How This Chinese Glycine Producer Blew Up on TikTok

The latest TikTok obsession is Donghua Jinlong, a manufacturer in northern China’s Hebei, which produces an amino acid called glycine. It’s used as both a food additive and industrial chemical, but since late last year, the company’s videos have taken over TikTok feeds for no apparent reason, leading to a wave of bizarre memes parodying or remixing their original posts. Watch our explainer or check out our full story at radii.co to find out how glycine blew up on Western social media.