How To Conduct a Content Audit - Prepare for a Marketing Job Interview OR Impress At a New Job

This video provides a framework of how you can conduct a content or marketing audit, which can be a game changer as you prepare for a job interview, or a step to success at a marketing job.
TIMESTAMPS
00:10 Why and when you might need a content audit
01:23 A content audit that changed my career trajectory
02:20 How deep should you go with your audit
03:30 Categories of the audit report
03:48 What to pay attention to on the website level
05:30 What to pay attention to in the blog
06:50 Pay attention to these for social media
08:06 What to pay attention to for lead generation
09:27 Sign up to experience the email workflow
09:56 Pay attention to these in marketing automation
11:19 A course in the works: on how to land your first marketing job
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HOW TO CONDUCT A CONTENT AUDIT: bit.ly/contentauditelif
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#contentaudit #marketingcareer #marketingaudit

Here's the content audit framework that I follow when I'm evaluating a company's marketing efforts! 💥 The video includes a surprise announcement in the end - so make sure to watch that and sign up here ➡️ mailchi.mp/11377d628217/onlinecourseupdate

[@aylap.b.6825]

im in!!

[@RuwaydaAbrahams-uh1gg]

ok I actually didn't waste my time watching this ! extremely informative! thank you !!!

[@zoilasarg889]

This is one of my monthly duties at work. For sure ALL of yours videos helped me in some way every day. I swear, it's like I have a teacher with you. THANK YOU VERY MUCH FOR SHOWING ALL THIS MATERIAL, just priceless. Hello from Guatemala! ♥️♥️♥️

[@waqasahmed655]

the video is full of value as usual this is the kind of stuff of we are here for. thanks and good luck with your course.

[@giovannamascarenhas3166]

Love your videos, thanks to share your knowledge with us 💞💞💞

[@shraa7313]

Thanks a bunch, Elif! I am going to start practising content audit. You explained it well and in an easy way. All the best with your course project. I am definitely signing up.

[@tsetsenbatbadamdorj3537]

Your speaking has improved so much. If you have anything on social media marketing, could you make a video about it? Thank you!

[@sarahcameron4271]

This video was awesome. You communicate your ideas so seamlessly. Looking forward to all your future videos and I can't wait to hear more information regarding your course :)

Your comment makes me so happy! Thanks Sarah 🤗

[@404neverfound3]

More about SEO and SEM please, Elif. Maybe about some CRM tools. Thanks so much. This is so great!

[@ruoxilim94]

Hi Elif, thank you for this informative video. I myself love marketing automation and email marketing - really glad those were mentioned!

Thanks for watching and commenting!

[@arivogue5493]

This is incredibly helpful. Thank you!

Glad it was helpful!

[@samigerbermeskele342]

Hey thank you your videos are good

[@emilywelsh1072]

Thank you so much!!

Happy to help!

[@tasneemabdullah886]

thank you so much this was very helpful

You’re very welcome!

[@mrs.smitathakur9236]

Thanks to you , I took online content marketing course and have gained immense knowledge and confidence...thanks again

smita thakur i’m super happy to hear that! Thanks for sharing Smita 😊

[@MalloryWhitfield]

Great video! I'm currently preparing to teach a university class about "Creating Digital Content" and our last section will be about content audits and competitive analysis. I just came across this video as I was pulling together curriculum plans, and I will be sure to share your video with my students! This is not only a great explanation of how to conduct a content audit, but a great example of how to leverage them for your career growth. Thank you!!

Glad it was helpful! Thanks for sharing that Mallory, I appreciate it a lot. And I love the class topic! Where do you teach at?

[@MalloryWhitfield]

@ Thanks! I think this class will be a lot of fun. I'm an Adjunct Professor for Tulane University's School of Professional Advancement here in New Orleans

[@samigerbermeskele342]

Thank you

TIMESTAMPS 00:10 Why and when you might need a content audit 01:23 A content audit that changed my career trajectory 02:20 How deep should you go with your audit 03:30 Categories of the audit report 03:48 What to pay attention to on the website level 05:30 What to pay attention to in the blog 06:50 Pay attention to these for social media 08:06 What to pay attention to for lead generation 09:27 Sign up to experience the email workflow 09:56 Pay attention to these in marketing automation 11:19 A course in the works: on how to land your first marketing job

[@aylap.b.6825]

amazing video, i do the same!! i also word as a digital marketing manager remotely, Irelate so much to your videos! finally i feel i have a voice out there!

Its amazing that you work in a same way. I havent met many who do :)

[@elizabethcoronado1698]

Loved this video too!! I was wondering if you could share how you create your content and how you take the most out of your creativity.

Will try :)

[@zainulabaidin9343]

very knowledgeable !! mam plz make a video of doing live seo of an "product page" of an ecommerce store so that we can understand seo.

[@jessicalewis8544]

Sweet! I was thinking of doing something like this as a project I could use to show my thought process. Maybe pair it with a dataset or something.

Fantastic! 🙌🏻

[@yutinghuang2014]

This is very helpful, Elif :) Can you suggest some tools that help with the marketing audit? Thanks for making this video!

[@zainulabaidin9343]

use" seo quake "on chrome to make a an audit..its a great tool

[@marymenas]

I would like a content audit complete course

[@yuanyuanhu1241]

Thanks for publishing this Video. May I ask you about what’s the meaning of CTAs?

Call to action = CTA

[@akpstalks3219]

Another excellent video. I don't like writing content, but I love to see the performance, insight, engagement. Is it good or bad for my future jobs?

Thank you! It’s absolutely not a bad thing. Content creation is a separate skill and art and you could simply be talented in the other areas.

[@supreethasuresh]

That would be content marketing job. Where you don’t make any content, but look into how it’s working out for the company. Yes it’s very much needed for every company and you will have a great scope in it

[@ayaosaki6720]

Thank you for sharing such valuable secrets! I will do them when applying for a job! One question, what do you mean by looking at activity type on social media?

You're very welcome! What type of content they publish, how they engage with their followers, responses, frequency of posting, language, text style, tone of voice, etc.

[@ayaosaki6720]

Elif Hız thank you!

[@insmk5201]

Hello Elif, i haven't understood the lead generation very well, what are the CTAs,forms, gated assets, landing pages please? And can you please make a video on how to conduct a marketing plan? Thank you so much elif!

CTA is a CALL TO ACTION - example: buttons on webpages that say BUY NOW/DOWNLOAD NOW. Or, the way I say 'PLEASE SUBSCRIBE and LIKE THIS VIDEO' is also be a CTA. I am calling you to take an action upon watching my content. LANDING PAGE - example: open the description bar of this video: click on the link after this text: ⬇️ SIGN UP TO HERE ABOUT MY UPCOMING ONLINE COURSE ⬇️ The page that opens in your browser is called a landing page. You have clicked on a link that took you to a page that has ONE SPECIFIC PURPOSE, which is to collect email information of people who are interested in an online course. Once you submit your email, you are a LEAD for me, which means that you have shown interest in an offer (online course) that I will potentially launch and announce. The different elements that go into this process constitute a LEAD GENERATION flow for me. Does this make it more clear for you?

[@odettecadayona717]

Please do a social media audit too 🙏😊

Its actually a part of the content audit - i mention it as a category. You can do it in more detail or less depending on where you eant to focus.

[@alexcremin9526]

Hi thanks for this info! Would you have any tips for conducting one for a big and already very successful company like The Financial Times? I am under the impression that they have nailed their marketing from an outsiders point of view, all of the things you mentioned seem to be In check when I look. Should I just not mention that I contacted one as I don't seem to have any recommendations? Or do you think there is always something I could mention as some feedback?

I’d say there’s always room for change/optimization/experimentation even with large brands. It’s still meaningful to review what they are doing and how. 1) You might have different ideas they haven’t tried 2) you can evaluate them against larger or newer media brands and how they run their content/social media and get inspired for tactics that work really well for them. Hope this sparks some ideas!

[@bollyfilmsss2707]

Hi elif, I am stay at home mum..do you suggest some courses to learn social media marketing.apart from hubspot academy? Thanks in advance

[@huzu1923]

First of all

[@biotaftw5341]

marketing plans give me nightmares now 😭😭

[@huntarrcasarez3089]

Hi Elif, how do I bring up the marketing audit I conducted during the interview? I don't want to come across as disparaging of their current marketing team or the company if I have many corrective suggestions.

great question! bring it up naturally in the conversation and talk about your observations from their marketing activities and spin it off towards x, y, z things being prioties on your action plan if you were to work together. giving feedback during an interview can be a sensitive topic as some people are very open and welcoming about it and others aren't. try to get a feel of how the person will take it. but if they're not open to feedback and change, then why work with that company in the first place?

[@anar1120]

What do you think about the AI ??writing assistant?

super helpful!

[@user-bv9ve5jg2h]

U don't need text rewriter. Existing neural networks do not issue effective output result. Find informative publications to enhance your presence at on the new generation Textscout platform. Nice video! Thanks

[@mdgaming4419]

Hi

[@dolunayist86]

I listen you, I made of my website and selling swimwear and fashion clothing (seo and company), thanks a lot from Sydney. ;)

that's amazing! Pls share the website.

[@gaurangijoshi8874]

How do I present my research of the company during the interview in the form of presentation or report?

Don’t “present” it unless that’s asked for - naturally blend it in your answers

[@user-rx7mf1ck5j]

hi elif, how can i bring the audit up in an interview so it flows naturally?

Great question. A couple of examples could be when you're asked about: - your research of the company or thoughts on their marketing strategy, - what would you do in the first 30 days to set the ground up for success OR they mention a challenge they are facing within their strategy or organization and if you have suggestions on how to solve it. Hope that's helpful!

[@user-rx7mf1ck5j]

@ it is, thank you!

[@NagmaniSolanki]

Can you work on my project? How can I contact you?

[@deanadamedge]

Too many anagrams (CTA’s etc) Keep it less jargon-based.

[@digitify874]

she's stuck on my mind.. I see her everywhere my god

🤷🏻‍♀️ that's not at all my goal.

[@digitify874]

​@ You have no idea how attractive you are💗 God bless you