How to Design Like Apple: A Simple Guide to Apple's Design Language

[@slob5041]

In the Steve Jobs biography they said the reason why they did rounded edges was because people were afraid of technology so it made the products accessible and not threatening to pick it up.

[@enzmondo]

That’s so Frank Lloyd Wright thinking. He once said that “the box was a fascist symbol”. He loved his rounded corners and edges.

[@somegraythings]

Generally, more rounded stuff is more friendly. Think of kids toys that are usually really rounded. When the iPhone and iPod first came out, Apple was probably more concerned about getting people to accept the tech rather than performance

[@josepengland]

really interesting design analysis - I appreciate the application of the explanation at each stage!! I've used apple products all my life, and can confidently say that I won't be switching any time soon... a big part of that is the stunning design language and genuine quality. thank you for this video.

[@somegraythings]

Thanks for watching :)

[@prashantsharma8978]

Please do more of these videos breaking down design launguage of famous brands... And upload more frequently ;⁠)..one of the best design channels on yt fs..

[@somegraythings]

You know, I was testing the waters on that idea with this video, but it doesn’t seem like so many people watched it. What’s another brand I could try?

[@somegraythings]

And thanks :)

[@prashantsharma8978]

@@somegraythings Starting from the obvious ones like Apple(already done), Braun and Dyson can be a nice addition to this series. Alongside with some other brands that maybe..are underrated and overlooked in terms of design language.

[@somegraythings]

Good ideas!

[@michalguy]

@@somegraythings Nike, Tesla, IKEA, Rolex, Porsche I think the concept is really amazing and has the potential of reaching many, and the content is so well crafted I think it is just a question of finding the right clickbait level of a video title and a thumbnail image ✨ Thank you for the video!

[@romeupb5110]

I'd add a status light or two. Tnx for the content!!

[@somegraythings]

I actually had one in, but I removed it as I didn't have any content talking about it. Maybe I'll do some renders for instagram or something

[@jefferywicks3632]

A series about Braun design would be amazing!

[@kyefowler8472]

Finally another video!

[@somegraythings]

I know, right?

[@kyefowler8472]

@@somegraythings always awesome to see a new video from you, always really high quality content

[@maskedvillainai]

Rounded corners have to do with fluidity and agility. The sharper the corners the less moveable and fluid a shape appears

[@brixan...]

Maybe try new thumbnails or titles, but this is definitely a concept that people would like. I haven't seen anyone do a design language breakdown like this

[@designersvane]

Great video David! I am always so inspired when I watch your videos - explanations, the visuals are good, and the pace is just my style. Its amazing that your analysis of the brand and their products result in a product like this - I think I would have gotten a completely different result :-) But I like it very much, and all your decisions are explained too. I was wondering however, why you started with a rectangular shape, and not a square, as the previous routers from Apple?

[@somegraythings]

Oh Mads, you’re making me blush. I think a square would have been too much like other Apple products (ex. Mac Mini/studio). I thought they would try a different aspect ratio for a new product line. I also kind of liked the look of this metal bar type thing :)

[@designersvane]

@@somegraythings I agree. It felt odd at the beginning - but as you added more details to it - it felt like it "clicked into place". Thanks for uploading and inspiring!

[@somegraythings]

@@designersvane oh yeah it looks super lame at the beginning haha. But that's an interesting point, I think part of the "heavy" thing might include aspect ratios as well. Maybe on the next thing, I will make it a bit more chonky in the beginning

[@Carbn0]

what's the design tool you use ?

[@somegraythings]

I was using a bit or Rhinoceros and a bit of Fusion 360 for this one. Rendered in Keyshot

[@TiagoFilma]

You are awesome! Just one detail that you could change on the screws. Instead of Allen, it could be the Pentalobe screw, which is what Apple normally uses. Hugs from Brazil!

[@addi_design186]

Hope for other brands design philospy like Samsung, Pixel, Nothing it will boom the design enthusiasta

[@somegraythings]

Good ideas!

[@Plamediembenz]

Please Post more your videos Are the best they give me so much inspiration (I want to be a designer when am older) 😊

[@somegraythings]

I see you would like an unstable career path

[@Plamediembenz]

@@somegraythings wydm by unstable is it bad?

[@justapplepi3]

How i understand is why apple products are always recognizable is because they stick to a design for a long time or they change things in a way it is still recognizable that's why apple products are icon Nothing is a company that is following apple design philosophy following the apple footstep

[@Carlos-ru8et]

I would not particular use the heavy approach but more the thick design approach and Material Composition of Metal and co. Other than that a premium analysis! Thanks

[@user-cq1yq5wd8i]

so cool, from this video I understood the design of apple :) Thanks

[@somegraythings]

Happy to help!

[@keshams3665]

Cool video :) Which iPad app did you use to render your model?

[@somegraythings]

It's actually rendering on my laptop on Keyshot and using my iPad as a second screen

[@user-cq1yq5wd8i]

@@somegraythings is this app paid?

[@mareca98]

I LOVE this video concept!!

[@somegraythings]

Cooool

[@WinterFMelon]

that rounded kerf has an very special desgin to it.

[@somegraythings]

Fancy corners!

[@WinterFMelon]

@@somegraythings apple won the lawsuit against Samsung because the design behind the kerf.

[@aminationx]

dude i just clicked on it from the main page to see the rest later but , I finished 11 minutes later So, Good job! you talking soo cool and I always appreciate the way you attention to details. what you said is pretty close to the official guide, though ;) but I would have some comments here :) Things like if they could be considered, then we had more Apply things at the end! LOL So The first thing is the Scale and dimensions yea there are some curves at the corners but not any curvature!/ completely harmonized with the boxy shape in a golden ratio way 2- they add / or remove or form by logic/ for example, it should be Aluminum because of the recycling process and the costs saving that this specific material could bring to company / (Melting and reusing again) the curves happen since the form of the tool! / we see it on each edge of the keyboard's key hole or the port's hole or even at the two ends of the laptop front edge cut, as you showed in the pictures. So maybe considering the making process or the tools that gonna be used in , would give us a look closer to APPLY design ;) The third. Fakiinn countless amount of prototyping. to get what is best fit, out of thousands . not just the first best result! BTW. the Apple book that called Apple book.! makes us more familiar with the behind scene of the reasoning behind every design at Apple. So, if you have it in the library give it shot :) AND overall, thank you that opened this cool topic by creating this content/ Cool man 😗

[@somegraythings]

Thanks! Sounds like you might know more than me :D

[@ronnyi3714]

Is app is that? In the Ipad for rendering in 3D

[@yigitatalan515]

Sir this is just awesome video. Where can i find this presentation which u use it on ipad?

[@somegraythings]

It’s a secret for now. Maybe it becomes a blog post in the future if there is enough interest

[@yigitguzel0]

man i love your videos!

[@somegraythings]

Thanks!

[@danzambrana]

What program do you use to design and render ? 🙏🏽?🙏🏽?

[@somegraythings]

Modeled in Fusion 360, rendered in Keyshot

[@Matters-]

@@somegraythingsHow do you use Fusion 360 😊

[@somegraythings]

On a Macbook (just showing it on my iPad as another screen)

[@e_d.t2328]

What app are you using to model the product?

[@somegraythings]

In this one fusion 360

[@GibinMichael]

you mind sharing the miro board from the video? ;)

[@somegraythings]

O that’s a big mess because i still use the free membership. If I ever upgrade I will share some boards

[@phenom.mental]

Great video, though not sure if aluminum is the best choice for a wifi router lol

[@somegraythings]

Smart! I was thinking the glass windows would be enough for the antennas, but I don’t know. I feel like Apple would at least try to get away with Aluminum

[@rushilvasudevadesigns]

Which pp is the moodbord in

[@somegraythings]

Miro

[@fpkgoon2561]

keep making videos please

[@somegraythings]

Hmmmm… ok I will

[@justapplepi3]

You don't actually need an apple logo to design like apple i mean you need to follow the footsteps that apple use to design products

[@TheWizardcomputer33]

Clean your lens man

[@somegraythings]

Ok i cleaned it now

[@realhamzabarami]

I know this is unrelated but give the Quran a read brother

[@alexng4]

"Style is more technical".. Please dont be stupid... The word "technical" has zero relation to asthetics or appearance of an object.