How To Be A Successful Trainer & Coach In Today's Challenging Fitness Industry | Mind Pump 2175

00:00 Intro
01:22 Why he believes the “expert space” will become regulated.
07:53 One of the BIGGEST mistakes you can make as a trainer.
09:30 How the ‘guarantee’ model is outdated.
16:18 Why you need leverage to grow.
18:50 How the COVID boom of digital fitness is causing a lot of lack of trust today.
27:10 The dissonance between being extremely good at what you do and chasing the dollar.
36:02 The consumer thinks fast and slow when in reality it’s yes or no.
41:46 Engage in application!
44:12 Be authentic.
48:57 Highlighting businesses that he admires and why.
54:33 KEY things to look out for to build a successful business
1:05:13 If you improve your health, EVERYTHING gets better.
1:07:06 The mental health benefits of health & fitness.
1:17:04 The MASSIVE opportunity for future coaches and trainers.
Related Links/Products Mentioned
Special Promotion: NCI Scholarship
ncimindpump.com/october-schola...
Visit PRx Performance for an exclusive offer for Mind Pump listeners!
October Promotion: MAPS Bands | Skinny Guy 'hardgainer' Bundle 50% off! *Code OCTOBER50 at checkout*
mapsfitnessproducts.com/
Tom Vu Commercial - KZbin
• Tom Vu Commercial
Mind Pump #2025: How To Be A Successful Fitness Coach With Jason Phillips
mindpumppodcast.com/2025-how-...
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series) - Book by Alex Hormozi
amzn.to/3tlnhUj
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
amzn.to/48NkMe3
Mind Pump #2172: Five Commandments For Successful Personal Trainers
mindpumppodcast.com/2172-five...
TRANSCEND your goals! Telehealth Provider • Physician Directed GET YOUR PERSONALIZED TREATMENT PLAN! Hormone Replacement Therapy, Cognitive Function, Sleep & Fatigue, Athletic Performance and MORE. Their online process and medical experts make it simple to find out what’s right for you.
Sunlight Is the Best Medicine | Psychology Today
www.psychologytoday.com/us/bl...
Mind Pump Podcast - KZbin
/ @mindpumpshow
Mind Pump Free Resources
www.mindpumpfree.com/
Featured Guest/People Mentioned
Jason Phillips (@nci_ceo_jason) Instagram
Alex Hormozi (@hormozi) Instagram
Layne Norton, Ph.D. (@biolayne) Instagram
Stephanie Fusnik - CEO (@vitalityoet.stephanie) Instagram
Kay Cee Miller (@thrivingonkc) Instagram
Jared Hamilton | Coach (@realjaredhamilton) Instagram
Mason Mahoney (@masoncmahoney) Instagram
Audrey (@audreyyadamsfit) Instagram
Jen Gottlieb Keynote Speaker (@jen_gottlieb) Instagram
Shawn Stevenson (@shawnmodel) Instagram
Jay Ferruggia (@jayferruggia) Instagram
Thomas DeLauer (@thomasdelauer) Instagram
CONNECT WITH US:
INSTAGRAM: bit.ly/mindpumpmedia
TWITTER: bit.ly/2vN1qpE
FACEBOOK: bit.ly/2vq95cd
SHOP MIND PUMP:
bit.ly/2uvQY6b
PRIVATE FACEBOOK GROUP:
bit.ly/2vuntia
PODCAST:
iTUNES - apple.co/2vMEPcA
STITCHER - bit.ly/2hQSIAS

[@mattTHEEgreat]

I'm not a trainer but these episodes with Jason are so amazing. How he speaks you can definitely hear passion in his voice. It is so hard to explain to people who don't lift how lifting can be beneficial for your mental health. But anyone who has been lifting for over a year understands it without question.

[@martine5716]

Sal, thank you for bringing up mental health. I'm one of the few people who have added exercise and nutrition to my psychology degree because it is so important for anyone's mental health❤

[@fluffybunny2984]

This meant a lot to me. I’m a business administration student and I feel lost. I know I don’t want to be stuck in an office pursuing finance and I’ve dreamt of being a professional coach. Thank you for calling out my shit, my excuses, my accountability. We will continue to work hard…. I promise, for my beautiful momma and myself! Much love.

[@CptApplestrudl]

The talk about healthcare company incentives is the best reson for state run Healthcare I have ever heard. Some people still believe that the private sector will do everything better than state run alternatives, BUT some industries shoul not be allowed to be for profit. Healthcare is one of them.

[@jeinzbern3917]

As someone switching careers, studying and training to be PT at 32 this ep is very motivational for me. 🙏You guys always reminds me it's not too late and the space can use more authentic trainers than ever before and there's piece for everybody. Everytime Jason is on the podcast, the rawness and passion of everyone in the ep is amplified even more! Thanks for this guys❤️‍🔥

[@ForrestSmithOfficial]

The amount of wisdom in this podcast is surreal. I’m currently in NCI completing all the courses and I’m trying so hard to be the best coach I can be. I love this so much and the money within this isn’t even on my mind right now, I want to help others just like how you guys have helped me. I won your super bundle a couple episodes ago and you could never know how much that motivated me and I will be able to learn so much more so thank you so much!

[@evec2022]

"Monetizing on people's need to change"... I have seen this a lot in the local fitness community where I live. A lot of trainers have turned their business into "life coaching" and "nutrition coach" and in my opinion most of them have no business marketing themselves as such. One former trainer of mine is convinced that "happiness" is the key to being able to be disciplined in order to manage their nutrition (AKA cut calories). After having watched a couple of dozen of your podcasts/videos, the number one question I would ask any trainer is: "What is the best way to lose fat and gain muscle?". Anything less than the truth that you've been talking about and that I've personally experienced myself would be a hard pass for me. You are so right. YOU are the only ones who have all the answers to the health conditions that plague us today. YOU guys have been generous enough to share it with us but as mentioned before, the fitness industry for the most part is looking to monetize on every fault and weakness that humans have and they are giving the industry a horrible name. I realized that will power is not what is needed to get healthy. Muscle mass, plain and simple, is the answer to most of our problems!

[@Jewelymagooly]

You guys are the bomb! I listen to you on my bike rides to the gym everyday.

[@karndhillon2018]

I hired online trainer last year..its scam.. but now we have you guys..amazing souls serving great knowledge for freee

[@MindPumpShow]

Glad you're enjoying the content! If you're looking for an online trainer who's not a scam, email [e-mail]

[@Joshua-sd1cb]

The few fitness coaches I have reached out to online are $150-$200 a week with a guarantee to work with me if I don't hit my goal in the first cycle and a 50% rate if I continue to work with them. Overwhelming space for sure, I want the right coach, not looking for a discount. Thanks, Mind pump ❤️

[@davecarpenter3732]

Jason is the fourth Musketeer of Mind Pump. Love the chemistry between these guys. How about a "No Guarantee, Guarantee"?

[@ZenobiaRice]

Such a huge difference hiring a trainer before mind pump and after. I’m so thankful for the knowledge you guys put out. As a customer I feel more confident in finding the right trainer and being able to communicate clearly with them for my goals and how I feel during training.

[@julierusso9879]

Sooo good! Love when Jason is on!! Thank you all

[@MindPumpShow]

Glad you enjoy it!

[@Sweet_T316]

Knowledge is power, and the fitness community is improving and getting more powerful because of you guys and the people you guys influenced and continue to influence! Thank you for all you do!

[@gitakp910]

will definitely share with my trainer, thanks MP team, you guys are awesome.

[@kathleenmurphy683]

This is great. You gotta be f-ing good at what you do! Simple.

[@A.girl.and.her.dog_]

Your clients will always follow you as you are authentic and you stand out as not all about money making, but truly care about your clients. Thank you from a senior X-personal trainer of 25 years. Thank you for your humble knowledge. 😊

[@irena-mariequinton3549]

Love the business acumen you guys share with us, and the solid values you build your business on.

[@emilyeats]

As someone who is going from Pharmacy Tech to CPT, there are so many golden nuggets in this episode ❤❤❤ thank you!!

[@cesarolivero6137]

We need to give a message that good health is good business

[@Spinkicksandrootbeer]

Perfect look into the world of trainers! I’ve been sitting on becoming one for awhile now

[@sarahhammond7185]

I love these conversations with Jason too! I love Shawn Stevenson - he’s going to kill it at the conference! So interesting about when people drop off after signing for your product. 85% is really good however!! Most people who buy online courses DON’T do them or use them. Wish I could go the conference, and would love to do the NCI training😅

[@zachcomeau41]

Watching this right now, haven’t finished yet. But I’m so fired up. I’m about to launch my own coaching business after listening to you guys for a couple years and completely transforming my own life. I want to share what I’ve learned on my journey and help other people transform their lives and crush their goals. Im sure some people that watched this episode were intimidated or turned off by the idea of becoming a coach. But for me it just solidified the fact that my head and my heart are in the right place. I hope to be a guest on the show in a few years after building an honest fitness business that truly helps people and gets results. Keep preserving the space guys, you do an awesome job with your platform!

[@paigewellness]

🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼 I am a coach currently and this kind of podcast is just insanely good and informative. I love how real and raw you guys are and I always come away from your podcast feeling lighter and informed! Love y’all Mindpump!!!! And thank you Jason!!😊

[@undecidedstate3972]

Great episode! I just turned 50 and just today treated myself to MAPS Anabolic. Looking forward to going through it! Not sure if you read all the comments, but if you do, then just thank you for being such a great resource for a guy like me. Back in December I had a triple bypass that also uncovered that I am a Type II diabetic. Over the past 10 months through diet and exercise I have completely changed my health and fitness and overall relationship with food. As a result I have entered my 50's in the best shape of my adult life. I found your podcast a few months ago and it's been so helpful. Lately I've been considering getting my certification as a personal trainer once I hit my initial goals. Not so I can make money, as I do just fine with my career, but so I can help folks who have gone through what I have and are struggling to find a way back to the gym in not only a safe way, but one they can sustain. Jason's comments around what makes a great trainer were really inspiring.

[@MindPumpShow]

That's so awesome to hear. Keep up the great work

[@undecidedstate3972]

Thanks very much! @@MindPumpShow

[@jamescarberry-todd4515]

Amazing video guys as ever guys. I'm a newly qualified trainer from the UK and conversations with Jason and the information the three of you provide every week is becoming even more useful (I've been watching you guys for 5 years). Now I can make notes of all the nuances with the fundamental principles and methodologies to become the best trainer I can to help people with their physical and mental health. I am forever grateful Sal, Justin, Adam and Jason.

[@FreeRunn3r97]

Authenticity is the one thing most often lacking these days and also the most craved, you guys are the best

[@demigodqc1416]

I know im 2 weeks late but every episode with Jason I learn something very valuable and inspirational. Love this guy on Mind Pump

[@paige1487]

No one left behind, I love that message ❤

[@laraschneider1975]

I listen to a lot of fitness podcasts but this has been the best in a long time. Thanks for sharing amazing information

[@thedaintyartist]

I love these videos. I am a dance teacher and searching for a shift in my career. Thank you for the encouraged passion!

[@Jakebatz]

Personal training sounds challenging, but rewarding. Sounds fun to me!! Great vid guys!

[@richardperez8391]

Can really connect with taking it slow and doing things the right way when you start. Been working out for a long time on my own since high school and got a pt certification last year. I finally got the courage to ask a friend to let me train them for free A few weeks ago for no other outcome than just learn. It feels so good just to help someone to just feel better physically. Thank you for putting out the message that if you are genuine about just helping others the money will come later on it’s own. That’s really good for someone who is is JUST starting out to hear. Really appreciate it. Great podcast.

[@TheRealCoachRegg]

Awesome episode I love these episodes geared towards coaches. Gives me such an insight being a new coach. And BTW you guys are the reason I got into coaching. That you for helping me see I can follow my dream of helping others.

[@ubon21]

this episode got me real emotional towards the end. Great talk ❤

[@michaelschiller9570]

Damn... what a great interview. Need to share this one with my kids. Y'all rock.

[@alexbromley9384]

Every episode with Jason is 🔥

[@BurpeesGiant]

I seriously love you guys !

[@aishaking681]

Thank you for this episode

[@ilianavelazquez7952]

Good morning, awesome team! 💪🏽

[@martifleck2976]

You guys are bringing such good information for us, its crazy that this podcast is free lmao!

[@cesarolivero6137]

Excellent recommendations. Keep up the good work

[@STRENGTHFIRSTOFFICIAL]

Love the podcast. Great conversation guys. Very helpful.

[@andydelarosa767]

Love the video!

[@alekxa90]

Its so nice to have access to this information. I am a new listener and im learning so much in your podcast. I am still confused where to start but im doind my best,especially meeting my protein goal. Thanks so much ❤❤

[@sjslife]

Omg I love it!!!!! I am NCI student as well!!

[@hunterblackfit]

My dad is super unhealthy, will be 50 next year, takes all kinds of meds, high blood pressure; you name it. Before listening to this episode, we talked and he agreed to let me be involved with his nutrition. I'm super excited and hopeful to help him build good habits so he can be around for my 1 year old son!

[@melody4902]

Amazing content, thanks

[@macmclark65]

Yeah buddy! Lets go

[@scottbennett3765]

Boom!

[@CrazedCorgi]

another great episode, thanks.

[@theironforce3000]

Very good ending 👏

[@Luissitovargasoficial]

I love this content ❤❤❤❤

[@CptApplestrudl]

Tech-startups always looked to me like some peeps trying to start SOMETHING, grow quickly and "go viral" to sell the company for profit. It never matters if these companies are sustainable. Many run on state funds for startups, too.

[@katelynfisher2050]

Thank you for another AMAZING podcast! So hard to scale online. Started in culpeper Virginia golds gym for all your reasons and more. Just want to serve and guide people. I’ve been full time at 24hr Fitness in California for a few years now and loving it but want to do more. Just don’t know how!!!!

[@MindPumpShow]

You got this!

[@MindPumpAdam]

Who is you RVP ?

[@katelynfisher2050]

@@MindPumpAdam ohh! Regional vice president? at 24. I’m in San Diego county at Oceanside location. I believe it’s Andrew Dewey. :) Hahaha I feel smart now 😂

[@katelynfisher2050]

@@MindPumpShow I’ll keep round my best appreciate you all 🙏

[@lucy2000]

So much great info!! Thanks mindpump 🎉🎉 Can you guys get Shawn Stevenson on your podcast?

[@MindPumpShow]

👀

[@xedxed-1819]

Wish to win a prog as i am so clueless on my workout as always… love this episode btw ❤❤❤❤

[@jamesirish696]

Just a tip guys, you may want to stop the cussing, i know its hard when your passionate about something. Iv lost potential clients based dropping an F bomb actually. I was once told it was lack of finding a more intelligent word to use. And your both very intelligent young men. Seems petty but is a thing. Keep up the good work. Love your show.

[@user-hb2dc8gz3l]

On phase 3 of anabolic advanced let’s go

[@kitchv1]

It keeps getting mentioned, but hospitals are not incentivizing to keep patients longer. They make more money getting them out quicker and getting a new patient in.

[@loksJUNIOR1]

Fire

[@JHOTA5220]

Love listening to Jason. Always appreciate the Mindpump knowledge you guys share!

[@MindPumpShow]

Our pleasure!

[@aidennichter1327]

Love episodes with Jason Philips?

[@Mrs_wsmith88]

Should you “look the part” before becoming a trainer and training someone even though you have personality, knowledge, and even strength?

[@handsomeman3]

Recently bought symmetry then ACCIDENTLY bought prime right after...I'm not sorry about it

[@Travis_24]

Listening to this and not watching has me convinced they are interviewing Archer.

[@hunterblackfit]

Is it really necessary to become certified when we have free access to mind pump content? 🤔

[@kidusyohannes5555]

Hey guys first off want to say bet fitness channel out there any tips on controlling anxiety when conducting group training I have to do them in the new gym iam about to start working at but I have only done one on on mostly and don’t really like group shout out from Australia 🇦🇺

[@legionstark5220]

When I perform deadlift underload my lower back becomes inflamed and is in pain. How can I correct this? And gain strength and stability in my lower back to handle heavy weight underload?

[@rosella3966]

You need to work on your hip and glute strength. Are your lats switched on at the start of the lift? Also, focus on the leg drive at the start of the deadlift to get the bar moving.

[@legionstark5220]

@@rosella3966 Thank you I took your advice and switched on my last during deadlift and no pain in the lower back, and I got a PR!

[@AnaGfit23]

48:45 you can CHASE vanity, but don’t SELL vanity

[@kiddfamilyfarmllc9962]

19990 I about starved to death trying to train people. I had a BS in Health and Physical Education and an accomplished bodybuilder. Trainers that did the best where BS artist.

[@Rebel-Rallycom]

This is perfect timing- transitioning to a health coach - read his book when it first came out…50 🎉❤!! Thanks for always putting out amazing information.

[@stinkyham9050]

I'm eating 3000 cals a day, 195g of protein, lifting 5 days a week. I lost 3lbs last week. Lol. That's all I got, I need that hard gainer bundle. Come on, Sal, hook a brother up. Lol.

[@MindPumpShow]

Eat more calories lol

[@MindPumpShow]

@stinkyham9050 Winner Winner! Please email Ann [e-mail] with a screenshot of your youtube username, winning episode number, and the email address you would like the program under and we will get you hooked up!

[@leonardwimbley7948]

I had to leave a like just because how much the government and powers that be are soooooo against health.

[@phillhasnochill1281]

1:03:48 planet fitness

[@CH-vm6cq]

This guy sounds like Bob from bobs burgers

[@Gonthesocials]

That explains planet fitness’ atrocious color scheme. It’s just awful. I’d pay 10 dollars a month to not show up

[@MrsCelinaDelacruz]

Business/people that helps people and is good at what she does Charlie Atkins Lesweat tv 🎉