The tribes we lead - Seth Godin

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Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
Talk by Seth Godin.

[@MilciadesAndrion]

Seth Godin is a great author. His message is important. His books are a must read.

[@lanawebster2078]

Seth, clever use of humor to keep interest....I am learning who you are and find you fascinating! Thank you!

[@calsavestheworld]

I've never been so motivated to do nothing in particular.

[@Alex-fn7zd]

Christopher Lacroix LOL

[@RaduNeacsu11]

Lfgg

[@jasam123]

straight to the point

[@louera]

lmaooo

[@clovershot439]

how has life changed in 11 years lol

[@abhimat]

Steps to start a movement: 1) Upsetting, 2) Connecting, 3) Leading. And make it a commitment.

[@MatthewRhodes]

Abhishek Mathew the only logical comment I've seen on here.

[@user-wy8ew6te5i]

Said Adolf....

[@BollywoodReviewsFIJI]

Its Actually Challenge ------ Culture ----- Curiosity----- Connect ------ Commit

[@PaulGrout]

To be able to build a tribe of followers who are inspired by our ideas and actions is very powerful. This is because we can see how connective we are to the needs of others, which in in turn helps determine a constructive path for leading a movement. I believe the core message to inspire others needs to be ecological in nature, meaning it aims creates positive fulfilling outcomes, which are not detrimental to the wellbeing of others or environment. Movement is created through connective meaning

[@clovershot439]

how has life changed in 10 years lol

[@donna.h2800]

Sounds a bit like, Jesus saying, follow me. Great and fantastic Ted. Thank you Seth Godin. 👏🏻💯👌🏼

[@ppvpap]

Seth Godin. So inspiring. Thanks for the upload

[@stevenmonahan]

This is more important now than ever before in our history!

[@TheEquazn]

His whole idea is there there are individuals who are leading those movements and allowing people to connect. Those people are necessary for tribes. Many times a large number of people share a common belief but none of them have the courage to act on it. When someone does, those who agree support that individual and a movement begins. The point of the individual, the leader, is to connect people with similar beliefs, who would otherwise be unheard toward a common goal.

[@rodrickvy]

10 Yrs and still priceless! Came here after reading "We Are Wired" and what a powerful perspective! The part that got to me the most, is the question, who are you upsetting?

[@GalataPodcast]

Such an important question!

[@mukulbhandari3416]

Every sentence said by him is gold. I'm so happy that this talk is in video format where I can play every sentence ten times

[@HienNguyenHMN]

The problem with this talk is that very few people know which fights to pick, which status quo to change, which rule to break.

[@mikekariuki9523]

That's why few people execute ideas given to them in any manner right?

[@iuconnecttokyo]

Just pick the one that resonates with you. What makes you frustrated and angry? That is where you will find it

[@arnauabarca7705]

Seth is such an amazing public speaker. I'm starting up a business and I hope some day I'll be able to give inspiring and stunning talks like him.

[@simonbrown5213]

Kokokookikkokokkokokokokokokok

[@simonbrown5213]

Kk

[@irmaherwanti7965]

I'm 25 years old and found this fascinating video making me wake, your words spreading in my mind now. Proud to watch this, Seth Godin and TED-Ed

[@qqq2211]

His videos are incredible thank you for posting

[@clovershot439]

how has life changed in 10 years lol

[@vhjosh]

As a former volunteer firefighter, that is indeed true, we take pics on control burns, sometimes even INSIDE (if it's not too hot). However, those are the ONLY ONES ALLOWED. If you snap a pic on a working structure fire you are in for MASSIVE ridicule and possible termination (if your dept isn't severely understaffed) and rightly-so. That was funny.

[@MG-sw1ys]

Como sempre fantastico! Revisitar muitas vezes ao ano para não esquecer!

[@younging94]

Killer Mike bought me here! Love it.

[@internalsunshine2573]

E Jay same!!! ❤️ him he’s so insightful and inspirational

[@shawnathacker56]

God bless you! Thank you for this! 🙏❤️❤️❤️ the movement begins now! 😎👍👍👍👍👼👍

[@dahygamal8089]

Seth Godin You're an amazing

[@nusrat083]

what an amazing man!

[@abelzoni2138]

SG has a great marketing philosophy. Watch his marketing videos over and over. I find his inspirational talks steering people in the wrong direction ..... passionately.

[@chazm100]

i love seth, he is insanely smart

[@vicwong228]

What an amazingly inspiring speech😮😊

[@willybrisbois5926]

I needed this

[@filipadavid1583]

I have an Hotel Tribe movement ... To BE the leaders that inspire others in the world of hospitality

[@LPhase9]

Completely agree with you there, small self-organizing groups are the definition of tribes... to me the problem is that in the West there is some complex in believing some are just "Leaders" and others aren't. The best groups are composed of people who lead themselves and follow the best ideas - each for themselves defining what a good idea is.

[@khadijahkayaminumustapha2069]

Hm profound talk!! thank you 👌

[@Dantick09]

no conflict means no reflection there always has to be conflict

[@이창준-h6j]

Connect with them(each other). leading them. just lead a few people. organize people. care enough for them. help them grow and change them. spread your special idea. make a different culture.

[@puddingninja]

That is because it is so powerful.

[@shabrezpasha9519]

Again here for the GOD from purple leg cow to tribes. Seth is beyond I could imagine. While watching this i cant believe i have ended up clapping after the video. Take a bow sir👨‍💼. Your student

[@andres550]

I found myself clapping at the end too!

[@aruanboritiycasilva8901]

Seth Godin é meu pastor e nada me faltará

[@Beautifulcoil]

Great video! I wanna add that forums are can help you build a passionate audience around your brand. And creating one is super easy these days, so no excuse not to have one.

[@nevencuca1680]

Exactly.. I did plan to add a forum on a blog I am working on, and this video just gave me few more insights why and how to do it.

[@quitamoon]

Thank you

[@projectmap2026]

I love this! Who else found this super interesting and inspirational?? Who is going to take on his challenge of starting a movement? I started my movement called Project MAP :)

[@nevencuca1680]

Crebs Park I belive movement’s that bring most money are movement’s started without the intention of earning money yet desire to make a significant change and bring greater good to the masses.

[@theadventurersclub3669]

Love this!!!

[@projectmap2026]

Me too

[@sarahbarranmorrell]

Sarah Morrell, watched for class @ 3:45pm CT Monday March 23 2020

[@laurenscott7962]

Watched for class 3/23/2020 Monday at 7:25 pm

[@LPhase9]

Keeping in mind I am saying this whole-heartedly as a TED and TEDed subscriber - in its own way TED is the ruling class getting together to discuss how in actuality they really aren't so bad. Am I the only one sitting here thinking this? He talks about how tribes and belonging matter... then skips straight to how that, to his current audience, is useful to move products and spread their ideas.

[@caitlynjones7448]

Jones Watched for class, 3/24/20 3:57pm

[@GODTHESOOTHSAYER1]

Great video...very informational.

[@abhinabamukherjee1189]

Great speech

[@AntonPopov1991]

If nothing else, conflict in tribal societies can never achieve the absolute scale of civilized warfare.

[@LiamBarden]

And conflict is at the root of all progress

[@realkingofantarctica]

My tribe is my world. 😎

[@beegum1]

I'm not sure of every instance, but certainly this a good summary warning.

[@IntermarkGroupAgency]

"Heretics look at the status quo and say this will not stand. I am willing to stand up and be counted and move things forward" -great quote

[@nevencuca1680]

“Reasonable man adjusts to the world. Unreasonable adjusts the world to himself. So all progress depends on the unreasonable man.” Perhaps George Orwell said that, but not sure

[@CitsVariants]

amazing person

[@moqutpar]

Bob Marley never said follow me... people chose to follow him...

[@gastonmeragonzalez4049]

acting is an invitation

[@sameeramadushanka5357]

He kind of did.

[@andreshurtado5171]

Necesito traducciones al español de estas conferenciaaaas......!! Por favor =(

[@adammendoza4800]

Love this!

[@ashleychung1378]

Ashley Chung, March 23, 2020 Monday @ 2:19 pm

[@petrahaller1454]

Love this. Has anyone read the book tribes?

[@AlainGuillot]

I read it, but too long ago. I forgot the content. I just remember I liked it.

[@marissazcarver2871]

Marissa Zatezalo 3/24/20 at 11:50 AM

[@itsselinbilgin]

Wow. That was amazing.

[@bonex234]

very inspiring

[@breakingcontrollers]

My mom is watching this for work.

[@pariacanyon]

The problem with this Ted-talk is that if everyone wants change, then there would be a lot of fighting, which is the case now.

[@FeederForLife]

"At some contemporary weddings, a lightbulb may be substituted because it is thinner and more easily broken, and it makes a louder popping sound." - Wikipedia "If you don't want to get a special glass for breaking, I would recommend using a light bulb." - Member on weddingbee, on a thread about glass breaking at Jewish weddings "Sometimes in place of a glass a light bulb wrapped in a cloth or napkin is used." - JewishWeddingTraditions[dot]org, homepage Do research before "correcting" people.

[@TheEquazn]

That the point though isn't it? Being vulnerable, and accepting that fact that rejection is a possibility. Yes tribalism can be dangerous and has led to major world conflicts and devastating tragedies (genocides etc), but it has also led to many good things. If Dr. King didn't stand up and lead a movement that was desperately sought by countless people, nothing would have changed. If people like Lincoln, Mandela, Ghandi didn't challenge the status quo the world as we know it would be different.

[@nsav15]

@Wherez Waldo yes but those conflicts can be good and challenge bad things that hurt many people. thses

[@NxInfinite]

What was on the screen that had some of the people invoked when Seth said start a movement? (very last seconds of the talk)

[@prodbyskeptics6206]

Wonderful

[@toca761]

Before creating a movement think about the intended consequences and unintended consequences

[@MichaelWilliams-lo3ix]

Awesome

[@WriterSoumyaMitra]

Wonderful!!

[@dorianmarsh8006]

He sounds like an extremely intelligent Caboose.

[@c.9231]

Transcend convention and the status quo by being true to yourself and in that way effect positive change. To paraphase George Bernard Shaw, the one considered unreasonable because he or she will not conform in every way, is the one who will bring progress to their world.

[@nevencuca1680]

Just a minute before a quoted the unreasonable man on whom whole of the progress depends, forgetting it was G.B.Shaw who said it. Instead I thought it was G. Orwell. :) Thanks for reminder

[@SOPADELICIOSA]

More optimism, by all means, yes! But Seth's recipe for tribes is a double-edged sword. Depending on how you view the world and whether a tribe is good or bad, he just described the perfect recipe for bringing QAnon and the like into the world. And I guess also Koresh, ol' Mr. Jesus himself etc. etc. etc. I know people will not agree on whether some of these are good or bad things, but in this social media and privately-owned media influenced world it's easy to create tribes to pit them against each other for various purposes (often unknown to whoever joins the tribe). More tribes for positive change, yes, thank you. But this theory is not without it's flaws - if it is meant to sound all positive.

[@thecallertotruth1121]

Very amazing video

[@noneyanoneya8969]

Conflict is acceptable if we want to communicate, of course people will have different ideas. Should we quit thinking altogether to avoid conflict?

[@tyab87]

Also you found out there is a tribe of people interested in wedding-glass-breaking

[@guglielmocrollalanza]

Grande Seth!

[@anthonyesquivel6983]

i think its how ideas spread

[@droompht]

Being wrong is comforting.

[@LynneSkysong]

I keep looking at it, but in the picture of "Don'ts" at 12:25 I cannot figure out the bottom middle one. It looks like don't destroyed Japanese buildings to me. And my fiance' independently confirmed this too. What is it really?

[@FeederForLife]

Something for everyone on the glorious internet :D

[@beegum1]

Tribalism is more prone to being irrational and divisive if not used responsibly.

[@mohammedrashid2906]

Nice

[@MrTheChosenOne23]

How much did he get payed for saying that the kindle version 2 comes out on monday?

[@kosal855]

Real One

[@richardkuda321]

Nice.

[@weirdandlazy1]

You can see comments on kindle fire, but it's not that social.

[@HigherPlanes]

8:44 how did all those sheep sneak into the picture of tribes?

[@nassir480]

WoHoo who wants to join me before time ends

[@mhmdb7172]

Turkish subtitles please

[@josephohas]

Tribes where one has next to no choice in joining it e.g. by birth, can be dangerous as they have strong commitment and their leaders can manipulate this for control esp. if views are contradictory to similar tribes which leads to conflict and as a Kenyan, cultural tribes springs to mind and more universally, religious ones. consciously chosen tribes however like a book club or fashion movement tend to be more benign and perhaps even socially beneficial in terms of connections than dangerous.

[@leoelliondeux]

Isn't tribalism a darwinian way of saying which social ideas/cultures are better than others? Better in a sense of keeping and sustaining human survival, ie: building spaceships and what not to go to other planets as opposed to believing in creationism and that everything was created 6,000 years ago. Very different ideas, but obviously we know which one benefits everyone.

[@anthonyesquivel6983]

What is the main idea kinda confused is it that marketing is harder today or Tribes how ideas spread im taking a quiz so i need to know the answer ?

[@Ankazarwarrior]

10:54 I saw what you did there. Slipping in an advertisement, eh?

[@lindaabd6693]

Seth you might ve just inspired an idea

[@GODTHESOOTHSAYER1]

is this Steve Jobs?

[@FromLilithsLips]

when was this recorded?

[@BollywoodReviewsFIJI]

Feb 2009

[@lorelie7lovely]

Anybody knows if the amazon idea he mentions in 10:37 is a reality nowadays with an app or with Good Reads? #amazon #kindle

[@Tupster]

I'm sure that if anybody ever told you how bad tribes are that it was because they were trying to discredit somebody else's tribe in favor of their own.

[@diondremanning1721]

8:49

[@phunnyfilosophy]

I wish that gumption targeted to stray dogs and cats would be moved to stray people. San Francisco needs to solve their homeless problem, it's an utter disaster.

[@imanievora]

Maybe you could be the first to start it! So many people would be ready to join you.

[@maltinwolf9978]

I would disagree. Tribalism is not the root. Tribes are only one of many mediums through which 'conflict' manifests. The "root of every conflict" you speak about is the lack of respect for another's cultures or ways, eg. the dog eat dog and 'strong survive' mentality.

[@marybethwalker7482]

Mary Beth Walker. 3/23/20. 8:30PM