How to Build Topical Authority: George Chasiotis (MINUTTIA)

[@MINUTTIA]

Thank you to the team at Clearscope for putting this together and to all the amazing people who joined us and stayed until the end. Looking forward to the next one!

[@clearscope]

Thanks for the splendid presentation! George crushed it

[@thetechreview369]

Underrated Channel... You've shared important info which no one talks about! Thank you buddy🙌

[@emotionalignition]

Amazing video! Really insightful. Thanks a lot for this.

[@spicynspiky]

🎯 Key Takeaways for quick navigation: 00:00 🤓 George Chasiotis, the Managing Director of Minuttia which is an organic growth acceleration agency for B2B SaaS companies, introduces himself and his company. 01:11 👥 George mentions that the webinar will cover many aspects of topical authority and encourages questions from attendees. 02:25 📚 Building topical authority is explained as the process of helping Google associate a website with certain topics closely related to that website's identity and business goals. 03:06 🔍 George explains the importance of website topical authority in gaining visibility on Google's search results. 04:14 🔄 He distinguishes between two ways to build topical authority - external and internal. 05:32 📋 George highlights dimensions for internal topical authority: topic breadth, topic depth, content optimization, crawl efficiency, publishing velocity, and content monitoring. 06:58 💪 Emphasizes that maintaining topical authority after developing it is crucial. 08:35 📝 He covers the importance of knowing the breadth and depth of your main topic, providing an example using email outreach as a main topic. 14:14 🧾 Keyword research is emphasized in order to identify potential subtopics or closely related topics. 18:22 ⚖️ George introduces a template by Minuttia for search intent classification to help classify keywords based on search intent. 21:57 ⭐ He highlights the importance of content optimization, including content briefing, creation, quality, and user experience. 25:10 🕸️ Lastly, George discusses the importance of crawl efficiency for Google's indexing process. 26:36 📚 George mentions the importance of crawl efficiency for improving topical authority, suggesting to have clean URL architecture and proper internal linking. 28:11 📈 George delves deeper into URL selection based on keyword types - phrase match, term match, and semantic match. 31:10 🗂️ Gives examples of both setups (phrase match and term match) and discusses pros and cons. 35:31 🔍 Discusses the use of natural and unbiased anchors for internal linking for better recognition by Google. 44:15 📅 Highlights the relevance of publishing velocity to achieving topical authority faster. 46:31 🚩 Mentions the necessity of content monitoring to ensure the maintenance of topical authority. 48:36 📢 Shares examples of various websites with established topical authority, emphasizing the necessity of deep content for this. 49:26 💡 Provides strategies for overcoming biases and challenges while striving to build topical authority. 51:20 🚫 Warns against reliance on AI-generated content for the purpose of scaling. 53:14 🔨 George defends the importance of a thoughtful approach and setting clear goals when developing topical authority-even for sites with low Domain Rating (DR). 54:12 🌐 Advises that deciding whether to create a new page for a keyword or optimizing an existing one depends on the overlap of search results. 55:09 🔄 Suggests that the frequency of monitoring content performance should depend on the frequency of publishing; more active sites may require more regular audits. 55:37 🏆 George asserts that they primarily use Ahrefs for examining query ranges and locating content gaps, rather than Google Search Console. 57:01 📣 Encourages attendees to utilize the keyword research template and Loom provided in the webinar, emphasizing its effectiveness in developing topical authority. Made with HARPA AI

[@ryandixon.7396]

This was awesome! Thank you so much 🙇🏻How can we get access to the keyword research template and the search intent modifiers?

[@clearscope]

Hi Ryan! Thanks for tuning in. You can find the links to the templates here: docs.google.com/presentation/d/1MsYiGIh9BxPvirFXAerlf9DwY6nNWsOVOO0m4S6aHLU/edit#slide=id.p1

[@iocfaith]

Very insightful video almost a year after. The AI subject 😉. How things have evolved.

[@muhammadarmanto4056]

can you do a video about how to measure topical authority? TIA!

[@ItsMeHannes]

Great info! Where can we download search intent modifiers sheet?

[@clearscope]

No problem. You can find a link to the template with the search intent modifiers in George's slide deck here: www.clearscope.io/blog/how-to-build-topical-authority-webinar

[@ItsMeHannes]

@@clearscope Gracias Amigo!

but not seems to be working for the term product launch

[@andreisaioc]

I think you pay too much attention to URLs and structure of the URLs. Thats not that important in SEO, that comes actually in last places.