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This video highlights a practical guide for how to do a webinar through 8 actionable steps.
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Webinars (web seminars) remain a super-popular tool for marketers, especially the big guys, but few low-budget marketers are doing them often or well.
We have reviewed 5 sites that had recommendations on how to do a webinar, synthesized them, and then twisted them a bit (of course we did) to arrive at 8 actionable steps.
1. Create clear roles to make sure all the steps discussed get done
2. Make your topic saleable and searchable
3. Promote it widely, and often
4. Choose the right platform and master it till it’s seamless
5. Get all the mechanical things right
6. Track everything and learn from each webinar
7. If paying for promotion, use UnBounce for page optimisation
8. Use your own site for referral, search or email
You can read the full version of the blog here:
align.me/b2b-marketing-blog/h...
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