Top 10 Branding Mistakes Companies Make - How to Build a Successful Brand Today

#Branding Mistakes
Developing a rock solid brand strategy and visual brand ecosystem is the most critical foundational activity a company can execute to it for success. But sadly, many companies - and the agencies that serve them - frequently make key randing mistakes when building and maintaining their brands. In this video I discuss 10 mistakes that companies make that can prevent them from becoming the powerful, fresh, differentiated and relevant businesses they were meant to be.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
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[@wolfgangk1]

Of your many spot-on points is the "EVERYONE HAS A SAY" that makes me crazy. I'll pull out of a project that nanosecond I learn that there are folks on the team because their "feelings will be hurt" or they'll be "mad". Invariably, those types have NOTHING creative or worthwhile to contribute and will throw a fit if you don't take their "suggestion." I've seen hours of intelligent design vetoed and stripped down to smithereens in order to accommodate everyone's "feelings"

[@PhilipVanDusen]

Man, Wolfgang, I feel ya. I hear the frustration dripping out of your every word.

[@wolfgangk1]

@@PhilipVanDusen Is it that obvious. I'm a slave to aesthetics throughout my entire life. I love for everything to be beautiful, classic, and timeless. Frankly, it's a curse. I'm a photographer. Folks are thunderstruck when they see photos that I took 40 years ago because they still look "cool." I consciously intend to make my images iconic. I'm admittedly passionate. I can't work with anyone who's not passionate and have an idea of what timelessness, iconic, classic, and beautiful are or aren't daily yearning to educate themselves with expert channels like yours--and even if I give them the link--they still won't watch (because they've arrived--VERY typical) At some point it all comes down to a Dunning-Kruger Effect Generation and there's no transcending that--so I'm left dripping with frustration.

[@dashiajames1882]

Hi, Why would anyone start marketing b4 you actually have a brand...?? That's a huge mistake. Great veiw points & info. I'm gonna apply it to my doings..!! Happy Holidays.

[@m.carter9090]

Fantastic information!!! Vavavoom.

[@calmazoz8087]

I am gonna apply all these principles to myself

[@PhilipVanDusen]

Hey CalmaZoz! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!

[@rickharold7884]

Great points as usual! Happy thanksgiving to u and ur family!

[@johnfiredamian]

Lovely... Thank you

[@larawehbe3862]

The Best always.

[@Rabahdu91]

Thanks for these advices. I will apply to my own brand.

[@DineshDKA]

Really i turned lots of mistakes into good things thanks man 🎉

[@jhonny762]

What you offer diffrent from the crowd that clients choose you?

[@PhilipVanDusen]

That depends on the decision-making triggers that drive the customers in category of business you are in.

[@GirishVenkatachalam]

Genius

[@PhilipVanDusen]

Thanks Girish!

[@kehindealimi1450]

First to comment ❤️

[@PhilipVanDusen]

Yes you are!

[@corallall]

Clubhouse? It was born dead.

[@PhilipVanDusen]

Interesting perspective. I felt the same way about Periscope. It will be interesting to see how it play out over time. But the fact that other more established brands are chasing them: ie. Twitter "spaces"...is also fascinating.