In the Steve Jobs biography they said the reason why they did rounded edges was because people were afraid of technology so it made the products accessible and not threatening to pick it up.
@enzmondo7 ай бұрын
That’s so Frank Lloyd Wright thinking. He once said that “the box was a fascist symbol”. He loved his rounded corners and edges.
@somegraythings7 ай бұрын
Generally, more rounded stuff is more friendly. Think of kids toys that are usually really rounded. When the iPhone and iPod first came out, Apple was probably more concerned about getting people to accept the tech rather than performance
@josepengland7 ай бұрын
really interesting design analysis - I appreciate the application of the explanation at each stage!! I've used apple products all my life, and can confidently say that I won't be switching any time soon... a big part of that is the stunning design language and genuine quality. thank you for this video.
@somegraythings7 ай бұрын
Thanks for watching :)
@prashantsharma8978 Жыл бұрын
Please do more of these videos breaking down design launguage of famous brands... And upload more frequently ;)..one of the best design channels on yt fs..
@somegraythings Жыл бұрын
You know, I was testing the waters on that idea with this video, but it doesn’t seem like so many people watched it. What’s another brand I could try?
@somegraythings Жыл бұрын
And thanks :)
@prashantsharma8978 Жыл бұрын
@@somegraythings Starting from the obvious ones like Apple(already done), Braun and Dyson can be a nice addition to this series. Alongside with some other brands that maybe..are underrated and overlooked in terms of design language.
@somegraythings Жыл бұрын
Good ideas!
@michalguy Жыл бұрын
@@somegraythings Nike, Tesla, IKEA, Rolex, Porsche I think the concept is really amazing and has the potential of reaching many, and the content is so well crafted I think it is just a question of finding the right clickbait level of a video title and a thumbnail image ✨ Thank you for the video!
@romeupb5110 Жыл бұрын
I'd add a status light or two. Tnx for the content!!
@somegraythings Жыл бұрын
I actually had one in, but I removed it as I didn't have any content talking about it. Maybe I'll do some renders for instagram or something
@jefferywicks36324 ай бұрын
A series about Braun design would be amazing!
@kyefowler8472 Жыл бұрын
Finally another video!
@somegraythings Жыл бұрын
I know, right?
@kyefowler8472 Жыл бұрын
@@somegraythings always awesome to see a new video from you, always really high quality content
@maskedvillainai2 ай бұрын
Rounded corners have to do with fluidity and agility. The sharper the corners the less moveable and fluid a shape appears
@brixan...Ай бұрын
Maybe try new thumbnails or titles, but this is definitely a concept that people would like. I haven't seen anyone do a design language breakdown like this
@designersvane Жыл бұрын
Great video David! I am always so inspired when I watch your videos - explanations, the visuals are good, and the pace is just my style. Its amazing that your analysis of the brand and their products result in a product like this - I think I would have gotten a completely different result :-) But I like it very much, and all your decisions are explained too. I was wondering however, why you started with a rectangular shape, and not a square, as the previous routers from Apple?
@somegraythings Жыл бұрын
Oh Mads, you’re making me blush. I think a square would have been too much like other Apple products (ex. Mac Mini/studio). I thought they would try a different aspect ratio for a new product line. I also kind of liked the look of this metal bar type thing :)
@designersvane Жыл бұрын
@@somegraythings I agree. It felt odd at the beginning - but as you added more details to it - it felt like it "clicked into place". Thanks for uploading and inspiring!
@somegraythings Жыл бұрын
@@designersvane oh yeah it looks super lame at the beginning haha. But that's an interesting point, I think part of the "heavy" thing might include aspect ratios as well. Maybe on the next thing, I will make it a bit more chonky in the beginning
@Carbn0 Жыл бұрын
what's the design tool you use ?
@somegraythings Жыл бұрын
I was using a bit or Rhinoceros and a bit of Fusion 360 for this one. Rendered in Keyshot
@TiagoFilma2 ай бұрын
You are awesome! Just one detail that you could change on the screws. Instead of Allen, it could be the Pentalobe screw, which is what Apple normally uses. Hugs from Brazil!
@addi_design186 Жыл бұрын
Hope for other brands design philospy like Samsung, Pixel, Nothing it will boom the design enthusiasta
@somegraythings Жыл бұрын
Good ideas!
@Plamediembenz6 ай бұрын
Please Post more your videos Are the best they give me so much inspiration (I want to be a designer when am older) 😊
@somegraythings6 ай бұрын
I see you would like an unstable career path
@Plamediembenz6 ай бұрын
@@somegraythings wydm by unstable is it bad?
@justapplepi33 ай бұрын
How i understand is why apple products are always recognizable is because they stick to a design for a long time or they change things in a way it is still recognizable that's why apple products are icon Nothing is a company that is following apple design philosophy following the apple footstep
@Carlos-ru8et4 ай бұрын
I would not particular use the heavy approach but more the thick design approach and Material Composition of Metal and co. Other than that a premium analysis! Thanks
@user-cq1yq5wd8i Жыл бұрын
so cool, from this video I understood the design of apple :) Thanks
@somegraythings Жыл бұрын
Happy to help!
@keshams3665 Жыл бұрын
Cool video :) Which iPad app did you use to render your model?
@somegraythings Жыл бұрын
It's actually rendering on my laptop on Keyshot and using my iPad as a second screen
@user-cq1yq5wd8i Жыл бұрын
@@somegraythings is this app paid?
@mareca98 Жыл бұрын
I LOVE this video concept!!
@somegraythings Жыл бұрын
Cooool
@WinterFMelon6 ай бұрын
that rounded kerf has an very special desgin to it.
@somegraythings6 ай бұрын
Fancy corners!
@WinterFMelon6 ай бұрын
@@somegraythings apple won the lawsuit against Samsung because the design behind the kerf.
@aminationx Жыл бұрын
dude i just clicked on it from the main page to see the rest later but , I finished 11 minutes later So, Good job! you talking soo cool and I always appreciate the way you attention to details. what you said is pretty close to the official guide, though ;) but I would have some comments here :) Things like if they could be considered, then we had more Apply things at the end! LOL So The first thing is the Scale and dimensions yea there are some curves at the corners but not any curvature!/ completely harmonized with the boxy shape in a golden ratio way 2- they add / or remove or form by logic/ for example, it should be Aluminum because of the recycling process and the costs saving that this specific material could bring to company / (Melting and reusing again) the curves happen since the form of the tool! / we see it on each edge of the keyboard's key hole or the port's hole or even at the two ends of the laptop front edge cut, as you showed in the pictures. So maybe considering the making process or the tools that gonna be used in , would give us a look closer to APPLY design ;) The third. Fakiinn countless amount of prototyping. to get what is best fit, out of thousands . not just the first best result! BTW. the Apple book that called Apple book.! makes us more familiar with the behind scene of the reasoning behind every design at Apple. So, if you have it in the library give it shot :) AND overall, thank you that opened this cool topic by creating this content/ Cool man 😗
@somegraythings Жыл бұрын
Thanks! Sounds like you might know more than me :D
@ronnyi37145 ай бұрын
Is app is that? In the Ipad for rendering in 3D
@yigitatalan5157 ай бұрын
Sir this is just awesome video. Where can i find this presentation which u use it on ipad?
@somegraythings7 ай бұрын
It’s a secret for now. Maybe it becomes a blog post in the future if there is enough interest
@yigitguzel0 Жыл бұрын
man i love your videos!
@somegraythings Жыл бұрын
Thanks!
@danzambrana Жыл бұрын
What program do you use to design and render ? 🙏🏽?🙏🏽?
@somegraythings Жыл бұрын
Modeled in Fusion 360, rendered in Keyshot
@Matters-6 ай бұрын
@@somegraythingsHow do you use Fusion 360 😊
@somegraythings6 ай бұрын
On a Macbook (just showing it on my iPad as another screen)
@e_d.t23286 ай бұрын
What app are you using to model the product?
@somegraythings6 ай бұрын
In this one fusion 360
@GibinMichael Жыл бұрын
you mind sharing the miro board from the video? ;)
@somegraythings Жыл бұрын
O that’s a big mess because i still use the free membership. If I ever upgrade I will share some boards
@phenom.mental11 ай бұрын
Great video, though not sure if aluminum is the best choice for a wifi router lol
@somegraythings7 ай бұрын
Smart! I was thinking the glass windows would be enough for the antennas, but I don’t know. I feel like Apple would at least try to get away with Aluminum
@rushilvasudevadesigns Жыл бұрын
Which pp is the moodbord in
@somegraythings Жыл бұрын
Miro
@fpkgoon2561 Жыл бұрын
keep making videos please
@somegraythings Жыл бұрын
Hmmmm… ok I will
@justapplepi33 ай бұрын
You don't actually need an apple logo to design like apple i mean you need to follow the footsteps that apple use to design products
@TheWizardcomputer33 Жыл бұрын
Clean your lens man
@somegraythings Жыл бұрын
Ok i cleaned it now
@realhamzabarami3 ай бұрын
I know this is unrelated but give the Quran a read brother
@alexng42 ай бұрын
"Style is more technical".. Please dont be stupid... The word "technical" has zero relation to asthetics or appearance of an object.