How to be a happy and inspired creative person - the answer is quite simple.

Not feeling creative or inspired as you used to be?
@KB3146 commented on an old video called "How to get your creative inspiration back when you've lost it." ( • How to get your creati... )
They said: "After 5 years of working as a graphic designer, I've lost my creativity. I'm drained and I don't know where to find it :("
I've been thinking about this ever since - 6 days ago - feeling that I really should reply. But what could I say that was more than I had already said in the video?
The original video is 7 years old and a lot has changed in that time. It certainly has for me.
I think the main difference is social media and the expectations that have been inculcated in our culture.
The customer, the client, the person you are creating for has been forgotten. Creativity has become all about pleasing algorithms to make social media companies richer. Never mind the quality - it's all about eyeballs and watchtime.
To achieve watchtime, you have to work for the algorithm, forget your audience, just learn how to trick them into watching rubbish.
Back in 1964 Marshal McLuhan said: "The medium is the message."
Well, I would now say that the medium has become the client. We now work for the publishers not the audience.
To be a happy creator, you need to learn to please your client/customer/audience, then you will be happy too.
The audience has been reprogrammed, however, so you'll have to win them back. But I think that Honesty and your best work will do that... and make you a happy creator too.
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Shoo Rayner is an award-winning author and illustrator of over 200 books for children.