How to Craft a Story Brand That People Remember

[@Andresramirez.design]

"You can't have true fans without true critics" - Chris Do

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@ConorW]

Facts!

[@blair5475]

You can't have success without failure

[@spmxo]

Dear Chris, I was thinking the same today morning😃. With great power comes great responsibility and Spiderman helped many people but he is a fictional character but YOU, HELPING MILLIONS OF ARTISTS ALL OVER THE WORLD ARE THE REAL HERO. ❤🎉

[@Risingabovethenoise]

"The best heroes have the best villains." PURE GOLD Chris.

[@thefutur]

Thank you David. appreciate you checking this out.

[@gabbydelrio683]

This is my second video watching Chris and have so much respect for his thinking. Going into his thought processes helps me think deeper which almost feels unusual in a time where everything feels/ seems to be all surface level, quick, and all for a quick buck! Thank you for letting us in and the great content.

[@thefutur]

Thank you

[@sniitzel]

The thumbnail is a pure work of art and suits the topic of storytelling so well. I immediately was thinking about comic books.

[@thefutur]

Thank you for noticing and commenting.

[@RyanHoltz]

“You can’t have true fans without true critics.”Absolute savage servant Chris! Every story needs a great villain! 🔥🔥🔥🔥💯💯💯💯

[@thefutur]

Thank you Ryan.

[@emmamarie7677]

Spot on. We’ve found so many companies really struggle with choosing their villain. They don’t want to ruffle any feathers. They’re also the same companies that wonder why there stories are falling flat.

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@lovingreno8650]

You are so inspirational for putting yourself out in the spotlight when it's something that you don't really like to do. You did some third eye magic and dissected success like a boss hahahah. Keep up the amazing work and thanks so much for spreading and sharing your knowledge and wisdom. You're helping turn on so many lightbulbs.

[@displayzendev5857]

This is one of your best videos from the thumbnail to the storytelling 🔥

[@thefutur]

Thank you. the thumbnail took some time.

[@mrjohncrumpton]

Thanks Chris. Good way of putting it. Another word is perspective. Not all will agree with your view but those that do are more likely to be clients

[@PaulGuajardo]

Excellent video. Chris, I love how you translate something that you are clearly passionate about (comic books) into lessons for creative and business professionals. I've noticed that having an unexpected area of expertise makes people immediately more interesting and approachable in both stories and real life. (Examples include how the Tom Holland spider-man plays with Legos, how Henry Cavill is a huge real-life Witcher fan, and how well Chris Pratt can braid hair). Seeing you craft a powerful lesson from principles out of comic books is something that only Chis Do could do and really connects with what you teach about building your brand and connecting with your audience. Cheers!

[@yasinnabi]

"Stop chasing the money and start chasing the passion." Tony Hsieh, enjoyed watching your video :) thumb up !

[@emousn]

Thank you Chris for your wisdom and energy. You and your thefutur team are doing great job.

[@thereelmagicexperience]

Holy crap man! How can I learn under you? Binge watching several of your videos and I resonate so much with your methods. Your attraction marketing method is something I’ve been trying for so long now and you’re absolutely right about it’s challenges. But I believe in this method so much and I love that it’s different 🙌🏽 would love to somehow connect and learn deeper

[@MightyMonk360]

Facts! You can’t make it far in life without making some enemies along the way.

[@ruangan.fahmi_]

watching all the way from Malaysia

[@thefutur]

yes!

[@Zirwilez]

Needed this

[@niranjanp65]

Each word of Chris Do is worth to note. Words that gets you Millions back. If there's any teacher I'd recommend to find your IKIGAI. #1 always will be Chris Do & The Futur members. As a 3yr fan of The Futur, I've appreciation & loyalty towards your brand, Chris Do.

[@thefutur]

Thank you so much.

[@joecasso2189]

Really insightful as usual! TYSM 🥰

[@thefutur]

Thank you

[@RedImaginationbyGG]

Many of us see the villain from this example being our competitors. In my opinion, these 'villains' of ours could be our obstacles that are not competitors, or even our own mindset.

[@thefutur]

Yes.

[@geode_rocks]

If your business is based on a just cause, then the villain is the problem that you are trying to solve.

[@blair5475]

@@geode_rocks wow, but the villain could be what is causing that problem

[@ivanblancovilar]

I'm completely stealing this one "You can't have true fans without true critics"!

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@ejgy]

Where is the full episode link of this video?

[@beep7]

This sounds inspired by Donald Miller's "Building a Storybrand." Would be a good book to link to as well.

[@thefutur]

It’s not. I’ve read it. Didn’t find it to be particular useful. If you like Donald Miller, look into the source code: Joseph Campbell.

[@braedenhorton]

There are a lot of similarities to the formula/structure of memorable storytelling: -Aristotle's "Poetics" -Robert McKee's "Story" -Kindra Hall's "Stories that Stick" -Donald Miller's "StoryBrand" -Joseph Campbell's "The Hero with a Thousand Faces" Different authors. Different times. Different audiences. But similar frameworks.

[@jimmycheww]

Thank you for this insightful share. This really resonates with me as I go through this teaching journey.

[@cxa011500]

Great video. I definitely need to pick some "villains" to have a fight with. Most important question: Where'd you get that shirt! 🧐

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@The_Brand_Scientist]

"The best heroes has the Best Villains" - Chris Do

[@jameslay6505]

Every video is life-changing information.

[@thefutur]

Glad to hear

[@Oinnk]

Thanks!

[@LukeRBrady]

Loved this video!

[@thefutur]

Thank you!!

[@victoriaodunusi4546]

Road building in your products. Your defining moment. Great power comes with Greatt responsibility. You must have the moment of transformation. You must show the world how the products you are branding how much evident, effective on you personally. Thank you.

[@nicholasbazarow4135]

S talking takes many forms. This guy is great at a few of them

[@udontknowmeinrl]

Another great video, Chris!

[@thefutur]

Thank you

[@lorenjones2733]

Jose caballer in the lab right now designing a robotic octopus suit.

[@abdullahabusaleh2580]

What’s the name of original lecture?

[@thefutur]

It was done live at Adobe MAX

[@Sheridongayle]

Very solid & insightful 🎉

[@ColeJones-tb7yr]

Can I find that circular story graphic for download somewhere?

[@thefutur]

no. not yet. it's still a work in progress.

[@josevillat]

Where can I find this framework ?

[@victoriaodunusi4546]

You can't have two stories and expects two credits. Your define your product.

[@ivanprince850]

This is powerful

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@dennismolina1127]

Average companies sell items while great companies sell stories.

[@x3notrone]

Are there any book recommendations for storytelling? Also loved the framework

[@thefutur]

Yes. Read how to tell a story.

[@PexReyes]

Who is your villain, Chris?

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@thefutur]

Big education.

[@HarZoiD]

Impactful

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@gabrielwilliams4355]

Should you tell your orgin story , without amazing success, do people really want to hear a story without the good ending

[@thefutur]

Yes. If you want to connect with people.

[@massmanpro]

Should we create our villains or should we let them come naturally? 🤔

[@thefutur]

you need to be clear about who you stand against. they should be real not fictional.

[@massmanpro]

@@thefutur I said create bc I often see ppl starting unnecessary fights to go viral or promote their brands

[@brianfong5711]

Disney CEO Bob Chapek had some villains, it was republicans, conservative ideas, people who hated gay people, and Ron desantis. But he lost and got fired.

[@thefutur]

not all heroes overcome the villains. that would be too difficult.

[@yhadisaputra]

I want that t-shirt

[@thefutur]

Gold black adam Tee.

[@MichaelWilliams-lo3ix]

Brillant

[@sekiki96]

❤

[@chrisjpndala7576]

Sorry about you and Jose

[@thefutur]

Thank you

[@des7638]

🔥

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@EmojiTV94]

🤔 fasho fasho

[@click_here_to_see_my_number.-]

👆👆☎️☎️✍️...

[@anttvinenko490]

Damn Chris is smart af and sexy for sure

[@thefutur]

Haha

[@davidkirby1138]

How to be an Avatar! Be a living Ghost!

[@Adeniyidairo]

Wow this means nothing.

[@Victorlikeputalatina]

This is why women super heros don't sell, because they have no villains 😂

[@thefutur]

Wonder Woman has plenty of villains.