How The KitchenAid Stand Mixer Became A Status Symbol

KitchenAid stand mixers are absolutely iconic. The design hasn't changed since 1969 and fans are obsessed. The company has reported 25% growth year-over-year in 2020 - the pandemic-induced baking boom surely helped. Bought by Whirlpool Corp. in 1986, here's how the 101-year-old company has helped build successful culinary careers while empowering the home cook too.
Subscribe to CNBC Make It.: cnb.cx/2kxl2rf
About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.
Connect with CNBC Make It. Online
Get the latest updates: www.cnbc.com/m...
Find CNBC Make It. on Facebook: cnb.cx/LikeCNB...
Find CNBC Make It. on Twitter: cnb.cx/FollowC...
Find CNBC Make It. on Instagram: bit.ly/Instagr...
#CNBC
#CNBCMakeIt
How The KitchenAid Stand Mixer Became A Status Symbol

[@moneybee]

In a world of disposable "planned obsolescence" appliances, KitchenAid's success proves consumers still care about quality, and want an appliance that will outlive them.

[@PasserBy869]

I was about to comment about the non-existent obsolescence, and then i found your comment. 🍺

[@Beachdudeca]

2nd best thing I bought , was a 2nd bowl for my mixer :)

[@eurekamarijka]

@@Beachdudeca That’s on my list! Also getting one of those scraper/beaters with the added silicone. Maybe the pasta press... 😆

[@lrom5445]

I did run through mine, and am on my second, so I don't think they will outlive me. However, I will note we do a lot of baking, and I haven't found a mixer that will outlast it.

[@tbernstein]

@@lrom5445 there is a little part that can be replaced. my husband resurrected mine more than once.

[@pamm8689]

I was about to buy one and I randomly asked my aunt if she had one. She said yes and gave me hers as she said she never used it. Thankful for family.

[@waifudefenders]

Mine just arrived today!

[@FlagCutie]

Oh that's so awesome! Enjoy!

[@rinarina1132]

How lucky you are 😭

[@EmilyGVolz]

I was talking to my mom's best friend about how I was outgrowing my mom's kitchenaid and she offered me her bigger one that she never used. I've since refurbished my Nana's Hobart from the 70s and prefer to use that, but there have been times I used all three mixers simultaneously to save time. I'm grateful for these machines and the women I inherited them from.

[@xXxmissemmaxXx]

My first mixer was a Kentwood that my Aunty gave me, it was her mother’s! I now have a cream coloured kitchen aid and I love it.

[@NotKimiRaikkonen1]

The KitchenAid is the Toyota of the kitchen. It isn't the cheapest, but it won't bankrupt you and it'll last forever.

[@dustinstewart1194]

Toyota? I think you mean a Chevy. Toyota drivers usually crash their car within 2 years.

[@NotKimiRaikkonen1]

@@dustinstewart1194 Chevy, like most Detroit cars, is a garbage brand. Overpriced, under-engineered, they're poorly built, the poorly fitted plastic junk inside it rattles when they drive, use an insane amount of fuel for the power you get out of it... I've owned a 1989 Toyota pickup for over 20 years, with over 300,000 miles thats had no issues.

[@dustinstewart1194]

@@NotKimiRaikkonen1 oh okay well it was built in the 80s so that’s why it hasn’t crashed yet. Try driving a Toyota built in recent times and tell me if you still like Toyota. And you are completely wrong about Chevys. I live in a small town with rough roads and harsh weather. I have seen Chevrolet’s take on the toughest conditions and come out clean. But I’ll agree that modern A modern Chevy can’t hold a candle to the classic ones. All cars back then were just better.

[@Rckstrroma5]

I agree

[@ramencurry6672]

It’s like a Fender Stratocaster guitar. It can take a beating and last a lifetime in most cases.

[@shontelhorneonline]

This is my "you're an adult" purchase. Getting one this spring!

[@joeybaseball7352]

That's the dumbest comment I've ever read on youtube. Buying a mixer doesn't mean you're an adult.

[@shontelhorneonline]

@@joeybaseball7352 lol ok

[@cholulalv]

It was mine too, joey just doesn't get it.

[@joeybaseball7352]

@@cholulalv my adult purchase was a house. Not a stand mixer.

[@shontelhorneonline]

@@joeybaseball7352 no one cares, Joey. If you can't afford a standmixer just say that.

[@FloMader]

This video does NOT explain how the KitchenAid became a status Symbol.

[@welsthe3rd]

It's a status symbol because for 99.9% of home baking you can get by with just a $30 hand mixer (or even just a whisk). Don't IMPULSE BUY a Kitchenaid. I've baked macaroons, biscotti, cakes, breads, pizzas, you name it with a hand mixer and my fists, like my strong italian Grandma 💪😎💪. A Kitchenaid WILL NOT turn you into a baker (contrary to the video). If you think this, it's more likely your Kitchenaid will be just a large expensive decoration on your countertop. Try baking before investing in ANY appliance. Be sure you love baking and that it's the right tool for you. Perhaps the thing you will love to bake is best made only using your hands

[@ahhh4117]

@@welsthe3rd I'll get one when I buy a house

[@welsthe3rd]

@@ahhh4117 don't impulse buy those either 😉

[@Nevertoleave]

@@welsthe3rd my husband bought me a cheaper mixer, I wore it out in a couple years, he bought me a kitchenaid and I work it so hard it started smoking once but eight years later it still goes

[@zianeshkasparen4358]

I love baking. I bought mine 23 years ago and I do not regret it to this date. It went to service once in its 23 years. I use it EVERYDAY atleast 2x a day. Making bread EVERYDAY, and cakes, etc etc. It was not an impulse buy. I bought it because My Grandma had one eventhough she used her hands and her home burned down her Kitchen Aid Still works today.

[@lapernice6978]

Outside the US they are reeaaaaally overpriced, so even more a status symbol....

[@LittleMissPinkelton]

$1200 nz for a standard mixer 😞😞🙄🙄

[@chris.breadz]

@@LittleMissPinkelton got a bowl lift from Briscoes for NZD 799, not bad actually

[@gpeddino]

In Brazil, one of these is like two full minimum wages. I’d love to get one but it’s pretty prohibitive.

[@gustavrsh]

@@gpeddino Same, and I want it for the durability.

[@hartsarah12]

I'd say even in the US they are pricy. I saved and waited for a deal to come along. Maybe if you have 2nd hand options you can save and look at that route.

[@19hourswithsizzle]

As a nomad.. my stand mixer is literally the only thing I haven't purged and it moves across the country with me. I bought it in 2007!

[@rhy8336]

“It’s the last mixer you will ever buy” -from a lady with 50 mixers on a shelf behind her

[@ganashagdar97]

Right? Lol 😂

[@victoriam9242]

She said ~you’ll~ not ~she~ 😂

[@mjbe]

She sells and repairs them. That's the real grain of salt.

[@uptownkal3046]

LOL

[@layne8219]

She has a mixer painting, refurbishing, and repair business, what do you think her work order inventory should be? Your statement makes no sense.

[@antaresharrison8269]

A good 25% of why I decided to get married was getting a stand mixer as a wedding present.

[@MacTechG4]

KitchenAid, Lodge cast iron cookware, two heirloom kitchen tools that will last multiple generations

[@izenkixiron5173]

Apple, take heed. Planned obsolescence will not gain you any loyalty. Allow the people to have their old machines repaired and they will keep using your machines.

[@AfterDark33]

Except the practical, usable lifespan of a cell phone or computer nowadays is 6-8 years before its outdated by a tech standpoint. A kitchen aid mixer will never become “technologically outdated”

[@aliali-ce3yf]

I don't like Apple, but they could buy whirlpool several times over. People (not me) keep using their products.

[@joeblow6568]

You must be talking about phones. I'm typing this on a mac built in 2008

[@angryakita3870]

@@joeblow6568 But thats the thing. Your mac from 2008 might still fully satisfy YOUR needs, but it is nowhere near the performance of a modern mac or any other pc/ laptop. Just look at the benchmark numbers and compare them

[@joeblow6568]

@@angryakita3870 That's not what we're talking about.

[@Loveleione]

Mine is 28 years old and still works like a dream! Money well spent! 🙋🏽‍♀️💜

[@spencerwilton5831]

Lf Morris Today's models won't last anywhere near as long.

[@Loveleione]

@@spencerwilton5831 Gee, that is too bad. Mine is heavy to move around but I appreciate that it's not full of plastic components like the cheaper mixers.

[@alwayslookingatself]

@@spencerwilton5831 yeah the old ones had metal internal gears, the new ones are plastic gears, and need to be replaced after a while.

[@hudsoncraftworks]

@@alwayslookingatself There is a single gear that's Kevlar-reinforced nylon. It's meant to be an intentional weak point and something that's more easily replaceable for less cost. A design upgrade if you ask me. If you had the chance to pick which part you wanted to fail first rather than leave it to chance, why wouldn't you? Especially if you're designing an appliance that doesn't live by the planned-obsolescence mantra.

[@cyndere]

I don't bake extremely often, but this video makes me appreciate my orange kitchenaid standmixer even more now. I think I'll go to the kitchen and give it a hug.

[@CShannon1991]

And Here I thought that I was weird about going to my kitchen repeatedly just to look at and even pet my KitchenAid Stand Mixer. It is me being proud of finally owning one.

[@devbiol86]

please do an episode on le Cruset.

[@joeybaseball7352]

No

[@Beachdudeca]

I find my Al-Clad pans were a better value long term then my le Cruset pieces

[@Bunny-ch2ul]

And why Staub is much nicer...

[@sunnohh]

Theres nothing special about them unfortunately. Pretty and I like it, but the amazon basics one I also have is no worse, 1/10 the price, but hiding instead of on a cabinet.

[@TahtahmesDiary]

I got a 2nd hand Staub on ebay and it was the best purchase I ever made for my kitchen yet besides the Instantpot 🤗💜

[@anishahallhoppe2044]

When we were just children we were promised KitchenAids for when we graduated college or got our first real apartment. Mom has her red one, little sister got Seaglass metallic green for her college apartment, I got my lemon yellow for my MBA (which cost twice as much here in Germany) and baby sis will get one when she finishes her engineering degree.

[@-shakir5152]

Thats so cool😂

[@OlExtraRegularBass]

Knead some seitan for me...

[@MisterChris1978]

actually, it is one of the few, maybe the only, status symbol that may be the best at what it does.

[@schwann1826]

Bought this for my ex as an Xmas gift. She previously was using a hand mixer. Pretty sure she loves it more than she did me at the time since she still thanks me to this day lol

[@eurekamarijka]

Literally just commented from the other side of a similar situation... 😆

[@georgemitchel23]

Omg... haha what a way to be remembered 😅 Her new bf is gonna hate that machine and she will protect it... hilarious

[@odorupompokorin22]

Haha my husband’s ex said the same thing to him last time. She got me baked cookies on my baby shower using the mixer. I find it hilarious 😆

[@donscheid97]

My moms lasted over 50 years with only one trip to repairman.

[@kapilsethia9284]

Oh I have to read that twice.

[@erinsymone1645]

I like how the entire "Rise Of" series is just a bunch of giant honking advertisements lol. The stand mixer does look nice though!

[@joeblow6568]

We call it articletising.

[@drwisdom1]

In today's disposable world we need to study products that are heavy duty, made to last, relatively simple, and are maintainable and repairable. Then when major appliances quickly become worthless junk due to unnecessarily complex engineering and fallible parts, we can review how to do it right. Don't conclude that KitchenAid knows what they are doing. Their mixers are still great because they don't dare change the popular design passed down to them from their predecessors. But back in the late 1990s KitchenAid made combination oven/microwaves that would fail by turning on and burning people's houses down, sometimes killing the residents if they were home and asleep. That was extremely bad engineering.

[@lvscouter7705]

When Whirlpool bought Kitchenaid, they tried to save money by having the parts made in China. The number of service issues skyrocketed, so they went back to using to the original source in NW Pennsylvania.

[@marty9404]

Yippie-Kay-Yay to that !

[@gunfisher4661]

Kitchenaid almost went under from Whirlpool as Whirlpool doesn`t even make their own appliances any more, found that out when I had to have my water heater fixed. and the company that makes their water heaters even owns AO Smith.

[@kikigirl9583]

I’ve had my kitchen aid mixer for 21 years. Best investment ever.

[@valc8499]

My mother has had hers for over 30 years! It was the first thing my dad built when he started working for Hobart as a Technician, he retired in 2020 after 37 years of service. Still works like new. I finally got my own in 2020.

[@wendymathews1030]

That is so cool!!

[@farmergirlofchickens8779]

Years ago KitchenAid was poorly advertised on QVC. The host didn’t know how to use it properly. I sent an Email to KitchenAid to make them aware of this. Next thing I know they had a perfect infomercial created. I feel I helped them along towards great success.

[@garrisonbrown1170]

If you’re not into baking, don’t comment on the price.

[@marieodu3149]

Yep had to teach the hubby that concept - he’s been learning how to bake and he now understands 😁🎂🍮🧁

[@uioplkhj]

Why not?

[@asadb1990]

i bought one for $100 brand new. i barely use it. but it is a status symbol for me.

[@helhaj79]

@@uioplkhj probably because it lasts for decades and can be used for literally anything, and maybe that concept would be hard to grasp for someone who doesn’t bake and often use it. i have an electric mixer, though, and it works just fine for me

[@joeybaseball7352]

Reported. Dont tell people what to do.

[@jenniferscottstanislaus9980]

They are awesome. I've had mine for over 15 years and it has never broken down.

[@gunfisher4661]

I had to replace mine after 40 years because they quite making parts for it at least they come in colors now. went with the bowl lift model this time.

[@rainthomps694]

I have one, I had no idea it was a status symbol

[@twdjt6245]

Lol it’s like 4x costlier minimum than entry level brands...and you didn’t get that?

[@sarahdeleon9439]

Same here. I bought it because I knew it would last. I really don't care what people think about my kitchen.

[@bobbysmith8095]

@@twdjt6245 A lot of baker don't really care about the price but what the machine does. If you need Italian buttercream, you are gonna need a kitchen aid. Other brand, their motor just won;t hold out. Spending a few hundred to make a cake that they can sell for a few hundred is nothing.

[@blueisasomedancer]

@@bobbysmith8095 I made an Italian buttercream with my mom's barely working old stand mixer and a handheld electric beater and it was such a miserable experience. She got a refurbished kitchenaid recently and I want to try again, hopefully without nearly crying this time!

[@TheLexinator97]

I have my great grandma’s hand me down Kitchen Aid, she’s over 20 years old and I love her. As a baker, this is a lifesaver.

[@shortedhalo]

That’s so cool! I inherited mine from my husband’s grandmother. I’ll have to see if I can figure out how old it is.

[@bhushaaa4244]

Your grandma is 20 years old?

[@TheLexinator97]

@@bhushaaa4244 did you watch the vid- how it talks abt it being a multi generational appliance? My great grandma is clearly not twenty, but her beloved kitchenaid she passed onto me.

[@Veerow2005]

Status of symbol? Yes, it’s a great kitchen tool but it’s really not that deep. Most people’s phones cost much more than this stand mixer.

[@tracy_cakkes]

Yeah 1000 dollar iPhones These r like $200-300

[@CShannon1991]

Exactly. I think I rather save my money and pay only $100, or $200, (maybe $300 just maybe) for a Stand Mixer and stick with my current iPhone until my iPhone wears out. But I won’t be obsessed with my mixer. I just need it to work for me!

[@BeautyOutspoken]

These are pretty expensive outside of the US especially where most don’t own iPhones. So yes it is a status symbol in that regard

[@mssha1980]

And they’re always on sale

[@pesounboxer1507]

In Mexico these mixers go for up to 900 dollars, I’ve heard that in places like Argentina they go for a lot more... anyone from Argentina here that can confirm prices down there?

[@truneilson]

I have a model K and it's been a champ for 70+ years! Got it outta a dumpster 20 years ago... best find ever!

[@katherinek2709]

That is an epic find

[@nefti350z]

I’m a 30 year old male.. I love my kitchen aid

[@donaldmicheal4288]

I've always wanted to invest in forex/stock trading, after a few trials I realized that trading without a good mentor and guidance is a waste of time and money.

[@andrewlucky1038]

Despite the rampant scams among account Managers, i highly recommend that as beginner, you should find a good expert trader to help and guide you through the beginners phase of forex trading so that you don't lose money and Mr Andy is a trusted man i can recommend

[@michealdonaldray5198]

I have always wanted to expand my business but I could not do that because the cash was not forth coming as I had planned. Getting referred to Mr Andy Calistoga played a great role in that vision. Mr Andy is a great mentor and the best trader/Account manager on my list.

[@anthonyauthur7720]

Being the type of person that doubts a lot has cost me a lot. I learnt the had way but I'm glad Mr Andy is now here to help me and he's doing absolutely great. I speak highly of him He's good

[@petersonvalentine5126]

How can I get to Mr Andy? I’ll like to have his email address

[@michealdonaldray5198]

(Andycali924 @ yahoo çom)

[@thegoogs]

Why did they pick the ugliest color to show lol. That Orange is heinous and it comes in so many other cute colors haha

[@danielletate2662]

I amazingly enough got mine at Goodwill for $15 and I love it so much, honestly so useful

[@chefroyce7867]

You came up #majorScore I paid $700 for mine & I love it

[@UBvtuber]

Your good will is apparently less savvy than mine, an off-brand stand mixer over at mine might run $25 easily.

[@JasmineAvril]

I bought mine last April as a gift to myself. I waited for a sale and bought the Artisan. Love making cookies, breads, and body butter. ❤️

[@mssha1980]

I didn’t know we could make body butter with it

[@Galworld761]

Body butter. Great idea.

[@erickelley1680]

The mixer we have is older than me by a few years and still going strong and im 33 atm

[@Babugee9]

7:23 - 24/7, 3 times a day, 3 times a week literally makes no sense 🙃

[@bennyceca]

Her mind must has been mixed up by the Kitchen Aid

[@porqpai7082]

She was self-correcting mid sentence

[@Babugee9]

@@bennyceca Maybe!

[@TheAkan99]

I have my mother's 40 year old Kenwood-still going strong!

[@albertayunda5521]

Expensive but it's the real deal in the kitchen

[@flaminggale4344]

I love kitchenaid mixers colors and shape, but when thinking about the price, I think I should just go with kenwood instead. I'm sure kenwood will last longer than kitchenaid

[@theozzy4717]

Oh I have a Kenwood K Mix! I love it! When I decided to get a mixer, I read review upon review and seemed that I'd get more for my money with Kenwood. Here in the UK Kenwood has a great reputation for quality with their products lasting decades!

[@andrewwotherspoona5722]

I'd say Kenwood is the best...I really can't see the appeal to buy an American product over a British one!

[@viktor5456]

*Kenwood owners in Europe laughs*

[@schale8051]

I love my Kenwood but I have to admit Kitchen Aids look very pretty for a stand mixer

[@NurseNekesCoconutCakes]

Yes I use mine almost every day!!!! It’s a necessity! I have two, a pastel pink and blue

[@shananda9003]

It's true, my mom has one and she always says "be careful with it, it's expensive" whenever I used it lol,

[@Beachdudeca]

I got my Kitchen Aid when I moved into my 1st apartment , 20+ years later it’s still going strong !

[@TruthHasSpoken]

It became a status symbol after a VP retired nearly 30 years ago and his replacement expanded the model color options from just 2 or 3 colors to nearly 50.

[@happyinthewest8495]

My Dad was the one who expanded the color models in 1994. Thank you for mentioning this. He has long since passed, but I was trying to recall a bit of his history with KitchenAid today (my parent's anniversary). I stumbled upon your comment and it made me feel close to him. Thank you for that.

[@frostman9661]

Bosch is definitely more powerful, capable, and easier to work with. Kitchen Aids are great, but the only thing they have over bosch is the appearance and cachet.

[@chengliu872]

Is the Bosch attachment capable? One of the big selling points for me was the different attachments i.e. the pasta roller.

[@frostman9661]

@@chengliu872 I'm not familiar with every single attachment for both systems, but there is a ton for bosch too, including pasta roller.

[@asadb1990]

kitchenaid is metal inside and out. and it is far more stable. even at full speed it stays steady.

[@frostman9661]

@@asadb1990 I'm not saying kitchen aid is bad. But, I hardly see why metal on the outside means its better than bosch. If that means its worth spending nearly $200-300 more for the same power to you, go for it... You can get an all metal version of the bosch too if you want. I've never had an issue with bosch remaining steady even it the highest speed.

[@asadb1990]

@@frostman9661 actually a kitchenaid high end pro model can be bought for $300 on sale.

[@magdalenehanell7434]

I grew up with a kitchenaid mixer and we all love them so much that my parents have given them as housewarming gifts to each of me and my siblings as we moved into our own houses.

[@dianet3994]

No substance. An ad that's entirely too long. I wonder the loop hole used by CNBC not to have to disclose this obvious sponsorship in the description.

[@jadeuru]

Wanted one for 40yr. Getting one this week!

[@CaseyBurnsInvesting]

I’ve been trashed for not having one.

[@ernestkj]

It’s the last mixer you will ever buy? My wife told me the exact same thing but with a Hermes bag.. and she got 4 now.. 🤦‍♂️

[@sks17873]

Kitchen Aid mixers are made to last and do more than just look pretty (not that buying bags and clothes is bad)

[@joeblow6568]

That's what I said about each of my wives...

[@davidsiebert3408]

The loving memory of my Grandmother (a high school home ec teacher) is there everytime I look at her KitchenAid mixer sitting on my kitchen counter.

[@MossCoveredBonez]

You do have to have their oil changed every so often just like a car, which most people don't realize

[@MacSaab93]

Literally bought myself one for christmas just cause. Haven't even used it yet!

[@9sunstar9]

It's so useful!!

[@tanyatanya891]

Great for mashed potatoes and making chocolate chip cookies at home.

[@aliali-ce3yf]

decoration piece?

[@MacSaab93]

@@aliali-ce3yf yup!

[@1.5Koreans0.5American]

You’re not reading this comment by mistake. 2021 is your year to shine. I promise myself to build 2 more income streams this year. What’s your goals for 2021?

[@TheePrettyGirlSwag]

I bought a beautiful pearlized pink a few years ago. I don’t care that I don’t use it. It 😍

[@tracy_cakkes]

Haha Right?! They’re so pretty

[@TheePrettyGirlSwag]

@@tracy_cakkes I bought a clear cover with pink scenes on Etsy. Best of both worlds. It’s covered but still on display.

[@adorableonyourvanity]

Lol

[@ginap5003]

We’ve had our heavy duty Kitchen-aid mixer since 1988. Couldn’t live without it!

[@nnyv0040]

The Kitchenaid mixer is worth every penny. We use it for pizza dough, baking, bread, and pasta/noodle making. We use the mixer at least once a week. We have had the mixer for 3 years now and we absolutely love it. If you're not into much dough making or baking or don't do it often enough the Kitchenaid would be a very expensive equipment to buy then for below average use.

[@seguebythesea]

I bought my first Kitchen Aid stand mixer in the late 70s. It still works exactly as well today as it did on day 1. I have a second Kitchen Aid I received as a gift in 2006. You can’t go wrong buying one because you’ll never need to purchase another machine.

[@nectarshrub]

Cries in Oster planetary stand mixer I got on clearance at London Drugs for $120 that sucks

[@iophi1815]

i’m turning 23 yrs old and the mixer my mom bought before i was even born was still in good shape and worked fine up until a few months ago. actually just replaced it with a bowl lift and looking forward to the next 20yrs with it 🙏🙏

[@mooncake4371]

My dad got one in the 80’s before I was born. Fast forward several years later, and my dad has passed away. But I’m still using his machine that he basically passed down to me. I use it at least once a week. Love the design and it’s usability!

[@saysbeza]

And here I am with my little hand mixer

[@mocowan6642]

After years of wanting one, I bought myself one in Cobalt Blue for my 50th birthday. Best birthday present ever!

[@a.m.m.4592]

There are two 600 series mixers in my family. They get used a lot, especially during the holidays. We make pound cakes, cup cakes, cinnamon rolls, cookies, pizza dough, everything.

[@JuanitaHarrisMissHarrisinParis]

It's interesting to see something that was a literal part of my childhood (70s and 80s) make some sort of "resurgence" and have it be so cherished and wanted.

[@tracy_cakkes]

They say it’s old like that’s a bad thing I love old, vintage stuff New stuff always breaks or has no character

[@rosedeleon6093]

Outside of the US KitchenAid is CRIMINALLY overpriced. Like, twice the price, even more than.

[@pramwilson]

I got my bowl lift 6qt model for $200CDN in Canada. Cheaper than black Friday deals on the artisan tilt head model in the US. Just have to keep your eyes open for a good deal!

[@tajanabosnjakovic1675]

True.... You can finally buy them in Croatia, but the cheapest I found is around 800 USD..... and they are never on sale.....

[@pramwilson]

@@tajanabosnjakovic1675 $800!? That is sooo expensive!

[@baskkev7459]

Put it simple. They made a sturdy, good looking well made mixer. Instead of plastic crap

[@theprimest]

If you're reading this you have the potential to create great things. Yes. You.

[@tracy_cakkes]

Thanks! U too

[@VibeVixen02]

Hands up for the kids who had to grow up with hand mixers 😂🙌🏽

[@CShannon1991]

🙌 And mind you, the hand mixers I grew up with as a kid were also KitchenAids!

[@wenzehanliu2041]

The smallest Kitchenaid costs at least 410 Euro in Germany! It only has 275W motor, a Bosch Mum 4 costs only 60 Euro but with 500W motor!

[@michaelkhoury8790]

Is this an ad? I don't understand.

[@AllieFrancine]

My great grandmother gave me hers when I got married. Works like new!

[@BarefootDani]

Sorry, I just don't understand the hype. Yes, it's a good mixer but you can find other awesome ones with half the price. Especially if you're looking for a strong mixer for bread making.

[@BigLewBBQ]

I use my grandparents’ model K5A from the 1970’s.

[@חייםויסברגר]

Nothing gets close to Kenwood, my mother is still using her grandma mixer (50 years old mixer)

[@jamestrimuljo8000]

Yes, same with my grandmother's kenwood major a907D. That machine is very strong and had a good quality motor.

[@OnboardG1]

The Kenwood Chef is the equivalent over here. Similar planetary motion, addons and cult of personality. My Mum has had hers for ten years. My Grandmother has had hers for forty. I bought mine two weeks ago and it’s the best £350 I’ve spent. They work, they last forever and there’s something beautifully mechanical about the operation. I can’t quite put my finger on it, but seeing the ingredients become bread dough in front of you is endlessly fascinating.

[@Emmuzka]

In Europe the heirloom kitchen appliance is Bamix stick blender. It's a standard wedding gift and people use 20, 30 and even 40 year old Bamix mixers without problems. Unfortunately it's not especially pretty, so nothing that you'd want to display in your kitchen counter.

[@supersosiska]

Indeed a great mixer. The only grief I have over its durability, is that I want to upgrade to a heavier model with a spiral hook instead of a "C" one.

[@chevyguy6961]

If your's is a tilt head they make a spiral dough hook for it now. I saw it on Amazon.

[@adesuwakathy]

Did she just call a mixer sensual? 😂

[@mediaaddict3997]

One of the few things you can buy and keep for years when your tired of buying things only to throw them out months later because repair either doesn't exist or is not allowed.

[@FinancialShinanigan]

They come in tons of colors, perfect for insta-bakers

[@drwisdom1]

My folks moved and were thinning down and I got my mom's old KitchenAid mixer. I have a sentimental attachment to that mixer because I remember my mom using it back in the 1960s when I was little. It is the lift model and has all the attachments that go in the front. I used Mr. Mixer's helpful KZbin videos to disassemble, clean, regrease, and tune it.

[@NguyeningLifestyles]

I wanted one of these for the longest time. Always waited for the sale. But I ended up never getting one because my $30 Oster worked just fine for what I needed! I realized that I was just getting FOMO from all the cooking shows I'd watch with them using it. Maybe one day...

[@knmplans]

Nguyening Lifestyles nothing wrong with having FOMO. It’s only an issue when it makes you impulsive and spend more than you have. Or if it encourages wastefulness. You have an Oster that’s working fine. Well, if it ever fails you and a repair isn’t possible you’ll know what to replace it with! Until then enjoy your Oster knowing you made a smart decision not to cast a perfectly good appliance aside because someone on tv had a different brand!

[@NguyeningLifestyles]

@@knmplans Absolutely agree! Impulse buying is definitely something that I used to fall for, but now that I'm much more focused on building wealth and trying to obtain FIRE, it's a whole other story!

[@chengliu872]

I would say that it's worth it. I got a Professional 5 plus on sale for under $300 and I would say that it is absolutely worth it if you have the space.

[@knmplans]

@@NguyeningLifestyles same here. For me I just want to try and simplify because the always "needing" was stressing me out. Having more in my pocket is a nice side bonus!

[@Galworld761]

My mom’s hand mixer died. I gave her mine. I waited for a sale and bought a Kitchen Aid and it is amazing. No rush to upgrade until yours is kaput. I make herbed butter and it is so much easier.

[@ADHD55]

This type of consumerism is bad for the climate

[@MariaAndersenCrypto]

Right

[@tracy_cakkes]

@Thee Apollo yes 100% agree with u New stuff today is made cheaply and doesn’t have any character These r old and aren’t thrown away

[@eurekamarijka]

Um... a tool that lasts so long you can hand it down to the next generation is ‘bad’ ?? Honey, put your thinking cap on before leaving a knee-jerk comment.

[@Hosz688]

Living in a house, using a furnace or air conditioner, buying an iphone, eating food from a restaurant or grocery store, and having clothes is bad for the environment. All of those things are made from, created by, or transported by, petroleum products. The only people who have a right to complain about the climate without being hypocrites are people who live in third world countries.

[@Hosz688]

@Thee Apollo no one is forced to live in the modern world. People live in climate controlled buildings and buy iPhones because they choose to. Most people choose to live with those things because living without them s uncomfortable and inconvenient. But it is possible to live without those things. There are about a billion people in the world who live without any electricity or iphones.. Of course they do not live that way by choice. They are forced to live a "zero emissions" life.

[@openmind2161]

Who got this recommendation when you are looking for a standmixer ?

[@unconventionalideas5683]

KitchenAid is not so reliable as it once was. In particular, their models no longer stand up to bread making. For that, you need, at the very least, something like a Bosch or Ankarsrum (to be fair, the Bosch does have a lower price than the Ankarsrum, but there is an even cheaper mixer called the Nutrimill Artiste that is fairly similar, though it appears not to have as developed of a shaft).

[@andmicbro1]

We got one as a wedding present a decade ago and it'll still working great. It's not doing 300 cookies a week, but it gets plenty of use.

[@fairyonice9504]

The one status symbol that actually deserves it’s status!

[@Leratomogase]

Got mine as a Christmas gift from my parents when I was 19. I’ve serviced it once since then and it still runs like it’s new. I run a small pastry business so it definitely gets a good workout

[@BeKozTube]

They're nice and I like them but let's be real. A) It's not bulletproof.... And actually it's not that well built anymore. They break often, there is even a KZbin that fixes and shows their faults. B) It's NOT the last mixer you'll buy because of this. I had one it wasn't used that often and after 5 years it was problematic. As they say in the video the average age of a Kitchen Aid mixer is 6-10 years old. C) Honestly the design can be improved for better functionality these days. The whisks/attachments could be better. It's hard to get content of the sides when it gets stuck on the sides or bottom. Also very difficult to add ingridients during operations. Saying that i will be looking at getting a mixer within the next few years and will consider Kitchen Aid, but will definitely research alternatives.

[@annamccormack4101]

I saved up when I was younger to buy myself a kitchenAid mixer, which in Ireland cost around €530 at the time. Bought it when I turned 13 and I’m so glad I did! My whole family use it and it’s so reliable. I’m 20 now and I’ve never had an issue with it :)

[@fxamberlove100]

LOL. It's a status symbol???? I thought it was popular because not only is it a good machine, KitchenAid has done a great job at marketing this product. We've had one for 7 yrs and never had an issue.

[@sophiel7062]

The maniacal treatment unprecedentedly stay because india correspondingly appreciate on a judicious bangladesh. amuck, wary stove

[@sean8563]

Its a "status symbol" to people who don't have money but like to act like they do. Much like Michael kors and Gucci slides. (I have one btw and love it. Got it 10 years ago and its still going strong. 🙂)

[@jst7714]

I remember being a young boy standing in the small kitchen appliance department in Sears, staring in awe at the mighty mixers.

[@patrickhall6831]

It's crazy be how a mixer can out live a human huh.

[@TahtahmesDiary]

When the time comes, I'll be getting one 2nd hand on ebay just like I got my Staub Cocotte 🤗💜

[@SLOPPEWALL]

My mixer I inherited from my mother. I recall her making cookies with it the day of the moon landing.

[@Harry-tb8yo]

My sister is baking bread almost every day and her enthusiasm made me wanna try it too. After kneading by hand for the first few times I bought a Kitchen Aid two days ago. As a mechanical engineer I always pay close attention to build quality when I am looking at things I consider buying and this machine ticked all the boxes. This machine reminds me of lathes, milling or boring machines made in the 50s or 60s. Compared to most newer machines they are heavy, sturdy and feel nearly indestructible. Using them just gives you a sense of trust and feels so satisfying. And so does the Kitchen Aid.

[@thisishersong]

There are videos on how to degrease your kitchen aid. If it’s starting to make weird sounds when on, you need to regrease

[@Superfastjellyfish669]

My dad bought me one but I never use it because it takes up so much space