How to Develop a Social Media Strategy Step by Step

[@MonarchFilmsInc]

as the social media manager for a new company, I'd like to thank you for being so transparent with your practices.

[@anna6625]

@Sneakerz On Deck yes, cause they wanna sell it as course to the ones who are new in the industry

[@herbpalmerjr5562]

local lobster that markets to lobsters #lobsterboss

[@karlirobinson9913]

Ppp

[@mimamimoo]

Quick question. How do u even be an expert pn this? This is not teached at school lmao

[@anna6625]

@@mimamimoo is School the only place to learn? You can learn by experimenting and see which works and which don't

[@sashasscorner]

you saved me!!! I'm 17 doing freelancing and I have a presentation tomorrow so I'm grateful.

[@sh3rlockh0lmes67]

You were born to have a podcast because you have that professional voice.

[@thelatashajames]

Thank you so much!

[@soniawadsworth7451]

@@thelatashajames is agree . Ypu maybe should consider that? A weekly round up of all your videos reinforcing your tips ? Then it's not too much work. But from what I know of you ,you do not do things by half and are very thorough so maybe this would not be fulfilling for you. Maybe talk about your experiences with customers and how you handled it and what you did for them ? Just a suggestion but I for 1 would defo tune into you if you did a podcast. So would all these subscribers here on you tube. Good luck, good health and may you prosper and may you be heavenly happy and loved . We appreciate you thankyou for the energy and time you put into these videos. Be blessed . Live n light

[@thelatashajames]

@@soniawadsworth7451 Thanks for the kind words! I do have a podcast. Just search for The Freelance Friday Podcast on Spotify, Apple, etc :)

[@Xnor--Mario]

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[@lionessbeauty]

She does, right? Like NPR

[@ShielaSimonetXo]

Let's protect Latasha at all cost! I'm a new social media manager to a start up business. This helped me a lot! You're one of the few gems here on the internet❤️

[@sushmaagrawal5916]

Hello der

[@FridaLoves]

How can we contact you?

[@lisagercovich3870]

🙏👌

[@aliyalofiasmr4858]

Hi Shiela! It’s been almost half a year… hope you are thriving through every challenge in your new career and are overcoming every obstacle ❤️!

[@missswann4234]

thanks i will watch her cos ur comment

[@martinezfrankie]

Wow, these insights on setting goals and measurable metrics hit the mark. Been trying to refine my social media strategy and boost app social's AI writing tools have helped immensely, especially with bio and caption crafting.

[@Sandro.B]

Been using it for my reels and stories. Super handy!

[@simbalion1221]

Can I just say THANK YOU for mentioning that this is not a A-B-C process. Nothing was more stressful than moving from university and learning the clean steps to be thrown in to a company and having to build out the strategy while working on the content.

[@GigaArt]

I literally stopped everything I was doing to listen to you and take notes. So very real and helpful! I’m a graphic designer and I want to break into social media management but I have no idea how to do it. Tons of information in the internet and they are overwhelming. Thank you for the step-by-step breakdown. Kind Regards, Gigi

[@augustusjohnson5099]

I need graphic designer apart of my team...are u available at least 3 times a month? Via zoom

[@demetriaaskew3233]

I am a psychology major and I have developed an interest in marketing, specifically digital/email/social media marketing. This was very helpful. I am not sure where to start so I will definitely be watching more of your videos.

[@RainyLynn67]

Omg thank you!! I love that you preach that vanity metrics do not get you more sales! I spoke with someone about social media managing and they were hyper focused on how many followers they could get me, but told me that they couldn’t help with sales. It’s good to know that there are social media managers who will align their focus with their client’s goals.

[@cassidyelizabeth9722]

From one marketing consultant to another, thank you for being so candid with your videos.

[@DaniTheAlchemist33]

Fellow Social Media Manager here! Thanks for the video✨

[@thelatashajames]

Awesome!! Thanks :)

[@webstrataegic6747]

What are the advantages of using Social Media? And Grow your business kzbin.info/www/bejne/gISlpJ-DgLOkg5Y

[@chubbybaddiexo1136]

I am trying to educate myself enough to be able to be a social media manager or to get hired by a company as one and this video was so helpful. I feel like trying to figure out all of this on my own has been hard but you have helped me so much!

[@Pappiah]

I’m in the same position. I’m trying to get into becoming a strategist.

[@jhanvidhanak1663]

@@Pappiah I doubt whether we need to first become a manager or can I get a client as a strategist directly. Like my client doesn't have any content so they want me to plan everything in that case what should I do

[@hansbraga_]

I’m about to start a strategy for a client but I’ve always been the one executing, not planning. So it’s pretty overwhelming to say the least. But this was so helpful and clear! Definitely eased a bit of that anxiety

[@taniayahjonet]

Thank you for this video! I am 19 year old aspiring SMMA & Graphic designer . & I’m ready to change my life

[@joannares.social]

*Fellow Social Media Manager here! Thanks for this. I just realized I'm doing the right thing when creating a strategy! I'm happy.😍 ***

[@surajrayaprolu793]

Hey could we have a small chat about your work? I'm looking forward to build a team for a digital marketing company... It would be really helpful if I get few insights! Thank you

[@saraaudia]

Social Media Manager here! Thanks so much for sharing!

[@OpressiveHorn33]

You stay dropping gems. We appreciate you!

[@thelatashajames]

I appreciate you!

[@OpressiveHorn33]

@@thelatashajames 🤗

[@Zedwel]

Nice explains if you know more about social media marketing visit #daymondtips

[@dashanebrown9564]

I'm happy to learn things from YT that I didn't learn in my degree lol, thanks Latasha, definitely subbed

[@thelatashajames]

Thanks for watching! 😄

[@emilybarbosa1052]

I was thinking about listen to this and clean my room but now i just taking notes because you are awesome

[@TanyaAlizaTV]

Thanks for the great points about knowing your business goals in order to create social media specific goals, and metrics to measure!

[@OlleyThorpe]

Been a social media manager for some time now, but you gave some extra ideas in here! thanks! love the set up by the way!

[@webstrataegic6747]

What are the advantages of using Social Media? And Grow your business kzbin.info/www/bejne/gISlpJ-DgLOkg5Y

[@dflanagan56]

Found this video this afternoon around 2pm, its 533pm now, watching this for the fifth time, Appreciate your hard work and experience so so so much!!!! ty ty best regards dave

[@YariBeatsMedia]

just subbed. diggin it so far. though this was uploaded in 2020. everything isn't as clear cut now. thank god that we have energy to keep our faith up!

[@hataishkumar]

I've been struggling to develop a social media strategy for my business for some time now, but your video made it so easy to understand the process and break it down into manageable steps. I'm especially grateful for your tips on setting clear goals, creating a content calendar, and measuring my results.

[@freeroamlife]

Dudet, thank you. Quantifying this is hard, and even after figuring it out, hearing someone confirm sure helps because everything is a sliding scale. Been stressed for a good week with my decisions.

[@GiselaGaldamez-g1c]

0:28

[@theaaliyahwalker]

I'm just starting out as a Virtual Assistant and one of the services I offer is social media management, so this is amazing!!

[@easyGlowbyElla]

SMM beginner here. Not to say that all of this is a bit overwhelming but it is :-) Oh well, just gotta power through and take it one step at a time. Thank you for all the great info in these videos. Have been consuming avidly your content for a couple of days now.

[@thelatashajames]

It is overwhelming at first, but once you get in there and start testing different things, you'll find your groove!

[@madhavip0273]

me tooo

[@s-t-u-n5488]

If I may offer some advice, have been researching/learning all things online for almost 2 yrs. Been fortunate to, take my time sorta, but I would offer: If you do serious research, read, watch, and can verbally explain the fundamentals, you will be way ahead of many that are already working for clients. Learn and start on one platform, everyone usually has the main one they work off and then slowly, more importantly steadily build on others. Lastly, like @latashajames, be honest, don't claim to be proficient on a platform and not be able, rather explain your working on it, but I have set up ways to have it outsourced. Your honest and still able to do the job. That's huge in building rapport. Hope it was useful, let's all party on the mountaintops! 😊

[@TheAJSound]

Your setup is clean as hell, and some great information!

[@thelatashajames]

Thank you!

[@alexmjsantos]

Golden information for every Social Media Manager, congrats!

[@lexxabbey467]

I just started working as a Social Media Manager for a media company, and your videos are way more helpful than the articles I find on google. You are so good 🙌🏾

[@shan22777]

Since you made this video Facebook has launched a BUSINESS SUITE allowing you to schdule posts from FB to Instagram!!! never could do this before so its amaazing for us marketing gals...PS i downloaded your guide :)

[@improvementTime10.3.17]

7:50 know target audience age gender geo locations anything (14-30s non professional art or int in art ppl) 9:15 US, europe english understanindg, JP this will influence your social media output/essaging tone 11:22 DOING RESEERACH BY ASKING questions on diff websites like quora and see what they of questions are being asked about a specific subject or product like ahnd bags if for handbag company see whats being asked rn, who is asking age location etc

[@jennaconroy9450]

This is literally the most helpful video I've ever seen. Thank you.

[@daenagarcia8959]

I just got hired as SMM and I have no experience yet, this will be my first job and you definitely made me feel equipped on the steps I needed to take to start working as a SMM. Thank you

[@Mark_Success]

How's it been :)

[@daenagarcia8959]

@@Mark_Success going :))

[@francestabirara8510]

Haven't had the experience with social media marketing and now I'll be ready to headt out for our startup project. thank you so much!

[@leahsullivan5751]

This is great! Thank you for sharing! I'd love to learn more about SOPs and how you handle customer service on social media

[@mpenforce]

how long should it take to set the social media goals, do competitors and persona research; social media audit and sops? a month maybe? what about the content calendar, does it take a while?

[@warrenfuller4603]

Thank you so much... I am kind of new to a marketing agency and the structure is a bit all over the place when it comes to strategy. This was a good reminder and very insightful.

[@webstrataegic6747]

What are the advantages of using Social Media? And Grow your business kzbin.info/www/bejne/gISlpJ-DgLOkg5Y

[@jordany3083]

I just launched my company 1 month ago and now looking to create my social media channels/following. This was super helpful! Thank you! Still on the hunt for a social media manager that wants to start with a blank slate!

[@mollycatherine6068]

If you still need one, I have a degree in advertising

[@theLaurawind]

Latasha! Thank you for all your help, I'm venturing out to social media managing by demand from one of my clients and your videos have really taken away all of my uncertainty.

[@PetulaGuimaraes]

I appreciate your stance and how you distilled that knowledge. As a small digital company I’m figuring that stuff out to not drawn on social media interactions that lead to no business done!

[@theauntie]

Your content is better than the hyped up SMM courses ive bought . Thanks for this!!!

[@ohowomaniya]

I am writing down all the important Pointers that too at 12:49am. I can't believe myself. Thank you so much for putting out this video. I recently got a Job as a SMM and previously all I had done was Content Writing and a bit of Copy. Subscribing your channel so that I can learn from you more and more every week.

[@thelatashajames]

You're so welcome - congrats on the job! Glad it was helpful, Priya.

[@prabhavgautam]

I am starting with a new company & wanted to refresh my knowledge it was really helpful. Thank You

[@lindawairegi]

This is a really good breakdown & easy to understand.

[@GaaSage]

was really moved by practicality of your step by step coaching on how to use social media! a very big thank you!

[@carterdolyniuk]

First time I've come across your channel, instant Subscribe!

[@kali1234_]

been watching your videos all day - soooooo much appriciated

[@manilenyasaisla]

I am building my own social media brand and these vids are helping me! Thanks a lot ✨

[@alicegale7174]

I started doing social media volunteering for a charity. Thankyou for this video :)

[@SamReynolds-th2ks]

So much value in this video Latasha. Very reassuring to find that you recommend a lot of the processes I already work through for new clients. Thank you!!

[@chrissyroth4887]

I can’t really thank your enough, this video was super helpful to me in helping to build my brand. I learnt so much. Thank you 😊

[@NatashaIbrahim]

This video was so helpful! I've been spinning my wheels haphazardly creating a strategy for the past month, but this gave me so much clarity! I run my own channels so it was strange for me to be struggling in this space. Thank you!

[@rasingmaori8592]

Literally 2 minutes in and subscribe because she spitting facts 😭

[@anaoicar]

thank you so much! i just started my career seriously as a social media manager and this helped me a TON!!!!

[@thisprophoto]

I just came across your channel and this video has helped me so much with my new job. I recently started as a Photography Lead and am now becoming their social media manager. I took so many notes on this video, I can't wait to watch more of your very informative content.

[@juanmarem6564]

Hello. Do you also organize the photoshoots, edit and design? and if you do - How do manage to make time for everything?

[@newdaynewway6361]

It would be great if you do a roleplay with someone. So audience will get idea how you handle client, how you go on with a meeting. By the way, your new follower here. Just watched your first video and subscribed.

[@ItsEggo]

Thats actually a really good idea 💡

[@mona123471]

It's brilliant idea

[@gracekiso1148]

Love this idea!

[@lize-leighvandyk5894]

Honestly, this video has helped me so much! My partner and I started a business of our own (service industry - i.e. admin, filing and digital marketing), and we are still getting our own business up and running. I needed some helpful tips as we have been marketing for 8 months and only got one client out of it. It is a major client, but we need more in order to expand. Thank you so much! I will definitely put in the effort!

[@hiteshjagtiani7314]

One of the best out there. I own a digital marketing firm in St Maarten , Caribbean and your videos help me and my clients so much !

[@loonthego550]

I am just looooooving your videos. Everything you say just solidifies I am on the right track with my knowledge and services. I am new to being a freelance social media manager and at times I freak out inside about how much work needs to get done, but when I watch your videos it calms me down. I'm stuck on how to move forward for my business' social media strategy. For some reason, it feels insanely daunting. This pressure that my account has to be incredible because people are hiring me for social media, you know what I mean? Is that normal to feel this way?

[@Hellagoddessenergy]

OKAY I just started watching your youtube and subscribed to your podcast and this makes me SO excited for the business my best friend and I are building. THANK YOU!

[@jaziaaizaj8253]

Thank I studied SMM and still don’t feel quite confident to start working but this was super helpful x

[@josiahhind5681]

I just discovered your channel and am working through your videos, I really like them and it';s helping me learn for my own company.

[@simplyphoenix2.02]

Then 'AWESOMENESS' and Honesty all fell into place at the same time. Recently I had a 'Lease on Life' experience that completely changed my career path in life. It led me down the social media road. This was a bit of a culture shock for me. I was largely oblivious to the extent that these platforms have evolved. Your words of wisdom will save me quite some time in the trial-and-error part of this journey, I am sure. I will be spreading the word!

[@investinyourselfpodcast]

Thanks for this videos I really needed to hear this!

[@saniyakhan9711]

So helpful. So structured. Thank you for this. Earned my subscription.

[@User_B235]

This is so insightful! Thank you so much for sharing

[@viralhousedesigns]

Very helpful and informative. I just subscribed. Thank you!

[@gregerstorper1759]

Advise, where to start teaching promotion?

[@dawnbenner2897]

Thank you so much for this video. I work at an RV resort on the Gulf of Mexico. I am the housekeeper, I want to move up in the company. I have noticed they have little media presence. They do not have Twitter, Instagram, Snapchat,TikTok. They may have a few KZbin videos recorded by guest. There Facebook page has posting from local restaurants and other clutter. Do you have any suggestions on videos or books I can use to create a plan that I can present to the owner which will get me the social media job. Thank you

[@bluecubepcs2009]

Even from a client-side, single Marketing Manager function perspective, this was a really useful video.

[@kadenbenson8689]

please tell me how to measure ROI in social media?

[@SantosVirtualSolutions]

This was awesome. You are great! So glad I found you :)

[@Miloun]

Hey, best regards from Basel, Switzerland! Love your content, it is very well thought out and delivered. Thanks, keep up the great work!

[@molleedeluca9861]

Thank you for sharing your tips and strategies for new social media management users and for those who are curious. This was super intriguing and well organized, and I loved the real-life examples you added! These strategies are super helpful for anyone even if they are not in that specific field. Amazing content!

[@OsakaTexas]

This video helped me to articulate my thoughts for an upcoming meeting. Thank You!

[@bolu_deborah]

This is so detailed and explanatory. Thank you so much

[@nicolemurphy9469]

Did you advertise B2C? What are the features?

[@syedali-ov9cl]

Wow you are awesome I was searching about this kind of high quality information and I literally search through the entire internet but didn’t find anything useful in one place…. But you literally break everything down amazingly..

[@salsavidies]

Omg can't thank you enough for this knowledge, hope you always healthy and happy💝

[@2SWAVEY4NAYNAY]

Please list the courses or strategies you use to become social media management or digital marketer. Cause college isn't teaching it

[@JayJosh89]

glad i came across you - will be soaking up all your knowledge tomorrow

[@dulcelagos2623]

First video I see from you! I wasn’t searching for this context but I realize I needed this information! Great video! I will subscribe to see more content :)

[@tmcepak]

Thank you so much for this. A strategy is something I have a hard time executing in my kid's activity blog niche.

[@laurellejames3329]

Super helpful. I love it! Thank you so much.

[@michellele6444]

this is extremely helpful, thank you for the video! I’m trying to freelance and trying out social media marketing and this video helped me have a clearer vision of what I need to do.

[@YetundeOriola]

This was soooo helpful Latasha. I’m in the process of growing my business and e-commerce side of my business and this helped so much.

[@sparklydiamonds15]

This is great information, definitely helped confirm my approach for creating a SMM strategy for my first client (ever)! If you’re managing more than 1 channel, should you have a separate strategy for each one?

[@katiterry1200]

You may have similar strategies and things that work (kind of like an outline) but it is important to customize it to each client. Every client will have different goals/needs so they will need a different strategy. Good luck!

[@smmaistheway]

Do you charge them since you are new?

[@andrewdornisch]

This is the first video I've watched of Latasha. Great information about the marketing space! You HAVE to keep learning, especially in this crazy-changing world of marketing!

[@egnsocials]

thank you Latasha. I am an aspiring Social media manager and this video content is great.

[@dalilaperez9277]

thank you so much for your insights! I enjoy your video so much, very helpful. I'm your new follower!

[@Rachel-98]

Your videos are so indepth and helpful. I feel like I need to take notes!

[@sophiemabela1075]

Thank you for such an insightful presentation. It is going to help me prepare a social media framework/guide for our agency parftner.

[@marilenaioakim4718]

Very helpful video! Thank you so much.

[@PriyankaKumari-sr2nf]

You have been my all-time favourite. Thank you for always sharing valuable information every time.

[@shan22777]

This just came on autoplay and im so glad it did I LOVE THESE TIPS!!!! I agree with so many of them! Im in digital marketing, SEO and web design since 2015

[@ABWEST]

Thank you for this lovely video! I learned so much!

[@Masawi_masawi]

Glad I found you channel, definitely subscribed 🥰

[@michaeljereld]

I really appreciate the transparency in this video. I'm new to this space and found the information you provided in this video to be so helpful. Similar to you, I'm coming from a corporate background in the IT space and trying to leverage all that knowledge of processes and procedures. I just started freelancing as a creative consultant, and this video helped me so much with the business side. Appreciate the vid and looking forward to diving into more of your content.

[@thelatashajames]

Thank you, Michael! Wishing you lots of luck in your freelancing journey ✨