How to do Etsy SEO for Print on Demand 🎯 Tags and Titles Tutorial for your Printify Shop

Want to make more sales in your Printify shop? Learn how to do Etsy SEO fast for your print-on-demand shop's tags and titles with this step-by-step tutorial!
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▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 - The challenge of Etsy SEO for Print on Demand sellers
00:55 - How Etsy SEO works
01:45 - Starting your Keyword Research
03:23 - Building a Keyword List
04:02 - How to find good Keywords for your Etsy listings
04:48 - How to write Etsy listing titles
07:32 - How to target Gift shoppers
08:41 - How to write Etsy listing tags
10:31 - How long does it take Etsy SEO to work?
11:02 - How to know if your Keywords are still working
12:08 - How to find top selling Print on Demand trends
#Printify #EtsySEO #PrintOnDemand

[@StarlaMoore]

🚀 Want to learn more about how the Etsy algorithm works? Check out my free Etsy SEO Workshop: bit.ly/EtsyScience

[@heatherm2428]

This is a must watch!!

[@chavablumenthal630]

Super thankful for you, Starla! I've been lost in the labyrinth of KZbin guides that led me nowhere. Just signed up for eRank's basic plan and look forward to rocking it with my store

[@vikassathya3]

Super clear and concise videos! Just started a print on demand Etsy shop for city skyline canvases and your videos have been very helpful. :)

[@davidkinnaird8390]

THIS is what I've been looking for! I'm new to eRank, relatively new to Etsy (without a lot of success) and being a software designer in real life, I've been trying to find something, ANYTHING, that would break SEO into relatable pieces. Thank you, the pieces are coming together for me now!

[@drawingonthemoon]

Immensely helpful. Thank you so much Starla!

[@StarlaMoore]

You're so welcome, Harriet!

[@I.am.PRECIOUS]

Thank you so much this was incredibly helpful

[@SAVINMEEKZ]

This is a literal gem in the rough SEO video! This was very informative, THANK YOU.

[@StarlaMoore]

Glad it was helpful! 💛💛💛

[@hollymcgrory3637]

INSANELY HELPFUL!! 1,000 thumbs up! More on eRank and Etsy together...specifically how to interpret the colors next to the findings would be excellent! Thank you!!!!!!!

[@StarlaMoore]

Glad it was helpful! We actually have a video about the different colors in the keyword tool over on eRank's KZbin. Here's the link: kzbin.info/www/bejne/qXe5fWmMjq2Jfbs

[@heitmann.designs.photography]

Thanks so much for doing this!!! Print on demand is exactly what I want to do with my shop!!! It's just so confusing so thank you for making it less confusing!!!!

[@StarlaMoore]

You are so welcome!

[@lucyxcalifornia7413]

Great video! Easy to understand and extremely helpful! Thank you!! 🎉

[@StarlaMoore]

You're so welcome!!! 💜💜💜

[@rn3074]

Very helpful! Thank you so much! ❤

[@StarlaMoore]

You're so welcome!

[@NTDSP]

This is actually SO helpful. So clear, concise, to the point and easily understandable. I also really resonate with your look. I feel so out of place with a lot of the Etsy coaches - I don't resonate with their soft coloured anything or the general etsy aesthetic whatsoever. I am have been binging your content for weeks now from numerous gmail accounts.

[@StarlaMoore]

I feel the same way! I get a lot of rude comments for being the coach with tattoos and piercings but there are plenty of neutral-aesthetic coaches already. I'm here for the misfits. 😎

[@marialewis1950]

This is the most helpful SEO video for Etsy I’ve seen. THANKS.

[@StarlaMoore]

Awww, thanks so much Maria! 💚💚💚

[@basedinbox]

very useful video. thank you Starla 😊

[@StarlaMoore]

You're so welcome! Thanks for watching!

[@SydG0001]

Thank you for this video. This was the first explanation of SEO for Etsy that I actually understood. I'm sure now that I can do this.

[@StarlaMoore]

You're very welcome!

[@TheCreativeCapricorn]

Love your videos ❤️😍

[@StarlaMoore]

Awww, thanks so much! 😍

[@Pocketaces369]

This is AWESOME! Thank you!

[@StarlaMoore]

You're so welcome!!! 😍

[@MarianNieuw]

Thank you so much! Really helpfull!

[@StarlaMoore]

You're welcome! 💛💛💛

[@AntonyLe55]

Amazing! Thank you!

[@StarlaMoore]

Glad you liked it!

[@urbangirlresin]

This was the most informative and least confusing video about SEO I've seen thank yooouuuuu!

[@StarlaMoore]

Awww, I'm so glad to hear that!!! 😍 SEO can be a pain but it gets easier with time! 💛

[@urbangirlresin]

@@StarlaMoore I sure hope so and I'm so happy I found your channel you have made it way less intimidating and frustrating. Do you have any tips or advice on combining two niches ex: resin and digital prints/POD. I'm not sure if combining them or starting a separate shop is better. 🤔🙄🤦🏽‍♀️

[@StarlaMoore]

Think less about the item itself and more about the style of that item and who the item is for. A shop who sells chihuahua themed mugs, blankets, shirts, handbags, and bracelets shouldn't try to be "known" for those items. They should aim to be known for "chihuahuas". They are a chihuahua shop. Not a mug shop or a blanket shop. So I would recommend looking at your items to see if there is a cohesive style that makes those items fit together. Think about who they are for. A shop probably shouldn't sell baby blankets and vintage cigar boxes because that would just be too strange. But a shop that sells gothic art prints and handbags could totally place their items in the same shop because "gothic" is the glue of their brand. So think about what you want to be known for. If you can make the items fit - awesome! If they are too "different" in theme, you may want to keep them separate.

[@urbangirlresin]

@@StarlaMoore Thank youuuu for that I'm definitely going to think about how to do that. 💜💜💜

[@golfballlife1832]

Love the vids. Always great info! I always crack up when you say hit the funky Lo fi Beats because you remind me of Dancy Nancy on Jack's Big Music Show.

[@StarlaMoore]

I said it ONE time, people loved it, and now I'm stuck saying it forever. 🤣🤣🤣💜

[@nawalfagir1936]

good info

[@StarlaMoore]

Glad it was helpful!

[@mnkygirl13]

I keep watching others' videos, and I keep coming back to yours (and Mark) consistently. You're very well spoken, I can understand you, the speed is perfect and useful info. Thank you. Also, I saw at the end of the video (POD part), that "disney shirts" came up on POD. The word Disney is outlawed correct? (other than people who have applied to sell it)

[@StarlaMoore]

Yes, unfortunately just because people are searching for these terms, it does not mean that they are safe to use. Disney's legal team has been taking down Efsy shops left and right. So always be sure to stick to original ideas to be safe. 🙂

[@sagarkapoor3740]

I am an Indian rug manufacturer and I am getting a lot of help from your erank course. Thank you so much.😊

[@StarlaMoore]

Happy to help!!! 😊

[@sagarkapoor3740]

Ok thank you so much 🙏🏻 @starlamoore ji

[@elliswashington1149]

Greetings Starla I'm a newbie. Your video is exactly what I need. Thanks. I've been a photographer for over 50 years. Even though I was mostly self taught, I ended up doing assignments for the press, and other special assignments. Because photography is my passion, I've amassed a boat load of floral, butterflies, animals, and other categories that I want to use for home decor on canvas. Any special SEO tips for my Printify store that will be published in the near future. By the way, I'll be registering for Erank soon.

[@nerdettedesigns]

thank you, this was extremely helpful. there are tons of "gurus" out there who say you need to rank with keywords but don't bother to explain how lol

[@StarlaMoore]

Lol, because most of them don't know how. 😂 Keywords are unfortunately just one factor that contributes to search ranking. If you're interested in the nerdy-side of Etsy's algorithm, I recommend checking out this workshop I created. It explains all of the factors that Etsy says contribute to your rank: bit.ly/EtsyScience

[@nbgvfcmnbh6226]

Hi Brandon thank you for the video! I have a question about bank account - can I use the same bank account for more than one shop or I need a new one for every new shop?

[@StarlaMoore]

I'm not sure who Brandon is... but yes, you can assign the same bank account for more than one shop. 😆💛

[@MandyMakesThat]

This is a great video and I’ve seen your others like it but I find myself asking what makes a low hanging or high hanging fruit? I paused to look at the numbers beside the ones you selected but couldn’t find a theme. Is there certain numbers we are looking for with a term to consider it a good potential to rank for?

[@StarlaMoore]

The honest answer is that it entirely depends on your shop. If you are new, you won't have a customer and market experience score, which means you'll have a harder time ranking in search. Etsy wants to rank shops that they can trust at the top, and factors like your number of sales, positive reviews, etc., play into your overall shop quality. For shops that are more established, high competition isn't really a big deal because it's easier to rank above them. Etsy "trusts you more". I wouldn't say there's a specific black-and-white competition number to follow. If the competition is in the red, new shops or shops with fewer sales should be a little warier, as these will be "high-hanging fruits". I hope this helps! 🙂

[@itsallyoubabyboutique]

LOVE this because I still feel like I need to keyword stuff my titles. Would you add the title keywords in the description as well?

[@StarlaMoore]

Nope! Adding your titles to your descriptions is super old-school and quite outdated. Etsy DOES now look at our descriptions for keywords as of May, but the weight they hold is SOOOO minimal. You can see a full overview of the descriptions update in this video: kzbin.info/www/bejne/gn6mfmp5qK6tq6M I also show you how to test the weight of your descriptions for yourself. 🙂

[@itsallyoubabyboutique]

@@StarlaMoore Thank you so much! I'm going to watch that video now!!!

[@pichan1355]

Thanks for the helpful video! You used "Cute Kawaii Canvas Strawberry Tote Bag" in this example. So is it okay to put your base keyword, "tote bag" so far into the title? Keywords at the beginning are not weighted more?

[@StarlaMoore]

Keywords at the beginning of your title are not weighed more. Etsy tells us to lead with our most important keywords but this is not for the algorithm. It's for shoppers who are reading the listing title on a search page. 🙂

[@ecouturehandmades5166]

Not a POD seller, but thought I would find some clues for selling patterns, as that niche is pretty saturated as well. I think I get most of my pattern sales from the links I put in my readymade items - for those that say "well! I can make that!" or think they have a maker that will make one for them. (I always message them with a thank you, the phrase: if any questions or problems, contact me, and a "good luck!"(in a sincere way, of course) - no one has contacted me yet...knock on wood!) I do sell the patterns in my supply/vintage shop, rather than in my handmade shop, to avoid the confusion that they will get the actual item for $5, rather than a PDF. Thinking I might raise my pattern prices, but it's not like I sell a pattern every day (my niche is only 2.3% of the US population).

[@fryedtoki]

Thanks for making this helpful video! This may be a silly question but should I be checking for trademarks for each keyword I use in my title or tag?

[@volleyballchatter]

Yes. I got a trademark notification for using TM keyword in title.

[@StarlaMoore]

I think it really depends on the word and what it is referring to.

[@ib4658]

Always packed with info! Thanks Starla! Question- does an open case with PayPal affect etsy sales? A case with etsy does affect sales but what about PayPal please and thanks

[@StarlaMoore]

I do not believe so, as the case would have needed to pass through Etsy's system for Etsy to even know about it. You should be okay. 🙂

[@mspm2004]

This is Awesomeness, as per usual! What if my tote bag is for a specific person - like a teacher or a nurse - would you still start so broad?

[@StarlaMoore]

Start broad and add complimenting keywords more closely related to the specific person, because either way, you'll rank for both the broad and the specific terms. If you used the term "Tote bag for Teacher" you'd exact match for just "tote bag" too. 🙂

[@nitzanlevi5236]

Great video! but doesn't work for all print on demand. I tried "boots" and got 0 glden nuggets =/

[@gloomymonster6920]

Hi Starla, Thank you so much for the video. It helped a lot. The one thing I’m unclear on is whether Etsy can pull wording from each individual tag and piece them together to match a search requests? Hope you can help! Thanks again.

[@StarlaMoore]

Yes! They do! Broad matching and exact matching of your keywords is for both your title and your tags. 🙂

[@gloomymonster6920]

@@StarlaMoore Thanks for a quick reply! ❤️So from my understand it is better to keep them exact to rank higher?

[@heatherm2428]

Awesome training video! The green is fantastic and the animation if fabulous! Since POD is a business model that allows creators to create based on what people want, do you have any tips or tricks to find ideas on what to create? I would love any crafty ways to find search terms prior to creating a product and any tips and tricks you have up your sleeve to account for seasonal search terms. I know that erank is jammed packed with all kinds of useful tools that make this possible, I am just not sure if I am maximizing the tools that are available. Thanks!

[@StarlaMoore]

Personally I'd look at the new POD trends tool mentioned at the end of the video, then pay close attention to the graph beside each trending term. This can help you to forecast things that become popular with the seasons, but you can also identify new trends that are starting to climb. It's kind of like keeping an eye on the stock market. I can totally create a more in-depth POD trend video though!!! 💜

[@heatherm2428]

@@StarlaMoore I love the new POD trends tool! Thank you all at erank and I truly relate to the stock market analogy since we are making product decisions based on historical data and trends along with current events. One of the focuses I have taken over the past few weeks is identifying my search terms first and then building products around those terms. I have noticed a significant increase in my "spotted on etsy" listings and the handy dandy Google Analytic information imported to erank is allowing me to see the results in real time and adapt if needed. (example: a coffee mug with a tote bag tag - yep, I did that!) A trend video would be great and I believe it will help all Etsy sellers. As a new POD seller, I look at some of the crazy listing decisions I have made, I am so grateful that I have not "invested" in supplies for these listings as I would have really thrown away a ton of money. I would love any insight on what market research should be done prior to creating a product. For example, what indicators prompted you to design a strawberry tote bag? Thank you so much for being an awesome teacher and thank you so much for the Free Etsy SEO Workshop! It provides so much insight to the wizard behind the curtain - aka Etsy!

[@StarlaMoore]

This sounds like a great topic for the collab series I'm doing with Printify so I'll get something planned out over the next few weeks! They are loving the new trends tool Anthony put together, so I'm positive they'll be excited about a trend forecasting video too!

[@liam7389]

Do you have to put alt text on all 10 of your mockups or just your primary one?

[@StarlaMoore]

ALT text is meant to explain to those who are visually impaired what is in each of your images. So describing the exact mock-up is important for all images. For example, one image might say "Female African American woman wearing white tee shirt with blue lettering that says "No Bad Days", then another might say, "White tee shirt with blue lettering that says "No Bad Days" laying flat over a white wood backdrop". Imagine that you are explaining every single photo to a blind person. You're not just describing the item to them. You're explaining your photos and everything in them. 🙂

[@stangirlthings]

If I listed my items without optimizing for SEO (and not using tags at all!) should I edit/add them, or should I delete the listings and re-list them with optimized SEO?

[@StarlaMoore]

Edit the existing listing. There's no benefit to starting over. 🙂

[@stangirlthings]

@@StarlaMoore Thank you!

[@haileye7297]

Is it okay to bracket titles like this 'Cow Plush Keychain | What's Wrong With Secretary Kim | Kdrama | Korean | Kawaii | Euphoria Forest' and also how would I do tags for this title to match well? I'm still figuring out seo for my niche

[@StarlaMoore]

So first question - Yes! You can separate out keywords however you'd like. Though in the example you've given, I would personally try to add "Kdrama | Korean | Kawaii" into a more structured keyword phrase, as it'll be really hard to rank for any of these terms on their own... and I bet you could find a great longtail keyword to exact match for associated with each of those terms. Second question - For tags, just copy and past the same keywords from your title into your tags in combinations that make the most sense. For example, I sold "skeleton key necklaces" in my old shop. And this keyword was too big for one tag. So I always split it into "skeleton key" and "necklace", rather than "skeleton" and "key necklace" - because I was not selling a "skeleton", so the term "skeleton key" made more sense. 😀

[@haileye7297]

@@StarlaMoore omg thank you for explaining the tags! I never knew how to split them up to make the most sense but that was an amazing example! Kpop is hard to seo for because most shoppers just put in the group or member name. So a lot of us sellers just use our tags for the names but I'm trying to see if traditional seo methods would increase sales

[@StarlaMoore]

Got it. Definitely good to avoid using the actual group or members names. I just ran a quick keyword search for "kpop" on it's own and scrolled to the suggested keywords. It looks like the term "kpop merch" might be a sweet spot that isn't overly saturated.

[@markymaarty]

how would you compare eRank with Sale Samurai?

[@StarlaMoore]

I cannot compare the two unfortunately, as I am an eRank manager and have no personal experience with Sale Samurai. What I can say is that eRank is the largest and most popular Etsy SEO tool in the world, which means that due to a larger client base, we very likely have more data than smaller companies (as data is insanely expensive). Every time our company grows, we are able to expand our data, whereas smaller SEO companies likely aren't pulling the funds to support the same quantity or quality of data. We are also the only SEO company that offers a free subscription, to my knowledge. 🙂

[@SharonNavarroBlog]

I always though branded packaging and a handwritten thank you note were important on Etsy. This isn’t possible when using Printify, right?

[@StarlaMoore]

Printify currently offers gift packaging but not custom branded packaging inserts. Printful offers a warehousing option where you can ship them your inserts and they will include them in orders for a storage fee, so hopefully Printify can offer something similar someday. 🙂

[@drinkinslim]

If we created listing that DON'T have good SEO done to them, is it safe (in fact better) to update them with better SEO (and go against your tip of leaving the listing alone for 60-90 days)? In fact, does Etsy update its search database if we update our listing (especially title and tags)? TIA!

[@StarlaMoore]

It's fine to make updates. You just shouldn't go in and edit them every day OR touch the SEO of listings that are performing well already. 🙂

[@StarlaMoore]

And I'm not sure what you mean about Etsys search database... But if you're asking if they index you after making changes, yes. Sometimes it helps to give them a little nudge by paying the 0.20 to renew your listing after making big seo changes so they notice a little quicker. 🙂

[@drinkinslim]

@@StarlaMoore Thank you. Yes, you answered my questions successfully, LOL. :)

[@mkingscott]

Re the 60 - 90 day thing: what if my keywords suck something awful? Surely I'd be better off changing them to something that will take care of broad and exact matching?

[@StarlaMoore]

You can't break what was broken to begin with. 🙂 So as long as the item isn't selling, it's fine to change your tags and title. BUT, even if your SEO is awful - if the listing is selling, you've already gained good traction with the keywords you're using. So never change the tags and titles of a listing that is performing well, even if the SEO isn't the best.

[@mkingscott]

@@StarlaMoore oh, they're definitely not selling 😂 Thank you for your help, and all the videos and other media, I've watched a lot this evening 👍

[@bigxed691]

What do I do when my initial broad term/general search yields too many high hanging fruit terms and not enough low hanging fruit?

[@StarlaMoore]

I'd recommend clicking on one of the high hanging fruits and it'll take you to the keyword results and suggestions for that term. Refine your way down and try different terms until you're able to narrow the results more. 🙂

[@bigxed691]

@@StarlaMoore Thank you, cool!!!😁

[@SpaceGhostSupreme]

If during my eRank search, I found maybe 0-2 good search terms, should I not be selling this product?

[@StarlaMoore]

It entirely depends on the product and how you're working your search. There is a definitely possibility of being "too niche", but in most cases, a different phrasing of the item can also often give a different variety of keywords. So I'd recommend ensuing that you are using all possible terminology that your item could be identified by before coming to the conclusion that the item isn't in-demand.

[@StarlaMoore]

You might want to try looking at some of the eRank competition tracking tools, especially the "competitor listings" tool, as this will allow you to see the keywords they are using for items that are similar to yours. Then you can view the search volumes for those terms. This is a good way to explore terms that you may have never thought to research. 😀

[@SpaceGhostSupreme]

Oh, thanks!!! So, I would get the shop names by typing my superstar keyword on Etsy search to get a listing of shops, to then plug the shop name into the shop checker in eRank?

[@kaylamorrison2192]

I have struggled with how to listen my keywords in my titles. I see alot of shops break them up like this: Grandma Shirt - New Grandma Shirt - Promoted to Grandma - Grandma To Be Shirt - Gift For Grandma But I see the way you do as one long sentence: Promoted to Grandma Shirt for New Grandmas and Grandmas To Be Does it matter how you write them out? Does the method you show promote higher ranking?

[@StarlaMoore]

It doesn't matter. The algorithm reads them the same either way. Etsy tells us that short descriptive sentences are best for shoppers and readability but in terms of ranking, both perform. So it's totally up to you!

[@andriimel]

As I understand I need to wait 60-90 days for understanding have I good product for selling or not?) It's very slow test)

[@StarlaMoore]

60-90 days is the standard. Unfortuately there is no way to speed up Etsy's algorithm. 60-90 days is how long it takes for Etsy to assign a listing quality score to your product.

[@andriimel]

@@StarlaMoore thank you

[@janine11112]

You say not to change your title and tags for a few months, however, what if you’ve really been doing SEO wrong and you want to fix it? Wouldn’t it be better to fix it sooner than later correct

[@StarlaMoore]

It would definitely be better to fix it sooner rather than later. You can't break something that was already broken to begin with. 🙂

[@nw8204]

Maybe i missed it in the video but was there a reason not to use up all available space in the title? That's one thing that seems to always be repeated is to "make sure you use all 140 characters in the title!!" 😆

[@StarlaMoore]

You need to fill out all 13 tags but Etsy tells us that shorter and more descriptive titles are best. They actually discourage long titles.

[@KristenMarian]

Sorry if this was already asked... So many other ETSY SEO gurus suggest using ALL 140 characters available for the title. Do you agree, disagree? Does this impact your listing's quality score?

[@StarlaMoore]

If they claim to be "gurus", they likely aren't very good ones. Because even Etsy tells sellers not to do this. The logic behind this tip would be to add as many keywords as possible to your listings - which is great. Lots of keyword variety is good. But it has absolutely nothing to do with character count, nor is this something that Etsy measures. Etsy tells us to stick to short descriptive titles. Any time you hear weird hokey-pokey Etsy SEO advice, ask the "guru" to provide an official source. If they can't, it's usually a myth.

[@HotSauceZee]

This works well for Strawberry Tote Bags but I'm struggling with finding keywords for POD shirts. Every single shirt search is in the millions for competition... 😅

[@StarlaMoore]

I'd need a more detailed example of the specific design you're selling in order to offer advice here, but generally it's a good idea to thing less about the design itself (if you're not seeing great keyword searches) and focus more heavily on the type of person who may be buying it or a gift recipient. For example, if "tie dye shirts" didn't have great search volumes or the competition was too high to realistically rank for, I might recommend pivoting to "boho shirts" or "hippie shirts" or even "music festival clothing" in order to hit easier targets. 🙂

[@HotSauceZee]

@@StarlaMoore Thanks for taking the time to answer! I appreciate the ideas. I'll do some brainstorming and see what I can come up with to branch keywords and tags out a bit!

[@amoneydaproducer]

So no need to add commas in title?

[@StarlaMoore]

You can if you'd prefer to write your keywords in more of a string-style, rather than a keyword rich sentence. In terms of the algorithm, it doesn't matter though. Shoppers can get confised by a big jumble of words that make no sense though, so I'd try to use punctuation if the title looks messy, or write your title into a short sentence like I did in my example. Either way, the algorithm doesn't care. I just wouldn't recommend keyword stuffing in a way that may confuse the shopper who is looking at your listing. 😀

[@amoneydaproducer]

@@StarlaMoore got it!! Thanks for the quick response and great video!

[@cgc2300]

hello could I send you a PM, I speak bad English and I'm not sure I understand everything you want to say

[@StarlaMoore]

You can email me at [e-mail]

[@in8268]

You say "Kowai" but it is Kawaii... "Kowai" means "Scary" in Japanese😂😂😂