How to stay ahead of marketing's five big 2024 trends with Rand Fishkin

Rand Fishkin joined us on the Clearscope Webinar Series to share how to stay ahead of current marketing trends. This session is jam-packed with good stuff (and you're going to want to send this one to your boss).
Key moments in this session:
2:00: Jumping into the session-AI has already changed what we do and how we do it... 12 years ago
3:00: Traditional digital marketing strategies we've all relied on don't work well anymore
4:20: Death of trackable MarTech and being able to track your efforts-cookie blocking, ad blocking, and more
7:50: Study regarding zero-click searches
9:55: Running digital ads and finding and reducing overspend on platforms is a full-time job
11:15: Takeaways on the death of trackable MarTech
12:40: The rise of dark traffic (or unattributable traffic)
14:00: In GA4, both direct and organic search are misattributing other sources
16:20: Takeaways on the rise of dark traffic
17:30: The big lie of marketing attribution
19:00: The powerful parable of the pizzeria
21:59: A challenge to test turning off your ads
21:40: The end of the rising tide of digital marketing strategies
24:08: Takeaways for marketers on the balance of growth and profitibility
25:36: We live in a zero-click world: The rise of zero-click marketing
28:58: The largest web traffic referrers as of January 2024
33:18: To win at social, you have to embrace zero-click content
35:35: Somehow, email marketing remains STRONG
36:51: Takeaways on zero-click marketing
41:00: The rise of barnacle SEO
42:14: Top prediction takeaways for marketers
43:00: Q&A with Rand Fiskin and Bernard Huang
About Rand Fishkin:
Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, "Lost and Founder." When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.
Follow Rand:
👉 Threads: www.threads.ne...
👉 LinkedIn: / randfishkin
👉 Twitter/X: / randfish
And find Sparktoro here:
👉 sparktoro.com/
👉 LinkedIn: / sparktoro
👉 Twitter/X: / sparktoro
See the top takeaways and supportive resources from this session here:
www.clearscope...
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