy a few years ago. Life hasn’t been the same since RIP Boucheys fruit market

[@andrewhuang436]

Chef Boulud's enthusiasm for fresh avocados is contagious.

[@eden1738]

It makes me happy to see miguel's hard work is praised by chefs

[@biglolly20]

Never forget there is a farmer that works super hard to provide those "beautiful" avocados

[@j1mbobable]

And probably gets paid hardly anything

[@jb76489]

And a drug cartel extorting them

[@roaches23]

Farmers are business men. You are talking about the employees of the farmer. Trust me most farmers nowadays just owned the land. They pay other people to do all the dirty work.

[@drygordspellweaver8761]

and a 6 year old loading the crates

[@shen4983]

Yes, most products "farmer" gets a small profit of 1-10% for all the work they did. 90%++ of the profits gets taken by all the "middle" people.

[@syihanrama6754]

A person who loves his craft to the point that he took that extra step to maintain their product is just amazig

[@rexmonarch2]

Had a forty foot tall avocado tree next to the house in California when I was kid. I can see on Google maps that it's still there sixty years later.

[@waltoopoyndeaux4199]

I also grew up in Southern California with an avocado tree in our backyard. Moved away in 1994. Last time I looked at that house on Google, the avocado tree was still there. We used to eat SO much avocado growing up, lol. My dad would give away boxes of them, because that tree produced so much fruit.

[@rexmonarch2]

@@waltoopoyndeaux4199 I grew up in Long Beach. I built a sort of tree house in our avocado tree. And yeah we ate so much avocado. My mother would sell shopping bags full of avocados to the neighbors for $10.00 a bag. i still eat mucho avocados every week. I even order avocado honey from Honey Pacifica -- its almost like molasses it's so intense tasting.

[@IDontGiveARatzAzz]

I live in Orange County and I have an avocado tree in the back yard. This tree supplies my entire family. When I visit someone, I better make sure I have some with me or else.

[@pervysage4934]

"Do not fear the man who practiced 10,000 kicks, fear the one who practiced one kick 10,000 times" - Bruce Lee. This man knows his stuff. Definite master of his craft.

[@Bergen98]

I remember the same story about te guy who delivers all the wild and rare mushrooms (I think the company was called Regalis). Basically all those suppliers are real legends

[@joshschneider9766]

I worked for a mushroom guy in Philadelphia when I was in college. The spoilage risk is real lol

[@pieniek2333]

I'm gonna make my exec Chef to order from this guy when we reopen. You can tell he pours his heart into it.

[@salmott]

He is a true master of his craft and very humble.

[@bomba8589]

He doesn’t even produce the fruit, he is just a distributor

[@caglioso]

@@bomba8589 true however due to the very temperamental ripening process of avocados he has to put in a lot of care to ensure he delivers the perfect product at the exact right times. It’s definitely a craft to do all that work.

[@bomba8589]

@@caglioso that I appreciate, but the producers of the fine fruit should be given more attention in my opinion

[@Scripner]

The old squeezing an avocado trick to see if it’s soft enough to eat. The oldest craft in the book.

[@georgemonroe]

You know this is legit when the guy is mexican and other mexicans buy from him🥑🇲🇽

[@socallawrence]

Darn tootin

[@ilcomendante]

LOL. Top comment 😂 I honestly don’t think most westerners understand the deeper implications of this.

[@siamsurf]

not to forget the Mexicans that he buys them from.

[@preranadas6741]

So Jared Leto's side business is selling avocados?

[@minhqun]

No. Acting and singing are just his side businesses

[@preranadas6741]

@@minhqun damn

[@gooberzify]

@@minhqun ouch

[@OneLife310]

@@minhqun How does it feel being "that guy"?

[@syohor7967]

@@minhqun how does it feels to feel superior? Poor thing, pathetic guy you are, in desperate of superiority

[@xcH1NOx1]

Green Gold! Respeto amigo 🙏

[@jmatt98]

In short gringo

[@igalaviz]

This level of Avocado-care is just amazing! I respect deeply people who takes this level of quality into their day to day work.

[@hinawillownyou]

Dude loves his fruit. Wonder how much he charges for his avocados - followed the link and it’s $2.50/avocado. Not too crazy tbh. Amazing fella

[@Abdullah-zr7mw]

If its organic thats not a bad price

[@desertmulehunter]

😂🤣

[@JustSujC]

Not bad for getting a perfect one every time.

[@milwaukeebrewers6337]

We pay about $1.28 each or 75 cents in season, but all black and bruised, so $2.50 for a perfect avocado is worth it.

[@joshlee8917]

@@stanvanillo9831 wha- did you just say avocados are crunchy

[@luisfranco8424]

Growing up in Avocado Heights a suburb of Los Angeles I remember eating avocado on bread or a tortilla as a snack when there was nothing else in the pantry. Now I see "Avocado Toast" on menus at outrageous prices and it makes me laugh. Good thing i still have a tree in the backyard. Mucho respeto Miguel !

[@JoseRomero-om4gz]

I love the mutual respect that Chef Boulud and Miguel have for one another. 🤘

[@cardinalcardisun7666]

It is super rare for me to find a good avocado. I need these avocados

[@turtlepowersf]

Tell me about it.....the last few years I can't seem to buy a good avocado. Watery, bruised, stringy...they never seem to ripen properly.

[@arelyvillegas286]

if you are in LA buy at the central where all restaurants buy from it's located on 8th and central avenue. market avocados are not that great especially if you are buying in non latino markets

[@socallawrence]

@@arelyvillegas286 What’s the name of the place ??

[@waynehasch5978]

In Mexico, the avocado growing areas are protected by HEAVILY armed security to protect them from the cartels. Moreover, for petty criminals, stealing avocados can be quite lucrative.

[@missssophisicated6742]

Who knew

[@viktorcheng2061]

You can really sense the joy in opening a perfectly ripen avocado. For flavour or for presentation, a bruised avocado really spoils your dish.

[@RockstarEater]

This man is an avocado master who deserves more recognition 😎

[@KimoKimochii]

tbh he just sorts it the farmer should have come credit too

[@aerolchristopherinfante]

An alternate title could be: "One guy's affair with Avocados"

[@ryud0]

Love to see someone with so much integrity and passion for their work. Great vid

[@OurLordandSaviorSigmar]

I don't often eat avocados, but the ones he sells are the most beautiful I've seen.

[@majoroldladyakamom6948]

4 a.m., Seattle time. Couldn't sleep (stress). Checking my, emails, YT notifications, text messages, the weather, etc. Literally, went to the kitchen, cut an avocado in half, a little sprinkle of salt and pepper, ate it, and watched the rest of the vid. Cannot make this up. Thanks for the tutorial! Wish WalMart cared about avocados so much. 🤪 Now, back to bed.

[@Groovy_Bruce]

This shows the importance of passion, no matter what you do or love. I wish more were like this man.

[@JoeyShero]

Total respect! A total master of his craft! Love how the chefs, not just any chefs either some of the best in the world appreciate his work. Also his attitude "Just gotta work hard everyday", inspiration!

[@Erickirsch]

The lost art of caring about what you do......amazing, his dedication to perfection

[@catalyz26]

That passion he’s got, you can see it. you can feel it. Respect!

[@beeseebee_]

Love when people take extreme pride in their work. It shows

[@KevinRay_man]

It's really cool to see someone take that much pride in something, to actually pay attention to every aspect and just really get into the finer minutia of what makes that thing tick. I like this man's style.

[@Uglimugkill]

Literally the fruits of his labor.

[@omarknowsphotos]

This is a man who absolutely loves what he does.

[@jayce949]

This man is such an inspiration & an artist at work. Fantastic work ethic, wonderful personality & deserves all the success he's accomplished! Seriously, bravo!

[@piplup10203854]

I love seeing people who love what they do and want to do it. He cares about the whole process down to a t that’s what makes it so great.

[@chippolainen]

He seems to be a very down to earth and passionate guy. Wish him all the best!

[@kathyerickson9402]

Wow! He is truly committed to his craft and the chefs must be thrilled! The look on Daniel Boulud's face when he first looks at the cut avocado and then takes a bite...that says it all. Amazing!

[@blip_qild]

the chefs are so kind

[@Vintagetube310]

Didn’t turn in my midterm exam on time today, however, I did learn that there is a meticulous method to 🥑 care. 🤷🏽‍♂️

[@fengxiong520]

I'm in love with this series!!!

[@maybebabyny]

There is a guy that sells on 116th and 3rd ave in East Harlem that sells avocados. Perfect!

[@jamesweldon8118]

This is a great series!! Awesome way to highlight small businesses 👍

[@poisonmusic8354]

He is passionate about his work. It's lovely to see that.

[@penita9080]

Este vato es un Dios en NY. En México cualquier mamá está sobrecalificada en esto.

[@backinX]

I appreciate his dedication to his craft

[@brianmcintyre1188]

You take better care of Avocados than I do with my own life. I think it's time to have a personal talk with myself. If this guy has a channel, I'll be a subscriber.

[@chartydret6625]

Mad respect for this guy. Hard, meticulous worker. Bravo.

[@vasiovasio]

The Real 🥑 Hustler! Keep going man!

[@Vuk_Stajic]

This was a fantastic video. Thank you for making this!

[@joshschneider9766]

May God bless and keep all the vendors of the world safe and happy in these difficult times.

[@slimzy1990]

That ceviche at the start 😍😍😍

[@keefeD146]

This guy is super awesome to see. That chef's salad looked amazing!!!

[@paulvest3157]

The chef that made the salad with grilled avocado=sublime!.

[@KenoBeatZ]

Pure devotion ! Admirable !!

[@jeffchow6722]

I love this video! his hustle is just so admirable. the video would benefit from first talking about the technical parts of the avocadoes (like what differentiates him with other vendors, and perhaps what are the common mistakes on storing avocadoes)

[@axdambient]

I've always been like this man. He taught me so much

[@mackeejack6731]

I love this so much. So much passion.

[@griffinina]

This guy is awesome! He supplies avocado to Daniel Bouloud!

[@SamSung-pm5bw]

God bless this man. He is an inspiration.

[@superdan422]

This guy is the awesome. Best of luck Miguel!

[@blaskoxx4954]

Dude...that last complement...You deserve that!!

[@beatricebrown8221]

This guy is awesome! I need those avocados now!

[@ohheyychristian]

It's 5:20 in the morning and I couldn't be more fascinated with this.

[@oscargutierrez2285]

Grasias amigo. From Cape Town.

[@newtonng2163]

Great job man keep it up. I admire his ethics and knowledge as simple as an avocado

[@anthonybarrett8411]

itd be nice if every company that supplied avocados was this passionate. nothing is more aggravating that being ready to make guacamole for 600 kids and having spoiled after spoiled avocado

[@onetwentyeight]

Is getting good avocados in new york like getting good bagels in california? 🤔

[@Bobap3]

Yes

[@aidantan8312]

Right? I feel like I can get a perfect avocado year round here in SoCal

[@MrNathancast]

No, come to queens.

[@frisco9568]

Avocados aren’t from California bud. They’re from Mexico.

[@aidantan8312]

@@frisco9568 lol socal buddy, we are on the border

[@YourFriend_Ben]

That Chef is one smart and charming business man. "can't say no to that offer" lol

[@mysisterisafoodie]

Tbh I’m not a hater, but this guy isn’t the one who deserves the props. He’s just receiving an already superior product, just housing it to ripen, then selling it. I’d rather know where those pallets are coming from. Because those farmers are growing, selecting and delivering near perfect avocados in huge shipments. I didn’t see him throw one away. Take us to the source of the “Super Mevi”

[@redrose9650]

But he's the one who's taking care of all the avocados until they are all ready to go. Because he's being careful and know his stuff about avocados so the chances of getting damaged avocados were lessen. He sure knows how to handle them well. He deserves it. Just saying.

[@ibec69]

5:38 you're welcome

[@I___Am]

What a dedication.

[@ovh992]

The whole world loves avocados! 🥑 Viva Mexico! 🥑

[@MrCybermonk88]

It's strange to see a small & most likely only one type of avocado being traded in North America. Here in Asia we got lots of variety of avocado. Some variety even weigh 1kg/ fruit...

[@gnnrgmlng8327]

HE'S A LEGEND!!

[@pctest456]

He has a passion for Avocados and his warehouse looks clean. He does have a high level of avocados. 👌

[@rayh.3478]

RESPECT for this guy and wow! if chef Daniel Boulud chooses to use you as a supplier you know you're top quality! 👍👍👍

[@MrTraveller.]

Pride & excellence in what he does.

[@SuperReviews4you]

I went to Daniel once. Best meal ive ever had and there was a course that had avocado sauce in it. i probably have eaten once of his before.

[@galindomariely]

I use to have this guy deliver avocados tome. The avocados he has are so good when I wasn’t in New York I would have my coworkers bring me avocados from New York to me when we traveled.

[@arrozconpollo118]

SO this guy the avocado king pin dealer i need his connect for that “Zaza” 🔥 🥑 😂

[@joymae]

I need this avocado man

[@cpilfold420]

You can be my avocado girl

[@cpilfold420]

@martin gonzalez that ain’t me bro

[@ToddAndelin]

Brilliant video... what an amazing guy

[@santabanga]

Thank you, ordering right now.

[@pakundo123]

I need him in my life

[@jacksonfox2875]

Great highlight of video and nyc food culture, do more like this. It’s like the day with the dealer truffle company

[@thanwatownow]

dude...that avocado looks as green and fresh as possible but also as soft as butter...dang..that must be a REALLY good avo

[@Salemoe]

I seriously want to work with this guy. He is what we call pedant in good way and show much love for what he is selling/distribute.

[@keyblade5916]

I remember the Avocado Tree beside our house pure natural. Nature Made. Mountain living 💗

[@christerc3969]

Impressive i just love knowledge!

[@moonwalker4eva712]

This gentleman is a hard working perfectionist!

[@dracoarawn4002]

That chef at the end, who makes that salad! That looks to be the most amazing salad I’ve ever seen #Delicious #South #Life #Love #LoveLife

[@realnoahsimpson]

those avocados 🥑 are a work of art

[@Christian14789]

Omg... if I lived in NYC I’d be buying cases from him. This type of level of expertise is unreal.

[@realdeal139]

This avocado guy is a legend

[@TheNunakun]

I would buy avocados from this guy everytime. Not bad for a perfect avocado every time.

[@billyjoe3309]

I LOVE Avocado, so good taste!

[@simonrai4327]

that salad looks insaneee

[@dean828]

I totally dig his passion and drive... now that is AMERICAN SUCCESS!

[@Polandsyndromebodybuilding]

These look amazing