How The Toyota Tacoma Took On America’s Pickup Trucks

[@be4unvme]

Went to rural Pennsylvania past weekend and Tacoma's were everywhere. I guess Americans got tired of American car companies rolling out $100k pickups that break down all the time.

[@mrstatictunes]

The dealer lot is full of them. Too expensive!

[@jjpark1989]

I live in Rural Pennsylvania about 30 minutes south of Altoona. There aren’t many Toyotas here. There are a lot of Rams and Fords and some Chevys. There are more Mitsubishis than Toyotas

[@horuslupercal3872]

Sadfully the new taco is way to expensive, and the new ranger and Colorado are nicer and cheaper now

[@farticlesofconflatulation]

Tacomas switched production to Mexico to save on labor costs. They ended up jacking up prices on the new ‘24s regardless.

[@diddliewinks3486]

story is as old as time. i didn't need a video to know that.

[@dt855]

My dad's 2000 Tundra recently hit 500K miles, still uses it every day for work. The reliability is unmatched. Part of it has to do with Toyota using the same relatively simple engines for many years across their line up, always refining them. The 4Runner has had the same engine for over 15 years.

[@carmencajayon937]

[Chairman Akio Toyoda in January said EVs would reach a global auto market share of 30% at most, with hybrids, hydrogen fuel-cell cars and fuel-burning vehicles making up the rest. ] The 3 Companies = Toyoda, Mazda and Subaru will join forces ─ Will have manufactured the Best Vehicles of Hybrids Electric-Gasoline Engines that will revolutionize how we Drive!!! 💏 💏

[@thatoneotherotherguy]

I'd count it more like 22 years. The 1GR 4.0L V6 debuted in the 2003 4Runner and is still in the 2024 4Runner, it just found some modest improvements along the way such as dual vvti in 2010. The 5-speed automatic served 20 years from 2005-2024, and it's generally considered the most reliable truck transmission around. There's multiple million mile tacomas, and multiple million mile tundras. These vehicles just work.

[@nm-qt2hb]

All changed now. All new engines and transmissions. The new twin turbo V6 Tundra has had all types of failures. The new Taco, 4Runner and Land cruiser all are very expensive now. We will see how sales go.

[@manuelalvarez8365]

My 93 Toyota t100 with almost 400,000 miles still running great! Long bed, 4x4, manual Transmission !

[@arvinmaghirang5752]

Toyota is the BEST, QDR.

[@electrikoptik]

Travel outside the US and you’ll know why Toyota is KING. The only pickup you’ll ever see outside the US is the legendary Hilux. You’ll find 30+ year old Hilux still driving around in the most remote places on earth. Ain’t nobody buying F-150 or Silverado in Africa!

[@mannygonzalez4178]

Weird. Thought this video was about Tacoma’s in America but I guess

[@rocky6162]

@@mannygonzalez4178 a good car is a good car no matter where it is dawggy

[@luke_cohen1]

Hilux’s are cheap and small which makes them more popular in undeveloped and developing countries, most of which are found in Africa. That said, take a trip to a country like Australia, Latin America, and New Zealand where driver needs are more respected and American made pickup trucks are all over the damn place. Hell, they even receive small business tax credits. The US Dollar is a strong currency compared to the Japanese Yen and the automakers here don’t have that many factories overseas due to financial problems stemming the Great Recession 15 years ago. This means any cars from Detroit are imported from the US which carries high taxes, similar to how Android is popular in poorer countries because they’re usually cheaper than expensive iPhones (priced at $1500 in America), rather than the quality of the phone itself. The person driving the Cadillac, Mustang, Camaro, or Dodge Charger overseas ends up being the richest guy in town as a result since he can afford the cost of the import tariffs and sales taxes.

[@RK-cj4oc]

Maybe not in Africa. But in the Netherlands the RAM pick up trucks are very populaire. Especially when compared to the average unpopulairity for pick trucks in the Netherlands.

[@luke_cohen1]

Hilux’s are cheap and small which makes them more popular in undeveloped and developing countries, most of which are found in Africa. That said, take a trip to a country like Australia, Latin America, and New Zealand where driver needs are more respected and American made pickup trucks are all over the damn place. Hell, they even receive small business tax credits. The US Dollar is a strong currency compared to the Japanese Yen and the automakers here don’t have that many factories overseas due to financial problems stemming the Great Recession 15 years ago. This means any cars from Detroit are imported from the US which carries high taxes, similar to how Android is popular in poorer countries because they’re usually cheaper than expensive iPhones (priced at $1500 in America), rather than the quality of the phone itself. The person driving the Cadillac, Mustang, Camaro, or Dodge Charger overseas ends up being the richest guy in town as a result since he can afford the cost of the import tariffs and sales taxes.

[@quakerome4594]

As an American I would rather have the Toyota. I never seen a Toyota stranded all my years of living being on the road.

[@Shoelessjoe78]

Not anymore... These new 2024s are vastly overpriced and poorly built. Also that famous and reliable v6 is gone.

[@alibabaschultz352]

@@Shoelessjoe78 The famous 2.7 is also gone

[@seanthe100]

I literally just saw a Camry blocking the lane broke down with its hood open idk wtf you're talking about.

[@donhoe100]

@@seanthe100 Not everyone does proper maintenance?

[@quakerome4594]

@@seanthe100 Yea I may have seen some broken down but VERY RARE. I my old job had 05 Tundra V8 with original motor and transmission with over 320,000 miles. Ford is alright but I would never buy a Ford with a CVT transmission.

[@sactownism]

I bought a used 2003 Toyota Tundra with 60k original miles. Truck drives amazing and people were shocked how low mileage the truck was for its age. Glad I found this truck.

[@axi9082]

It's not even the break in point of that vehicle

[@trepan4944]

I own a mid 2010s Tacoma, and I will be buying another one once the time comes. Toyota builds the perfect truck for me.

[@jjpark1989]

You’re not going to want the new ones. All of them are made in Mexico and a lot of issues were reported already

[@be4unvme]

Unfortunately Toyota is ditching the V6 for turbo 4cyl and I will tell you that motor sucks. It's fun city driving at 30 mph but sucks going on the interstate.

[@ShakeNBlake513]

The new tacomas are garbage 😂😂😂

[@terencelee992]

never broke

[@ShakeNBlake513]

@@terencelee992 did you get the new one? Those are the broken ones. Just KZbin it and educate yourself before making yourself look like an idiot

[@travismester]

Toyota has the reliability factor. A Tacoma will run 30 years or 300,000 miles in a “developing nation” with just the usual upkeep. Couldn’t say that about any other truck brand right now.

[@plmn93]

You can't say that about the current Toyota trucks either, if you have been paying attention.

[@Panster7]

​@@plmn93Oof, we are praising Toyota in this video come on man. 😂

[@Steamaroon]

I’ve seen old chevys pushing a million…

[@peacefulmind8991]

The new tundras are prone to failure. Probably new tacoma as well. Thank your government regs pushing higher fuel efficiency which causes engines to be way more complex and prone to failure.

[@chadhaire1711]

Not with the Mexican Turbos dummy....it is all over

[@Scott-iw8yr]

They aren't lying about the resale value. I had a 2005 Tacoma I bought in 2014 for 16k$ and just traded in at the dealership for $10k. It had over 200k miles on it!

[@bjsimon802]

I rented a 2017 Tacoma, that truck was amazing. I was driving on gravel road and it drove like a Lexus, everything about that truck was amazing.

[@rmcc655]

Doubt.

[@bjsimon802]

@@rmcc655 you can doubt it all you want, i drove hundreds of cars, and many luxury cars. All mercedes line, yes the whole line

[@morningandafternoonsun]

The Tacoma & 4Runner is made it in the same plant they make they Lexus in Japan.

[@InzzzomniaTRD]

@@morningandafternoonsununfortunately the Tacoma is actually made in Mexico but you are correct with the 4runner

[@TH-yum]

It ain't no Lexus lol. I drive my parent's 100% stock 2019 Tacoma SR5 once or twice per a month for years, and I leased a 2007 for five years.

[@adilusa]

Toyota has to start selling working vans in the US. Those would sell as hot cakes.

[@thomasgrabkowski8283]

Like Toyota Hiace

[@user-sk1eh3pg6j]

No because they would charge $85,000 for em. Take a Sienna and make it a stripped panel van like the older Windstar and Caravan.

[@manuelalvarez8365]

Yeah Diesel, Hiace panel vans !

[@100SeriesLC]

I'd love a lowered Hiace on Daytons like they do in Japan. Add the yellow fog lights 🤌

[@KNRS927]

A Toyota Hiace cargo van with the right price would be a real top seller.

[@chad9971]

Proud 5th Gen 4Runner owner here. I almost went for the Tacoma but realized the SUV is just more practical for me. But I would still love to pick up a 2nd or 3rd gen Tacoma in the future and mod it.

[@yatox8]

That's the way to go, get an older taco and then you can do whatever you want without worrying about messing up a new truck.

[@thatoneotherotherguy]

Same. Love my 2023 4Runner, but I'm also liking what I'm seeing on the 2024 Land Cruiser and 2025 4Runner.

[@planoman0935]

On our 3rd Tacoma. We have a 2023 and 2024. They are very popular in DFW. My son attends Texas A&M and they are everywhere in College Station. Folks are complaining about the prices but they have 8 trims at many different price points.

[@xcaret-ns3pb]

🇯🇵🎌👍👍

[@MrCharizardTCG]

Honestly. Being a Texan and having a Tacoma goes hand in hand

[@EcomCarl]

Impressive to see the Toyota Tacoma maintaining its top spot in such a competitive market! 🚚 Consistency in meeting customer needs and maintaining a reputation for reliability truly sets it apart.

[@1eyedwilli3]

The Tacoma no longer has the top spot, Sales of the Tacoma are down 60% No one wants a $55,000 mid size 4cylinder turbo without any options.

[@sbboy333]

Just bought my second ever truck, a 2016 F-150 Lariat and I love that it fits my family. But I still kept my 2005 Toyota Tacoma 😜 I couldn’t part with her!

[@RyanLarivee]

I am on my 6th Tacoma 24 offroad manual. I loving this 4th gen platform. I just hope the 4cyl turbo is as reliable as the 3.5 v6.

[@SLiX-thatguy11m-]

It's crazy to think the Tacoma and the Ranger are in the same mid-size segment when the Tacoma would be too big outside of America. The Ranger outside of America competes with the Hilux (leader), Navara, D-MAX, and Triton. Detroit owns America, but Japan owns Asia and Australia, and likely also South America and Africa.

[@realgtasacramentodashcam7292]

I'm still driving my 1998 Tacoma Prerunner, love it, don't even want anything else.

[@MrSka7cis]

You can probably sell it now and get most of your $ back if not more

[@colleens1878]

My Tacoma has 311,000 miles on it It hasn't been in the shop much Just basics like brakes, oil change etc It would probably last another 10 years if I had done the frame recall Definitely highly recommend the tacoma I have had trucks for many years Ford & dodge This little tacoma has been much better overall

[@user-hp4vz4mv2m]

Toyota=reliability

[@900jayjay]

Honestly I see tundra becoming a big competitor and dominating the truck industry in the near future

[@jovan.ramjewan]

Imagine if the Hilux was available :S

[@Kevin-oj2uo]

It will destroy all of them.

[@2009polostar]

4WD Diesel Hilux.

[@nikolaievans2432]

It would be street illegal due to outdated safety features

[@zezaway]

ITs the same car lol

[@DumbledoreMcCracken]

​@@zezawayHilux has nothing to do with the Tacoma. Completely different vehicles.

[@CRIPMAGE6]

I have a 2003 tacoma Access cab prerunner. 285k miles still running strong. Womy be buying anything anytime soon

[@antn8387]

North America is really missing out on the Toyota Turbo Diesel in the Fortrunner.

[@BidenLikesMinorss]

Government regulations are to blame for that unfortunately.

[@RC-wt7fr]

Toyota's are here for a good time AND a long time.

[@desertmodern7638]

I have friends with Tacomas who will consider nothing else. I went with one to look at the new version, and we liked the fact that the seats are no longer low to the floor, but wish the reliable V6 hadn't been discontinued, and found the interior a bit cheap looking. But the friend is nevertheless planning on buying one, making it his fourth consecutive Tacoma.

[@KevinSmith-qi5yn]

I think it's very simple how Tacoma became the bestselling mid-size. In 2005 Dodge dropped the ball and priced the Dakota 50% higher than it should have been. As a result, potential buyers went with the more capable Ram 1500 or moved over to the cheaper Tacoma. Rather than correcting the error, Dodge left the market after its bankruptcy in 2008.

[@kmena05]

most likely the 2005 Tacoma is still running while the 2005 Ram 1500 isn't, now the same Tacoma is worth more than the Ram that depreciated in value that has more issues than the Tacoma, sometimes expensive doesn't mean better.

[@joeyjeffers1578]

I have had mostly GM vehicles and test drove a GMC Canyon. The new Tacoma is 3 times the truck the new Canyon/Colorado is. The new Ranger looks like the same truck it’s replacing. I had a 2023 Frontier and it’s outdated by a decade compared to the new Tacoma. I now have a 2024 Tacoma and it gets better each day.

[@KNRS927]

To be fair the frontier just tried copying the Tacoma/4runner formula when it got redesigned as the Tacoma and 4runner had always been outdated and ancient inside and yet are wildly popular. Only thing is Nissan doesn’t have the reliability and quality history or reputation that Toyota has so that formula doesn’t work for them much.

[@mjngp]

Toyota Tacoma king of pickups in America Toyota Hilux thee king of pick ups anywhere in the world ,even Isis or Taliban swear by them I'm not comparing them but showing appreciation for their consistency I'm a Mitsubishi Triton/ L200 fan though

[@ChrisRobato]

Actually for ISIS they use a lot of Land cruiser 70 series pickups. Which is expensive. Which is why people wonder where they got it from. The Triton is another pickup popular with militarized applications. IMO, the Triton is better than the Hilux.

[@mjngp]

@@ChrisRobato true but there's also similar to them that has hiluxs , yeah with the landcruiser and how much it costs most of the world is puzzled how do they afford a fleet of these pickups

[@kyled1903]

Not consistency, it was the reliability

[@travisdenen7633]

Consistently reliable 😁

[@scottxiong5844]

One word explains it all, kaizen.

[@iamjkrah]

Actually, it's the complete opposite.

[@HYPEREX]

I want a new Trail Hunter. It’s a Toyota so you know it’s reliable. It’s a Tacoma so it has a MASSIVE after market option. It has a history of being the #1 mid size truck , plus it looks cool.

[@carton-xj6cr]

Agree

[@mechalovessquirrels]

Toyota Tacoma, Tundra, Camry, Lexus, Rav4 and Corolla are very excellent vehicles. Second to none in their respective categories

[@m.b5777]

Fiat is much more reliable

[@alibabaschultz352]

@@m.b5777 lol

[@Jackson-T23]

You missed a few......Highlander, 4Runner, Sienna, Prius, LandCruiser, Sequoia

[@hasibi284]

Because it LASTS LONGER and good GAS mileage

[@chadhaire1711]

not any more

[@alfredorivera3454]

Why not anymore?

[@chadhaire1711]

@@alfredorivera3454 Go look at one

[@zzzingrol]

How about that, a right sized pickup that will not blow an engine at 50k, available with a manual, not engineered by idiots (anyone who have ever replaced a timing chain on a 4x4 canyon will know) outsells Ford and GM.

[@mrxiong2567]

The Toyota Tacoma is the best off-roader 4x4 truck by a huge margin.

[@carton-xj6cr]

Agree

[@SunnyFly100]

That's why sales dropped 60% this year.

[@mrxiong2567]

@SunnyFly100 Relative to the sales of other mid-size trucks?

[@jeffhufana2389]

You gonna buy the new gen Taco?

[@mrxiong2567]

@@jeffhufana2389 I would be they're too expensive for my budget. I'm just a used vehicle type of guy.

[@VintageRKO]

It's time to bring back the Hilux to dominate the compact pickup too even though its almost the same size as a Tacoma

[@Strommunism]

The Tacoma has been my desired vehicle for some time, although I do not have one. I already know how Toyota took on America's pickups. It appeals to people like me, who don't really want a pickup. Dudes whose lives would be much easier if they had a truck like, once a month. The newer Tacomas are quite large but for a long time it was the lone occupant in the medium-sized truck market. All trucks now are so big though that they're still mid-sized. And of course, well before the vehicle market went nuts, I also noticed how 20 year old Tacomas were still selling for a lot of money. There were no other used vehicles that were that old with that many miles that were commanding anywhere near that in price. At that point, for me to some extent, whether it has earned the reputation. isirrelevant, the reputation is there and it should expect to command a good price upon sale.

[@alibabaschultz352]

Nailed it. Get one, you wont regret it. I highly recommend getting a 4 cylinder version 2005-2023. They cost a lot less (though still hold value), and do everything you would need or want it to.

[@nakfx134]

because theyre reliable af

[@SunnyFly100]

Toyota recall all 22-23 Tundras for engine problems

[@ejmbok87]

I made up my mind years ago that Tacoma will be my first pick up truck

[@alibabaschultz352]

What year are you thinking of?

[@ejmbok87]

@@alibabaschultz352 which year would you recommend?

[@alibabaschultz352]

@@ejmbok87 Depends on your finances. If money is not an issue, then just get the latest greatest. But if you're working class, i would recommend a 2015, specifically the 4 cylinder version. They are relatively cheap, but still hold their value, and can do pretty much anything you need.

[@STO_Productions]

As a vehicle, the Tacoma was inefficient, uncomfortable, and drastically outdated until the 2024 refresh. Here in the Northwest they still sell like hotcakes because of the reputation for reliability, and the way they hold value. The mid size trucks of today are the full size trucks of 20 years ago, and they just keep getting bigger. The reason full size trucks sell so well is that on average, they have the same fuel economy as mid-size trucks, while having more power and usability.

[@plmn93]

The midsize trucks of today are similar in exterior size to full size trucks 20 years ago, but they still are not even remotely close in bed or interior size or overall capability. As yo mention they are also barely more efficient, if at all, and with the big incentives now back on full size trucks they aren't that much cheaper either.

[@Dats_Mark]

Ford certainly didn't do themselves any favors by foolishly taking the Ranger off the market for a decade or so leaving the mid-size truck market... and the other Domestic brands only sort of half-assed their mid-size trucks during that period. Luckily Ford came to their senses and brought the Ranger back a few years ago, but they lost a lot of ground during that period, especially with fleet vehicles and have a long way to be competitive with the Tacoma.

[@jasonhikida7731]

Tacoma was the first new vehicle i purchased and the resell value is crazy. After 5 years of driving, i can still sell the vehicle for almost 80% of what I purchased it for. I think that is a testament to its quality and reputation

[@urbanstrencan]

Another great video, here in Europe truck couture is much smaller. We love SUVS and also estates are coming back ❤❤❤❤

[@tormundgaint1022]

Asia, Africa, Australia and South America Toyota easily dominates these markets. The quality of their product is unchallenged.

[@ChrisRobato]

Ford Ranger has managed to outsell the Hilux in Australia and in Thailand, the Isuzu D-Max has outsold the Hilux. Not saying the Hilux is not a very good vehicle, it is, other than issues with it's DPF. But overall, the world global ute-pickup market outside of the US, is a close fight between the Toyota Hilux, the Mitsubishi L200, the Isuzu D-Max, the Ford Ranger and the Nissan Navarro. All are very rugged vehicles.

[@matttypes2695]

One word: Reliability

[@joshs3916]

Good friend of mine has had his Tacoma for years, loves it.

[@edwinaviles96]

I have both first and second gen Tacoma. Rock solid reliability 😮‍💨

[@lup1up]

These CNBC auto-focused vids have been popping up on my feed past couple weeks, and I gotta say I'm really enjoying them. Great production quality for what it is, with just the right length to be very informative but not too long that it requires a strong time commitment. Really good reporting, interviews with deeply involved stakeholders, and very useful infographics that make me wanna pause all the time. Thanks to the team behind this!

[@JohnDoe-mx3rr]

I miss the 90’s small pickup. Sometimes I want to haul something but most of time I am just using it to get work.

[@ChrisRobato]

The small pickup was legislated out of existence in the US. Still exists in once you get past the border.

[@06speedtriple]

I am still daily driving my 1998 🌮-ma 5 speed 2.7L 4 cylinder that I bought in 2003. My holy grail taco is the one they never built, the dual cab, long bed, V6 manual.

[@xAlbo94]

Which trim is that dark green tacoma it showed a few times 😮

[@freetree6447]

Trail Hunter

[@MOBMJ]

The only reason is winning is because they are not just listening to their customers, but also listening to their dealership network. Ford makes the maverick. the cheaper truck. Probably is the ford company likes to push the heavier, more profitable, higher margin F150s to the dealerships. While the dealers themselves are begging 🙏 ford to make more mavericks since they can’t sell the higher sticker F150s. People can’t get approved for financing, and who can afford a $100K truck these days.

[@makalu34698]

I owned a 2004 v6. dark red. best truck ever used. I miss so much living in the Us and my toyota tacoma.

[@ethanrashid2807]

There’s a reason why there’s nothing but Toyota down in the grimiest, roughest, toughest “roads” down in South America, Central America, Europe, and Asia. I remember seeing Fords & Chevys literally broken down in parts on the side of the road in Nicaragua growing up. I’d always ask my dad what was wrong with the Fords and Chevys as a kid. Since a kid I’ve been a huge fan of Toyota brand. 1986 Corolla GTS 1990 Corolla 1997 Tacoma 2001 Landcruiser 2004 Sequoia 2006 Tacoma 2007 FJ 2006 Tacoma 2008 Tundra 2016 Tundra 2022 Camry

[@AntonioGarcia-zg7nz]

To be more clear you should have included a bit more details on the Truck of the Year award. The vehicle has to be all new or be a substantial upgrade to even compete. Therefore, the Tacoma wasn’t even considered. It doesn’t mean it’s not a better truck.

[@TheKnifehunter]

Had a 2005 tundra best dam truck ever had . A work horse great truck

[@MrBoothington]

How is this not an ad?

[@johnnytran800]

Because its facts

[@bigmac22ify]

It’s an ad

[@AtalixZero]

Because: facts and math.

[@ralph3384]

Yup..they are not selling trucks right now and they need to advertise

[@farticlesofconflatulation]

If it looks like a fluff piece and sounds like one too then…

[@Ka0sNinja117]

I absolutely love my hybrid Ford Maverick. I think this sweet little truck is gonna continue to grow in popularity!

[@alibabaschultz352]

Good luck with the longevity on that

[@rmcc655]

Toyota makes a product that buyers like because its literally just the same vehicle over and over with minor facelifts. The most recent gen update is the first time the tacoma has really changed in 30 years.

[@jacksmith-mu3ee]

Heyyyy white boi Floridan here . U claimed china has g3n0cide right ? So provide proof Waiting . And I see u are defending Japanese cars

[@mixflip]

My father in law in Hawaii still has his 2007 Tacoma… it’s barely got 20k miles on it. He is 75 and rarely drives it. I just wish he had a 4x4 lol

[@estebanperalta8880]

Toyota are the kind of vehicles you aim to work yourself out of. Great cars but I’m working my way to a f150 or raptor

[@scott4825]

Unless you simply want a truck that is insanely reliable and simple enough that you can do most repairs yourself. Just look at the sheer number of those 2000 era Tacomas that are still running.

[@floridaoutdooradventures8981]

I am pretty confident I can drive my 2013 Toyota Tacoma TRD-OFF Road 4x4 my entire life! I have 75 miles on it right now, I intend to drive it well over 500,000. It has NEVER given me any issues. I LOVE MY TACOMA!!!!

[@Vulcan-lh2yv]

What i need is the Toyota Helix Champ here in the U.S :"(

[@pinoyedcknives]

my 2015 Tacoma is still up and running, only having oil and fluid change periodically. just had the tire changed last month. I guess it's reliable AF.

[@saulgoodman2018]

They also have a reputation for reliability.

[@Jeremy880987]

There are Nissan Frontiers everywhere also. I have one and its been very reliable.

[@BradThePitts]

Toyota - buy once, cry once!

[@pinoyRN67]

why CRY? instead of laugh 😆

[@kelvinmaina4357]

And laugh everyday

[@RoseMagee-l9v]

we had a single cab 98 tacoma with the 2.7 liter and four wheel drive with locking hubs. that truck was by far the best and most toughest vehicle we have ever owned. it was wrecked three times and and beat all to hell and still nothing ever broke. i miss that thing so much, just not how tiny it was....

[@Dangic23]

I sold a 2017 Sequoia to a car dealer in FL because I was moving to Japan last year and was offered $36K. I had 1 payment left on the car loan. Will never buy anything other than Toyota.

[@kidus7017]

In the segment the Tacoma is simply the gold standard. The Hilux is also the gold standard in the rest of the worlds auto market.

[@mikegabler5183]

I want a truck that can tow my 4300# camper one weekend, the next weekend go off road, then the next weekend hual stuff for the house or project, then the next weekend camp an go off road! Reliable, reliable, reliable! I don't have time to have my truck broke down! then when I am done with it, I can sell if for a very decent price! Don't even get me started talking about how reliable my wife's 2010 Lexus RX 350 with 235,000 miles is! (and all the leather is still intact, not worn or ripped!)

[@tangojuli209]

My 2005 tacoma trd 4door 4x4 has been the single most reliable vehicle i hv ever owned. For the first 5 years (when it was 10y.o) i off-roaded in mojave & sierra every week. Going on class 4 &5 rds every wkend (hello mengele pass and silverado cyn!) The i towed a 4.5k# travel trailer around country for 2 yrs. Still: zero issues, hitting its 20th year its a dream to drive. I never have to fear breakdowns when in remote territory aline. Unlike my jeeps with tow truck & mechanic on speed dial and massive emergency kit. Toyota for life.

[@chrxx4327]

The real reason there is almost no competition in the pick up truck space. The chicken tax is still on the books from back in the 70's

[@shawnn6926]

If they didn't have the chicken tax, we would get to have more options in the small pickup market, like the VW Saveiro, Fiat Strada, Chevy Tornado and Ram Rampage to name a few.

[@DeadAir21]

@@shawnn6926 it’s not just the chicken tax though. Most of them wouldn’t meet North American safety requirements because they weren’t built for North America in mind.

[@Dats_Mark]

@@shawnn6926 Not only that we could actually get the Highly Regarded Toyota Hilux... even though it's about the same size and older models were cosmetically similar to the Tacoma, Now they look fairly different and have pretty wide range of capability differences.

[@adamfrbs9259]

The fact people are ecstatic about Toyota quality is more of a reflection of how awful US Manufacturers treated customers; selling them absolute junk for decades. That's before it even hits the sleazy car sales floor, where you get schemed and scammed even more. Pathetic if you ask me.

[@weroliera]

I am the biggest Toyota fan in the world. But please make a video on how Toyota did the worse thing it could have done. 4 cylinder engines with turbo on pickups that are having trouble already. V6 and v8 NA all the way.

[@emikomina]

Toyota would have loved to just keep on making those old but very reliable NA v6 and v8, especially as they wouldn't need to spend money to develop a new engine thats smaller but have about the same capabilities. But emissions regulations have forced Toyota to downsize like most other manufacturers

[@ap-1994]

@@emikomina what a load of bs lol they weren’t forced they were incentivized. Many automakers have v8s and v6s. Look at the ranger line.

[@weroliera]

Also es350 and is350 still on v6

[@low602]

Waiting for the new toyota stout tiny pick up to drop so i can go buy it

[@Petrolhead11]

Reliability

[@SamA-ho8uj]

Because they care about quality not about maximizing the CEO's salary and making the unions happy?

[@jasonbeedon9867]

Reliability. Period.

[@BlackSheepEvents]

This happen to me the other day. For some dumb reason the car in front of me had his son on he’s lap. While his car was getting towards the end of the car wash, I was right behind him for some reason he started pressing the break so I started honking confused why he would do that if I was only 4 four or 5 feet behind him when I got out of the car wash I asked him why the hell would he do that? He said I’m sorry OK OK.

[@BlackSheepEvents]

This comment totally went on the wrong video. Note to self… pause video when commenting lol

[@farticlesofconflatulation]

Given the amount of negative KZbin reviews I’ve seen lately for the 2024 Tacoma, this seems like a paid advertisement by Toyota. Don’t get me wrong, I own 2 Toyotas myself but the new generation has lost its way when it comes to affordability. Also, not many people like that they shrunk the engine from a v6 in favor of a smaller 4 cylinder turbo.

[@TheRedDeadTaco]

Just seems like CNBC is late to the trend. Yeah the 2024 isn’t really receiving positive praise but the popularity of the 3rd gen and “overlanding”, they are gonna cover it but show off the newest gen. This is just what happens when something becomes popular in the main stream

[@thatoneotherotherguy]

Where have you seen negative 2024 Tacoma reviews? Every single review I've seen has been glowingly positive on everything excep the price increase. Engine, transmission, seating position, refinement, mpg, rust resistance, frame construction, suspension, everything is a large improvement over the tepid 3rd generation truck.

[@danielzhang1916]

all the automakers are switching to turbo 4 cylinder, especially Toyota switching most models to hybrid

[@__________f9433]

@@thatoneotherotherguynew Tacoma has a lot of negatives people don’t like, such as the 4 cylinder turbo, and the small crew cab that wouldn’t work for me and my family. I want to buy, but it’s a bad buy.

[@thatoneotherotherguy]

@@__________f9433 the 4cyl turbo is a complete positive to anyone who has actually driven it. It makes more torque, thousands of RPM lower than the wheezy V6 did. It's a superior drivetrain, not something to complain about. The seating position is improved in the 4th gen, but apparently back seat room lost an inch. Endless people will buy it, but you can certainly just buy something else if it's not your cup of tea.

[@jimt5683]

Not just truck, Toyota is killing it in every models!

[@gtf5392]

Feels like CNBC is passing off ads as new stories for the right price.

[@yatox8]

The fact this is coming out means Tacos aren't selling like they used to or need to right now lol.

[@aknadiri2520]

yep

[@carton-xj6cr]

@@yatox8 new Tacoma is selling more than fine and it's already the number one selling mid size truck in the segment. During it's Q1 sales. It was very much in it's change over period plus lack of supply. However Toyota will solve the supply issue as time goes and change over period Will be over soon

[@SOMTRUCK480]

TOYOTA Tacoma offers always-on trail power, legendary performance, reliable quality and attractive styling. compact design and extra comfort

[@TinLeadHammer]

Japanese made a difference back then with small trucks, so Ford had to respond with Ranger, Chevrolet with S10. But modern pickup trucks grew too large, a small pickup is the same size as the 150 of yore. No wonder 20-year old Rangers and 30-year old Tacomas/Hilux are still around. I want a truck the same size as the original Ranger, which had 14-inch wheels, remember? I don't go offroad.

[@shawnn6926]

My '17 Tacoma is almost the same size as my '92 Ford F150. They should bring back the Chevy Luv, 1st Gen Ranger or the Rampage if they are so worried about MPG.

[@DumbledoreMcCracken]

Hilux is not a Tacoma

[@TinLeadHammer]

@@DumbledoreMcCracken First-gen Tacoma was a replacement for a Pickup called Hilux elsewhere. Sixth-gen Hilux is very similar to first-gen Tacoma. Since then Tacoma grew in size substantionally.

[@ChrisRobato]

You might be interested to know that a smaller Chevy S-10 pickup is made down in Mexico and sold for a cheaper price. But it's not for the US market. For that matter, the Toyota Hilux is also being made in Mexico, same plant as the Tacoma.

[@vallanddess]

After researching and driving both Colorado and Tacoma, I will be getting the Chevy.

[@drsgopi]

next CNBC advertisement documentary in works: Toyota Tacoma 2024: How toyota lost it all..🤣

[@thatoneotherotherguy]

I highly doubt it. The current Ranger and Colorado are finally competent, but they're also only sold in crew cab short bed, and don't offer a hybrid option like Toyota. It takes a lot to rip away Tacoma faithfuls, and a good 4cyl engine replacing a mediocre V6 isn't gonna do it.

[@fuentes38]

It seems like there's a concern about potential bias in positive reviews of Toyota vehicles, particularly the Tacoma, Tundra, and Lexus GX models from 2022 to 2024. The writer suggests that the positive feedback might be influenced by financial incentives from Toyota or a vested interest in their stock performance.

[@NotoriousRawDogger]

Toyota Hilux is the King 👑 in the rest of the world

[@jmpattillo]

My ‘09 Tacoma has 260k miles. I bought it new. Not counting regular maintenance, I’ve spent only $2400 on repairs.

[@albertPI007]

I love pickup trucks because no matter where you're driving, you can always count with some strength and resistance.

[@harrypothead4575]

Don't know about Tacoma but saw a Toyota Tundra for the first time with a Chinese number plate in Nepal 🇳🇵 That was back in late 2023 when I went to Bandipur. It was nice to see that because we don't have Tacomas or Tundras here. We only have Toyota Hilux, so it was so cool to see a Tundra.

[@williamwatitwa3534]

Moral, American manufacturers are just not competitive

[@DeadAir21]

Because they’d rather move you up the ladder to a full size. They did the exact same with sedans to compact crossovers.

[@edm2822]

Tacoma today is close in size to the full size pickups of the 70s and 80s! Ram, Tundra, etc are more like XL pickups even at the 1/4 ton size today.

[@WBWLM]

You’re not putting a 5th wheel on a Tacoma, so there’s that.

[@davidhochstetler4068]

The Tacoma is the perfect size. It’s also the same size that full size American trucks used to be

[@RafaelAmado-rl1fx]

*People don't understand that the prices of things are never going back down. This inflation is deeper than we think. Those buying groceries are well aware that the real inflation is much over 10%. The increments don't match our income, yet certain investors still earn over $365,000 in stocks and assets. Wish I could accomplish that*

[@romeo-Off-ical]

Very possible! especially at this moment. Profits can be made in many different ways, but such intricate transactions should only be handled by seasoned market professionals.

[@EmreKarakaya-ho9us]

Having an investment advisor is the best way to go about the stock market right now. I was going solo, but it wasn't working. I've been in touch with an advisor for a while now, and just last year, I made over 80% capital growth minus dividends.

[@DanielFierro-cx4ug]

Finding yourself a good broker is as same as finding a good wife, which you go less stress, you get just enough with so much little effort at things

[@AdriaanSaen]

David's demonstrates an excellent understanding of market trends, making well informed decisions that leads to consistent profit

[@FlavioHenrique-pp2vd]

I'm surprised that you just mentioned and recommend Mr David Mark. I met him at a conference in 2018 and we have been working together ever since.

[@LearnToWin823]

Toyota just kicks ass with their high QDR rating in their vehicle lineup 💯

[@robertdatario85]

Toyota Hilux is the most trusted truck in the desert. If you can to out to the desert and come back, get a Toyota.

[@HygienistDentist]

Love this video. Great effort into making it. Well done!