7 Secrets to Branding Your Small Business - What Every Small Business Needs to Succeed

[@Muhammad_Umar_]

Brand story: Brand look: and feel, colors, pattern, layout style etc Brand voice: how is gonna sound, soft, friendly, comfortably, protective, there are many brand voices Brand presence: website, social channel, article, live stream, ads, content, where is presence what msg is going. Recognized, remember. Brand promise: What value bringing to customer. Mission. How we are different, how we are better? Brand equity: result of everything. Word of mouth marketing. Brand engagement: conversations and relationships.

[@PhilipVanDusen]

Hey @Muhammad_Umar_! Thanks so much for checking out my video! I appreciate you taking the time to leave a detailed comment. You rock!

[@ethelmba2707]

Value packed, yet simple to understand 👌

[@GrowWithWill]

Glad how you included Brand Story, Phil. I personally think that it is underrated when it comes to branding considering how people are eager for stories behind everything. Great video, by the way.

[@paulinesleepwear4147]

You are a great teacher!! Thank you!

[@usmanadebowale5156]

This video is value packed and straight to the point.. thanks😊

[@diegorafaelsfo]

Thank you for your insight.

[@ceburealestatetipsandtrends]

Yes, brand story is the most important thing in branding.

[@eightdecades.]

Just discovered your channel today, it's excellent! Thanks for sharing your expertise and insight...it's priceless.

[@TheThengz]

What you just explained I'd related to where am currently working they have big things customers are so loyal they advertise without realising

[@m.vanwees6824]

Great Content!!! Thank you so much!

[@ADDAfamily]

Very informative, I really appreciate the simple form of explanation 😊

[@chigozieugbejei]

This video is so detailed! Thank you!

[@PhilipVanDusen]

You rock @chigozieugbejei3385!

[@ninjateacherlee3538]

You know what? I'm really regretful that I don't live in your country to attend your classes and learn more from you.

[@PhilipVanDusen]

Thanks Ninja! Me, too!

[@guyharris889]

Brilliant stuff !!!

[@grischawillrich590]

So much value in 10:38 minutes ❤

[@cryptosun9981]

This video has a great summary. Small or big brands can rely on the works with Cleo. Marketing has never been this good and easy with their adaptation of blockchain.

[@amyp9510]

I always struggle with story. Why did I start this, you ask?? To make MONEY!! Period.😂 any suggestions on how to come up with a story that's not fake?

[@PhilipVanDusen]

Try to articulate what you like about designing. Yes, we all got into it (or any job) because we had to make money somehow and design (or the arts) seemed the least abhorent.

[@adesolaadewusi2623]

To make people pay you, they need to possess a sense of value or return for their money. That is, to get money from them project their MOST IMPORTANT desire or their painful problems using the story. Create stories from their point of view. It is not about how you feel or what you think Now to create stories, apply the rule of EMPATHY.

[@PhilipVanDusen]

@@adesolaadewusi2623love this! If there is one copywriting rule I would say is my #1, it’s “It’s not about you. It’s about them.”

[@nolumakipodcast3195]

Thank you, sir, this is gold.

[@PhilipVanDusen]

Thanks Nolu!

[@ManoKūrybinisŠvyturiukas]

Labai aiškus paaiškinimas, tikrai pravers praktikoje

[@ZahraA-rc9zp]

✨👍🏻 really great content right to the main points no wasting time. Thanks for this great summary that any small business owner can refer to and follow 🙏

[@dashiajames1882]

Hi Philip, these are very great tips/advice to keep in mind. I'm doing my about brand short paragraph. But I'm really thinking of doing a video & having someone ask me questions. Like: -Why did I start my business ?? -What do I want for my business ?? - What products I'm going sell..?? Stuff like that. Is that good or bad thing...??

[@PhilipVanDusen]

Dash is, capturing your brand story yourself is always a great idea! You know it best.

[@monarnyc]

Thank you for this

[@m.carter9090]

Thank you!

[@PhilipVanDusen]

Happy to help!

[@rickharold7884]

Right on!

[@PhilipVanDusen]

Hey Rick! Great to see you again brother!

[@sumankataria3554]

Thank you so much

[@PhilipVanDusen]

You're most welcome

[@ABDULRAHMANABDULLAHI-u1w]

Keep up the good work

[@Pialatesyoga]

Thank you🙏

[@jarredfox1133]

Genuinely a good video

[@tomatosoup357]

Great video!

[@retshephilemodeme6789]

This is so informative

[@labmationstube]

New glasses ... new Philip!

[@PhilipVanDusen]

Gotta mix it up Ed!

[@romashellmedia]

Nice,I have learnt alot today

[@cornellscott2666]

Amazing video

[@englishidiomswithkja7787]

The think is right now I am making 100 ml bottle and about to Start 250 ml. How can I do all this stuff? Space is not much

[@ShafigahJanat]

Thanx and where are you found

[@oksanalipinchuk5251]

Hello sir, I would like my brand and logo be on the tag,not exactly on product,do you think it's ok?

[@ka0rism]

your green glasses is cute

[@josemadrazo3131]

Hello Phillip thank you for the amazing content! I would like to know if you offer this services to build bussiness and make them grow, very interested

[@kamin76]

Great summary Phil as ever. Would you also say, they need to know exactly who their customers are? Sometimes small businesses claim their target audience is, well, everyone :)

[@PhilipVanDusen]

Kashif - great question. And you're right MANY small businesses fall behind in not identifying a clear customer avatar that's not "everyone". This exercise is part of developing a cohesive brand strategy and a foundational element of a solid business plan.

[@danielashman1753]

Really awesome video. Thank you for posting.

[@cmalearner]

Paying upfront for quality leads and marketing is just too expensive-I simply can't afford it. I really need a service where I can pay only for results, any help would be appreciated

[@swatiswatiagarwal]

I've been there. Corpoz helped me out by only charging for results. It really worked for my business!

[@kshitijchaturvedi592]

I have started a new laundry buisness. How do i scale it up. Any ideas?

[@mjaay.2276]

Start a meth lab underneath it

[@englishidiomswithkja7787]

Just started my business of hair oil

[@dumisamatshikiza3857]

I’m planning to launch mine in August & definitely needed this information. Good luck on with your journey

[@SunilSingh-uc8qv]

Nice

[@SaltLake180]

What if you don't have a great brand story. its just something that you want to sell?

[@PhilipVanDusen]

Stories sell products. Either your brand story - or a motivating, true product results story.

[@MonicaGama-k2b]

I have something already but i dont have the money

[@lemlemdema567]

Dr thanke yoy

[@OfftoShambala]

I disagree about that dedicated branding style thing from the beginning. It’s not wrong if you can achieve branding that may have some effect, but it can be a really dumb downfall. Consider point #3… ive worked with a lot of newer businesses and they need to go through a brand testing process for several years to determine how to best brand their business and they ultimately waste too much time and money in the beginning. Of course, some people know how to create that consistent branding from the beginning, but most business people are clueless and then I’ve seen them hire people for a grip ton of money and they aren’t qualified. And the qualified help is expensive and frequently wrong. And on top of all that, I’ve noticed a consumer trend to support the unbranded type of biz. Consumers are sick of the franchise model.

[@extremerunner]

Not trying to be negative but you said nothing in 10 mins

[@PhilipVanDusen]

Hey @extremerunner, Sorry you didn't seem to get value from it, but thanks for watching and taking the time to comment. I appreciate your sharing your POV.

[@WISDOM-AdikwuMarthaOka]

Philip, I must commend your reply to this. I was skeptical about watching your video when I saw this comment, but it was really worth it. And I am glad I did. Thank you Philip for sharing your thoughts

[@JamaicaTanito-ky1rt]

Bullshit