How a New Jersey Family Grows and Sells Yuzu to Michelin-Starred Restaurants - Vendors

[@eater]

For more info on the farm, follow the team instagram.com/yuzu_lemons/

[@allisalinor1084]

What a beautiful story🥀🕊

[@FieryRedDonkeyOfHell]

These videos are great. I'll be binge watching "So Expensive," Eater, and Vox for the next four days. PRAISE THE CONTENT

[@fredkapp498]

Nice vid and people obviously that girl going to Ag University. I guess it goes for $20/lb wholesale. Thats a lot of work for small 3 person wonder how many lbs they produce

[@loganvpacountryboy4866]

Do they sell whole trees? I would love to purchase one for personal use

[@chillmusic2211]

hello, as a grafter i can say your daughter make an excellent work and yuzu quality is very good : congratulations and good luck

[@lorenzojimenez9204]

I'm more impressed with the daughter shes young but still has intrest at the same level or more then parents .....she clearly has a gift . Her farther was wise not to interfere

[@NadeemHamidy]

Amazing parenting!!

[@adelnoppert370]

than*

[@SFTbeats]

No doubt.

[@konradcoolj]

It's beautiful and awesome to see young people interested in non typical activities

[@jondis]

@@adelnoppert370 you saw then but not "farther" 😵✌😁

[@ebonycombs1677]

The daughter definitely steals the show here. How awesome is she...

[@79ped]

Indians growing Japanese citrus in the US..

[@joshuathomas1499]

That's America baby!

[@jackbenimblejack1]

dont forget the chef and the type of food he was cooking and the daughters interest in grafting

[@thermonuclearexplosive]

*Mr Worldwide*

[@recoil53]

Indians in the US growing a Chinese citrus that came through Japan.

[@thereissomecoolstuff]

Legal immigration. It's catching on..

[@Osmondnewyen]

The daughter is so inspiring. Passion is so infectious.

[@Neojhun]

Well that escalated quickly. Turned into a Master Class.

[@rangoman1815]

@@dhiren_dev lmao...many Indian conservative girls I know have some moustache 😂

[@anika3398]

@@dhiren_dev Lol stop bullying the kid

[@randi-q6k]

Always amazed by they passion, being an Indian, living in the America and learn to grow Japanese product, so multicultural

[@ronny9290]

🔥

[@tusharsharma1781]

🔥🔥, I could not agree more brother

[@firebrand7753]

Lmao, right??? I love it!

[@juliansandoval8022]

they should try calamansi (if they havent already)

[@ajaxjaiswal3442]

Here in India their passion is overshadowed with corruption.

[@LindsayDaly]

Whoa his daughter is like a scientist with these hybrid trees, amazing!

[@jonmacdonald5345]

Lol you look like Greta hahaha HOW DARE YOU!!!!!!

[@bankerdave888]

The most important sentence of this video: "You don't have the time that you think you do!"

[@1014p]

Pretty pointless sentence. The way society is structured to take away your time. The farming of your time is the issue.

[@mayflower2314]

@@1014p You choose what you do with that time, not society

[@SCP--mw7tx]

@@mayflower2314 it is society, if you dont use it the way it wants your gonna end up on the street that is unless you have abided by it enough to rebel against it

[@Silkbandito]

This is the most adorable couple I have ever seen.

[@mdogzino]

Their so chill but dedicated at the same time it's insane.

[@thereissomecoolstuff]

They are educated, focused and professional. The daughter can't lose because of the way mom and dad are. They learned from their parents. You can be focused and still laugh and love.

[@ALT-vz3jn]

They’re amazing, I wish I had parents like them.

[@willskywalk]

Mad chemistry

[@meredithheath5272]

I could not agree more - I'm glad that I observed the family's attitude towards each other, as well (I was wondering if others felt the same way about this family, but I was validated) They seem to have so much respect for each other (some, men seem to think of the wife as just a sex object and servant/ narcissist supply to the male, and family) If a family does not work together, it is a gift that's thrown away! 😥

[@vavaiva4080]

I love how Eater showed us how all the buyers used the citrus and their faces showed how much they love it.

[@MrGrus11]

That amount of passion for a fruit will obviously bring them success

[@gosuf7d762]

What a great patience from them! Yuzu is known to glow so slowly. There is a Japanese old saying: "peaches and chestnuts take 3 years, persimmons take 8, and stupid Yuzu takes 18"

[@Seiji504]

Their energy, passion is on another level. You can tell from their delivery. Wow.

[@TheSoundbar]

And this nonsense went on for 12 years. 3:07. Why would u use that word when u love what u do?

[@dannydo6681]

@@TheSoundbar it was a joke

[@supremebigpapy6255]

@@dannydo6681 I don't care how much I love something, if its taking 12 years for it show "fruit" (the literal meaning of 'fruits of our labors') then I will probably be pissed. Especially if I really want it, but its not happening.

[@shue2526]

@@TheSoundbar all the more reason to acknowledge their energy and passion. ‘Nonsense’ was just a joke, if your committed to something for 12 years !! then they must really love what they do because if they didn’t they would’ve quit.

[@TheSoundbar]

@@shue2526 i think ur right :)

[@tacodias]

05:52 That low key smile of pride when dad says that she’s so good!

[@rantingcullinarian]

Adorable.

[@rapgameoprahwinfrey]

"Survival of the fittest, that's how it works in citrus" This man really is the *YUZU* *DON*

[@louisvonmalaise8009]

This couples perspective and approach feels so real and relatable. Hard work, family, passion, ingenuity, patience and success. Would love to see more of small scale unique food business

[@farisasmith7109]

I'm really impressed by the daughter's excitement for grafting. It is an art and important knowledge that needs to be passed on to younger generation. I started planting citrus from seed, but also started grafting to speed up plant production. Everyone should learn to grow food for themselves. This year really showed me that.

[@careyawalker]

Perfect representation of an immigrant in America, finding their passion. Love this on so many levels.

[@thereissomecoolstuff]

Legal immigrant. I agree with your statement.

[@SamP0rterBridges]

I couldn't imagine being an empowered kid like her. I was used to sit down, shut up and only speak up after you have a degree.

[@thereissomecoolstuff]

What would have happened to you if you flunked out of college. They cut out your tongue?

[@SamP0rterBridges]

@@thereissomecoolstuff i was too poor to think about college. But my parents earned too much for me to get any aid because California.

[@thereissomecoolstuff]

@@SamP0rterBridges I thought your comment was unique. I'm a little hung up on classism at the moment. I like and celebrate everybody regardless of income or education. I share a similar experience. Prop 13 got me in the community colleges for free and helped me find my career.

[@namedrop721]

@@thereissomecoolstuff actually you sound patronizing af.

[@thereissomecoolstuff]

@@namedrop721 how is that Jordan? I don't agree. What made me comment was the OP stating he wasn't allowed a voice until he got a degree. There are people just like you out there that think they are superior because of a piece of paper or money, wokeness or some other BS. Patronizing? FU! Celebrate everyone, especially those very different from you. Glad you can read my mind and intent. AH.

[@junkobash2365]

I hope you guys will continue to be successful Love from Japan

[@JassimAli]

"Lack of knowledge kept us going" - Best part of the video!

[@gearzone2611]

The couple seems like they struck a gold mine. Hey Eater! Produce more video like this, it's great!

[@av3r3st24]

she’s SMART! i love how professional she is.

[@FoodieInTheStruggle]

I just lost my job because of the pandemic, so I started a KZbin cooking channel. Wish me luck!!!

[@isabelyaport198]

Good luck !

[@crystalleinactive4360]

it looks good so far 💗🙏

[@lulunu9139]

Good luck!

[@originalgoldengoddess]

Subscribed! I wish you good luck and success with your endeavours 🙌🏽🌟

[@rahilhasan9095]

keep growing

[@logancohen1548]

I love how passionate they are just to talk about it.

[@tsol00616]

That girl is going to be Dr. Yuzu

[@MJ.unplugged]

People always complain high end restaurants charge obscene prices but they don't know what goes into each ingredient and where they come from. Food at this level is like art to be appreciated not for consumption when ur hungry.

[@NotKimiRaikkonen1]

Agree. It drives me crazy when people say "I can't believe they charge $100 for that"

[@smellypatel5272]

That's utter nonsense. You can make that argument for any number of ingredients, even mass produced ones.

[@NotKimiRaikkonen1]

@@smellypatel5272 yeah. But things that are mass produced bring down the price. If they were at a commercial scale like most other citrus it would cost less. Its simple economics.

[@MJ.unplugged]

@@smellypatel5272my point is they are using ingredients which cannot be mass produced and maintain the same quality. That's why they are charged higher. And on the flipside the same reason why McDonald's can sell burgers for $1.

[@tcu1099]

I love this family. They have this energy to them.

[@dayumxjeanah]

This was beautiful. The family, the daughter, the passion, the growth. I really enjoyed this. The daughter is brilliant! She will do wonderful things

[@kulolo808]

Yuzu is such a prized possession. Love their passion for harvesting. I’d love to visit their farm👍🏻

[@samuelquintero7922]

Is there always something in everyone’s life that appears out of nowhere causing them to strive for there dream?

[@brianspilner6594]

*their

[@user-ll4zh5dh7l]

@@brianspilner6594 there*

[@ALT-vz3jn]

@@user-ll4zh5dh7l it’s actually their dream, not there dream.

[@user-ll4zh5dh7l]

@@ALT-vz3jn it was a joke but I appreciate the concern

[@smellypatel5272]

@@user-ll4zh5dh7l no, it wasn't a joke, you were just too stupid to know the difference. Be a man and own up to it.

[@salemthesapphic5116]

When he said his daughter was the grafting expert, I wasn't expecting her to be so young! Her knowledge and expertise is INCREDIBLE

[@KevinRay_man]

That, ladies and gentlemen, is a man that is truly happy with his life and utterly content. It's a real joy to behold.

[@qwickiegaming8597]

Beautiful episode, just beautiful. Appreciation of an ingredient and how much work it goes into it and I got to go see a couple kitchen and a brewery. Just beautiful...

[@ffossip]

I’ve always loved the vendor series, it shows how passionate they are and gave us an insight

[@rctw89]

I've been trying to find fresh yuzu in NYC and it's been nearly impossible. Hopefully this means I can finally get some!

[@majoroldladyakamom6948]

You can actually order them - grown in the USA - at many grocery stores. Google: Where to buy Asian Yuzu citrus near me "space ? Space" and click search. We can get them at a WalMart SuperCenter near Seattle or Uwajamia. Many options out there. Most any Pan-Asian produce market have them. Mom grew up in Japan. This fruit did not originate in Japan, but central China. Google it, spend a few minutes on your research? You will be pleasantly surprised about how available they truly are, the history, origination, etc.

[@爪丂乇尺爪卂几]

@@majoroldladyakamom6948 yeah but do they sell them fresh locally or just in certain locations?

[@moshudmiah1315]

Go to a area where it's mainly populated with Bangladeshi people like Jackson high area. You will find it in the Bangladeshi fruit and vegetable store.

[@mr.unknowncali-life9350]

We have some in Tulare county I can ship but no leafs.

[@mr.unknowncali-life9350]

We can sell by the pound has to be a order of 10-20 pound ship fedex thanks

[@YienLiu]

I love this couple. They’re so adorable and funny.

[@ColinthePulkrabek]

what a beautiful family-huge respect to the father for the confidence and trust he puts in his daughter in the grafting process, you can see how good it makes her feel to hear him brag about her, dads everywhere take note👏🏻

[@picassofriend3289]

This has been by far, one of the best presentations of 2021. This family is just awesome 👏🏾 keep up the awesome job!

[@BritishGandalf]

Bro my lemon guy just ghosted me. I got you bro, I'll hook you up with my exotic citrus dealer.

[@maranathayall]

I'm so impressed with the daughter in this video. I'm trying to instill in my children a love for gardening. So far two of my kids love to get their hands in the soil and see things grow.

[@nfrench2100]

Eater is officially one of my top favorite channels. The content is just mind blowing to me

[@dannybrown5889]

Same, I just discovered it. Kind of like all those chefs table and street food shows on Netflix but a little less sappy and more about the food itself, I’m learning so much

[@adrigirl828]

Been following eater for a couple of years now and their content just gets better and better, absolutely love all of these series that highlight chefs and vendors many may not know about.

[@iashakezula]

I love this story😊 Inspiration,perseverance,openness. The daughter is an expert now .Just love it. I love yuzu in my shoyo 😉. I’m trying to grow citrus too for personal use. Can’t beat fresh stuff 😊

[@sparkeyjones6261]

My wife, who's Japanese, makes wonderful New Year's food every year. Apparently, there's a super short window of time when yuzu is available in our area in San Francisco. She literally bolts for the door when she gets a notification from a Japanese supermarket.

[@mr.unknowncali-life9350]

How much are they a pound there if you don’t mind me asking ?

[@sparkeyjones6261]

@@mr.unknowncali-life9350 Oh, wow, sorry, I just noticed that I hadn't answered your question. I'll ask my wife this evening.

[@sparkeyjones6261]

@@mattlyons3959 You're right Matt, I should give it a try. I live near the very top of one of SF's hills notorious for cold fog at night, so I'm not sure if it will work. Although, I do know some people down the hill a little bit who are pretty successful growing Myers lemons.

[@mr.unknowncali-life9350]

@@sparkeyjones6261 I can get yuzu and Meyer lemons , from the Central Valley California

[@sparkeyjones6261]

@@mr.unknowncali-life9350 Sure, that's probably where they're all grown, regardless of where they're sold here in CA.

[@ssmythe61]

I don’t know how I started watching this but WOW! I learned alil something about grafting from such an intelligent young lady and family!

[@rumblefish9]

So impressed with their daughter. She's so young and already grafting like a pro. My grandpa tried to teach me how to graft when I was younger but I dont have the "green touch"

[@jmdjasonday]

Amazing family working together. The way they all talk is so passionate.

[@hylacinerea970]

i once tried to grow a lemon tree here in cloudy pa, as soon as it flowered we got six inches of snow. makes you think how amazing their work is

[@joydaniel597]

Wow your tenacity and resilience is very inspiring.

[@rahulnair2802]

Palpable Passion. Wishing them the very best. One of the best eater videos for me. Great job at identifying and showcasing path breakers.

[@naimairfan5738]

She is a brave woman. I pray lots of happiness and success and health for this family.

[@sushidope1701]

Wow, can’t believe how amazing these people are and I’m glad these chefs are experimenting more with fruits of other regions instead of the typical European/western ingredients

[@EnterGalactica]

Loved this... especially as a native New Jerseyan.

[@amoslealalegria3570]

What a perfect image of the American Dream.

[@vincentbarresi3774]

How could anyone dislike this video? These people are awesome and providing a great product not commonly found in the tri state area..

[@lejardine]

one of my favorite ways to use yuzu in japan is to slice it very thin and put it in honey. You can then use it for anything.

[@varshaskumar8219]

Love love love yuzu. It's ridiculously popular here in Singapore.

[@swicheroo1]

I wonder if they turn a real profit that releases them from their day jobs with this volume? They bring so much seriousness and business acumen to the development of their product. And it makes we wonder if they're passionate hobbyists or if they have a business plan that scales the operation toward a profitable enterprise.

[@FabulousKilljoy917]

YO! I saw this in my emails and had to check it out, being a central New Jerseyan born&raised, and when I saw it was a family farm HAD and then I see they’re selling to restaurants in Princeton, hella dope! SHOUTOUT JERSEY

[@StationZeroOne]

10:59 "Yuzu is the king of the citrus..." Buddha's hand: "ok buddy, hold my lemon zest beer"

[@vnxettitw4879]

This is ALL SO inspiring!❤ I just bought a yuzu tree today bc I had it at a fancy sushi place. I love your family story, the daughter's face was so proud when you spoke so highly of her skill. Thank you for such beautiful work. 🙏🏽🙏🏽. I want to do the same locally in Tx.

[@zwhite3392]

The passion and dedication of this family is astonishing.

[@t3mper]

I love how honest and passionate they are about their work thanks for sharing, great!

[@matheusbatista603]

This was such a pleasant experience to see and watch. Thank you guys for this work

[@Hi_Im_Jie]

Absolutely a labor of love and passion! On the 12th year! Thank goodness, Vivek and Seema didn't stop! =)

[@soscarlet]

their daughter looks so younggggg imagine being a teenager but already smart as hell at their job

[@alexr1934]

What a heartwarming story. Thank you so much for sharing!

[@nataliacam3811]

When he said tri-state area, my head immediately went to Phineas and Ferb

[@avarmauk]

Great little family. Full of passion for growing Yuzu.

[@imperatacylindrica3340]

How could they get A PERFECT yuzu lemon tree from seed? They must be lucky. Most lemon and orange are hybrid so when we plant the seeds, the seedlings are mostly the cultivar of the parent's parents not the parent itself

[@department1996]

I mean they did try for 12 years

[@diablominero]

Lots of citrus varieties sometimes make nucellar seeds, meaning the embryo in the seed is a clone of the mother plant rather than a cross with a nearby plant. This is actually a big problem when people try to intentionally hybridize citrus varieties, because they keep getting clones instead of hybrids.

[@visi9856]

I'd suspect, yuzu is a heirloom, if that is a thing in the tree world?

[@imperatacylindrica3340]

@@visi9856 yuzu is not of one of the original citrus ancestors. It is a hybrid

[@visi9856]

@@imperatacylindrica3340 i said heirloom, not an original

[@ClutchingPearlz]

What a fantastic family. I wish them continued success.

[@Hipsael]

This couple is everything they're so adorable and you can tell they have nothing but passion for the food they grow. Amazing!

[@lovelylychee2255]

I love their story and their whole spirit and passion for yuzu..! Truly inspiring and beautiful to see!! 💗🌼 Lots of love, from a fellow Indian American (from HTX✨)

[@Satopi3104]

“This nonsense went on for 12 years” “The lack of knowledge kept us going... that was the key” LOLOL love this couple. I have no intention of being able to own my own Yuzu fruit but as someone who wants more indoor plants but doesn’t want to spend money I am so angry at myself for the numerous times I have discarded various citrus seeds.... I don’t need the plants to bear fruit, I just want more green inside my house. Sigh, never too late I guess... Oh and being Japanese this makes me so happy lol. Yuzu grows so easily and a naturally here in Tokyo - I see them in people’s yards and if I am lucky, I can pick some up that have fallen on the street away from the house. I personally actually prefer lemons (ack betraying my heritage lol) but I really like Yuzu too.

[@ekos3321]

OMG!!!!!! ZA DUAGHTER IS SO IMPRESSIVE, I WISH MY SON WAS LIKE THIS OMG INSPIRING, WILL BE SHOWING TO MY CHILDREN!!!!!😄🥰😱😱😱😱

[@crosscounty24]

The daughter is surgical with the plant lol

[@jazzylinnie]

Thank you Eater for sharing. This is the kind of business that I would love to support no matter what price point.

[@Frum5]

That’s crazy. I have three LARGE Yuzu plants my late father planted 10 years ago. I never knew what they were until a chef came over and said I am sitting on a gold mine.

[@Baphometrose]

That's so awesome!

[@GODLOVEME-uj3vb]

Bruh is very common in east Asian country... is like rare to see in the western country

[@bigbraz]

Amazing story. Way to build something that the family is involved in. Also, loved the way you deferred to your kid '... I need her to do this, she's the expert.' 😍

[@yessarah]

So much love between these two, and a shared passion for this project. I can feel it from here.

[@genedemaio]

This is just the cutest family

[@MmazingPhotography]

This is amazing! I wish the best for their family and business.

[@ArcticYuzu]

After this video everyone starts to grow their own Yuzus! Yuzu is the future

[@sophis9453]

This daughter is so cool

[@lolerzlost6475]

Am I the only one who was thinking "AHH perry the platypus I will be planting yuzu's all over THE TRI STAT AREA!!

[@thundercleese]

They are such a happy and successful couple. Made my morning!

[@willjennings7191]

I was impressed by the bud grafting.

[@dlou3264]

SMART!!! Wish we lived closer! I wish you the best in weather, fruit, love, and health!

[@Pooowl]

Gotta love the dedication ! Nice to see Chef Joe again too.

[@sajidswindon]

Clever people to have persevered and have learnt the knowledge to grow such a lovely and expensive crop. The way I cut lemon is to cut the skin from both ends, almost down to the flesh and the halve the lemon. Then it becomes really easy to squeeze juice from each half. This way the skin at the end of the lemon half does not resist the squeeze.

[@patd6370]

Wow! Their passion is admirable. Much success & long life. Now, I have to try Yuzu. :)

[@sparklemiraculous]

Yuzu is a very special product in Kochi prefecture, Japan (Here's my hometown!) . Yuzu juice is sold for 100 yen per cup. It's sweet and sour and so delicious!

[@0xszander0]

This is how you get to succes. Not by following the money, but pushing for your passion(s) to come to fruition.

[@malcolmmirage4204]

Alone they have a Wonderful family and on top this a super interesting family business story. I love it

[@johnf2539]

Crazy as it sounds for me to say, but that was a very interesting video. The passion and dedication of the growers is inspiring.

[@thereissomecoolstuff]

What's crazy about that. Urban farming is on the rise. If you like farming and you want to learn try this kind of crazy... kzbin.info/www/bejne/l2TLfYx8mMRsn80

[@johnf2539]

@@thereissomecoolstuff I was so surprised by my reaction of how much I enjoyed the video.

[@thereissomecoolstuff]

@@johnf2539 eater does a good job. I enjoy a lot of their videos. Check out the video I sent you. Great farming family turned videographers.

[@tomsmith8681]

Fascinating....the beauty of America

[@schiros123]

These guys are so cute! It's a crazy idea and yet their making it happen so professionally. And the daughter is like a bud that sprouted from their crazy idea and is taking the business to next level. We need more food producers like this.

[@newsmsboy]

One of the best stories and passions I've seen ever.....amazing 👌👌👌

[@mikesorensen1981]

What a great story about these entrepreneurs! Growing citrus in Jersey, who would think🤔 I also love how this Indian couple assimilated into the American culture, good people👍

[@BlackHawkTejas]

Most of the Indian immigrants will assimilate very well with local culture & you can see it everywhere. Be it UK, Australia/NZ, South Africa, US etc.. India's multicultural, multi-reiligion diversity makes it possible.

[@ezapata8939]

They seem like such a wonderful, loving couple I wish the best for them!