How TikTok & The Pandemic Changed Fashion

[@hugocanuto6981]

The thing about tik tok and Instagram is that they create this fake world, like you see all these people creating outfits and pictures of people in the streets with crazy outfits, it creates this fake feeling that you missing out like this urgency to better your style, but actually in real life you'll never see these people, realizing that made my life so much better like i was wearing tucked in shirts just to be different and look more "stylish", i hated how tucked in shirts looked on me lol

[@norestjoel]

Yeah shit had me chasing and trying to create outfits my wardrobe was literally not capable of producing

[@ayodeledavid3034]

This is facts, the whole point about consuming art or fashion is not really about, you knowing everything or trying so hard to fit into a certain aesthetic, it’s about finding brands you’re actually interested in and spending time to learn about them rather than trying to consume a whole lot of content just to fit into the “knowhow”

[@2323-o8g]

agreed, and while there are still accounts on tiktok and stuff that actually have good content like that i think its better to just do your own research

[@zae_2hot]

KZbin exposed me to Fashion and getting me deeper understanding but tik tok definitely showed me a big variety of brands and aesthetics, I personally like to follow my own style and learn from KZbinrs and researching stuff myself 🦇💕

[@jpegpdfmp3]

Fashionlover6 does it again, validating and verbalizing abstract thoughts I’ve had but couldn’t articulate

[@memelord3348]

Unbelievably relatable

[@LilWindexx]

this is the one

[@star-sy5wq]

this is very real

[@megorly792]

This was uploaded 3 minutes ago and I already agree

[@andre_rocco]

for real, bro is the most agreeable person

[@davidpachecogarcia]

I think this is similar to what Anton discussed about the rise of online only fits. Most of the things on social media when it comes to fashion don’t work for everyday use. Some of us only have so much money and can only wear so much. If anything it helped to see the negatives of fast fashion and the fashion FOMO it creates and brands to avoid. As well as brands you might consider down the line. Another excellent topic! 👏👏👏

[@2323-o8g]

Agreed

[@newzey9448]

ive never thought about it this way, but youre right. i barely see anything interesting on tiktok fashion nowadays in contrast to when archive fashion blew up. great video man!!

[@Sholuhu]

I think carti is responsible for the push of Rick Owens to tik tok. He was influenced more by asap rocky back when he was pushing those brands than anything else

[@wzrdlight5900]

Agreed.

[@antiantianti666]

Carti was wearing mainly Rick during his first wlr era/ vamp era so way before tiktok. Incredibly false to say he started wearing it from hype

[@karigrandii]

Asap rocky wore rick when it was cool like early 2010s and carti was probably exposed to rick early but made it his thing during WLR

[@fashionlover4]

I'm sure he was exposed to it before, I know rocky and asap wore rick but I feel like as it was getting lowkey popular on tiktok and insta in 2020, he definitely rode the wave to his advantage, before 2020 I don't ever remember him wearing rick, and once he started wearing it of course it got even more popular after that. Just a theory really lol I thought I'd just mention it

[@klklklxx]

@@fashionlover4it was actually august 2019 when he started the whole rick thing bc it was when his whole first vamp thing started and all his fit pics were full rick then he didn’t really post again until late November 2020 and that was when the wave really caught on bc I remember seeing people go from the ken ijima style to rick after that and the Jordan’s and tshirts people started wearing it after that too

[@BraveNewWear]

i remember a billion years ago working on a project looking for tiktok influencers long before anyone thought about marketing on there. My immediate thought back then was how cool tiktok was because it felt like everyone on the platform made videos for no other reason but to make videos. I guess every social platform goes through this stage but you hate to see any site or community lose its touch.

[@royalgboss]

This is one of the reasons why I like Missy Elliot so much. Back in the days she didn't use to consume radio or TV so she could focus to create her own unique style in terms of music and clothing. Less is more my friends ;)

[@gab_luc]

yesss fashionluver and rian phin crossover ❤️ my favorite fashion related creators

[@thebigantlers]

I was never on tiktok in 2019 or 2020, but I'm sure it bled into the content I saw on KZbin. I started to get into fashion when I came across bliss foster analyzing a raf show in 2019, since then it seems KZbin fashion content has gotten better and better.

[@nowaccki]

Imo the worst part about tiktok (and this isn’t exclusive to fashion) is how it has accelerated the trend cycle; people get so tired of certain styles by virtue of being constantly visually bombarded by them which leads for a constant race to the top. A microtrend will spawn and die much before the general non-tik tok fashion interested public catches up… slower trend cycles also often mean you can be more thoughtful about what you consume, taking time to find pieces you’ll keep for 5+ years etc

[@Z0MB13R0T]

i agree with what you said about the trend cycle slowing down. i feel like its already happening tbh

[@ExtraLettuce]

The Rain Phil Fashionlover4 colab needs to happen

[@theokrata]

You're like a father figure for me

[@fashionlover4]

I didn't think I was ready, I hope I'm doing a good job

[@alecothegecko]

9:00 this is paragon advice and can be applied to any medium. At a certain point using social media, as a source for inspiration, becomes repetitive and recycles a lot of the same references and influences. If you really want to widen your horizons with unique and interesting material, it's better to look at other art forms and cultures instead of drawing inspiration from inside your medium; drawing from outside of your medium breeds more exciting and organic forms. Imagine for your next creative visual project you drew from Dante's inferno, your own ancestral culture, and then mixed it with y2k fashion or some shit, the options are endless

[@taytaypirouettes8565]

I watched that rian video so many times 😭 cuz everytime i digest It, i learn something new.

[@mustytechnorat]

i made videos like these on tiktok back in 2020 and usually mixed in my own photos or fits too and all the archival stuff was sourced from tumblr

[@stest-zl3yj]

loved your video I have been saying this for a while now and i’m so glad to see other like yourself share my viewpoints, i especially agree with the statement you made on how fast things got with tik tok fashion and how it created all these sub genres and little cores to differentiate styles from mainstream fashion. Because of this I firmly believe 2023 will become what i call the “Whatevercore” era of fashion, where due to there being so many sub genres and cores that people will have start to incorporate it all into one and start intergrading personal styles into it as well. Hopefully this will lead to an era a fashion we haven’t seen before and have something new or unique come out of it.

[@christopherflorentino6885]

great video you, rian and a few other creators are carrying

[@lpolasd]

Wonderful essay.

[@cherrycherry4144]

I’ll forever thank tiktokers like Rian for exposing me to designers and showing me a side of fashion that goes beyond aesthetics but now there’s just so much content all the time it’s overwhelming. (Also side note, Rian uses they/them pronouns)

[@devoureddivine]

thank u for saying my exact thoughts for me

[@saint.janvier]

love rian sm! they keep me grounded at all times and have also expanded my knowledge of high art / culture

[@fashionlover4]

Thanks for the correction, I was not sure and I had heard others using she/her. I only found them recently and definitely one of my favorite fashion content creators now

[@2323-o8g]

Yes agreed some tiktokers are just so great and educational but others just add to oversaturation kf stuff

[@servidig483]

Be yourselfcore

[@redhelium717]

I learned something today

[@laninfapimentel311]

The concept of blokecore is co weird to me. Because it's just how most straight brazilian men dress. It's basic, and many guys only dress like that because there aren't many affordable options available. It's either souless fast fashion or soccer team jerseys.

[@3nyx]

I used to use tiktok back in 2019 and I couldn't agree more

[@bailey_ss02]

Man I’ve been posting on tiktok since 2018. You hit the nail on the head with this video. Hence why I loved making pro-gatekeeping content

[@hunnidskunk]

this was an amazing analysis

[@Gashag5]

I’ve never been active on tiktok because it’s too fast paced from what I’ve seen. Like the ones you show that are like 10-15 seconds and show 20 or more images I see a lot of very interesting things and things I’ve never seen that I’d want to look deeper into, but it doesn’t give me time to look at it. I think that the fast paced nature of tiktok content makes it more unenjoyable to consume for me. Since it’s just a compilation of images with the same vibe that’s what makes tiktok fashion more about mood boards and cores than actual brands or collections or pieces. I’ve just been on all the IG archive pages for a long time and I really like what I see on there. P.S. You should put out clothes I’ll buy it

[@joeymorrison9492]

The price jumps on yahoo auctions were huge it’s killing me

[@WhatsTheHype.Landon]

Great vid, the editing’s on point! Curious if you feel a similar way to KZbin shorts with those getting more and more popular to make fashion content?

[@franccus]

what is happening in he background in 10:29? it looks really cool, a pipeline system

[@GodesXsports99]

Carti adopted a more darker vibe of high fashion not just rick Owens especially when WLR was rolling out 2019-2020

[@naufrage0]

I’ve been wishing someone would do this video for a year now

[@l00r0lll]

Rian my goat

[@Intuity.]

those fast archive fashion posts still exist.

[@graygraygraygraygray]

I got an awesome shein ad for this video

[@franzzzko]

I discovered PAQ and frugal aesthetic right when covid hit and everything just went downhill eversince

[@emmasmyspace]

I was talking about you with a Margiela employee. its cool to find someone who knows you out in the public. i mean what are the chances?

[@beyondinsanity420]

Thank you for this video I’ve been saying this since it happened

[@Ares__]

Bro this is so true, I thought I was the only one who noticed this

[@professor_u]

Playboi Carti getting his Rick Owens aesthetic from TikTok is just not accurate considering that he's been talking about wearing Rick even before he dropped his self titled album. Now obviously he has stylists who help him dress sometimes and they themselves might've been influenced by TikTok and hence Carti, but to say it was purely from TikTok is just absurd IMO

[@theflightcampaign]

Shane Gonzales was his stylist & Paris House (Rick Owens manager in nyc)

[@deanmarshallshalabi]

2:45 kendricky jumpscare

[@Devananta-Rafiq]

With the recent beef between stylenotcom and fashionzeitgeist raises question for me. Are you consider yourself a fashion critic, fashionlover4? I never see the rise of fashion influencer/pseudo journalism news outlet in IG/TikTok as fashion critics anyway, e.g. the one that Eugene critic that are stylenotcom and ideservedcouture. But on the other hand, I see the likes of you, Fashion Roadman, and Haute Le Mode as critic because what you guys do are more than bringing information (reporting) and analysing the meaning of fashion (referencing) (as what fashion journalism does) but also giving honest perspective in form of commentary peeling the nuances and viewing beyond the surface level symbols. Anyway, always love your video!

[@understitchYT]

wait, whats the beef between SNC and FZ? How did I miss this?

[@Devananta-Rafiq]

@@understitchYT last stylezeitgeist's (wrong name on my original comment my bad lol) Op-Ed critiques the rise of fashion influencer/social media persona, e.g. SNC and IDC, and their lack of critical assessment of fashion shows they attended. Basically de javu of the same problem originated from the big fashion media turning marketing machine for brands.

[@understitchYT]

@@Devananta-Rafiq oh that is interesting, I should read that. Is there value in sharing vs commenting? Thats interesting as a topic idea, thank you

[@Devananta-Rafiq]

@@understitchYT I think there is no correct answer for sharing vs commenting debate, just preference. SZ is like idealizing journalism's constructive part in fashion arena from everyone participating in the business. At least that's how I interpret it.

[@understitchYT]

@@Devananta-Rafiq Yeah, I really agree, sometimes I am so grateful just for the creator to bring my attention to something so that I can then go away and research it and learn about it. They haven't necessarily brought me any in-depth content, but theyve given me a spark. While I really enjoy in-depth content (obviously, considering I make my own), I definitely appreciate both

[@chrisk_04]

I feel like quite a lot of this stuff applies only to people who are REALLY into fashion

[@dawnbreaksdew]

This is Fashionlover4 core

[@youruinedmymood]

Tiktok changed the fashion game and also bought out the underground music 2019 shit was just starting its already been 4 since then shit crazy

[@danolongo]

fashionlover4 my goat

[@danolongo]

omg the rian phin shoutout

[@yeungeddie]

Future nostalgia woah

[@cuahuean]

who remembers the buyee hauls to aphex twin

[@ShyRonnie13]

I may be too old but i really hate theses tiktok with a succession of looks or images that pass so fast you can't event watch the looks and the details of the clothes.

[@hunterklugh5067]

3:25 (just for me to research)

[@y0utubehandel]

broo i remember those videos on tiktok the good old days used to put me on to so many pieces 😂

[@222beau]

Deleted tiktok to be able to get more creative about my outfits. Fashion kinda got ruined for me on tiktok

[@ekii27]

I never installed tiktok. I'm ahead of the curve

[@MikayeYakovlev]

2047... is my fave brand ngl

[@Orbitinbloom19018]

Rian is so fashion mom corecorecore

[@8ddn]

Please gate keep🙏🙏🙏

[@sinsfromheaven]

everything correct except the carti take he was rocking rick since years ago you could see it even in the magnolia vid

[@willhutchinson5349]

thank you for mentioning luke blovad

[@138ayaankinariwala5]

Haven't even watched the video yet but REAL

[@bibibutten]

Oh look it’s mee

[@ligiaponce216]

hey king, what microphone do you use? :)

[@Whodnl]

Babe wale up fashionlover4 has uploaded

[@antonknuhtsen865]

Ur such a good youtuber

[@simphiwenyembe955]

Playboi carti rocked rick owens in the magnolia music video which was released in 2017

[@SpyderK]

carti basing his fashion on rick bc of tiktok is a WILD thing to say, he birthed all of them tiktok influencers

[@MeganMoon777]

Bro do your research Blumarine is an old brand they just rebranded it’s been around since the 70’s 🤨

[@DuckLover33118]

I don’t use TikTok, and I’m happy that I don’t. All the trends and stuff are just stupid, it’s mostly just teens trying to be popular and adults being immature.

[@matthewosmesfin265]

i

[@bellatuft4907]

MINA LE I LOVE HER

[@1yungleak]

dope vid, that carti comment showed a bit of lack of research tho

[@mannn6405]

the thing is playboi carti wear rick owens since like 2017 tho

[@lzl_1.15]

I hope the kids don't think Pinterest and tiktok is "research"

[@Burgundy-Doc]

Who decided that sambas were going to be trendy, I just wanna talk….

[@morpheuslaughing]

Tik Tok has undeniably accelerated the trend cycles and made our desire to consume more hyper intensified now that most users have the attention span of a goldfish. Im glad we can agree Bloke-core is a dumb trend for American dudes to put a label on something that has been around way longer and never really meant to be absorbed and labeled as a fashion trend

[@whitewine88]

Ruined, instead of “Change”

[@heresene]

Rian collab?

[@TorwartTor]

Are you Trevors brother?

[@beyondinsanity420]

I don’t think carti really got his style from that he was wearing Rick for a long time it was just paired with supreme mainly then he just started doing Rick with Rick and if u look at the people he’s around they all dress akin to him

[@luckyblue3501]

Blumarine is hella old wym???

[@wikkidize]

As usual once something becomes popular it instantly gets destroyed by normies, hate them so much

[@bzztthundaa]

❤❤❤

[@sp_ce2737]

Man I don't know, I hated these Videos being so superficial and not at all paying actual tribute to the artists work. Often even putting a cringy phrase like ,,Fashion is art.'' or smth there, it just made me so angry xD

[@scrab5459]

❤rian❤

[@scrab5459]

Also ❤fashonlover4❤

[@ChickenKormaGarlicnaan]

Oh yeaaa

[@ChickenKormaGarlicnaan]

I saw that

[@JafacaksWasTaken]

why as a man are you on tiktok

[@JafacaksWasTaken]

great video as always

[@flower-ld5id]

charity shops suck now lol

[@thijsdudink3981]

its football not soccer

[@belaokmyx5196]

小心身后

[@layditms2]

you and the others are all styled like our generation and cultures and cultural heritage are you all not quite there ?

[@tarambukis-c2q]

archive was never good

[@stefeuphoria6086]

Tik tok was never good 😵‍💫

[@hoologann]

Bro think this is ASOT

[@fundraiser4922]

It is soccer…

[@zarykodo5330]

Dont speak on carti no more brah...

[@hiro11]

lol you say to voice our opinion if we disagree w something and maybe you were unaware but carti didn't start the whole rick owens aesthic because of tiktok or because he saw it was rising in fame or interest. he mentions rick owens and other brands (like N(N) and raf a lot in songs from 2016-2018 which is mostly because of asap rocky and his influence on him with fashion. and rocky has been on rick owens since 2010s. if anything playboi carti attributed to rick owens trending on tiktok in a way, at least for our current generation of youth.

[@mudblooded]

gifter fashion hater

[@milanyessin]

Yo Fashionlover4000, what hoodie are you wearing in this video? 🦦