How the Soviet Union Lost Its "Soft Power"

In diplomacy, is it better to be loved than feared? The United States' "soft power" was long considered one of the nation's foreign policy strengths. On the other hand, some historians believe that the Soviet Union's loss of "soft power" -- the goodwill, admiration, emulation and willing cooperation of other countries -- played a key role in the outcome of the Cold War. Harvard University Distinguished Service Professor Dr. Joseph Nye points to the Soviet Union's invasion of Hungary as a turning point in the its squandering of the "soft power" it had gained after the Second World War. After the 2022 invasion of Ukraine, has modern Russia damaged its own "soft power"?
To watch the full interview, please click here: • Joseph Nye - On Soft P...

[@TheFreshSpam]

While the world is throwing frisbees and flying rings, the Russians are still throwing a boomerang wondering why everything goes in circles.

[@evolvedape3341]

The Russians could have learned something here.

[@alex-micha]

Soviet soft power has allso gone with old, (excuse direct words) ugly leaders, where first glance says "No, I'd never kiss this Brezhnev". But I'd take out Raisa Gorbachewa for theatre. This first impresson is projected to a shiny happy people. It was a step right direction to elect Klitschko for Kiew mayor and Selenskyj for Ukraine president.