Seth Godin - How to Get Your Ideas to Spread - Nordic Business Forum

Seth Godin, the world-renowned marketing and leadership author inspires us on how to get our ideas spread when mass marketing and traditional advertising have moved to the past.
Key points:
• Mass marketing and traditional advertising don’t work anymore.
• Everyone is a click away, which means that both opportunities, but also competition, are increasing.
• “People like us (do things like this)” - the job of the marketer is to find the people like us and determine what do things like this really mean.
• The winners will be those who can find the right niche and lead them.
Questions to consider:
• What is the niche customer segment your product or service is for?
• How can you reach and lead that group?
• How can you make your customers feel that you see and hear them?
You can also find a written summary of the keynote at www.nbforum.com/event-summaries/
Bio:
Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. His latest book, This Is Marketing, was an instant bestseller around the world.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.
In 2018, he was inducted into the Marketing Hall of Fame. More than 10,000 people have taken his powerful workshops, including altMBA and The Marketing Seminar.

[@thefinalbossmarketing]

Literally, 24 books and almost 30 years of Seth Godin in one hour. Simply marvellous.

[@liborcinka5104]

39:06 curve is melting 😮

[@wilsont1010]

Really, what did he say?

[@shruti07]

​@@wilsont1010use the subtitle if you haven't

[@TammyReneeCoaching]

I’m only four minutes and 23 seconds into this video and what he said resonated with me so much. For years, I only did what I knew how to do and although generating seven figures in business, I could’ve generated tens of millions had I expanded my mind. I will be 47 next month and I feel like I’m starting over but in all reality, I have a lot more knowledge than what I did and I’m looking forward to this next chapter of my life.

[@caedengoering]

The comment section is an elite mastermind. There are so few of us here. Seth Godin always brings such powerful knowledge and energy. What an inspiration, and a powerful message.

[@jedjedjedjedjedjed]

I've come back and rewatched this twenty times.

[@albeehene]

Advertising is the price you pay for being unremarkable, they say. That purple cow example struck a chord in me on a different level. Thanks Seth for being such a remarkable story teller. You're profoundly appreciated

[@ejtso21]

My recap for those who don’t watch the entire video: We cannot cause interest to occur but what we can do is find some strands of interest and amplify them (1:07) Cat food is not for cats it’s for the people who buy it (6:27) Marriage example (permission marketing) (19:15) At the edges is where we’re going to earn the privilege of having people want to talk to us (21:56) Every plane you have ever been on has been off course and the pilot adjusts (34:48) The cost of adjusting has never been lower, and what we can do now is put things into the world and adjust (35:00) “Have a problem? Tell a human, not a follower.” Enrollment marketing = marketing with me not to me (36:00) Writers block = bad habits + inability to dance w/our fear (37:21) If don’t have enough good ideas, then you don’t have enough bad ideas (39:15) Clap in unison exercise (41:40) Raise your hand example (we learned from a young age to hold a little bit back b/c industrialists always ask for more) (47:08) We need more leaders not managers (although I don’t think we can have all generals and no troops) (48:22) Grow wings on your way down, it’s the only way to learn how to fly (54:05) If failure isn’t an option then neither is success: innovation is failing again and again until you figure out how it works (54:35) Difference b/w ready and prepared: we’re all prepared but not ready, b/c to be ready is to be sure (56:10) Innovation is repetitive failure until you figure out how it works (time stamp unknown) Summary (59:50)

[@joshchabalaendure6223]

Thank you so much

[@Agy2k]

This is helpful. Thank you

[@thetmjhealer]

Innovation 54:40

[@SamDissNew]

just watch the whole video

[@Bacco1st]

Yes it is a very good video.I can only say if you want to learn - You must listen & take notes to retain it! Seth is very good and gets it, take advantage of his experience & knowledge.

[@waqaskhan552]

"You will never look at Bats, quite the same way..." Video posted on March 10, 2020 Oh Sir... you have no idea how correct you are at that

[@billd.4224]

OMG!! In 1927 at a conference of physicists: "It's said that Heisenberg was there, but it's uncertain..." and CRICKETS! Not ONE giggle! The funniest joke in the whole 60 minutes and it went over the head of 5,000+ people.

[@chan625]

Haha exactly! 😁

[@pskdly3345]

Can you explain?

[@pskdly3345]

Can you explain?

[@NatureGirl]

@@pskdly3345 Heisenberg discovered the Uncertainty Principle - which is, "we cannot know both the position and speed of a particle, such as photon or electron".

[@udoyoung1627]

thtz nerdy af !!! wish i knew it without the explanation but thtz the fault of our education system !! at least i'll be ready nxt time !!!

[@dominicmdesouza]

25:57 that's amazing - generosity and art. Art doesn't beg for sameness, it asks for communication.

[@acextensionsinc]

This guy is a gift from God 🙏🏼✨🙏🏾🇩🇴🇺🇸🇻🇮

[@TomFinnovation]

"When the world changes sometimes we become blind" Spot on as always!💯

[@raunakrander5887]

Marketing class, for the people in the real world.

[@aishaibrahimabbas5867]

"Dancing with your fear" powerful.

[@christinalynn8143]

Seth Godin is enormously entertaining, his PowerPoint photo images and sense of humor in response, fun to watch.

[@luminrabbit9488]

Anyone want to help me create a search engine (design input, I’ll do the tough stuff). Fantastic video Seth, it’s inspirational!

[@user-ki5lz8ln5u]

You are a great public speaker and expert

[@cynthiaerasmus177]

This guy is a freaking rock star!!! Mind blown💣🤯😎

[@vibesmom]

I could talk about how Seth breaks down learning by comparing new concepts to old concepts we already have. I could talk about how he simplified his message so it’s not work to grasp it. I could say a lot about Seth. What always hits me the most is, I always feel better after listening to him.

[@gavindecker5915]

Instablaster.

[@jeffmorrison2915]

Get a therapist

[@alfredodeph]

⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰0p8o😮bxapzajvonjkbazzpl llmP o,,l,OAmaaamazazalptf88y,yx9t8

[@alfredodeph]

⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰0p8o😮bxapzajvonjkbazzpl llmP o,,l,OAmaaamazazalptf88y,yx9t8

[@Anakhrahn]

People like us, on US campuses 1966-1970, did things like that, listened to music like that, dressed like that. My favorite memories..we were not the "majority." Since then, a few years went by, during which I was completely miserable-- until I found my other group, and now people like us do stuff like this --in all countries, all the time.😊

[@donmiller7359]

This man just put on a clinic in great public speaking. 🔥🔥🔥 Get out there and make something weird and great!!!

[@MrThigiru]

sawa bwana! indeed its true Serth.

[@alexandra.bibikova]

Sir, I am a Russian marketing specialist! Your words are what I tell my colleagues every day! I am so happy that such a qualified and great specialist like you shares my believes🙏 Because when I talk about marketing I feel like people do not get what I am talking about. Thank u 🙏

[@enpakrev]

Hi Alexandra.. How are you?

[@wilsont1010]

I did not get what he was talking either.

[@ieltsproficiency9450]

Hey can we get in touch to discuss and share ideas?

[@4dtopadeniyi]

Dance in the rain even if you hold an umbrella...and that's the point. Simply remarkable, the delivery and the insight delivered!

[@aminazgol3918]

Seth's probably one of the most underrated thinkers in the world.

[@wilsont1010]

Really? Any examples?

[@chigonkwo2]

This presentation is so so so GOOD!!!!

[@MariaMunoz-rz1nz]

He is to me a source of power, love, strength and intelligence all at once! Thank you Seth ❤

[@jeffmorrison2915]

You need a therapist.

[@SensemakingMartin]

King, Lover, Warrior, Magician

[@Chandler-Lyles]

Seth is always brilliant. I highly recommend every entrepreneur read every Seth Godin book they can. Purple Cow is my personal favorite.

[@mimmycal]

Thank you. This 10 year project to lift young girls up -to go higher -to claim & understand their values, their boundaries and their standards while here on earth is ready. And now I am. ❤️

[@narainkut]

Most valuable insights at free of cost ❤️❤️❤️

[@williamdoust]

Your time and attention has a value 😜🤑 : the attention economy. How many YT ads did u skip? 😂⏰

[@GarrettAvery108]

Seth doesn't teach about marketing, he teaches about life.

[@wilsont1010]

Really? What are the examples in this speech?

[@GarrettAvery108]

@@wilsont1010 the funny thing about life lessons is that they're often up to you to get. = )

[@eukaristiya]

This is a masterclass

[@DanielKimita]

How does this guy tell stories of different contries so effortlessly? Luck in Kenya, and Juhudi Kilimo? That's someone who knows what they are saying 🇰🇪 🇰🇪 🇰🇪 this is great to watch and am certainly carrying lessons.

[@yellowdough2001]

“All of us are smarter than any of us” love that line😊

[@ThinkWithSteven]

I didn't know he was such an awesome speaker as well.

[@richfuturebydsk2562]

Thanks a lot 🙏 4 Serth Gordin Much support from 🇿🇦 ZAR- Durban Rich Future by DSK Clothing ❤

[@antoniodossantos5960]

Thanks, greetings from Colombia. The Venezuelan Immigrant writer 🌎

[@fredwale4801]

Am from Kenya glad to hear Seth using our slang " sawa bana"😊

[@neilbryanclosa462]

Thank you for making this public!

[@gemmaatroxxibox5322]

Good point. Competency. If someone can write it down for someone else to follow, it's about finding the person who wants the cheapest wage.

[@galileojohannes7687]

Hello Gemma, how are you doing today

[@philip9485]

I love the way Seth Godin speakes. I love that I can watch him speak one time and think I got it all. Until I realise, there is more. I love the way he speakes because I can only understand what I understand. I will only understand more when I am what is needed to understand more. Imagine a snail. A cute little snail. I want it to get away from a road. So I point in a direktion for it to go, but the snail couldn't care less. No matter how hard I try it would not understand. But if this snail was a human and I pointed then there would be some understanding. When you watch Seth Godin he speakes in a way so you will understand something and another person would understand something else. so when I hear him speak again I will understand something else because I am someone else.

[@iambliscanna1592]

Holy purple cow!!! This was pure inspiration. I'm ready, no, I'm preparing to rock this world! Thank you Seth Godin for offering A New Perspective and for shining your light of clarity and brilliance!

[@Timefairyjina]

Listening to this talk over & over ;)

[@devxsadik]

a great supplement for his 2 book: - this is marketing - permission marketing

[@saintmzobe1749]

Godin used marketing to create one of the best life motivational videos. 👌🏾

[@madasigonhomeworkersliveli8873]

Thank you for inspiring us Seth Godin

[@nelsonang]

fixed mindset vs growth mindset!

[@socialsimodesign926]

You are a great public speaker and expert in marketing business Seth!💯😺

[@mariconordinario9657]

There are important messages mr. Seth mentioned in this talk that I heard first time. I am on my earphone listening at past 1am in my place, but I can't afford to sleep until I finished this talk. Got me thinking and made me excited for tomorrow. Thank you. I hope to matter, too.

[@kyallopaw]

I'm from Kenya and I didn't know what that word 35:14 was. Unless you meant "sawa bana" which is a phrase mixture of Swahili and slang meaning 'Alright, or okay'. It's not "I see you" or "I know who you are" or "I respect you".

[@michellekabiru7893]

Finally someone said it 😂😂

[@abdlhikamil]

Anaongea vile Ruto alitudanganya about stadia 🤣

[@RuiguKabucho]

Perhaps what he was looking for is the zulu greeting ‘sawubona’ - ‘i see you’. We can excuse him for how close the words seem:-)

[@SandcastleAndy]

Absolutely brilliant - do it the way you do it! Building sandcastles has a system to make sure more people can be successful at it

[@johntube7554]

I am surprised at the low number of views and the comments for such a good talk.

[@MrSanfordnson]

That's how you know it's actually a good talk

[@nancythomas-wardm.b.a2993]

Perhaps the negatives are his competitors!! xxx to our master marketer...I have never seen him on stage though I have taken several of his marvelous courses...blown away xxx

[@SymphonyKol_androidLover]

That's why it's unique not for everyone.

[@yousefal-mulla2757]

I'm surprised too.

[@diegowooh96]

Or that explains the why or what is so wrong in today’s society?😅 they didn’t see the purple cow

[@tepelbos6164]

I hate commercials especially on youtube any company that interrupts the thing im trying to watch is going on my never buy from m list

[@bonjourjetsetter]

I listened to this entire thing. I cannot remember the last time I dedicated a whole hour to anything. Thank you for sharing this!!

[@IrukandjiCorp]

same here. Amazing content, real, authentic speech.

[@JaneNewAuthor]

I started an advert today with "Are you tired of tentacles?" I believe I'm on to something. Thank you Seth!

[@AaronAcheneje]

How did it go?

[@PillarsofGrowth]

Powerful ending "will you choose to matter" how inspiring!

[@avatads438]

This was an awesome talk and very much needed! Thank you!

[@Nedwin]

Seth Godin is definitely a rockstar!! Love his ideas.

[@losfromla1480]

I remember the part about flying too low. Then again I bought old, used books and I'm fifty years old. I'd like to think we covered that in school but unfortunately I can't remember for sure.

[@peterchitsah6710]

Much love to Sir Seth Godin

[@livisonmanyika]

ideas are the easy part, execution is everything.

[@Oyzatt]

How do you execute without an idea? Failure and success are all in one box. So be ready

[@user-sv2ke1fz2u]

The Great Lecture. Amazing.

[@umbhacanga]

This is exceptional Seth! The way you distinguish advertising from marketing is the best I have ever heard! Just as a point of “adjustment”, SAWUBONA is Zulu/Ndebele/Swati spoken in Southern Africa and indeed means “I see you”, “I acknowledge your presence”, “You are not going unnoticed by me”.

[@vincentk2765]

Thanks for the clarification.

[@mthunzidhlamini8257]

Jaaa man! I also heard it; I was like - Hau! Kenya?!?

[@refiloeradebe]

Thanks for the clarification, I was also about to say the same 😃

[@teddydohteh9555]

I'm Kenyan and it doesn't make any sense as per his context in our language. Thanks for clarifying.

[@marktech_Ke]

He may have meant "Sawa Bana" a phrase in Kenya also

[@thelifestudent]

Please watch and rewatch this video. S.G. ask and teaches you the right questions. But, he also makes it so clear. For me is a refresh. I love this: "How can you make your customers feel that you see and hear them?" If you answer these questions right you'll get there much faster and you will get fans, not customers. Genius.

[@konnet1234]

This is one of best video i ever watched on youtube

[@jesseobonyo6073]

Representing Kenya. Sawa bana👍🏽👍🏽

[@gracemalaque2376]

Amazing, Seth Godin 🙂 👏 "Will you choose to matter?

[@DCBUNDLESHAIR]

This is a wonderful speech. Listen intently.

[@KingLeonX]

Love Seth starting from Unleashing the IdeaVirus

[@andreabitay]

Every word is so important 👏

[@Factotumscybersecurity]

He is so good. Wow 😮 I loved this video ❤.

[@byCynthia]

I can only say wow, I am about to launch 2 books. One for language learning and the other one is a self help book. I am not a marketing person, and have been looking for strategies and how to stand out for weeks if not months, and this video is more than everything I have been watching and learning cumulatively. Thank you

[@KingaGorski]

Absolutely spectacular - Seth's array of stories and sharp delivery is captivating. It's incredible just how well rehearsed and natural he is, to remember all of that and be able to share it with the audience with such ease and confidence. One of my fav speakers. 👏

[@etsahidu]

....so effortlessly too!!

[@nandagunwardhana4094]

Yes

[@laeniz]

What a Beautiful man you are Seth...im so glad I stumbled on your video just at the right time...hopefully now my family can see what I try to make them see after they watch this.

[@geegean2894]

Sawa bana from kenya means okay man!! Love this talk thou

[@dmtdreamz7706]

It puts you into a state where nothing matters in a good way. You truly don't give a shit about anything and you're just happy as fuck as a result, because nothing matters. Nothing matters, nothing means anything, there's nothing to do, there's no point, there's no goal but there's also no boredom, there's no negative meanings attached to the meaninglessness, it's just perfectly meaningless and it's awesome. You're basically just like sitting like a cat on a windowsill enjoying whatever experience is before it, just being and it feels amazing. 🐈

[@vlogarithm9886]

As he explains what is remarkable while himself delivering a REMARKABLE speech! WOW!

[@vlogarithm9886]

Also, I cant explain how much I resonate to everything he said. I would love to have some suggestions on books that can shape the thoughts, if anybody got something please drop a comment below :)

[@RPGElite]

Wow. This is the first time that I've ever heard Seth give a keynote speech. This was fantastic. This makes me want to go and read that book downstairs that he wrote. Excellent stuff here.

[@thenyaiofficial]

Absolutely phenomenal! WAs an engineer before and I can really “feel” the message of being “industrialised (mechanical) ” and “connected (art)”

[@turboppc2295]

Really beautiful speech!

[@antoniodossantos5960]

Seth Godin... Far out🌎

[@deehenry6192]

Great speech! Thank you.

[@evaforeva5611]

Creativity is the Opposite of Fear.

[@IPASSProcessing]

Thank you for this valuable learning.

[@respondo]

Possibly his best yet,👋👋

[@mmakkann]

57:02 The Heisenberg joke was so subtle yet profound 😂😂

[@mringishikonyi9995]

Nice talk..genius.. sawabona is from south africa Seth.

[@KenPlaysCatan]

Incredible performance, one of this best. Gold nugget after gold nugget. Also the humor on point. I especially enjoyed the water joke slide while he sipped from his glass.

[@ANWIB-Admin]

Revolution turns things upside down... The internet destroys the perfect and enables things that are impossible to occur 👌

[@jayadevmenon]

Brilliant! Thought provoking and inspiring.

[@leimaniax]

Stellar talk. What an amazing human, and heart, and what a mind. Thank you for being, Seth. 🙏🏼

[@lauramccann18]

Wow, it must be cool to be a marketing rockstar

[@MabroukSaad]

Amazing ... Energizing ... Inspiring ! AND Funny !! This conference is a Gem ⭐

[@TheDavidGersch]

one of the BEST talks on KZbin!

[@healing2gether]

Legendary! Incredibly powerful yet subtle delivery!,

[@mohammedrashid2906]

Nice

[@mariuszludwinski4511]

The Heisenberg joke was excellent :D

[@pathmonkofficial]

Identifying the niche customer segment for your product or service is a critical step in reaching and leading that group effectively. Great video!

[@kas123]

amazing lecture

[@fraser4004]

Simply incredible.

[@gabrieltrifa3434]

Wow. Amazing speech. Thanks Seth!

[@nelsonnwamara1009]

Empowering session with so much value. I learnt to do things differently and attract the people that need what you do. I also learn not to sell to everyone but to few who need it and magnify it. This is an excellent speech. I am fully empowered. Will apply all I learned in my new business.

[@karmajigmetemphel6092]

Went

[@keeynanbruce3801]

This changed my life!!