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There's nothing worse than hearing "But this other agency said they can do it cheaper" Let me show you how to avoid this situation by having a unique point of difference in your SEO agency.
Video notes
0:00 - Introduction and general overview
1:19 - How to have a point of difference for your SEO agency
1:35 - Specialising, niching down and positioning as an expert
3:23 - cCeating an irresistable offer is essential
3:50 - If your offer is rankings then you're no different than everyone else
4:39 - Offering a return on investment as a USP
5:40 - Value adding in order to improve your offer
6:33 - Become even more attractive by helping clients convert sales
7:41 - Reporting against revenue is a fantastic point of difference
8:05 - What happens when you're just like everyone else
8:35 - Recap and invitation to enroll in the SEO Accelerator program
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