How to Choose The RIGHT Brand Colors? 🤷‍♂️

[@adammarr9466]

Pink is not a gendered colour. Look into the semiotics behind the colour. There is so much more to understand about colour theory such as the religious, cultural and socio-economic impacts. Tones of colour also play a huge roll in the emotional response of the user. Global colour theory takes away the significant importance that not everyone's phycology works the same. Especially context, which plays a huge roll in colour theory. You don't need to stick to the basic colour phycology picture you find on google images. You can provoke emotional responses outside of pre-decided rules formed by the new western design formula. Break the rules in design because that is the only way to develop your craft. Thank you for listening to my TED TALK. Ps: Will, your the reason i got into design so thank you for inspiring us all to be design thinkers. Thats just my hot take on colour theory x :)

[@willpatersondesign]

Great insight into something I didn't know! Thanks so much for this amazing comment :D

[@CharlesRosendaal]

I have the same experience coming from The Netherlands and working in Ethiopia. Colours have a very different meaning and emotional response here than back home. Pink is indeed not a gendered colour here, although you see it slowly change with the western influence.

[@emilyhesketh2931]

Funniest thing about the Western gendered colours is that they actually used to be the opposite, blue for women and pink for men. This was all brought about by department store fashion magazines in 1918 and then the colours swapped in the mid 20th century.

[@krysten6900]

SO HELPFUL I’m a newly graduated graphic design student and I’ve been rebranding myself and colors have been the hardest part of it. This simplified it so well. THANK YOU

[@willpatersondesign]

I'm so glad!

[@Wildboy789789]

I love color theory... i think generally red is aggresive, blue is stable/big, and yellow is happy... which is why purple is like imperial (agressive and stable), green is like nature (joyful and stable), and orange is energetic (agressive joy)... then all that aside, some colors blend and some pull, nothing pops off of the world more than red, where brown teal and grey tend to blend... if your selling a soda like coke, red is great, BAM buy a soda... if you run a shipping service like ups, u just kinda want that stamp to blend on the box in the corner so the people shipping and put their brand next to yours

[@KamiAlicja]

Colours are so important one of the things i forgot to look at when i started is looking at the market and the perceptions of the industry e.g law firms shouldn't use bright yellow/ pink. I also use the 60/30/10 rule when creating colour palletes form scratch and the tip about turning colours to grey scale is so good to see the contrast between the colours!

[@RobertNowland]

Colours also have some slightly different connotations across cultures, likewise I think looking at the competition and seeing what colours other brands own helps to find how you can position the brand differently both in its personality and visuals :)

[@dumisanimacdonald3519]

Watching this year later but still insightful, thank you Will.

[@edisonmogale632]

Thank you Mr Paterson you uploaded this video at the right time ,I am stuck in a logo design project that am currently working on because of colour but now after watching this video , different colour ideas began popping in my mind. Am really satisfied.

[@willpatersondesign]

Glad it was helpful! :D

[@RAAZR-]

Never liked the idea of color theory as in "green means this and red means that". It seems too stagnated for modern day thinking. It's moreso about understanding what works for the company you're working with and understanding how colors work together. Do you want a bold or soft color palette? Contrasting or complementary colors? You can make any color work for any type of company if done right.

[@willpatersondesign]

Hope you enjoyed the video! If you did remember to subscribe :)

[@lucaspellicer]

Can’t… I’m already subscribed

[@4jonah]

This is my question: these color perceptions vary by culture. Every time a company undergoes a rebranding, the press release always states the meaning of the new logo and colors and what they're meant to convey. They have to prime the audience to align with their expectations. So are these color theories evolutionary, or is black bold and luxurious because someone told us to feel that way? For example red and yellow is used a lot in fast food bc it's supposed to make you hungry. But Shell gas and DHL use red and yellow and I'm not hungry. I think it's bc we've been told how to feel. Plus different cultures respond different

[@dylansearcy3966]

Doesn’t orange represent creativity?

[@adammarr9466]

@@dylansearcy3966 orange can represent a spectrum of emotions. Look more into the context of what you're designing and look to what visually impacts your user the most. Its important to remember colour phycology, but you don't have to stick to the rules x

[@red1700]

Thanks man, this channel helps me a LOTTT

[@fumar.official]

Thank you Will, your videos made me improve my logos and overall - my designs. I owe you much thanks and wish you all the best.

[@willpatersondesign]

Glad you like them! :D

[@thurlow92]

i’m gonna argue that ppl don’t see the big picture of why major companies use specific colors only. they do it mainly to keep a common theme across all design departments. they created SOPs, SOPs are what the military use when you have a bunch of people with a bunch of different ideas but you want them to think as one. major companies and corporations have adopted this same philosophy to their color selection for their brand. companies have many creators within design departments with multiple backgrounds, the specific colors they selected were to keep one standard identity for their brand across multiple departments.

[@thurlow92]

i’m even willing to point out that if color selection truly mattered you wouldn’t have major small brands such as Hellstar catching traction and taking off NOT utilizing this same philosophy major corps are using

[@arnoldfeng3530]

this video helps me a lot for creating my own brand. thanks for sharing

[@willpatersondesign]

You're very welcome! Glad it's helped :)

[@fidaarestom3095]

man, your videos have been a game-changer for my career.

[@willpatersondesign]

That's so kind of you! I'm so glad they've helped!

[@theiphonevet9343]

What a wonderfully concise interpretation of the theme of brand colours. Even better - it is simply practical. Thank you.

[@YesitisDex]

This is Todd from RSD

[@IONI-NOV]

lol didn't even think that purple might be connected to luxury. Good to know

[@yavorlazarov6551]

Thank you for the hard work you are putting into this channel, I am learning a lot from you. Cheers!

[@JeffWhisky]

Great video and perfect timing as currently trying to work on redoing the colours of my channel. Maybe should stick to the purple and orange 👍

[@willpatersondesign]

Hope it helps! :D

[@jeraldtay5094]

Great video, as always! Thanks for sharing, Will! 😊

[@willpatersondesign]

Thanks for watching! :D

[@fardinshahriar6404]

I liked your hairstyle. I wanna give it a try, would you please mention the haircut name?

[@moitreyig]

after practicing lile five, i kinda developed an eye for it but I'm not too sure so I'm here but like i can't explain i can see what matches well now...

[@jazzryjamz]

1:59 ..The Office, Will himself, and Gordon Ramsay Im all for it

[@NerdJam]

Listen, sometimes as a video editor you have to screenshot your own KZbin page, and expose the fact that instead of editing, you were in fact binging clips from The Office and watching Ramsay shout at people.

[@NIS-mg4uz]

Great content. Just came across your channel and love it. You also sound like Gary Oldman, which is cool.

[@ManishDiwan]

Good Information about brand color 👍👍👏

[@willpatersondesign]

Thank you :D

[@CAT-kv4hi]

Well done Pater 👍😊

[@kezzy_kezzy]

How do I change to grayscale on illustrator?

[@snarkysifu]

Thanks!

[@keed4982]

The only thing that got me was when you said the colour "White".

[@AJ-cq9il]

can u tell the font used in your thumbnail

[@kyracl7318]

Will just discovered your channel such insightful content. How do you submit a logo for review?

[@thobiasecard3282]

This is not Just a video, this is an entirely course of colorimetry

[@therealchrif]

Amazing one

[@gerhard_adler]

I always look forwards to your videos!

[@willpatersondesign]

Glad you like them!

[@Nuke_Skywalker]

the green thing is interesting because it says a lot about how finance related companies want to make capitalism be seen as a natural phenomenon when it is not.

[@iamalexwolf]

Green is also often unconsciously associated with money

[@ganesh._maharana4591]

Whic software best for logo design Ai corel inkscape

[@wayfairing_soul]

Adobe Illustrator is the industry standard. If you are freelancing you can get away with open source options, but Adobe file formats are the standard in the corporate world.

[@gravitytech]

Nice video!

[@willpatersondesign]

Thanks!

[@gravitytech]

@@willpatersondesign no problem 😉

[@LockedInNOW]

Another lovely Video ❤️ !

[@willpatersondesign]

Glad you liked it!!

[@LockedInNOW]

@@willpatersondesign Of Course ❤️ !

[@ishakbelhadad6280]

Greeeaaat 🔥🔥🔥🔥

[@Rock_Bill_Kaa]

Any word on if this is a good video? The like/dislike ratio has been removed and the community can’t voice their opinion anymore so I don’t know if it will be worth it.

[@hcwally]

421 likes 6 dislikes. I don't know why the taking away of the counts isn't happening at the same time for everyone. I can still see it

[@Rock_Bill_Kaa]

@@hcwally Thanks, this is worth watching then. I think right now they just removed it from US accounts.

[@willpatersondesign]

Yeah it's annoying and wish they didn't take the dislike ratio away. Sorry about that :( I can't tell you though, in my humble opinion that this video is amazing ha.

[@Rock_Bill_Kaa]

@@willpatersondesign How can I not take your word on it, after all you are on YT! LOL. I did watch it and can attest it is a good video.

[@hcwally]

@@Rock_Bill_Kaa strange... I have a US account as well 🤷‍♀️

[@rohanranjan616]

Its great ❤️

[@mr.fanstastic9010]

The purple designs are starting to make me feel like i'm gonna throwing up

[@sinasadri8247]

Best

[@potedejugo]

i love u

[@mjmuftah271]

Great 👍 content 👌 ❤

[@willpatersondesign]

Thank you! :)

[@Peapodzilla]

Would anyone here like to create the logo for my company?

[@haithemkhenfi1929]

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