How to Avoid the 10 Biggest Branding Mistakes for Designers and Entrepreneurs

[@SimonBell78]

Thanks for all your advice Philip. I've been self taught all the way, and it's people like you that have made my career possible.

[@sam.e16]

Hey Philip! These are great points! If I was to add an 11th mistake, it would be underestimating the cost of branding. Many companies, especially those of a more older fashioned mindset, don't always see the same value in branding as those who know the value of it. For this reason, they tend to under estimate or give less credence to it's effect, thus not investing as much in it as they think they should.

[@PhilipVanDusen]

Amen Sam! I should have thought of that one. Biggest mistake of them all.

[@chavonechakhan383]

Philip VanDusen is The Man. He's Hip, Cool on point. I can watch your videos back to back. All of your info is accurate.

[@PhilipVanDusen]

Thanks chavone!

[@sudeerawishvanatha703]

Highly appreciate sharing with us your knowlage and amazing experience. Thanks verymuch.

[@PhilipVanDusen]

Thanks Sudeera!

[@johnonah6277]

Thank you so much Philip, this video gives me clearer knowledge in solving client brand challenge.

[@PhilipVanDusen]

You are very welcome!

[@SuperKewl12]

Love when your videos restate what I am currently learning in my account planning course. Makes me feel like I am actually learning things that can be applied in the real world! Great video with great reminders

[@PhilipVanDusen]

Haley, I'm clairvoyant. 😉

[@5StarVideoShoppe]

Excellent, just excellent. I learn so much from you about branding and then I teach it to my clients. Thank you, Philip.

[@PhilipVanDusen]

Thx Mary!

[@diegorafaelsfo]

Thank you for your work!

[@PhilipVanDusen]

Thanks for watching multiple videos!

[@flyryde]

Awesome as always brother 🙏

[@PhilipVanDusen]

Thanks dude! How's Biz? Will I see you at the YP Con in London in a couple weeks?

[@artareapaintedperfection4057]

I really love the way of your presentation it helps me lot in term of knowledge and practicality...thank you...

[@PhilipVanDusen]

That's my goal - glad I'm helping!

[@sevanyouhanna2491]

Thank you. Man, you are so awesome as usual.

[@PhilipVanDusen]

Hey Sevan - glad to see you again - you are awesome too for showing up!

[@AngieNFilms]

Awesome video!!! Thank you for sharing.

[@PhilipVanDusen]

Fab- Thanks!

[@dittagecoeco2738]

Those advice are gold! They are essential and clear just as the experienced one can give, and could help a lot in the meaningful mountain of doubts that should autentically come when approaching these problems (i.e. now that i have my product, lets sell it). Sorry for my english ;)

[@PhilipVanDusen]

Thanks Ditta!

[@TamyaraBrown41]

Awesome advice!

[@PhilipVanDusen]

You rock Tamyara! Thank you.

[@dashiajames1882]

Teachable video...keep em coming !!

[@PhilipVanDusen]

Will do Dashia!

[@JanneWolterbeek]

Very good!! Super-useful. Consider it shared in my Facebook group TIMI.

[@PhilipVanDusen]

Thanks so much for sharing it Janne. You're a king!

[@JanneWolterbeek]

Cheers, keep up the great work, thanks!

[@JanneWolterbeek]

I always wondered how you got the name "Verhaal" for your business. I am Dutch, it is Dutch for "story". You have a Dutch last name, so I am curious to the connection. :)

[@PhilipVanDusen]

Janne, it's all explained right here: philipvandusen.com/whats-verhaal/

[@JanneWolterbeek]

Ah, nice, thank you!

[@jb5273]

Hi Philip, do you have any advice for someone that wants to enter the creative industry? I'm coming from finance and i'm not sure how to start? If you have a video on steps that people like me can take, or just advice in general, I would be extremely grateful! Thanks!

[@PhilipVanDusen]

JB, great idea for a video! Thanks for the suggestion.

[@ChrisLupetti]

Is it a mistake for creating two different brands for one freelancer? Say he wants to freelance for design and another instructional design?

[@PhilipVanDusen]

Chris, I'd say yes - it's a mistake. The main reason is resources. If both brands are one individual contributor then everything you do (posting, promotion, content, etc) and everything you maintain (social sites, websites, etc) are all x2. That is usually too much for one person to manage effectively. If the specializations were really far apart (a lawyer who is also a photographer) then yes, separate them.

[@dashiajames1882]

I have a question: If I put a video, like 2 pictures on my upcoming site is that good or bad thing..?? Cuz you said don't put sooo much stuff about yourself on your site.

[@PhilipVanDusen]

Dashia, at this stage of the game, don't worry too much about it. The answer will be apparent then the time comes to change anything.

[@artareapaintedperfection4057]

In India I found a problem that most of uneducated and unprofessional coming in the industry and though they don't have knowledge of design brand and all. but they are affecting much more to the professionals..and unfortunately people's going to them to save some money in terms of design and printing cost and it affects us lot..even I was trying to find solution but not succeed yet if you have any suggestion please share with me ..sir.

[@PhilipVanDusen]

Artarea, Ignore the clients who are looking just to save money - you don't want them anyway. Focus on a larger client - a bigger business, ones who will appreciate what you do. Also level-up your services - start offering strategy and social media content management - not just design - you have to have a full-er service offering. The "designers" who are less capable cant compete there.

[@believebieber2949]

Thanks

[@PhilipVanDusen]

Hey Believe Bieber! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!