How To Buy A D2C Startup For Cheap and Sell It For Millions

Episode 439: Sam Parr and Shaan Puri talk to Mehtab Bhogal about how to flip direct to consumer brands to earn millions of dollars, underrated companies, Oprah, and more.
Check Out Sam's Stuff:
* Hampton - www.joinhampton.com/
* Ideation Bootcamp - ideationbootcamp.co
* Copy That - copythat.com/
Check Out Shaan's Stuff:
* Power Writing Course - maven.com/generalist/writing
* Daily Newsletter - www.shaanpuri.com/
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Links:
* Sola Wood Flowers - solawoodflowers.com/
* Josh's Frogs - new.joshsfrogs.com/
* Fast Growing Trees - www.fast-growing-trees.com/
* Schlep Blindness - www.paulgraham.com/schlep.html
* Corporate Turnaround Artistry - www.amazon.com/Corporate-Turn...
* The Messy Middle: Finding Your Way Through The Hardest and Most Crucial Part of Any Bold Venture - www.amazon.com/Messy-Middle-F...
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Show Notes:
(00:00) - Introduction to Mehtab
(11:20) - How old were you when you made your first million?
(18:50) - Josh's Frogs
(23:50) - Fast Growing Trees
(28:40) - What is your differentiator?
(30:50) - Hiring Agencies
(01:00:00) - Oprah
For more quality videos subscribe here ➡ / @myfirstmillionpod
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[@saraeissa4954]

The fact that he met partners on the entrepreneurship subreddit is crazyyyyy

[@Greg_Chase]

This guy is highly capable, particularly remarkable due to his age. I have to point out for those new to the idea of starting or running a business, "the business doesn't exist yet" is just a whisker away from "highly distressed business" conceptually, in terms of the actions you need to take to first get to breakeven. Studying how to work a turnaround gets you an "in the trenches" look at how to take your non-existent business and 'revive' it. A not-yet-started business that you need to get money from is very 'troubled' in a sense, and if you study turnarounds, it's quite better than "how to start a business' type of book perhaps. It's probably the best episode of MFM in this regard, and I wish I'd seen this right out of college when we were starting - thank you!

[@EmpireOfLightTV]

Interesting approach.

[@matmaism]

Or misleading his achievements...

[@marctaylor1142]

You teamed up with Misha?! Nice! Horizon pedals are amazing, I hear

[@alfredmanzano680]

I really enjoyed this one! So many great ideas

[@marc-gregory-knowles]

Boys went hard the on the questions this felt like a Due Diligence 😂

[@ayliarizvi]

Very informative. I always learn so much from your podcasts!🙂

[@ARCGRAPHIX2011]

Love this pod, and the intro tune as well! Dopeness!

[@ivammagalhaes7155]

Great pod, lots of insights.

[@makepurethyheart]

58:56 it is the feeling. It is so Nevellie Goddardesque. Also Joseph Murphy's Law of inverse transformation. Shaan & Sam modern day mystics of business

[@california94538]

Amazing speaker! Someone who doesn’t hold back.

[@Mach10Drones]

Best podcast ever! Thank you. 😊😊

[@fonsavan]

i'm buying two frogs and naming them parr and puri. great episode fellas!

[@kylelandau3428]

Icahn didn’t fire those people (it was a railroad company I believe) until he talked to the field guys and gained the insight they have no idea what the guys in New York did.

[@abhayrohom]

Another amazing MFM Episode.❤

[@rathgrams]

The training montage line is 🔥

[@13hubi13]

Such a smart dude 👌

[@416pp]

what was the website mentioned at 35:15 ?

[@danielgothits]

BuiltWith

[@HardeepSIngh-bu2zn]

@@danielgothits thanks

[@elasticremote]

Nice shirt Sam!

[@Stiggsway]

Oprah's Key Move was ... when the other talk shows started going low (Springer, Mauri, Morton Downey Jr, Geraldo) and playing to the "Hood Rat crowd"... Oprah stayed on the positive uplifting topics (you get a car...you get a car... you get a car)... and Came out on TOP

[@byteolu]

We need a Sarah’s list 2023 or Ai Specific!

[@naeemparvez]

Every single time, I read the title. Makes me go: "Nah, this episode ain't for me". And then I start listening. And it takes them a whole 2 mins to convince me to listen to the whole thing, while constantly smiling. What is this witchcraft?

[@nikolakalewis]

A spell called copywriting

[@A7Lopez]

For all the people that are confused. It was a little out of my wheel house too but I powered through it to expose my mind to new concepts. I got a few ideas from this pod that I wouldn’t have if I didn’t listen to it. I’m Mexican American and one of the concepts they were talking about was outsourcing talent from Mexico im fluent in both and experienced in hiring. I might start or help and agency.

[@gidd]

Go for it my brother But don't take advantage of your people to make yourself more

[@imtradingfx]

what was the name of the book i cant seem to find it

[@markwilson2657]

Another Great Episode, but the best words in the whole podcast happened at the end “Data Overlay”

[@MarcianoDelRey]

Sam's shirt 👕 though! 🤩

[@TheBiglittlebugger]

Periphery is literally the most popular band in progressive metal! I met misha at bamboozle 2012 when I was a guitar tech.

[@mehtabbhogal397]

Dream Theater? :D

[@slamegarobinson]

@@mehtabbhogal397 yup you're right lol DT is the biggest prog metal band by far

[@icantfindthisclientinfo]

i cant find this client info!

[@user-pb3ox5pu1q]

Periphery is an awesome Band and excellent musicians

[@chertovdermo3459]

Bro! I love bucees!

[@kornflakesjunkie]

35:15 did so. understand the sites name?

[@tegrandhawa]

Great pod, loved it🎉🎉 Inspirational ❤

[@amulpatel]

Excellent pod

[@makepurethyheart]

Shaan looking fresh

[@blamahsarnor3057]

Mehtab mentioned a website called Beltway or Beltwave @35:17? Anybody familiar with this?

[@ZubairPenang]

builtwith! you can use it to look up all the tech that any website is using

[@alex34212l]

builtwith?

[@mehtabbhogal397]

builtwith!

[@greezygreatness4219]

Thanks for asking, because I thought he said Beltwave, haha!

[@greezygreatness4219]

@@mehtabbhogal397 Appreciate you confirming, and thank you for sharing so many awesome gems! Keep doing your thing MB!

[@blackNblack26]

Shaun funny af 🤣

[@justinfaulds5381]

Premium?

[@joeykorenman]

Love the Periphery shout out!!!

[@aspiceoflife]

The wardogs entrepreneur David Packouz also got into the guitar pedals business. Wonder if its just a wave

[@mehtabbhogal397]

He is actually a friend! He booted his brand up with kickstarter, really cool initial product. Incredibly practical!

[@jag.online]

Great pod

[@scarshooter2612]

What was the book he recommended?

[@mehtabbhogal397]

Corporate Turnaround Artistry by Jeff Sands.

[@Sonyventure]

Hey Shaan, would you consider going to Iced Coffee Hour Podcast? I think you’d have an amazing experience and conversations there

[@JacksonWallop]

Iced coffee hour pod is cringe 😬

[@shaanpuri5111]

Is that graham Stephen? I’d do it

[@13hubi13]

Aah i need to start something now and get rich too

[@cjwayn]

Is it really true that site speed optimisation guys are that hard to find? Or is it just a market diluted by averahe coders?

[@mehtabbhogal397]

For some reason, it's less of a dev ability thing and more of a lack of critical thinking around site speed. Our marketing team has found the biggest unlocks VS external agencies or dev hires. Best example is delaying specific pixels from loading (like GA/FB).

[@prodibig237]

@@mehtabbhogal397 you mentioned contingency costs. how much would companies pay for this? I assume it depends on their revenue.

[@mehtabbhogal397]

@@prodibig237 yeah its a function of their existing revenue really and how much work has already been done. Sweet spot is probably companies with $3m - $15m in revenue. Bigger than that and they're probably already following best practices.

[@GinoGraziadio]

what is a consideration period?

[@mehtabbhogal397]

It's the delay between someone first hearing or seeing a brand and the purchase. Some types of products have a naturally short period, other have a longer one. For example, apparel is extremely fast in most cases. Same with most sub $100 purchases. When spending on digital marketing, a longer consideration period can make it hard to tell which ads are driving revenue.

[@ZubairPenang]

@@mehtabbhogal397 cool insight! can you think of a time when a business with a longer consideration period was still really appealing to you and touch on why?

[@mehtabbhogal397]

@@ZubairPenang We dont factor it into our investments but our floral company has a very long consideration period. It does make the digital marketing side a lot more complex, but that impacts your competitors too.

[@GinoGraziadio]

@@mehtabbhogal397 Thanks for the quick response and insight Mehtab! Very impressed with this episode and your story. I just ordered the Corporate Turnaround Artistry book; I'm looking forward to digging into it.

[@mehtabbhogal397]

@@GinoGraziadio np! Curious to hear what you think of it. That book is literally free profit margin expansion for any business, I love it.

[@Prohortico]

23:34 - 😂 I’m a horticulturist, and my first boss is the wealthiest guy I know… I still dream of being a tree farmer, but only after I ‘retire’😂

[@Prohortico]

“The Saskatoon Farm” located near Okotoks Alberta, look them up - go see the farm - my family built the restaurant with the Tin Ceiling and I personally did a lot of the landscaping and tree planting at that farm.

[@randomytstuffz]

Void?

[@rhemaimoloame8182]

I'm going to meet you guys someday soon.... We'll refer to this comment as well😅

[@neurohackersecrets7622]

Whats the website mentioned at 35:21? Boat width? beltway?

[@shaanpuri5111]

Alexa

[@A7Lopez]

Builtwith

[@TheWarmDown_MMA]

Yeah this is the one

[@velvetpunch]

What is the service mentioned at 35:16? Beltway?

[@A7Lopez]

Builtwith

[@aakashrajput3849]

This guy is like I don't want to tell you anything actually but I'll talk because it's a podcast.

[@jasontueni6795]

Great gust

[@mehtabbhogal397]

Thanks!

[@emresefakadirhan226]

What is the website in 35:20 they're talkin about

[@neurohackersecrets7622]

Lol i asked the same thing. Let me know if you find it ill do same 🙏

[@mehtabbhogal397]

@@neurohackersecrets7622 BuiltWith

[@om.patel1]

Builtwith

[@TurtleSweetheart21]

BuiltWith

[@seanwyattfishing]

This is the way

[@seanwyattfishing]

@@Mo-zx4ez I trust MFM content so strongly. I watched it as 10x speed

[@TheDoubleMvp]

Bruh shaan looking yolked today

[@anupdesai1110]

Didn’t know Shankar Mahadevan hosted podcasts..

[@steam2277]

Sam and Shaan, I would love to be the person who goes through and interacts with the community!

[@kooldude123]

What was the tree business called?

[@mehtabbhogal397]

FastGrowingTrees

[@kooldude123]

@@mehtabbhogal397 thank you!

[@ZackScriven]

LOL I LISTEN TO THIS POD IN THE SHOWER TOO! 🤣

[@mehtabbhogal397]

shower gang 🧼🧼🧼

[@eugeniocg3079]

what a beast

[@Harpreet06]

How does he find failing eCommerce businesses to buy?

[@mehtabbhogal397]

Investment bankers, RX lawyers, etc. It started via massive amounts of outbound cold email.

[@Harpreet06]

@@mehtabbhogal397 Thanks for the info.

[@lorenzotillmaniii4273]

@@mehtabbhogal397 Can i hope on a call with you?

[@temerariimedia]

Nice Bucees shirt

[@vitorpaes9563]

Can someone explain me what he does? Many words as you want

[@mehtabbhogal397]

Equity or credit for DTC brands. Buy them out completely or take a non-control (minority equity position) Then work with them to improve the business.

[@vitorpaes9563]

@@mehtabbhogal397 Thank you Mehtab

[@mehtabbhogal397]

@@vitorpaes9563 our site has more details too!

[@fishinfreak1616]

Buc ee's!

[@myronshneider]

At 48:44 he says he doesn’t feel bad for twitter engineers making $100k but feels bad for blue collar workers making $40. I agree except the numbers are really like $300k for engineering and $100k for blue collar

[@VastCNC]

“Don’t buy the safe until you have the cash.”

[@abs2fast2furios]

I always wondered how Misha Mansoor had so much money. I know Periphery is big, but they're not THAT big.

[@mehtabbhogal397]

He is an awesome business partner and friend. Works ~70+ hours a week!

[@abs2fast2furios]

And great taste in cars

[@user-ig5go6qo3n]

8-10x for a business like Josh's frogs.. what?

[@totaldomination247]

Yeah I am second comment but I typed youtube hoping for new episode so my comment is better. :)

[@TC-lr2ej]

What was the company the guys mentioned regarding dtc growth? Boatwave? Can’t find it on google

[@kenpowell3557]

you guys missed it she was the role model for house wife s she replaced she created a community no want liked except soap companies displaceed all 10 am soaps you guys are over thinking

[@jrapp654]

Hahahah the "big 4" in the frog industry

[@amitkumar6288]

❤

[@grahamkennedy7221]

I’m in the messy middle and I got to get out.

[@alexshibu3263]

yessirr

[@user-zd8tn5rn8h]

As someone with experience in the DTC space my bs detector is going off.

[@DaveNash]

your bs detector is broken. spoken to mehtab in the past and he's as legit as they come. known since 2018

[@mehtabbhogal397]

@@DaveNash Hope you're doing well sir!

[@DaveNash]

@@mehtabbhogal397 ty sir! brilliant pod, just finished listening

[@eshawn____2373]

Second

[@sceptile118]

First

[@JPCrowl]

First comment

[@xsw882]

first comment on the first comment

[@wahsstacey1939]

why was ny comment deleted? lol

[@gyaniadmi2347]

That guys turban is wrong, looks like he got out of bath.

[@ersandy4u]

Too much technical details. Didn’t understand. 😢

[@traviscoy]

Hard to listen to, let the man finish his sentences

[@SusheeNzeutem]

too cryptic and confusing. this was not my fav pod, unfortunately. I stopped watching after 17 min

[@A7Lopez]

I get it. It was a little out of my wheel house too but I powered through it to expose my mind to new concepts. I got a few ideas from this pod that I wouldn’t have if I didn’t listen to it. I’m Mexican American and one of the concepts they were talking about was outsourcing talent from Mexico im fluent in both and experienced in hiring. I might start or help and agency.

[@TheBillyo13]

No on cares

[@matmaism]

​​@@TheBillyo13 you obviously do. You stopped and spent time posting on the issue 😂😂

[@TheBillyo13]

@@matmaismthat’s not how caring about something works. But it’s nice to see people that are so self absorbed they think people care about how they feel.

[@nuperspektive]

Lol you guys just summarised how the law of attraction works and how it worked for you by visualisation, then made fun of the secret which says the exact same thing.

[@Mavistyio]

Il forever be thankful to you, you've changed my whole life, I'll continue to preach about your name for the world to hear, you've saved me from a huge financial debt with just little investment, thanks so much Mrs Sophia

[@fazzaadamson]

That's great but no one like Mrs Sophia managing my trading account

[@sylvesterSonia]

I started with just 4,000 dollars now earning upto 17,000 dollars WEEKLY.

[@vivianeverleig]

she's really amazing with an amazing skills she changed my 0.3btc to 2.1btc

[@gabrielada]

Her trading last week was boom

[@christianalora]

I invested £5000 pounds I I received £54,000 thousand pounds within 7 days working

[@mail22]

Seems like a lot of buzz words and fluff.