How This Brand’s Content Playbook Drives 450K Monthly Site Visits

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you're new to content strategy or looking to refine your approach, this discussion offers valuable insights for brands of all sizes.
If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.
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Brian: / brian_blum
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Send us a picture of your Apple & Spotify reviews to [e-mail] and we'll make you a playbook in a future episode.
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CHAPTERS:
0:00 Intro
0:24 Breaking Down Derschutzes Organic Content Strategy
21:48 Content Playbook from A-Z & Testing Strategy
35:00 Alex’s Story About Flipping A Boat
40:06 1 Person Team Content Strategy
45:20 How to Make Bottom of Funnel Easier
45:56 Focus on Content Series
48:35 The Law Of Shi**y CTR
49:57 When to Think About Theme Accounts/Pages
52:24 Ending Thoughts + New Hats Coming!

[@futuristmarketers]

Solid session, agree that organic growth is THE best lever (dictated by the Brand) - maybe a future collab podcast in the future? Jon

[@2wentyracks]

don't stop posting these, amazing value.

[@jaydadrass2214]

35 episodes of pure knowledge 🙏

[@brian-blum]

Trying to give it to the people

[@JB_Stats]

What are ways to show your strong understanding of culture, tendencies and growth opportunities beyond a conversation? As a strategist who lives and breathes marketing while also extremely passionate about everything culture + the nuances basketball, I'm curious how to authentically display my values + vision since i'm blind to how employers assess it. Currently finishing undergrad, previously done freelance in marketing, sales, and reselling. Thank you for everything! Marketing examined is the best + most beneficial resource i've ever came across as a learner and entrepreneur.

[@brian-blum]

In this one we spoke about vernacular + lingo - its important to speak your target audience's language in your content. include common talking points, memes, references etc and it creates a sense of relatability. And get as specific as possible. If someone doesn't understand it, they may not be the intended audience for your content, and thats ok.

[@MicahSimpson]

“I didn’t know you were that level of a swamp person… that’s a pretty swamp activity.” 😂

[@brian-blum]

swamp af

[@distractstudio]

“Strong takes, loosely held” 😂

[@brian-blum]

gotta be flexible

[@chidozie.official]

More fire 🔥 Learned a lot! Keep it up boyz

[@Ikeconomics]

Another banger *local man is pleased*

[@brian-blum]

lets go local man

[@CD-uu1tb]

Get it guys. Love these episodes

[@brian-blum]

appreciate that bro!

[@weinis]

I think you guys have overtaken mfm as my fave podcast 🔥🚀

[@brian-blum]

This is high praise, love those guys

[@weinis]

@@brian-blum me too. You guys are more tactical. Love it

[@mike-yuen]

Great value 👌

[@samaranderson1459]

“Thats very swamp of you”

[@brian-blum]

swampy

[@W.ealth.y]

My guy is wearing UVU hoodie they do great with marketing videos

[@brian-blum]

just wait til his next fit

[@dustinkoop]

Yet again coming through with some of the most insightful and applicable strategies. How can I go about purchasing your merch?

[@brian-blum]

Allegedly I’m setting up a Shopify. Stay tuned

[@dustinkoop]

@@brian-blum hahah. nice! if you want to slang any on the side I may have an envelope for you.

[@Withnohelp]

🤌🏽✨✨✨

[@brian-blum]

love it