How to Incorporate Information Gain to Boost Content Quality at Scale

Clearscope’s Amanda Johnson jumps out of the webinar live chat and takes the mic for this one, outlining her exact process for incorporating information gain across a library of content at scale.
*Key moments in this session:*
0:00: Intros
3:20: What is information gain in SEO - is it just another buzzword?
5:40: What is an information gain score? What do SEOs and content marketers need to know?
8:10: A story of to illustrate information gain along a user's search journey
11:29: Why you need to prioritize information gain across your content library
15:00: How to incorporate information gain into your content
19:30: Success story about incorporating information gain across a content library
24:55: Phase 1: How to organize your data into an information gain swipe file
35:00: Testing information gain in your content-how to do it
39:00: What key content metrics to track for your information gain SEO test
48:04: Take action on what you learned from your content test
49:30: Recap of key points
51:17: Q&A with Bernard
*About Amanda:*
Amanda is the Sr. Marketing Manager at Clearscope-joining the team after years of being a big Clearscope fan. She's a seasoned content-led SEO strategist whose people-first approach to SEO has resulted in going from 3-figure organic clicks to 6-figure organic clicks in 18 months. She’s worked in content marketing for nearly a decade, both on in-house teams as well as running her own business as a freelance content marketing consultant.
*Find Amanda on LinkedIn here:*
/ amanda-b-johnson
*See the top takeaways and supportive resources from this session here:*
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