✏️ How To Design A Modern Logo | Start To Finish

Creating a modern logo design can be hard. So in this video I'm giving you a sneaky look into a new logo design course!
Here's the finished logo! imgur.com/a/wAn4p
Let me know if you have any questions.
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Great Graphic Design Resources! creativemarket.com?u=Willberto
Instagram: / willpat
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Hire me: www.willpaterson.design
If you would like me to design you a logo, poster or anything for your KZbin Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
Hire me: www.willpaterson.design

[@willpatersondesign]

Here's the finished logo! imgur.com/a/wAn4p

[@Edgard422]

Nothing that suggest "electricity" in the logo?

[@Cereal_Killer]

Will Paterson what type pencil do you use?

[@ranseyjoiner4759]

+Daniel He has a video on that

[@Cereal_Killer]

Ransey J can you give me the link pls?

[@oOcitizenOo]

Will Paterson Hey, Will. Do you ever plan to make not AI tutorials but in Photoshop, i mean, it doesnt't have the functionality of AI nevertheless it would be nice to see how you handle it)

[@silveravnt]

For me "gettin the idea" IS the hardest part. Fleshing it out is easy.

[@silveravnt]

I try to always have one.

[@disappointedbutnotsurprise3311]

silveravnt I have the same problem, and whenever I draw in my sketch book I always draw random things ..💔

[@otacon1024]

3:43

[@rorisxng]

I’m the opposite. I can vaguely see the idea in my mind but translating that to something “tangible” is a different story.

[@silveravnt]

@@rorisxng I think that makes you a "designer" and me just an "artists".

[@ekkowidarto7039]

The hardest part is not designing logo, but why you design it, strategy behind it & the idea strategic behind the visual.

[@estherayewoh1077]

@Idea Headed like!!!!!

[@abroucha100]

YEP !! because you have to explain all that to your client .

[@hedcas]

Whats your hair design process?

[@nilsmeta641]

hahahahahha

[@OneDogKnight]

i was just coming to say how great his hair was too. :-)

[@JaphtaSesotlo]

Lmao. Trolling level 1000

[@wiloayllon]

hahahahahahaha!!!

[@sarahmorelli1727]

lmao! 😄

[@enrieestevez]

Thank you Ed... Ed Sheeran.

[@leewoodauthor]

No. This is his brother Will.

[@tachytachytach]

hahahahaha

[@RobertLoyale]

Thought I was the only one who saw that lol

[@juancpgo]

He's somewhere in between Ed Sheeran and James Corden.

[@sweetandsour8080]

He more looks like James Arthur to me LOL

[@willpatersondesign]

Not too sure why some people are being salty about this video. I mean, you do know that the logo design process is similar with all designers right? Anyhow, hope you all enjoy video!

[@willpatersondesign]

weeniebutt23 There are a lot of people that don't understand the video. The video is all about executing ideas for a logo for those who want to know a process. This is obviously not my full logo design process! Thanks for the support dude, it's nice to see :)

[@jameslittlewood5030]

Rhys gets it.

[@jameslittlewood5030]

Although it is pointless arguing with an idiot, they'll never admit to their wrong doing.

[@jameslittlewood5030]

I can't stand the guy, it's hard to watch. He's siding with a guy who's commented 'they probs just are noobs' I think that says it all.

[@jameslittlewood5030]

Oh no of course not, what an unreasonable assumption that would be. Sighhh

[@jaym3808]

Thank you for this video! I'm attempting to make a logo for my start up business and the first version I created wasn't what I wanted it to be. After watching this, I have a much better understanding of the logo creating process and am very excited to take another try at it! Great video! Especially for 4 years ago!

[@willpatersondesign]

Thanks for watching! Comment your questions below.

[@mukhlismdt]

nc!~

[@bilal2k1]

Will Paterson Nice video enjoyed the process from paper to digitising the logo. also when is your next logo critique video

[@karankumar-vo6ht]

Will Paterson awsome video.. waiting for this since long.. My ques. is you do your freelancing work on upwork or fiverr or or any other platform? if yes then how did u started getting your 1st client? please tell me as i am not getting my first work as a freelancer

[@rohithooli4571]

Will Paterson . Hey, I am huge fan of your work. I am a computer application student from India, I was always into design but never really had the chance to pursue it. I never could afford the Adobe softwares nor the technical requirements to run them.But recently I was introduced to inkscape, an open source alternative to illustrater . Can you do a video on what you feel about inkscape and how far you think I can go with it?

[@diyadaamin9052]

I like it 😘😍

[@andrewwew]

Remember guys you need to use a really tiny notepad, the tinier the better.

[@motherspiders3913]

Why? I thought the opposite

[@nordfresse]

But only if you are working in your studio, when you are out in the field you want to bring as big a pad as you can carry.

[@Hydrotoxic]

@@86Corvus Uhh.. What's wrong with using Illustrator?

[@dramamine755]

@@Hydrotoxic its only a good program if you pirate it

[@ryzetto7697]

@@86Corvus illustrator is the best for logos

[@secdan55]

I enjoyed the fact that such simplicity can be so effective - thanks Will.

[@willpatersondesign]

Thanks! :D

[@RoyceJakob]

Blowin' up man! Was watching your stuff when you'd get just a few hundred views haha. Cream rises brotha. Continued success!

[@PiginaCage]

"I love BIG FAT logo design" love you Will ♥

[@willpatersondesign]

Farshid Persia haha love you too!

[@LOCUS_LUCAS.]

These are exactly the thoughts that go through my head when designing cars / logos.

[@FrancisRamosII]

Hey Will, I've been tasked to rebrand an organization, and your videos help out incredibly! Just wanted to say thanks!

[@lilyofluck371]

Well good luck. May I ask which one.

[@MeanseAcademy]

Nice process you have i love that you don't rely on pinterest or other standard places where people normally go for inspiration 😊

[@raniadesign57]

love it ...so simple and straightforward

[@dagimbekele9263]

you don't know how much my new starting company logo got improved after seeing this video.........tnx very much

[@Jennifer-pb4bi]

Will Paterson - some video suggestions if you haven't already made them - rather than a critique, how about discussing sort of key points on what you look for that makes a logo good vs bad? Also, how about a video discussing the challenges of clients that challenge you? (as in don't have a trained eye but want to dissect your work). Just things I think would be interesting to hear your perspective on.

[@motherspiders3913]

+1

[@stephenokonkwo5595]

I love your videos as much as I love your designs. You've helped me a lot.. YOU'RE AMAZING

[@nilsmeta641]

nice vid (: i love how many ppl comment on ur hair lol

[@armenberejiklian4230]

Useful toturial!

[@ThePaintedShovel]

Great advice for the beginner. I appreciate your time and personal energy!

[@XxImChrisxX98]

Hello! I was wondering how do you do when it comes to making a "Brand Guidelines" for a logo, what lineaments you follow, basically how you do it. I hope this is not too much trouble. Thank you for making all this excellent videos! :D

[@franciscobarillas8500]

Thank you for showing us your process. I got me started in the right path. cheers.

[@oriondesigns2355]

I bought this book thanks to your advice. It's an amazing book and I suggest every designer own this.

[@ForeverDansky]

Thanks for the recommendation dude, just used the link to order a copy of the book from Amazon!

[@shaherbanu8639]

Same

[@onuohaudeagha1255]

Nice to see Dansky here.

[@ARPCreation]

Definitely love the design process!!

[@blackbird163]

Great tutorial of the process thank you so much Will!

[@just4creative]

Thank you for you Precious time, and bring secrets of start to finish, i learn alot from this video right place....

[@sarahswan8498]

Thank you so much for this video!!!

[@gauravkodande1545]

Thank you Will, that's a really nice video, one of the best logo design tutorials.

[@Tracks777]

Good video, stay strong, keep going and you will make it far :]

[@krateproductions4872]

And thankyou to provide royalty free music for small creators to use!

[@adrame7077]

This was brilliant, thank you.

[@ManjiriBhave]

Thanks for sharing, perfect explanation about logo designing process.

[@Mikey22LR]

Great to see you sketch an idea out first. Respect to that.

[@RenatSavi]

Thank you for sharing your process

[@suzannes4619]

Really like your video because of the step by step process helps so much thank you!

[@mohibussamadchy3785]

Dear teacher, your lecture is really awesome thanks to you .

[@bobjeffmcmac7457]

now i know how to rebrand the great CCCP's hammer and sickle... good

[@markgraphicsja9496]

Funny thing is I see "C BAR" in the background and that is a shortening for my local high school in Jamaica. You got a double thumbs up for that.

[@davidoseikells4020]

Thanks a lot for helping me have much ideas in creating logos, thank you. I am a beginner.

[@architrave3841]

Thanks for the video. After watching this I bought the book off ebay, it's great

[@dorismagri1523]

Very good video. You have great ideas for logo design, this is great for young students that want to learn. Peterson keep yourself active and creating your design of logos

[@fahadmogalli7458]

Thank you Will. I am a bit new to this so wish me luck.

[@GalaxystarNo1]

Hi, do you actually work with your mouse or with a tablet in Illustrator? :-)

[@adelante2171]

Chris YT a tablet of course

[@GymnoWithWaffles]

@@adelante2171 a tablet of course? since when tablets became the norm? Newbies...

[@kilyenbalazs6398]

I really love these kind of "abstract" or geometric logo's. Even making them is so much fun, but its actually not easy to make them to be usefull. I mean, they still have to somehow point to the topic, or company, or feeling it wants to express and i have to tell you a LOT of people and costumers dont see what they should in them, (and lets skip the part where you say "make it better you are just bad", that can be a part of it yes) . And thats just 1 thing, the other is : They dont believe in them, or how much skill it requires to make a good one. So they are going to be reluctant to buy it...especially from a beginner designer....any tips on this? Should i just keep making non abstract ones for years, just because it sells better?

[@lukkash]

Ok, now I know that “Logo Modernism” Taschen’s book is to buy :) Generally you could create a video on BOOKS on that subject which you recommend for future designers.

[@chloec8215]

thank you so much for recommending the book !!!

[@realtuners707]

Excellent job man, thank you!

[@Victoria-qq1bi]

thank you, to design logos is it necessary to have adobe Illustrator or can you create just as good logos using Photoshop?

[@micahhansen]

Hey Will, these type of vids are awesome and super helpful. I'd love to see more!

[@willpatersondesign]

Thanks!

[@blazsovdat8677]

they re not helpful... cuz as far as i was listetening i didnt hear anything tath would be useful or even true

[@josephheitman652]

Really cool to see someone else's process!

[@cosmicroar1277]

Well done how-to video, this helped me a lot.

[@808stream]

Thank you for this video! Short, detailed and straight to the point! Im from the US and wanted to know if there's a way to get your book! Please let me know!

[@heyitsmickeyandy9319]

Great video, Will! Keep it up!

[@paulinebrowaeys5173]

Nice video Will. Thanks also for the ref of the book =) I was wondering how do you make the grid and the magnetism appear ?

[@HeyFoxers]

Thank you so much! You helped me a lot

[@marianmejia950]

thank you for the idea

[@axelaxel7118]

Thanks man helps a lot

[@surayaperiah3444]

Thank you. I enjoyed your video. It helped me a lot :)

[@jjordanshub]

THANKS FOR YOU'RE KNOWLEDGE DUDE.. SO USEFULL FOR ME.. ALWAYS MAKE AWESOME CONTENT BRUH 🤙

[@PlanetaVenusPodcast]

I am loving your videos! You explain what you do so well and easy to learn. Thank you so much :D

[@kjamison5951]

My first thought was a UK three-pin plug, at a jaunty angle with the live and neutral pins representing the upper and lower bars of the 'E' and the earth pin representing the centre bar of the 'E'. The body of the plug represents the back of the 'E'... The jaunty angle allows the middle bar to be a bit shorter than the other two bars. Also, everyone knows what a plug looks like and associates it immediately with electricity. A second plug rotated through 90 deg could represent an 'M' for the metering part. Great video, it's always important to emphasise the importance of drawing (no pun intended) from the words and associated terms and phrases of the company.

[@paulokokichip.ishiwata2276]

Hi I hope you had a good day today and I hope you had an amazing time and I hope you guys are well

[@majormediaproductions]

This was fun to watch 👍🏻

[@edenmairay60]

I'm leaning this in TAFE course that I'm doing and having more information before I go back would be good

[@IN_TECH]

Amazing!! He made art 👏👏👏

[@MS-rd8il]

Hello Sir you are the best logo designer. I'm learning logo design, you help me lots.

[@l.lawrence4923]

Hope you do another logo challenge soon! Great video.

[@sagemodlin1973]

What logo graphic design software do you reccomend for a chromebook

[@princemjprasanth8954]

Thanks for the helpful tutorial bro..

[@alexandrehcardoso4065]

mant thanks, mate! greatings from Brazil

[@eoinquinn9763]

What fonts do you use and/or do you provide a font pack? I know you sketch and design a lot of your own written logo's etc.. but do you have any nice ones like the one used in this video available?

[@picklepirate]

Very great vid, super helpful!

[@kimpaoloalvaro5520]

Nicely done bro! Great content. Can I ask what do you call the notebook you are using? (The one with the small dots). Thanks man! keep it up!

[@ariaalgebra6171]

Incredibly helpful and inspirirng. Thanks :))

[@nzuri159]

This is great! Thank you!!

[@lelokokumi]

this has been really helpful, thank you!

[@yuval976]

love your channel

[@priscillabellafronte40]

Congratulations! Great video. I'm Brazilian graphic designer.

[@josephsmith6710]

I liked the blue one the best as it shown what the company was as well as the initial.

[@jahidfactbd]

*this kind of logo i have my channel*

[@jeffreybarruga257]

Thank you for making this vid!

[@dylanbrotherton4755]

I am a complete amateur icon designer (I’m a BI analyst and reporting content manager). I’ve been using PowerPoint (*hangs his head in shame*) since 2010 to create icons for SharePoint and Confluence sites to access reporting assets. I really enjoyed watching your creative process! I subscribed to your channel so I’ll be back to check out more of your videos. Thanks for sharing!

[@eseratanoai7803]

Thanks for the great tips.

[@AlniyatSC]

Thanks for making this video. Very helpful :D

[@spockomemes2610]

Thanks for your video man they are very inspirational and are easy to understand I know other youtbers in graphic design explain even the simplest thing very in a very complicated way.👍😂

[@sophiyalajasph]

You're so awesome! Thanks for the tips.

[@301Mitoga]

Hey Will, in your opinion whats the difference in value to employers/customers between designers with a Bachelors, Assosciates, Certificate, and Self-Taught? Do they care? What are advantages and disadvantages of each category? Thanks.

[@nuriovezov3022]

Man i like you, give me positive energy thank you

[@willpatersondesign]

I appreciate that

[@bonniehoke-scedrov4906]

Great video! Thanks!

[@tsanglhun8358]

i love how uncreative you are but you did it🥺❤️❤️ tqqq broooo

[@robinbuyan9600]

So much helpful

[@sffoto1969]

Good ideas Will. I sometimes point my branding students to your videos. Especially when they remark that “it’s hard” to do original work.

[@daedaluxe]

Hi Will, could you share your grid size preference from the settings please at all I like the size of the grid used in this video.

[@markjovenmina5366]

Thank you ser!!! 😁😁

[@Sick-o]

I know I’m commenting on a three year old video but I just wanna say this is brilliant! Reminds me a lot of Draplins method. I’ve been trying vainly to design a half decent logo for days now but after watching this I finally started making progress. Thanks so much, you earned yourself a sub today

[@louiscoles538]

if Im creating a portfolio for uni would it be acceptable to make up a brand and do this sort of thing or would they not like it?

[@sophie9984]

Hopefully this answer isn't too late, but I wanted to share some advice I have for Uni-Portfolios. I actually tried 2 times to get into the Uni of my choice. My Uni actually gave us the advice, to only show hand-drawn stuff, to get accepted. I'm quite ok in drawing, but I mean, I want to study graphic design, so it was kind of hard for me, to only draw things. I reached in my portfolio and I failed. It wasn't a big surprise, there were around 200 people and only 30 get accepted. The second time I thought to myself, I will risk something and actually show, what I think I'm good at, and this isn't drawing. So I re-designed some Movie-Posters and my hand-drawn-pictures were when I scribbled down some ideas for my graphics, designed a book for children, some corporate design, etc. This time I got accepted and it thougt me, to take a risk sometimes. What I want to say: When you think you burn for logo design, than go for it and make up a brand. But make sure, to show a wide variety of your skills. Good luck with your portfolio!

[@ARPCreation]

Awesome Tutorial 👍

[@kenkam3457]

Thank you! This VDO is very useful! May I ask what fonts is "ELECTROMASS" on the VDO? Thank you

[@mamumin]

Great idea! Thanks a lot