How Detroit Turned Trucks Into Luxury Vehicles

[@CFG39]

Should say: How Ford, GM and Ram have literally DOUBLED the prices of their trucks in 10 years.

[@Drskopf]

And after we bailed then mf out, that's how they pay us back!! #1 reason why they created (I believe) Americans preffers to buy SUVs myth is because they can sell larger vehicles and charge double with excuse of is bc its a bigger vehicle and weights more and have more parts too assemble. Simply they are scammers and they don't build with quality( their vehicles constantly break) just quantity to satisfy its shareholders so they are in survival mode in every quarter of the year.

[@BMWROYAL]

Fields Carlisle the base model hasn’t double in price so why complain

[@sentinel151]

People keep buying them, so I don’t blame them

[@CFG39]

BMW Royal not doubled but gone up by 50%. In 2005 a Ford F-150 Lariat with 5.4L V8 was just about $35K. Now that same truck would be almost $60K.

[@lrac_1]

They said it best... There car are priced at what the customer believe they are worth....

[@MrRangerZr1]

Everybody gangsta until gas prices increases

[@campkira]

American.. can not help themselves...

[@johnmoore1495]

MrRangerZr1 I’m still amazed there’s never been a hybrid truck. You could easily make the RWD gas and FWD electric.

[@smallbeans101]

@@johnmoore1495 there is probably a reason why...

[@johnmoore1495]

bardo Perez it’s definitely more expensive but the fact that not a single brand has tried one is odd.

[@patrick05020]

@@johnmoore1495 they would need bigger batteries and they need to make sure the electric side can match the gas guzzler

[@maxim430]

'Rugged look': unpainted plastic

[@andreblackaller3560]

Maxim and cheaper for production man.

[@yasinmusse5723]

@@andreblackaller3560 not really, the unpainted plastic is for the "rugged" look.

[@andreblackaller3560]

Yasin Musse and the rugged look is cheaper for production, it’s not rocket science, paint and finish cost money, if you don’t paint something then.... you guessed it! You save money.

[@albear972]

That's how they sell *luxury* on the cheap.

[@yasinmusse5723]

@@andreblackaller3560 if that was the case than why do cuvs, lifted wagons like Audi allroad or anything the manufacturer calls rugged have unpainted plastic and not actual economic cars. Look I'm not arguing it's not cheaper, but manufacturers are having unpainted plastic on their CUVs to make them look rugged or it will tackle anything you throw at it.

[@johnmoore1495]

9:47 jumping from 25k to 50k is a 100% increase not 50%. There was also another mistake earlier in the video like this. Whoever’s making the graphics/writing needs to relearn middle school math.

[@JDMHaze]

John Moore lmaooo ikr!!

[@ejoshcoron]

The other mistake is at 1:32 where the data for SUVs and cars is flipped in the pie chart vs the line graph that follows

[@JDMHaze]

Josh K cnbc is so trash lmaoo😂😂

[@aesma2522]

Yeah I was gonna say the same. Maybe the base price is up 50%.

[@captivesojourner]

John Moore well NBC can’t do math or fact check to save their life. I’m sure youve seen Brian Williams and the New York Times editor claim Bloomberg could have given everyone in America million dollars

[@dalemllns]

60 grand for a truck. Y'all watch as the auto market becomes the next housing crisis.

[@CameronCC]

Gas prices are shooting up, should be happening very very soon

[@OneDullMan]

100,000 + for the decked out King Ranch F250s in Canada

[@Hotspur37]

Its already happening the bubble just hasnt burst yet. When it does it is going to be larger than the house crisis. But yea an unregulated stock markets are the only way to be successful

[@user-zq2yp6sn1z]

You called it

[@seanthe100]

The thing is majority of us cant afford it but there's millions of boomers in America who do have the money to buy it.

[@carlosbanderas4238]

A German friend once told me that Americans don't have that many cars, in a fact only a few cars. The "Cars" they Drive are too big to be called Cars, they are trucks.

[@UmmYeahOk]

That’s German culture for you. ...they didn’t even start adding cup holders in vehicles till some time in the aughts... ...and those were a joke. Could only hold a can. Cars are for driving. That’s all. I truly believe they started adding them simply due to American demand. I knew several people who wouldn’t own a German car because they lacked this one simple feature. The Japanese figured it out, and started adding them in the 90s. Would be BMW, Mercedes and Audi owners ended up buying Lexus and Infiniti instead and now won’t even consider a German vehicle now that they’ve finally added the option.

[@TheOtherBill]

Europeans don't drive long distances like Americans do, and with the price of fuel there they sacrifice everything for economy.

[@AndraFebrian]

@@TheOtherBill also, tight emission regulation. Companies had to pay a large fine if their vehicles exceed the regulated carbon emission on average.

[@Theaverageazn247]

there arent "american cars" gm and ford killed over half of them in the last 5 years

[@BodyDestruction]

@HP European (passenger) trains cruise at close to 100mph and reach over 170mph, you can only legally do that in a car on some German highways. It's not always convenient to take a car when speeds are comparatively low, gas is expensive and parking space is rare. The European car industry didn't do everything it could to make tramways (electric street railways) in cities disappear. It also didn't lobby the government to incapacitate the railway system with extremely low speed limits (50mph or so in the US??), nor mandate ridiculous amounts of parking space to render anything except a car useless in cities (the one exception being NYC). Almost forgot to mention the subsidised fuel! Off course Americans prefer cars, not because they don't care about trains or other transport, but because American car companies have made it so.

[@fitnesswithsteve]

Me as a kid: _A pickup truck costs about 30 grand._ Me as an adult: _A pickup truck costs about 80 grand._

[@insayn7995]

You can still get a truck for 30k today.

[@mrnathanaelchen]

Considering if you don’t mind mid-size truck and base trim level with minimum features, yeah

[@Bonanzaking]

Spoke to my boomer father. When he was a young adult a truck was under 1k brand new albeit a 2 door one. Quadcab trucks were about 4-5k and the only ones that could afford those were the forestry service and other businesses.

[@hahahahahahahahaha-ef6qm]

Me as a kid in 1988, A pickup truck costs about $15,000

[@trentpettit6336]

@@hahahahahahahahaha-ef6qm Did you have the then-new (for model year 1988) GMC Sierra in mind?

[@juliosunga3530]

luxury pickups are like suits on a farmer while doing field work

[@popinmo]

The cybertruck is the only truck built for trucking

[@campkira]

most of them are average household used it to go to superstore...

[@popinmo]

@@campkira my dad uses his truck to get groceys

[@dchawk81]

@@popinmo "Trucking." Lol. Not even.

[@TheOtherBill]

@@popinmo Built for trucking short distances only if you have any sort of load.

[@thomasgrey6309]

I still just cant wrap my head around the prices of these things...

[@johnnycarson6130]

U are so right

[@BewareTheLilyOfTheValley]

All these features will go kaput in a few years. My mom had a GMC SUV and the onboard computer died, making the car unable to start. Took it to the GMC dealership and after taking her entire tax return for the repairs (several thousand dollars), it still would die. They wanted those monthly payments though and didn't want to hear a word of it that they had charged her thousands without fixing the issue. So, she stopped paying on it and is going to just let the time pass for it to fall off her credit. All those cute features are just draining these vehicles and while I like them as well, unless you have the money to foot the bill for when it inevitably dies three years later, don't get vehicles with so many upgrades.

[@saxopio6280]

Repo heaven...

[@saxopio6280]

@@BewareTheLilyOfTheValley Exactly and to add to it, these little safety features like lane keep assist and radar cruise are great features to have, but when that windshield cracks and needs replacing it will cost significantly more to fix as these features require windshield cameras that will have to be re-calibrated when a new windshield is installed.

[@CJColvin]

I know same here brother.

[@michaellovell2518]

Once upon a time, I drove pickup trucks, preferring smaller, regular cab trucks that were relatively economical. Now I can't justify the cost, so I ride motorcycles most of the time and pull a utility trailer with my car when I need to haul something. Trucks have become status symbols.

[@marquearistocrat3754]

GM: Luxury Truck Ford: Luxury Truck Ram: Luxury Truck Tesla: CYBERTRUCK

[@popinmo]

Cybertruck is Litteraly the only truck thats actually a truck

[@blackshadow7192]

@@popinmo Not really

[@kenxiong6830]

Tesla : CyberJoke

[@nesttea2239]

@leicanoct 40-70k is not too bad. considering it has something that cannot be bought from a 10 year old used model. a used f-150 for GMC is pretty much 90% the same of the new ones

[@konstantindufnik696]

It sucks lmao

[@albertpintor3522]

These trucks are basically a revival of the 60s and 70s land yachts

[@CJColvin]

Yep you got it brother.

[@FirebirdCamaro1220]

@Saint Fifty One but they were 2 door and pretty spartan interior wise, like the original GMC Suburban

[@Itz_tony0_0]

60s and 70s better material

[@MisterMikeTexas]

Yep! The Ford Crown Victoria is back! With a bed behind 4 doors, and it's a 4 x 4!

[@wilkinsandwontinsachievemu3772]

At least the Land Yacht looked cooler than a Ram 1200

[@josephbettano2569]

It is crazy how trucks have gone from farm vehicles to everyday vehicles that people drive in urban traffic.

[@jagerlionruiz8639]

people with too much money or time on their hands.

[@mc1870-]

it's insane to me that people would choose a vehicle with a giant front blind spot that sends people underneath when it hits them as their first choice for grocery shopping, commuting, and school pickup

[@DonLee1980]

they will argue it's because they have a "family" to carry, and in case it floods...

[@TimothyVershkov]

made to sell the feeling of working hard instead of actually being for hard working people.

[@wilkinsandwontinsachievemu3772]

Real hard workers from my experience growing up in rural areas dont drive a Denali, they drive beat up ford rangers from the 90s-2000s. Crazy how i see these ridiculous looking Rams and Silverados all the time in the wealthy parts of Queens and the rest of Long Island ever since i moved here.

[@AsifUmerLatif]

Americans have basically just given up on the thought that their roads are ever going to be smooth...

[@dchawk81]

Yes, we have. Our collective spirit is as broken as our pavement. *sigh*

[@rednola9892]

The cost to repave a road in the usa would blow your mind.

[@rednola9892]

@guy proulx we have to keep the cheap labor out.

[@dchawk81]

@Jon Bjornssen That was uncalled for. Sheesh.

[@bradleypollack5658]

All Regular cars nowadays ride like German cars. American cars several decades ago rode smoother and floated on the bad roads. Now all automakers want vehicles to handle like a German car. American roads are not like German roads. Which caused buyers to go to trucks and SUVs due to the better ride quality!

[@lairdriver]

And my old boss drives an old Chevy truck that had over one million on the odometer. That was a truck. Today the engines and interiors look cute for 5 years then fall apart

[@chadmiller7876]

Yea your right. My dad bought a sweet looking Dodge Dually 3500 in 2001 that had cushioned leather seats both heated, sound system, running boards, wood trim. After about one year of farming and his refinery jobs the cd player stopped playing cds, then the leather started splitting on the seats, the running boards were sagging and you had to step over them cuz they wouldn't hold you. Then the passenger seat stopped heating then the dashboard cracked because of a hot day. Then after 2 or 3 years the body started falling apart and would rattle and make crazy noises. The only thing durable was the cummins engine. Dad finally got rid of that thing for a chevy duramax with the allyson tranny and never looked back. Unfortunately we lost him in 2016 but I'll always remember his love for trucks even the bad ones lol.

[@davidperry4013]

I had an 04 Lexus and interior held up really well air vents did not break, leather did not rip, the roof liner did not sag at all, and the clear plastic coated wood trim did not sun bleach. Very well made crossover that is too small to be called a truck and it has a decent V6 engine with excellent gas mileage for what it is and enough power to get you through rude drivers that don’t yield. Oh boy those seats are super comfortable. It was the car to own for soccer moms who do not want a mini van and those that want a smaller but still very comfortable to drive alternative to the full size American SUVs.

[@joshsummers8606]

@@chadmiller7876 I'm sorry for the loss of your father.

[@michaellovell2518]

I'm old enough to remember when 100k was very high mileage for any vehicle. Now we feel cheated if we don't get 300k or more... They certainly don't make them like they used to. I used to carry my tool box with me so I could make roadside repairs in the 70s. Now I expect to get over 100k miles on any new vehicle without issues. There are, of course, exceptions to every rule. For example, I had a Chevy Aveo once, and the idler pulley bolt just snapped off one day while driving down the road with less than 10k miles on it. I swore off cheap Korean vehicles for over a decade before giving Kia a shot. I put 120k trouble free miles on it before handing it off to the kids, and it still runs great.

[@chadmiller7876]

@josh summers thank you very much for your condolences.

[@lfsracer79]

9:41 Back to school...that's an increase of 100%, not 50%...

[@videobb11]

lfsracer79 Business news channel that can’t do simple math?

[@JDMHaze]

J T lmaoo😂😂

[@mikezerker6925]

Good catch!

[@zack3753]

Wow you’re right lol

[@malfan]

I rushed to the comments section hoping that somebody caught that 👍👍😁.

[@mikezerker6925]

I really don’t understand this trend! While this is going on, everyone is also shouting for more fuel efficiency and reducing the environmental impact!

[@terryeffinp]

Only some people care about that stuff, most everyone I know could care less. I get about 12 miles to the gallon in my truck normal daily driving. Don't really care, then again my car I had before this truck had a hole in the fuel tank. So it averaged around 14mpg not too shocking going to a 6k lbs vehicle. Also my truck is paid for, so monthly operating costs are low regardless of fuel economy. Plus I can tow trailers, drag people out of ditches, haul tons of stuff in the bed, and since because it is a truck everything is built bigger and beefier compared to a car a lot of the components last longer, brakes, ball joints, tie rods, etc. If you really care about the environment drive the same vehicle through it's entire life cycle and maintain it to last 20 to 25 years, instead of replacing them every 6 years, or the new trend of leasing 3 years at a time. The emissions from a vehicle through its life cycle are nothing compared to the environmental impacts and costs of building a new one.

[@PistonAvatarGuy]

@@terryeffinp With ICE vehicles, manufacturing costs are pretty minimal when compared to operating costs, so driving a 12 mpg pickup truck around for 300,000 miles is going to have an enormous impact on the environment when compared to driving a 30 mpg car around for 240,000 miles.

[@coletrain5667]

@@jimcormany3506 You're projecting

[@mikezerker6925]

terryeffinp you’re using your truck the way it was meant to be used! You’re a responsible driver that takes care of their truck. Most people in my area are just posers that buy lift kits and loud pipes for their trucks. That’s what I find annoying... If you’re buying a truck get it for the right reason.

[@mikezerker6925]

PistonAvatarGuy true! Those gas guzzlers do have a large environmental impact, though they are trying to make ICE vehicles more fuel efficient... My next car will likely be a hybrid or all electric, looks like ICE will be slowly phased out as the tech gets better.

[@GURken]

Last 20 years I thought that Mercedes G class was the most ridiculously overpriced car on a market. Now I changed my mind.

[@arminkaiser8933]

Well atleast you got a made in germany car. Now it is us trash.

[@DonLee1980]

I bet the average "luxury" truck owner never even hauls anything in the back, nor carry anything in the bed.

[@Itz_tony0_0]

@Radford Tataryn the only luxury pick up truck is the Cadillac Escalade Ext

[@1987Confused]

@@cn2673 ya there pretty popular among horse owners and people with expensive boats.

[@myfestivus4336]

Jelly much? Who cares what other people do with their own money?

[@MarcillaSmith]

How am I supposed to afford anything to put in the bed when I'm struggling to make this truck payment???

[@BodyDestruction]

Except they do, all the time: their ego!

[@DonLee1980]

"Yes, because I need a carefully crafted body and fine crafted interior with soft materials when I head out to the woods to load up the equipment" said no one before. Plush "luxury" trucks are another way of needless expense of materials to make a gigantic vehicle that drinks insane amounts of fuel to carry 1 person most of the time on the highway. Once a truck becomes "luxury" enough, it's lost its original intent of being used.

[@Thatit777]

Look at this 12:03 what did you said? 😂😂

[@Father_Qese]

I’m a GMC Denali owner and I’m quite happy with my purchase since I use it as my daily driver now that it has great creature comforts. I also go off-roading or camping almost every weekend, as well as tend to my farm (it’s not commercial and I just have it to raise livestock and farm since I love animals/gardening) so it really is a great fit for me. I understand your point though about people buying luxury trucks just to use them in a city, but in my case it’s either pay a bit more for a luxury truck or get a truck and another daily driver.

[@Itz_tony0_0]

The only luxury pick up truck is the Cadillac Escalade Ext by GM

[@frankshanks9726]

Really because my Chevrolet Trail Boss is a beast off-road when I check on customer oil rigs, hauls my boat with ease and I do it all in comfort and class with leather, heated seats, sunroof and a Bose stereo. So I’d venture to say it’s purpose of use is well done.

[@AbdonPhirathon]

misto cuddles If you work at a farm then you actually have a need for it. What the original commenter was referring to was how people who commute to their non-agrarian, non-construction jobs and then back home by themselves in a wasteful vehicle for absolutely no purpose. Those that think it's cool to own a pickup truck, but don't have the need to have one.

[@dave3682]

I think the reality is that the folks who grew up using pickup trucks for work are now retired and want something a little more refined, more of a status symbol, more of a toy, but still want a truck. I just appreciate the fact that most brands still offer a true barebones work truck alongside their more luxurious options. This means that they haven't left anybody behind, while still embracing and catering to a whole new buyer base at the same time.

[@TheMegaPwn]

Even the barebones versions which most dealers don't carry on lots start at $27-30k. Before you say it the maverick doesn't count because it's a ute

[@95PurpleHaze]

"What if the economy takes a turn for the worse?" *2 weeks later*

[@tech-hilfeportal6611]

5 months later

[@redwhite_040]

hello inflation!

[@FedericoPrieto13]

Average American thought: I buy a Ford Limited for 53K and use it as a daily commuter, but I can also go outdoorsy 2 or 3 times a year...top. Average European Thought: I buy a 33K sedan and with the 20K difference, I pay for a whole month's vacation for 5 years in a row, and I know the world.

[@UmmYeahOk]

Or, you buy a used car of a current body style for $7000, keep it for 22+ years only spending what you would on modern technology, maintenance and upkeep. Now you have a modern classic that looks brand new, and the family that you now have, accepts the fact that riding in a two door sports car is a normal thing. All the people in the big expensive luxury trucks and SUVs admire your wealth and success, literally complimenting you daily, not realizing that all you did was avoid having a monthly car payment, simply by keeping what you loved.

[@mikezerker6925]

Federico Prieto so true!! I’d rather spend money traveling than on expensive new trucks

[@thorpower1015]

@@mikezerker6925 nope give me a new truck I'll drive it whenever I want and not have to wait for satisfaction of a vacation.

[@ro0ster648]

Europeans don't buy sedans, they buy wagons.

[@benjaminplut9448]

@@ro0ster648 Both and hatchbacks actually

[@fedoratheexplora7180]

Pavement princesses.

[@NealB123]

That term used to refer to prostitutes. Now it means American made pickup trucks. Seems strangely appropriate somehow.

[@selflesssamaritan6417]

Wankpanzers

[@42luke93]

I miss when “Luxury” used to be Lincoln Town Car.

[@michaellovell2518]

I drove those big cars back when gas was 30 cents per gallon. The 70s and 80s changed everything for working class commuters. Gas went over a dollar a gallon, and that was a rude awakening for guys who commuted over 20 miles one way for $3 an hour...

[@FirebirdCamaro1220]

Or Cadillac Fleetwood

[@42luke93]

FirebirdCamaro1220 Yeah I just switched cars with half the front split bench seating plus column mounted shifter at least!

[@Itz_tony0_0]

Dodge ram wanna be luxury

[@TheCarCrazyGuy]

Don’t be fooled by Ram. They are a low quality automaker. I’m the end you will be the one footing the bill.

[@mikezerker6925]

The Car Crazy Guy yup! Just ask Scotty Kilmer... Endless money pit!! 😂😂😂

[@Wolverine-ky9gk]

@@mikezerker6925 Scotty Kilmer has gotten annoying af

[@Wolverine-ky9gk]

@Stormy 21 That definitely is true, id rather get GM anyday

[@ilipan2668]

And Ford/GM are not?

[@agustinjr.enriquez6238]

Ilipan The F-Series is the only good thing Ford has, GM quality has decreased since the 2010’s

[@magnumdurango4.760]

So basically Americans still love body on frame vehicles that have a smooth ride and powerful V8 engines? This isn't news!!

[@mikepekala832]

What you don’t want a unibody front wheel drive 4 cylinder car for $50k!? Even with a massive grill??

[@thorpower1015]

IKR, we're being forced to buy the crap with turbos in them, gimme a v8 any day.

[@-----------------------------]

@@thorpower1015 the boosted zoomers want lawn mower engines with turbos. It allows them to tune em and blow em before 100k miles.

[@averagehummer1213]

@Mike L I did the research, and nobody here remembers asking

[@CJColvin]

@@thorpower1015 Exactly mate.

[@diodorusb]

Cars/trucks are getting bigger and the roads and parking spots are getting smaller. What a crazy world we live in.

[@selflesssamaritan6417]

It's just like breasts, the larger they are - the more burdening.

[@selflesssamaritan6417]

Gtting smaller because we need to reclaim our public outdoor spaces back to our people, not cars.

[@matthewwynne939]

Perhaps too many drivers realized that their SUV wasn't "utility" enough. I'm sure those that drive luxury trucks are the most likely when actually hauling something, to ask for cardboard to protect their bed-liner.

[@selflesssamaritan6417]

SUV = Suburban AssaUlt Vehicle

[@jrandallsexton]

Bought my '17 Ram Limited in '21 with 52k miles for 40k. It has been a fantastic vehicle for me and my two boys whether it be around town, to the beach, towing things back and forth from TN to FL, or whatever I need. Interior is comfortable and plenty of space on road trips for my kids. We love ours.

[@EvanRustMakes]

4:08 ayyy my boy doug demuro

[@mikezerker6925]

Arduino Guy Projects and More! Click on the link below for his article on Autotrader

[@makatron]

We're here for the quirks and features

[@zapfanzapfan]

Had to check the comments to see if anyone else caught that :-)

[@agustinjr.enriquez6238]

Isaac Alonzo Nah we’re really here for Doug, the Quirk and Features are just extra

[@joshuajoe1419]

My fellow Doug Fans!!!!

[@andrewgutmann9432]

You can afford anything $100/month at a time ... I wonder what percentage of these $70k+ trucks are financed and what the average terms and durations are.

[@ALItm1]

Just like cars and suvs they starting to offer 90 something month financing. 😐

[@dchawk81]

You don't get a truck on 100/month. They don't have terms that long...yet. 😂 Most are probably in the 6-8 year range. I put my car on 5 because it's a nothing payment but the truck is on 6. Lol. But that lets me double and triple payments without feeling squeezed when something comes up.

[@mikezerker6925]

Ugh! Imagine making car payments for 8 years! By then that “new” truck will be falling apart!

[@dchawk81]

@@mikezerker6925 Yeah I'm legit hammering on the car so I can then start hammering on the truck. Although mine is a 1 ton diesel dually so in theory it should last a long time. Hopefully.

[@jake_of_the_jungle9840]

Yeah I only drive vehicles that I can afford in cash, same with houses. Everyone is going to be screwed when the Economy isn’t so good and they have to give it back to the bank

[@nabil.ansari]

I never liked American cars but damn they can make some huge and intimidating trucks. A pick up is the only American made vehicle I'd like to have and that too only because of their huge size

[@Cam-pt9ex]

Yeah but I hate how they make it luxury

[@murdercom998]

@@Cam-pt9ex base model is for you then.. Duh

[@ALItm1]

Murdercom thats what i like about trucks nowadays, theres something for everyones needs haha

[@oliverlison]

American cas cannot make economical cars - just petrol hungry vehicles.

[@oliverlison]

@leicanoct I know. I hardly have seen diesel cars in the US.

[@PhatsoJuggalo806]

Sounds like an ad for GM and GMC without trying to sound biased LMAO

[@Akjugo]

It's just talking about the change in market

[@stevenp3176]

They started the segment.

[@dommy456]

That’s because gmc is better

[@PhatsoJuggalo806]

@@dommy456 better at being junk. GM makes some good engine, but the rest of their vehicles are garbage

[@pennysmith2012]

Dominic GMC isn’t the same as GM ? 🤷‍♂️

[@sideskraft]

The beds on 1/2 ton pickups have become so small that they now have limited use. But since most of them are purchased by suburbanites who only use the beds to carry a new big screen tv or a shopping trip to Costco, the beds are not really used much. I see more of them hauling boats or other trailers than hauling anything sizable in the the baby sized beds. Going from trucks with 8' beds to my '04 F250 crew cab with a 6.5' bed was an adjustment, but since I use it primarily to pull my toy hauler (I have trailers to haul lumber and other long stuff) it wasn't a big deal. The new 1/2 ton beds are around 5', which is 3' shorter than they used to be -- that's a whole lot of space. As the cab length grew to accomodate larger passengers with more comfort, the beds were forced to become shorter so as to keep the vehicle length short enough to fit into a surburban garage space and a parking space at the mall. With all this in mind, it would seem that full sized SUVs would be the better choice for the suburban masses, but I'm guessing that between the higher price and the "grocery getter" image of those steers most buyers to the pickup. The primary function of the majority of 1/2 ton pickups today is to haul people and pets in the cabs rather than cargo in the beds, which explains why millions of buyers are willing to fork out big bucks for vehicles with limited cargo space but very roomy and luxurious cabs. Being perched tall in the seat looking down at the underlings is another selling point (esp with 4WD). How times have changed in the past 40 years!

[@SpinMChecker]

Always a tear drops when I hear about "high" gas prices in US. (Living in Germany they are in AVG 2x higher)

[@cmdr1911]

Gas just went to 1.89 a gallon down the street. Breaks down to like .45 Euro per liter.

[@henrymeyer791]

@@cmdr1911 I paid $1.69 at a local station in the Denver area.

[@seanthe100]

Well us is the #1 producer of oil in the world.

[@bartosrobert]

@@cmdr1911 in Romania is more like 1.15€/L + we have taxes for big engines,an 3.0TDI is taxed with about 1000€/year 🤷🏻‍♂️

[@cmdr1911]

@@bartosrobert Wait, your government calls a 3.0 L large? I have a 5.0 and it is dwarfed by the 6.2 available for truck.

[@anthonyk423]

Everybody wants a truck till gas prices go up. And Detroit didn’t change anything Ram and FCA did.

[@602liljr]

What exactly did they change? Add a huge ass screen?

[@averagehummer1213]

A modern Ford F-150 can get 22 in the city, and 28 on the highway. I'm pretty sure truck sales would be fine.

[@enthused7591]

I'll still want a truck. Trucks are people's way of making money. If you don't ever need to tow thousands of pounds, or haul big heavy things, or want 4x4 and good ground clearance for emergency situations, suit yourself. The smartest vehicle you can own is a truck. Even if gas prices double, trucks make you a hell of a lot more than what gas would ever cost. I've moved a friend's entire house worth of items with my truck towing a dual axle, 7 foot wide trailer in just 2 trips, and the day afterward, I loaded the truck with 3 dirt bikes, 3 sets of gear, and more than enough room for all 3 riders in the front, and had 4x4 in case we got stuck out in the woods. A Honda CRV isn't gonna do that. It's all about your lifestyle and how useful you want to be.

[@danielbarrette8400]

With gas at 5.37/gal fuels gonna have to go up a long way before trucks go to the way side. Fuels the cheep part of owning a modern truck.

[@anthonyk423]

BubblegumPimp more technology, more premium leather, and a bunch of sensors.

[@luigirivas3880]

Traded in my 16’ Navigator for a new Platinum F250 and haven’t regretted it yet. If I’m gonna spend $ on luxury I rather it also serve a purpose (I.e. towing, hauling etc). I never used the third row but always needed to fold it to haul boxes or bigger items. Plus depreciation hits less on trucks than SUV’s or sedans.

[@popinmo]

99% of truck owner dont buy trucks because utility they buy because they look cool and thats a fact

[@popinmo]

Sounds like you need a cyber truck. If not your not looking for a utility vehicle your just another dumb truck buyer

[@xCkillaxC]

Popinmo So does that make everyone who has a 4 door car that travels by themselves stupid as well?

[@ChrisGilliamOffGrid]

@@popinmo Not on the South. Trucks are King for a reason. Nobody hauls dead deer in a Prius.

[@musman9853]

Navigator can tow like 10k pounds

[@baronvonjo1929]

Old fashion truck owners hate these kind of people.

[@hitmeinsteadofyourkid4967]

They are making it so there will be no real trucks left to buy in 20 years!

[@insayn7995]

@@hitmeinsteadofyourkid4967 what do you mean by “real truck”?

[@TheDiameter]

@@insayn7995 Sub $20k new truck with 4x4 and a 5L+ V8.

[@bigboss337]

Ford GM & FCA gangsta until a recession hits and nobody can afford overpriced trucks no more

[@Itz_tony0_0]

Nissan will not survive on the next recession in 3-5 years Nissan will declare bankruptcy

[@kirkcardoso6137]

You can still buy basic truck models. Not every truck is a platinum or whatever gm and dodge call their high end packages.

[@bradleypollack5658]

The recession/depression is already here!!

[@dontgetlost4078]

Should be renamed "How Murica decided Workin Tool become a luxury car"

[@Cinnamontoastcrunch1029]

Because it kinda is. You can use a truck for anything so it kinda makes it a luxury. you can carry your new couch in the bed. Haul your boat/trailer. You can do everything in a luxury truck so it kinda makes it the top of luxury

[@alles_klar]

Man, the background music at 6:22 goes hard

[@starwarser007]

It's much more American than any European luxury vehicle can be: it's spacious, powerful and can take a bump without problem. Now that it is also able to be luxurious and smart the American consumer is sold. An American wants something that's usable, and in contrary to other countries the roads are made for these big trucks. You get the advantages of an utility vehicle with the luxury of a SUV.

[@wolfgangk2824]

Tell this to the Homeless, they will love to hear this.

[@maxim430]

Yes, and the rest of the world wants usable and reliable transportation that doesnt do 1mpg

[@Lando-kx6so]

Depends where you live

[@GhostOfAMachine]

Am an American and I don't want these bulky impractical trucks that costs 70k, can't get out of its own way to merge quick enough for the highway, and get sub 15 mpgs, when I could get a nice Audi A5 for less. Hell, I could get a Subaru STi or a Golf GTI for even way less and have a nice and fun car. I was one of these 90% of pickup buyers not so long ago, only commuting to work and back home. Glad I grew a brain and traded in the Silverado High Country for the Golf GTI and now I don't ever want to go back. Its nice to actually fit in a parking space and side streets with ease

[@ralphcantrell3214]

14:43 - “In the meantime, some industry watchers worry that the market has simply become saturated with variety. There are now models of truck and SUV in every conceivable configuration.” I wholeheartedly disagree. There are ZERO economical, compact, fuel efficient, non-luxury trucks available in the USA, and that is a crying shame.

[@chadmiller7876]

And people like me who actually use a truck have to wait until its 5-10 years old to afford it. SMH

[@bbooth1229]

Buy base model homey. You can get a great “tool” for work for $30k.

[@chadmiller7876]

Thanks for input but even 30k is too steep. Thats still about 500 a month not counting insurance.

[@p00lking]

@@chadmiller7876 it's not really that much considering how much utility and tech new trucks have

[@chadmiller7876]

All of which is absolutely useless to me. I live on a small farm that went to my mother when my Dad passed on. If it can pull a horse/cattle trailer is all I need. I shouldnt have to pay more for a new truck then most people pay for their homes. All that "tech" ends up doing is costing you money and more future repairs. Even under warranty it gets old running to dealership everytime a switch or sensor is recalled.

[@lexalfonzo8]

@@chadmiller7876 old f250 or ram. Ive been looking at getting one myself

[@rajsingharora26]

This is the best Video on Understanding American Trucks today in 2021.

[@ruzzelladrian907]

I thought it was a stretch to drive around in a Lexus LX/Toyota Land Cruiser just by yourself. 8 seats, kinetic suspension, variable ride height, sophisticated 4WD system, massive 5.0L V8 engine, and off-road capabilities all weighing at almost 3 tons. Then here comes luxury heavy-duty pickup trucks.

[@beanski.7250]

This explains why there are SO MANY trucks all over now. I’m in the Detroit area, and I see about as many young “cool guys” in Dodge sports cars as obnoxiously large Rams. I wondered why, all of a sudden, these young guys were driving around in big trucks who probably don’t even have a use for the truck bed. My dad’s truck is certainly not luxury, but it’s definitely fancier than his previous ones. But the guy does landscaping, plows snow and tows the camper. He USES his truck for truck things.

[@DementedDistraction]

Seems to me the only real trend in trucks is to make them as gargantuan as possible, with as huge a grille as you can manage, and then placing the headlights at windshield height so whatever car is in front of you is blinded by their rear-view mirrors.

[@jagerlionruiz8639]

seems about right, i don't understand why manufactuerrs think its okay to have headlights super high to blind every one else. Then of course everyone else is buying taller vehicles so they don't get blinded or run over in a car crash. Idiots are running the show

[@adamlawler5952]

There are large trucks, there are midsized trucks, but there are no longer any small, economy trucks. It seems a whole market segment of truck has been ignored.

[@Rudenbehr]

Ford Mav

[@danasmith1899]

There were an awful lot of head-on collisions with those tiny trucks, stiff suspension, small wheelbase, cheaper steering, it was never reported but I noticed, S10 and rangers a lot.

[@ShakespeareCafe]

If you've got a pickup bed anything less than 6 feet you're driving an SUV

[@tommytruth7595]

Buy a four door truck today and they want to force a bed on you about as big as a kitchen sink. Take it or leave it.

[@alextrainor2552]

You make it a hobby to leave stupid comments on videos dont you?

[@TradingFeline]

Trucks looks weird with 5 foot beds

[@AmandaHugenkiss2915]

I'm waiting for the third row of seats and a three foot bed.

[@tech-hilfeportal6611]

@@AmandaHugenkiss2915 oh look here's the rolls royce truck with the 6 inch bed

[@guilhermetavares4705]

Even in Brazil, an emerging country, pickup trucks are increasingly popular. Our market has smaller pickups and the most popular are Fiat Toro, Fiat Strada, Toyota Hilux, Ford Ranger, and Chevrolet S10. Ram has recently arrived as a luxury item and has also been successful.

[@adilusa]

the problem also is that some people buying full size SUVs and trucks don't know how to drive and park those vehicles

[@GhostOfAMachine]

I always see these people attempting 40 tries into a parking space and fail, then they give up and turn around

[@uioned]

I like the old days and the truck that I have owned for 30years to date mine is a 78GMC Sierra Grande 4x4 4speed manual trans with manual front hubs. Had it redone 10 years ago still in awesome shape. These were trucks goes anywhere and easy to work on very fun to drive, going to keep this one forever. Nowadays they put to much stuff in them and the prices are outrageous.

[@tziz89]

I would never pay that much for a stupid truck

[@GhostOfAMachine]

I laugh at people paying 60 to 70k for a boring ass "truck", when they could of gotten an Audi for less, or a Subaru STi for even much more less and actually have fun with a real car

[@Dan-el4mz]

Carlos Zdravkovic A truck is far more useful

[@cesarurzua8234]

Carlos Zdravkovic audis are endless money pits.

[@lefthanded5473]

Dan They are, but not these luxury trucks that end up being pavement queens and never being driven off road or towing anything.

[@deadtoallnohonornohope]

I knew this day would come trucks but I predict luxury will come to every type of vehicle And also autonomous self driving flying cars and hover trucks will eventually be a thing.

[@bilawalkhawaja6843]

TUNDRA/TACOMA Anytime/Anyday ❤

[@malcorub]

Tacoma yes...Tundra...No. Full size GM and Ford trucks are much nicer.

[@cammedls3532]

@@malcorub lol have fun getting 12 mpg in the tundra and around 16 in the Tacoma. There turds.

[@cammedls3532]

@@devilselbow Who the hell wouldn't look at that? When I can get a new f150 that gets almost 10 more mpg than the tundra why wouldn't I? It makes sense to me.

[@stanbernadino]

Tundra is lame...hasn’t been competitive like ever.

[@kenxiong6830]

The question you should be asking is how long before the Ram truck starts falling apart. Keep hummer dead

[@DesertStateInEU]

How long? About twice or three times as long as anything from Europe or Asia lasts.

[@kenxiong6830]

Ain't no million mile rams for a reason

[@ttuliorancao]

@@DesertStateInEU yeah, tell that to those toyotas the terrorists love to use

[@MultiStrings123]

DesertStateInEu I mean Toyota’s last all the time

[@wattson451]

In Malaysia, pickup trucks are gaining popularity as well such as the Toyota Hilux, Nissan Hilux, Isuzu Hilux and the Ford Hilux.

[@thomasbrown6970]

I’m just waiting for this trend to hit the minivan market. I need tracks on my Sienna.

[@phillweely2108]

the sienna is truly the best minivan ever

[@1mropz1]

I was just thinking about put a Rough Country lift kit on my top of the line Uplander.

[@joshmarsh2402]

@@phillweely2108 I think you meant to say Dodge Caravan

[@phillweely2108]

@@joshmarsh2402 I SAID WHAT I SAID

[@joshmarsh2402]

@@phillweely2108 You got a sienna?

[@pfunk2637]

y'all also messed up the chart at 9:51 - that is a 100% increase, not 50%. geez, y'all need some people better at math!

[@CHMichael]

I love watching little guys climbing into there trucks

[@ApplicoInc]

Interesting look at this trend and a great story of US automakers innovating and finding a niche rather than trying to take foreign luxury sedans head on. Excited to see how the EV truck market plays out in the coming years with things like the Cybertruck on the way! 🚚 Who here has their Cybertruck preorder in??

[@Dsggh523]

Applico nice fake accounts

[@Troy_K]

Cybertruck is going to do so well, the ultimate luxury truck, more powerful than any other truck anyways.

[@ApplicoInc]

@@Troy_K I agree, it's definitely in position to cause some serious disruption in the market!

[@Troy_K]

@@ApplicoInc Estimates put the amount of refundable deposits at 500k, even if those don't go through the interest is there!

[@ApplicoInc]

@@Troy_K Can't wait!! 🔥

[@3beltwesty]

Years ago when I lived in California a big trend was Contractors were buying a 6000 Lb gross vehicle weight truck so it qualified for IRS section 179 tax deduction. In some counties then the rig was also exempt for smog testing. Thus the little wife uses the big rig to go shopping on the weekend at 8 miles per gallon. :)

[@rawbacon]

*And this is why grown kids today still live at home.*

[@C9Aerial]

Raw Bacon I mean if you don’t live at home, you probably live in a cardboard box on the street right?

[@godzilladestroyscities1757]

I know a young guy, has to be about 25. Still lives with his parents. He'll spend all of his money on a car or partying, but he can't afford rent.

[@arminahnoud9068]

SUV sales are at all time high and not decreasing.

[@HarryPotterfan9467]

The Ford F-Series Pickups are definitely the nicest trucks on the market! Both in interior and outer design, and performance.

[@averagehummer1213]

4:03 You did it Doug, you made it!

[@davidtriana]

Back in the summer of 2008 gas prices in my town hit a record of $4.25 for regular 87. I was driving an old Honda Civic and watching the pump prices after SUV/Pick-up trucks would drive off from the pump. My car $15-$20.0 to get buy a week. Them, Some as high as $200.00+! I told myself I would never buy anything bigger than a four-cylinder car from that point forward.

[@ΑΡΗΣΚΟΡΝΑΡΑΚΗΣ]

Still cheaper than what I was paying for...

[@abdlhmdx]

My dad has a Toyota pickup for the company, it’s not used that much so I often borrowed it and it went to all terrains (road,rock,beach sand, desert sand, ice,snow,grassy fields... I mean by everything) still works perfectly to this day.

[@ΑΡΗΣΚΟΡΝΑΡΑΚΗΣ]

That's normal for the Hilux

[@mylifeisamememylifeispathe3140]

Trucks = work Enough said

[@waynejohnstone3685]

I’ve been travelling to Europe an South America for work lately, these trucks are truly a North America phenomenon. You’ll see a few small truck like a Ranger etc but I only saw one full size truck and that was in Sweden. In the UK you see folks hauling smaller camper trailers with their little suv or car - they call them caravans. I have an f150 and a Silverado on the way - I found it fascinating how every second vehicle in Canada is a truck vs none in Europe. No idea how they haul stuff lol but they seem to get on with life!

[@ΑΡΗΣΚΟΡΝΑΡΑΚΗΣ]

I would like to give you an Idea of how we haul without that many pickups: hatchbacks... I drive an E46 316ti. 600kg payload in the cabin + 75kg on the roof. If I add a trailer, that's an additional 1300kg with braked trailer. Near 2000kg haul capacity from a base BMW. Of course I don't go faster than 90kmh when full load.

[@ericyuan9718]

There may be a niche for a bare bones pickup now.

[@lefthanded5473]

asdf asdf That’s where the Nissan Frontier and Chevy Colorado shine.

[@JDMHaze]

frontier has been bare bine since 2005 lol

[@GhostOfAMachine]

1995 F350 with a 5 speed manual here. Bone stock and still doing hotshot runs

[@MikoyanGurevichMiG21]

Isuzu should relaunch in the states. The pickup trucks in Asia and Oceania, say like the Toyota Hilux, Isuzu D Max fit the bill for barebones trucks.

[@DMTruckSpotting]

1 2 probably. Chevy has a lineup of medium duty trucks that are rebadged Isuzus. Isuzu also rebadged the older Colorado as the I-series, the Envoy/Trailblazer/Bravada as the ascender, the S10 as the hombre, and Chevy rebadged an Isuzu Truck as the Chevy LUV. That would make sense.

[@Geordo1960]

Some of what you’re saying applies to SUVs to case in point myself I wanted a luxury car and was fully prepared to buy one but ended up needing an SUV. I couldn’t have both so I got a decked out SUV.

[@lbaker3602001]

$15K for a used (2005) fifteen year old pickup truck, I'm going to keep my 96 till the wheels fall off.

[@coopsnz1]

Diesel cost that, not 15 yr old gasoline. Plus they cost more build today blame government and union leaders driving up the price = less net profit today in new cars why manufacture need bailout

[@kthenarrativeofficial6316]

Pick-up trucks are one of the most versatile vehicles there is, IMO.

[@jamka5]

everybody gangsta until a cybertruck shows up

[@1gr8oil]

I purchased a new 2010 DODGE'RAM Laramie Crew Cab 8 ft bed with every option I could , other than a sun roof, and it was $43,000. A new 2020 in the same configuration is around $78,000! So yes, they have increased nearly twice as much in 10 years!

[@Cam-pt9ex]

I prefer the 2000s ford ranger. They look basic and non luxury

[@fightingsaint14]

That's what I I drive. I'm at 185,000 miles and it still runs perfectly

[@JDMHaze]

And they work perfectly fine mechanically

[@GhostOfAMachine]

2.3L 5 speed manual 1992 Ranger still working perfectly fine at 400k miles. Was mine but now my little bro drives it

[@fightingsaint14]

Only thing I wish they did is upgrade the springs. Sometimes it feels like a lumber wagon.

[@808bigisland]

Loved my last new Sierra SWB 4WD WT in contractor white with the basic chrome package and bench seat. 3 other PU from Chevy, Ford, Jeep preceeded this truck. All comfy drivers. Then I swapped for a 1954 stock Chevy truck. Made it 12v, Weber 2 barrel and better shocks. Rides well, runs very reliably daily in desert, jungle, dirttrack, town and beach and uses 50% less gas than a modern fullsize. Take off on red lights is faster than most new trucks. They get me around 40mph when the I6 runs out of steam. All in all modern trucks are slightly more comfortable and less reliable.

[@dylanrobinson3832]

Ram's 1500 truck is easily the nicest American pickup on the market. The inside is just gorgeous and super comfortable

[@almost41632]

Dylan Robinson OK Mr. Ram salesman

[@juicybullfrog]

Dylan Robinson Even back in 2006, Always say the nicest pickup truck is the Dodge RAM. Even today, the RAM exterior and interior is super nice.

[@GhostOfAMachine]

And also they are garbage, too many transmission and electronics issues

[@IDIturboDiesel]

Until the interior falls apart.

[@dylanrobinson3832]

@@IDIturboDiesel True

[@ИсламИсламус]

Thanks CNBC for good info

[@andybub45]

My 99 Tahoe is more of a work truck than some trucks today. Everyone thinks that the new fancy Ram interior is so great until they realize that it just wont hold up over time. Most people nowadays just buy trucks to throw on a lift kit, gigantic rims, and thin rubber band tires. They turn a perfectly good work truck into a pavement princess.

[@JakeRoot]

Anyone else see a problem with the graph at 1:36? Looks like a couple lines are switched up; SUV shares haven't been dropping, and cars haven't been rising.

[@davidgrisez]

I have noticed that over the years pickup trucks have become more luxuries. I am old enough to remember when most pickup trucks were basic utility vehicles with no air conditioning, no power steering and no power brakes and the common transmission was a four speed manual floor shift where first gear was a compound low that was rarely used. Instead the pickup truck tranmission was shifted like it were a three speed not using compound low.

[@wyattnyfeler7270]

My 67 ih is exactly as you described granny 4 speed no power steering or power brakes or a/c but it does have the optional am radio and passenger side sunshade 😂

[@davidgrisez]

@@wyattnyfeler7270I also remember the days when an AM radio was an option and had one speaker in the dash. I have seen a KZbin video on an early 1960's Chevrolet Greenbrier van which did not have a passenger sun visor or passenger side armrest, because they were options just like your old pickup truck.

[@airbrushken5339]

My Dad bought a Ford F100 pickup in 1965 and I bought it of him after I got out of the Army in 1972. Rubber floor covering, cardboard trim behind the bench seat and no seat belts. Six banger with 3 on the column... I sold it to a mate in Michigan before I left to move to Australia to live in 78'. I went home for a visit in June last year (2019 and an old school friend had a new Ford pickup. It wasn't a truck it was a Lamborghini inside and a pickup outside... I missed my old F100, sorry Detroit!

[@fbkensarhd5279]

Ez.. awards can be bought with money. 🤣

[@myk1_sp]

Those JD Power Chevy awards come to mind!

[@Bloated_Tony_Danza]

Spending money you don't have, on things you don't need, to impress people you don't like, it's the American dream!

[@ev1558]

I'd like them to make single cab 4x4 8' bed trucks that are nicer than a W/T

[@FirebirdCamaro1220]

I think you can do that with the Ford F250, which I think can be had in optional XLT trim with the regular cab

[@1StefenM]

Good video, thanks. I like your youtube content CNBC- keep it up

[@J_571]

Crazy how things change, it just seems over the years the “luxury” has just become the standard for a truck. As they pointed out a base model which probably has double the features my 2004 Chevy, which is to be expected is close to the price of what it was brand new back then. BUT the top trim of course is double that.... is it worth it...?

[@emekao]

@CNBC your graphic @ 1:42 shows SUVs share of the US Vehicle market going from ~50% to 30% between 2007 & 2019 (and Car sales going from under 30% to almost 50% in the same period). Is this correct or do you have those two switched??

[@jcreed09]

To prevent sales imploding when gas prices go up and/or economic downturn, the Domestics should concentrate on Hybrids- all the advantages and utility of trucks with the high MPG.

[@IDIturboDiesel]

Well Ford is coming out with the electric F150.

[@ewfisher89]

I love my Colorado ZR2. I've only ever had trucks in that size category. I need the capabilities of a truck, but not the size of a large truck. So for me the Colorado ZR2 is perfect.

[@TheHelghast1138]

I absolutely love the new Ram 2500 longhorn. Outstanding vehicle.

[@davidlusk4350]

Bought my Chevy 2500 hd last year. Love it!!! The duramax diesel is crazy powerful, 750 miles a tank tows my 12000 lbs 5th wheel easy all day if I want. Ltz trim heated steering wheel, heated as seats. If your gonna pay a lot get what you want, only live 1x

[@ladylandr]

Classic trucks over modern trucks. One reason, classic trucks came with a long bed, not a foldable bed. 👍🤘

[@JamaicanMeCrazy]

I love you CNBC 😙

[@pps900]

America: Luxury Europe: (cough) oh really?

[@spongebob6956]

1:30 the Pie Chart and the Graph seems to have the info mixed up about Cars and SUVs