How this car could have made TATA INDIA's Biggest car Maker! NANO 2.0

We have all heard about and saw that one great car from TATA which is called NANO, and most of us are also aware of the fact how ambitious the project was for Ratan TATA,
But do you know why such an ambitious project failed?
in this video, we will try to answer this very question and will deep dive
-------------------------------------------------------------------------------------------
Join our Course: biturbomedia.g....
Course Content:
✅HOW TO RESEARCH
✅HOW TO WRITE A HIGH RETENTION SCRIPT STEP-BY-STEP EXPLANATION
✅STUDY MATERIAL
✅SAMPLE SCRIPTS
-------------------------------------------------------------------------------------------
instagram_ / prakashgt95
-------------------------------------------------------------------------------------------
Like the background music? I use Epidemic Sound. You can get a 30-day free trial using this referral: share.epidemic...

[@architjain5441]

Nano, sierra, hexa, sumo, Tigor these were the cars which were really underrated.

[@ultraawakening4328]

@@lonesomeleopard934 I agree. Hexa's sound is just amazing and also safari storme (especially varicor) were real SUVs.

[@Alex-ud4tl]

@@lonesomeleopard934 S-Presso can also climb on snowy roads because its the "REAL SUV".

[@tsundere.senpai]

Tigor is still being produced isn't it

[@architjain5441]

@@tsundere.senpai yes it is still produced, but selling in decent numbers which indicate towards the discontinuation of car in future. Truly it is underrated, cause it offers descent amount of boot space, good ground clearance according to condition of indian roads and still have better road presence than dzire.

[@architjain5441]

@@lonesomeleopard934 Hexa was really an fantastic car with fantastic engine, driving dynamics , space etc. Sumo and hexa were those kind of cars, where it indicates driver to be alert when you rev the engine,because there were hardly any turbo lag specially in sumo.

[@suyashmane271]

I felt very bad from my heart for nano, it was a very much ambitious project by Tata , we can't imagine how it have turned our four wheeler market, if it was a successful project, We would have become 2 biggest car market in the world. Respect for Tata ❤

[@Sand_1995]

Every Chapri driving a nano on the road. Can't imagine the congestion and accidents it would cause. Need to promote public transport instead of cheap cars

[@thatwasperfect656]

​@@Sand_1995 very true

[@untitled.devlope.together]

​​@@Sand_1995 that's the harsh truth😂. But nano is a good car for our market but public transport is must.

[@Agent-57]

Nano isn't really a reliable car. Motorcycles at that same price are much more reliable even if not able to carry many people at once

[@yash_kambli]

Main problem is tata never gave importance to its passenger vehicle business. They always treated it as a side business until very recent they were pretty unenthusiast as if they don't want to run it. That's why they remained unfocused which reflect in their cars.

[@MethLord]

My family's first car was an Indica v2 diesel and it had so many problems that my father still hates Tata brand.

[@heresomewhere7600]

@@MethLord as7th tata car ownership in my family i can say their old cars were shit newer ones like our safari is very nice though there are some drawbacks but it is still very nice vehicle

[@untitled.devlope.together]

​@@heresomewhere7600 strome is pretty nice my neighbors owns that

[@arnavgarg6950]

Ya indigo reliability issues of indigo ecs and LS were never ending

[@mitramandalistudios6256]

I own a 2013 model nano. Its been 10 years and it still goes strong. Very minor issues or no issues most of the times. Perfect for a country like India. But recommended only within city due to safety reasons. Though it is capable of going anywhere. Space is unbelievable for a car this size. Turning radius is a life saver actually. Love this car!! Hope this comes in elecetric form with all the safety intact. And yes, its sheet metal need to thicker!

[@utkarshat3]

Same case was with Indica! Tata dealerships were so busy selling it to cab operators, it had become a symbol of taxi in india. Although it was a fantastic, powerful and comfortable family hatchback; hardly any families bought it.

[@salilshankar]

have driven a tata nano for 8 years now without much of a problem... it's a good car for people like me who just need to go from point a to b

[@editrains3840]

Who?

[@rahulkaduskar7553]

Tata should bring back Nano without so much of cost cutting. Also they should launch the old safari with "Safari Classic" badge.

[@hypermaster8232]

Yes I also want the Mahindra scorpio , bolero , xuv As the design on fortuner based Tata safari , as based on defender

[@bsjddjk]

poor idea as today most of the indian car buyers buy their 1st car above 6-7 lakh rupees even cheap alto & kwid sales r dropping so safari classic idea is good but nano idea is flop

[@aourangajebkhan3519]

Tata nano is really a legendary car. There are some nano car in Bangladesh. We have experienced this car for more than 5 years.The car is not as unreliable as people think. The car is really loocative & obviously a value for money car.Really we want tata nano back❤️.

[@shubhamhdvideo]

Stop these TATA bhakti. Whole video didn't said anything about the vehicle cost. TATA IT cell pay youtubers & b-schools to tech these BS stories Here is why it failed ? It didn't failed because of bad marketing NANO failed because it was cheap quality car at expensive price, its no where affordable or costing 1 Lakh INR. It costed around 2.5-3 Lakh, meanwhile alto costing around 3 Lakh was far far superior option. it failed because it was not worthy product

[@p.k.5332]

Bilkul sahi boley aap. internet pe aaj kal tata bhakti chal rahi hai. par sadak pe tata bhot kam dikti hai. Dhundna padta hai 😂

[@thatwasperfect656]

Very truly said

[@paramjitsingh2970]

i was looking for this comment. chutiye hai TATA waale. Aur yeh youtuber ne toh RATAN TATA ko bhagwan bana rakha hai.

[@mr_ravan_1999]

Lekin Indians Don't Deserve Ratan Tata

[@himanshubisht2411]

India don't need you as well

[@kunwardeepjaggi5392]

In 2008 we (people of India) were not able to understand the difference between Cheap and Affordable. But now we (people of India) really need Tata Nano EV because Evs for Middle class people are still Expensive..

[@VidTDM_XD]

what about Tata Tiago EV. On road price is about 10 Lakhs

[@saurabh6747]

​@@VidTDM_XD6 lakh mein EV chahiye

[@siddharthrawat8145]

​@@saurabh6747 second hand lele....kuki 6lakh m new toh aane se Rahi aur aa gyi toh range ky hgi 100km

[@kunwardeepjaggi5392]

@@siddharthrawat8145 that range will be enough for daily usage..

[@kunwardeepjaggi5392]

@@VidTDM_XD still expensive for middle class people (daily usage)

[@EXPERIMENTS_ON_YOUTUBE]

Bhai nano ke naam bahut world records hai or kuch nano bahut reliable abhi bhi dikh jaati hai pahad pe ya off roading karta hua😂😂😂😂😂

[@sheshan88]

Tata should launch Nano PIXEL concept car they showed a decade ago, i think it's a perfect City car where roads and parking are congested.

[@ultrasalted]

Nano should make a come back anyhow. It was beyond its time. Imagine nano ev with 5star rating.

[@PawarG69]

The nano design can never be 5 star at an affordable price due to its shape

[@ultrasalted]

@@PawarG69 that's y, it needs to be relaunched with a better design from scratch. Tata should have learnt something from the earlier fiasco.

[@ultrasalted]

@@PlasticSquare Haan 1lakh main to nahi milne wali. Tiago starts from 6L on road. 3-4L k segment main bhi bana sakti hai targetting 3-4 stars in safety

[@PawarG69]

@@PlasticSquare bike with proper riding gear and helmet jyada safe hai nano jaisi car se IN NORMAL CONDITIONS (i.e not in rain)

[@PawarG69]

@@PlasticSquare general comment 🙂 suggestion 😑

[@tribhuvanmalipatil4210]

I really want nano to come back in market. We have a first batch nano and it never gave us a iota of problem. It runs smooth and AC works good. And I live in hottest place of karnataka. No heating issues either. Bad marketing killed it. Hope our indian markets understand power of positive propaganda.

[@abhisheknavgan6829]

tata nano stilll holds a place in my heart if i had a chance to buy a new nano right now i would have bought it without any hasitaiton at all ❤

[@k1342alpesh]

I bought Tata Nano Genx XTA model in 2016 and till date it has never let me down , after the initial hiccups tata really improved Nano , Only if they had continued it improving like adding atleast front airbags, all around disc brakes etc then it would had certainly remained in market at least for city use.

[@xrocketsinghx]

Are wah ALL AROUND DISC BRAKES chaheye Schumacher bhai sahab ko 🤣🤣🤣

[@simardmg]

heated ventilated seats bhi mang lo

[@kumarsk21]

Slick tires bhi lelo Pirelli se

[@nadeem722]

​@@kumarsk21 yeh tho mast wala roast tha 😂

[@kumarsk21]

@@nadeem722 😂

[@LearnEaseShorts]

Bro please make a video on the topic 'Evolution Of Automobile Industry', i mean a video about the person who built first car, who got an idea to run vehicles through motor engines and the problems they face and revolutions which came in this Industry. Love From Earth ❤❤❤

[@Soumik.Naskar]

I saw a red colored one on road yesterday... Probably years after😅. And surprisingly quite well maintained. But nostalgia apart, it was basically a four wheeler auto rickshaw

[@Mojo.Jojo.]

Still it is safer than a two wheeler. It was launched to compete with two wheeler.

[@GoFlyFeetOnGround]

​@@Mojo.Jojo. but 2 wheeler has more use as it can go in narrow lanes, overtake in heavy traffic, park in small area & milege

[@ColdSummer98]

@@GoFlyFeetOnGround bhai family leke baarish mai idhar udhar jane ke liye perfect hai

[@desibigfoot3874]

Yep. This video forgot nanos forgettable exhaust note. Probably the biggest reason for its failure - it reminded people of autos

[@siddharthrawat8145]

​@@Mojo.Jojo. failed miserably

[@tushargurav4550]

amazing Video . nano is not just a car it's an emotion .

[@paramarcosandgarud4912]

I don't think tatas has done that much cost cutting as most of the parts are from bosh and fire incident is a common thing when you sold more than 1 lakh car and only three or five cars caught fire as last year 2 mg motors suvs catches fire with only 24000 sale per year I think it is a biggest marketing failure in automobile industry

[@pankajraj5615]

I don't understand why people keep on saying that it failed because of bad marketing. IT FAILED BECAUSE OF BAD ENGINEERING. you covered it in this video but it has been put as one of the many reasons. Nano failed because: 1. Bad engineering 2. Mindless cost cutting. Cost cutting requires innovation not only replacing parts with bad quality products. 3. Not enough focus on innovation. Rest everything are just excuses.

[@nevanvarghese6088]

Sir, love your on-point videos, sir. Always love to see them. Respect sir😃😃😃😃

[@anonymous0037]

It takes alot to diverge and go on a road less travelled. Ratan sir tried solving a big problem that lies with poor and developing nations. He did his best knowledge never goes in vain hope this experiance inspires future tata ventures. A noble deed always pays off

[@ApurvJyotirmay]

Imagine being so rich, that you'll rather have a splendor parked outside your home, travel on it with your family of 4, than own your pride and get a car that's comparative safer, more feature rich than your two-wheeler, which tbh you didn't buy out of passion but rather your own economic misery. But none of it is surprising when we take the context of Indian society.

[@sunelishaan5196]

My view on Nanos' failure is its attire and name, firstly it looks a bit odd lika an auto, minimal looks like a car, and the name itself resembles it is a smallest and cheapest among all. a middle class man need a good car in low price for their family, but they never want to showcase themselves in a cheapest among all car. Secondly the car is strictly for local use, not intended and reliable to use it for highway or some long rides atleast occasionally people want to go with their families. What i think is Tata hasn't properly understood the segment..

[@manish007142]

Nano ko agar 5 lakh ke price me as EV le aate hai with improved looks, kaafi scope hai.

[@przroast7614]

When I saw your thumbnail, I thought it was an old video. Then I saw 15 hours ago. bAD MaRkETInG BRo!

[@WestonDebbarmaOfficial]

Would have bought a nano if available today.

[@Fastasf12]

Idk why but no one talks about the point in which most of the people compare today's prices of scooter to the initial 1lakh rupees price of nano 😂😂😂

[@sanro121]

Main problem factory ki ayi thi Bengal ki didi ki wajah se

[@hypermaster8232]

Bhai make video on why brands are not relaunch the old names Like tata are discontinued there old names and also merged , sub merged with it and same ass in all brands And why they can't do r&d on it to live they more

[@przroast7614]

Make a video on SUMO GRANDE :( many people don't know about it's existence.

[@ge00]

Two legend from tata - Sierra and hexa ❤❤

[@dakshd6247]

Land Rover Defender also

[@hypermaster8232]

Tata nano have many issues I am tata owner And make video on tata nano success on accident to turn over thar and fortuner to a to z cars are loose against nano And the issue is 1 nano safety and build quality 2 nano no large and wide more Boot space problem 3 nano no engine gives in front Just like desi sporty car Likes Lamborghini and many more engine in back 4 a ugly look But impressive and Nano is now performing good build quality against suzuki 5 and many more points Can't say deeply explained

[@amrutpat12]

Problem is in India people attach class status with the cars they own, that's the reason when jio cam for free or cheap price everyone accepted it on the other hand when tata gave nano for cheap price people called it poor man's car etc..

[@yuvrajkeshari313]

Nano agar omni ki bodytype mee launch hoti too great success hoti

[@pravindahiya719]

Nano की कहानी - stepwise 1) hype created by tata ✔️ 2) 2,00,000 pre bookings.✔️ 3) negative publicity by global competition ❌ 4) Mamta Banarjee protests ( I personally talked locals , who were working in Gurugram , told me " we wanted it to continue, were given joining letters by tata even before the factory was set up ; protesters were outsiders " ) ❌ 5) more negative publicity " no seat belts" ❌ 6) seat belts ✔️, safer than Maruti ✔️ 7) negative publicity " Cheap".❌ 8) people realised " itne me to second hand Maruti mil jaayegi - vo badi car hai , cheap ka tag bhi nahi lagega "❌ 9) accidents - due to rear engine - there was much less protection in a front collision , just like Maruti Omni . bad reputation started ❌ 10) fires & many times more negative publicity about fires by the global competition ❌ 11) production closed.

[@anmolbhardwaj9154]

Safari storme toh honi chaiye relaunch 😢

[@shubham_M7777]

In old days people buy maruti 800, alto as 1st car, nowadays people's 1st car is compact SUV's. I think now priority changed. 1:48 :-(

[@aniruddhakashyap6906]

Tata Harrier is still catching fire.

[@amogus9440]

Punch and Nexon too

[@AkashYadavOriginal]

One of the biggest reasons behind the failure of Tata Nano is Mamata Banerjee. Rattan Tata chose Bengal to give employment to a poorly developed state, but Mamata for her politics ruined his plant Singur. This led to a very delayed launch most people including my Dad moved over after the car was delayed. And finally when they did deliver, due to inflation and various losses it was barely a 1 lakh car.

[@Indian_GJ05]

Rather than buying nano, I will buy bike and today nano never success bcz we know that it's not possible to make such affordable car. We can buy punch or other cars.

[@sahilshah8392]

Super underrated channel biturbo you deserve million ❤️

[@PankajSharma-gz9gb]

the only reason of nano discontinuation is reliable issue. Lot of reliable issue. If it comes again with new platform, it will be a massive hit. I am sure.

[@p.k.5332]

it will never be a hit. Zero safety rating car. People get emotional on the internet. But in real life, one will think twice before buying such a car

[@PankajSharma-gz9gb]

@@p.k.5332 I said, on new platform.

[@p.k.5332]

@@PankajSharma-gz9gb even with new platform it won't make much of a difference.

[@PankajSharma-gz9gb]

@@p.k.5332 All new platforms now totally changed tata motors makeover

[@p.k.5332]

@@PankajSharma-gz9gb Nothing has changed. They still have same old issues.

[@sagittariusguy2011]

Gadi acchi nahi thi tabhi nahi biki ...

[@makodad]

Even a worst rated Nano will perform much better than the highest rated luxury bikes when it comes to road safety. You are 7-8 time more likely to die in a road accident on a bike compared to a car.

[@pranjalsharma479]

It was never supposed to be a car it was a solution for families on two wheelers

[@sksoyeb0303]

Need a ev nano that will explode the market ❤

[@Shubham-hw2jr]

can u make a video on the indian trucking industry and why they're not as good as european or american trucks .... ??

[@Jidnesh]

Tata is working on it by introducing adas based features but it will take time... In forgein countries ADAS level 2 is compulsary.

[@thatwasperfect656]

The thing is that in india, a common trucker is treated with a very negative point of view.. Whereas in western countries, truckers aren't treated like that..

[@hypermaster8232]

By the way Good question 1st that is india not the other nation 2 western culture showcase A luxury , moderness 3 indian is so conservative market Anything can survive or dead 4 indian buyer's Just like america is so huge country and the trucks carry camper van facilities = campers truck India is deferent dhaba every were America based have only way side amenities just like indian expressways have America have long route parcels Europe have only common facilities just like sleeping and small pantry But copy paste of America And few topins of india India new trucks are perform as well just like having in Europe standards

[@bhardwajkamal1112]

Proud owner of tata nano 2015 emax xm cng..... driven 1.3 lakh kilometres

[@spcomics7006]

Tata nano was the greatest car in the world we indians dont deserve such a gem, proud to be tata

[@sohamray8775]

'Chalta phirta tandoor'😂😂😂

[@punit_jain]

3:24 KARMA BRO SPOTTED ❤

[@faerak]

Nano was 💩💩💩. Gets defended only because its a Tata product and desh ka loha bla bla

[@anupamsharma2022]

I had Nano. It is much safer than Maruti Suzuki garbage cars in current market...

[@g.vstunts9932]

Need a comeback tata nano. With facelift & EV version. & 5 star safety rating

[@biswaranjanbehera5656]

NANO bahut achha gadi he. rear mount rear wheel drive. hate these FWD cars

[@holyspirit8520]

Vo sab toh thik h but ratan ji ki inspiration nd motivation was to provide middle class people a car fr safety❤#respect

[@chemistrywithme746]

Nano ki shakal thik hoti to cheap word bhi chal jata.itni ghatiya gadi zindagi mein ni dekhi maine.

[@coderide]

Jo nayi nano lega wo purani alto lena pasand krega

[@madddogg6904]

The Nano had a few issues but they could have easily been worked out. The Nano is the ideal car for city driving. And also on mountain roads. I've had two Nano cars and the worst that I can say about them is 1. The A pillar gives a blind spot on twisting turning roads. 2. The early model didn't have a temp gauge. Tha later ones all do. 3. The bonnet/engine cover could be a bit more easy to open. You need to twirl six wing bolts, one or two of which inevitably get lost 4. When the car gets older the fuel pump motor installed inside the fuel tank starts getting whimsical. Most of these problems can be solved and if Tata were to restart production of the Nano I will definitely trade in the old one and buy the latest. BTW I also have a Gypsy and Tiago, but the Nano is my vehicle of choice for going to town.

[@roWon9]

I agree with all your comments except the A Pillar one. I have seen similar issues with high end cars too. E. G. Honda City (Dolphin model). I drive a Mercedes ML350 and Honda Accord V6 here in Canada, but overtime I am in India and drive the nano, I say WOW. Perfect Point A to Point B car and more. In my experience, the nano was bad mouthed by people who did not even own a car.

[@mumbaitourbuddiesmtb1277]

My Tiago is very good than friend wagnor

[@oggycod.yt2965]

00:05 bhai ise dedh nahi dhai guna kahenge

[@UnexploredDistance]

Mere hisab se look sabse bada reason tha

[@bkc286]

Binary numbers 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂🎉

[@manz5011]

Sumo b success nai tha, woh samai option nahi tha isliye sabi ne lya

[@vasunagpal3098]

Nano has been my family car for the last 12 years and it still goes strong. After using other cars we realised how good Nano is in terms of space, mileage, AC cooling and ease of driving.

[@greater2040]

I just want to say that " WE BELIEVE IN SIR RATAN TATA , HE IS IN BILLION OF INDIANS HEART " ❤️

[@VivekSharma-ip5ey]

Ratan Tata already told that the Nano car was built by the student not by him.

[@amitagarwal9284]

In addition One more reason of Nano failure is that firstly Tata put up Nano plant in West Bengal where they struggled with state govt and locals due to which they never gained much production and also lost much of their investment And then finally moved to Gujarat.

[@lookintoit4537]

Final nail in the coffin of my state.

[@imi47k]

Nano was way safer than any two wheeler!

[@bikramjeetsingh570]

Nano can still replace e rickshaw I think

[@omkarpadelkar2543]

फिर भी बजाज ने क्यूट बनाने का रिस्क लिया |

[@automobiletechtips651]

Overall video accha tha but nano me aag lagne bala Jo issue usme conflict hai aapne Kai point isme add nahi kiye Jo ki bahut jaruri hain 1. Fire case sirf starting me kuch cars me aaye the Jo ki total 5 to 6 car hi hai 2. Tata ne fire case study ke liye ek foreign agency ko hire Kiya tha for root cause analysis jisme main unhone ka tha ki car me kuch bhi Aisa nahi jisse aag lage 3. Aag ki fake news viral karne me Indian 2 wheeler industry or Marti ne news agency ko hire Kiya tha. Kyuki sabse jada loss unka hi ro Raha tha 4. Most important Aaj bhi 10 se 12 saal purani nano roads pr chal rahi hain without any problem and fire case. Nano ko flop karna Indian automobile industry ki Sochi samjhi sajis thi

[@metaedge2444]

Tata is a brand that every indian love

[@dannyseych5541]

It's bad design please try to accept

[@srinish1849]

Nano shouldn't come back to sale

[@gouravfromuk]

People keep mocking maruti suzuki but it is the only company in India that is still making some small cars which can be afforded by first time buyer. Rest of the companies are only catering to middle class buyers.

[@ultraawakening4328]

First, don't pin it. Btw nice video, your content is always knowledgable. (I said don't pin it thinking you would.)

[@Tinasharma123]

Indian mentality killed Tata. I wonder how Tata is continuing despite loss. I really feel sorry. At the same time, Indians buy low level cars like s presso and alto, but not nano.

[@Torq123]

Safety shouldn’t be the issue if the car was intended to replace the 2 wheeler customer. Whatever is the cause, 4 wheeler is more safer than 2 wheelers..

[@akshayde]

It was a shit car that looked shit. Cars are an aspiration for middle class families and the Tata nano just didn't have that quality. I think tata can still make a good car that can compete with the cheapest maruti. I don't know why nano didn't replace auto rickshaws though

[@palashchoudhury5565]

Tata make a 2 Cylinder 700cc Car (150mm Ground Clearance), 4 Gear, Drum Brake Solid Axle Suspension, Glass Tailgate, No Power Steering & Spare Wheel and Plastic Roof like Thar No Automatic or AMT & CNG Wit 16 ltr Fuel Tank, 35W Headlight, ABS wit out EBD, Single Wiper wit out Washer & all 4 Power Window 6" Display & one 7" Speaker And Speedometer based Speed Warning syst no need 2 put Sensor & Camera Price it below 3 lakh

[@89NAGARE]

Tata Nano is marvelous Car. Very intelligently made & arranged. If you will sit in GenX variant you will feel more comfortable compared to WagonR or Auto. We have travelled almost 700 kms in single day in nano with family. If 3 passengers at back still you dont feel squeezed, like other cars like aulto & wagonR

[@Johnwick78y]

Suzuki Hyundai Kia making Cheapest cars and worst Build Quality. These companies only focus on profit not for people. But only indian companies think how to make a great product useful for people Choice Best products like Tata, Mahindra, Hero, Bajaj, TVS, Royal Enfield

[@ak4481]

I don’t completely agree with your analysis. Back in 2008 only top variants car used to get airbags abs safety features from any manufacturer. Similarly back in 2008 most of people weren’t aware of NCAP… So NCAP rating doesn’t matter… I like your hard work but need more depth analysis. It was just bad marketing. People had perception it was a poor people car… It was way ahead of it’s time. 15 years ago having a car was a luxury now it is a basic requirement..

[@ranajitjena2525]

Ratan TATA lied to people about NANO failure because of bad marketing that's not true.NANO failed because of manufactured a Toy instead of Car. I would prefer Maruti 800 instead of NANO. People feel embarrassed and cheated after buying the NANO car.

[@bharathh.c5440]

They say- You learn more from failure than from success. In hindsight, the pricing itself was the problem. You simply cannot build a car for just ₹1 lakh. The company simply bit more than it could chew when it announced the price & stuck to it even though everyone knew it wasn't possible (unless it was ok for the company to have negative margins). Instead they could've tried to build a more valuable car priced in the range of the lowest priced car in the country at that time (say Maruti 800 or Alto). That could've given them some breathing space to come up with a strategy about cost cuttings in the product avoiding too many compromises in quality & reliability.

[@manuonlineforu]

I think even safety wasn't a criteria. Rather shouldn't have been because compared to a two-wheeler it was still safe!! Why compare it with a normal 2-3 lakh car even in terms of safety. Anyway, just that they couldn't nail the marketing. Companies in India serve sh*t with exceptional marketing.

[@shubhambelsare9304]

Are bhai Mera dost amravati se pune NANO se jaata hai 😂😂 approx 600kms, wo bhi sirf 1 stop lekar... To socho kya banayi hogi ye gaadi. Bura lagta hai TATA ke liye ki itna ambitious project successful nahi hua.

[@obscuraapit]

Just low price isn't enough, there should be at least one quirky feature that sets it apart otherwise it's just be a cheap car bcz you lose half ur customers if you can't appeal to youngsters. European makers have their small cars but they're all fun in their own way. But it's about time car manufacturers in India fight back against the high taxation on motor vehicles, the percentage is just ridiculous.

[@EsportsSchool]

तब गाड़ी से औकात देखी जाती थी... आज काफी हद तक "जरूरत" देखी जाती है। 😊😊 By the way, Nano तो चीनी माल कॉमेट से भी ज्यादा cute है। 😊🇮🇳

[@tanoojsharma1260]

If nano relaunches i will definitely buy 10 cars

[@SuryaAshte]

If and only if Tata motors significantly improves is service centre attitude, only then they can become a market leader. I own a Punch as my first car and I really wouldn't buy a tata car when I upgrade even though Punch is an amazing car.

[@pavanreddy21]

Nano didn't fail because of Bad Marketing., It Failed because of It's Engine Refinement., Nano had good Design 👍,

[@rameshg7357]

Yes. It’s a positioning and branding failure. Contrary to success of Indica “ More car per car” , Nano failed becoz it was touted as cheap that’s well brought out Moreover do many other factors too

[@rajknwr]

They should make it upto 2.5 lakhs.....and should change the look of car.... Only then it can change the perspective of consumers

[@6ft_2in_b_a_b_y28]

Punch, Harrier and Sierra EV should be the next in line instead of going for Nano EV. Punch EV should be priced on line with Tiago EV and sold as crossover SUV

[@ultrafive4876]

❤❤❤Bhai apko hasna ho to haso par ek second hand tata nano kharid kar use modified karna mera ek dream hai😊