How To Find A Community Of Music Fans, Collaborators & Tastemakers

[@m.i.stapes]

Wow a free music promotion video with actual details. You rock dude!

[@visualcomposite]

Found this video on Reddit. This is more useful than similar videos I've seen with 100,000 views. Thank you!

[@bennblazincreations]

I’m glad I found this video via KZbin recommendation. Keep posting videos and helping creatives as a whole.

[@amountaintop]

just like with the music biz, the real gems are the ones with < 10k views. ty

[@yawni__emptysullivan840]

My brother said my new project reminded him of 100 gecs. Biggest compliment 🎉😊❤ they are one of my new favorite bands now

[@LaynoProd]

that bandcamp key word / tagged genre search feature is a gem! def helped me find new people to work with and communities to build with, thanks Jesse!

[@Musformation]

Hey everyone if you enjoyed this video or are presently enjoying it. I highly suggest you watch the version I made for 2022 that updates it. kzbin.info/www/bejne/j3LHkJyvidKbnbs

[@Violetsurfer]

This guy is really giving the sauce 🤞😅💜💜💜 I love it here no cap! Def, had to sub.

[@SpaghettiLab]

Thanks this was really helpful. Online communities are overwhelming. Something I do lately is take note of the artists I like in my Spotify Discover and then contact them through their Facebook page to say hi and introduce myself.

[@johnbretz8923]

And then just out of curiosity (and as a newbie-ish), how many of those interactions in fact lead to someone....taking the extra step of listening to your music or following you back ?

[@marquisjohnson5888]

Im glad this is so pure, great information. I'm going to try your methods out. "Build the haystack." I will never forget that. Thank you

[@Musformation]

Really appreciate you see that

[@huntrrams]

Great video! Since most of people who listen to similar music in my genre are 18-25, I found most of my community from Discord and Reddit. I love your approach!

[@Musformation]

Appreciate that

[@182jUlieN44]

Your vidéos are goldmines! I'm 100% going tu buy your book. Thank you for doing this!

[@malivaktv7339]

Very happy to have found your channel, Jesse. This is some straight up wisdom. As I restart after a hiatus, I am learning that focusing on others and working hard on great music will take care of everything else. Thank you again.

[@Musformation]

Appreciate that!

[@sugdaniels]

Every morning now I make coffee and put this on. Jesse is the man! Thanks for all the help friend.

[@juliendelaye9743]

Thank you for all these smart advices !!!

[@Musformation]

🕺🏼

[@lokhistormborn4165]

Hey Jesse! I'm glad I found you today. I'm loving the honesty and clarity

[@technoisbeautiful]

I love the technical quality of your videos - some overdrive and stylized flares make me believe and connect with you - i really trust in it that you know marketing and mixing a lot better than video technology! Thank you for putting up this awesome playlist, I will inhale it many times

[@Musformation]

LOL I try to learn a little more on the video side each week but I am only about 100 days into video.

[@BenHarrismusic]

Crucial!! 🙏🏽 💎 thanks for everything!

[@Musformation]

🕺🏼

[@ewomazinoadaimoni2488]

THIS YOUR VIDEOS ARE VERY EDUCATIVE KEEP IT UP GUY IT WOULD DEFINATELY POSITIVELY AFFECT MY NEXT RELEASE

[@wormsali]

Fire emojis for dayyys lol I just wrote down every effin word you said an now I'm off to get it done I preciate you dude 🙏🏾

[@Musformation]

Appreciate that, thats really nice of you.

[@tracedugar1323]

Thank you very much for sharing this with us.

[@NexusLives]

Such a gold mine. Top notch info.

[@Musformation]

🕺🏼

[@RiffSharkMusic]

Best video on this topic. Very helpful

[@christopherlangley8441]

Achievement unlocked: You've earned a very happy subscriber!

[@bradallenmusic]

Very thorough and detail ed. Thank you!

[@IagoVital]

Man, I got an issue related to actually building a community: I used to post weekly 4K videos with studio-quality audio that I recorded performing live music covers at random places with random guest musicians from my city. This got me some really nice engagement, networking and decent social media growth, but... 1 month ago I oficially "started" my solo music career as an artist with my own songs. Got 30k on my first music video with YT ads and stuff, all good. But all the cover videos and what-else I had posted here I had to put as Non-Listed for the sake of wanting to brand my channel as dedicated to my career only. The question I have for you is: I want to keep posting those videos as well, since they got me some great networking and social media growth, but I don't want to brand this channel/myself as a cover artist... I wanna be know primarily for my own songs and work. What should I do? Create another KZbin channel from zero subs dedicated exclusively for that content? Keep posting on my own solo artist channel, keep growing it there and mess up my brand's purpose? Or will people actually do not care that much and like both things? Thank you very much. Sorry for the big text, Jesse. Cheers from Brazil!

[@adeeliyanage9617]

At first I was.. I hate him, second hmm he got a point, third this is my favourite channel

[@Musformation]

😎

[@eburone]

Another nugget of gold, thanks!

[@dom.your.demons]

YES

[@tryless1688]

Yooo this is amazing. I feel like this is the long way of what MySpace with the top 8 was back in the day. You’d have your comminuty right there, now it’s a lot less transparent

[@chadwickworldwide]

Great video with helpful info for old farts like me. Question: you used IMO a fairly narrow genre. I’m firmly in the indie pop / electronic zone. I use a combo or real and electronic instruments but in general it doesn’t sound “real.” But Indie pop is pretty broad. Will these tactic work or should I get more narrow. There’s bound to be a gazillion indie / electronic acts. Thanks!

[@Musformation]

Yeah I mean that for example is often referred to bedroom pop and that’s a thriving scene. Finding more micro communities for this is huge

[@perrypansieri5263]

I really enjoyed this video. Thanks.

[@solrise]

Good stuff man! Very good info.Thank you, your videos are truly appreciated

[@enriquearmas4672]

Thanks for sharing

[@Musformation]

🕺🏼

[@TrapboChad]

whoa did you just say you used to manage Transit? SHE SAID TAKE A STEP BACK BUT PLEASE KEEP ME IN FRAME. dude that was my shit in high school lol wowwwww

[@Musformation]

Managed and produced that song

[@TrapboChad]

@@Musformation thats so fuckin crazy lol i literally have a few transit covers on my old youtube from 2011. I remember learning "Stay Home" the acoustic version by ear. I have no clue how i figured out what tuning you guys were in lol i remember it being so unique

[@AndrewLuhring]

this is fucking amazing. thank you so much for making this video

[@Musformation]

Appreciate that, lemme know if you have any questions I will be happy to answer in a future video.

[@DouglasComical]

Lol love the defend pop punk shirt (i think that’s what it is)

[@Musformation]

It’s a satire of it that says Defend 100 Gecs… but obvious since I was behind the defend pop punk shirts originally I hold them dear to me

[@Page9theband]

Bro, I love how much you hate fire emojis 😂. 100% fair, though!

[@selfmademusician1420]

Haha im the same exact way

[@BulletsandKnives]

Thanks for these great advices !!!

[@Musformation]

🕺🏼

[@chuck4972]

Hey Jesse, I have two questions regarding this video. I know it's late, but I hope you can respond 1. Should you only join groups that fall in line with genre, or can it be other things. For example, Brock Hampton formed in a Kanye West message board, or maybe you're really into being vegan (dear god), so you join vegan message boards. 2. When you mean participate, I know it's having real conversations with people and being nice and all, commenting, liking, posting, etc. But, how does that grow to them knowing you make music, and not just a passive listener who's an ordinary fan of some weird genre.

[@Musformation]

The boards can be any interest you have I see a lot of success with for example ex Christian boards and people posting their songs or lyrics in a certain context

[@Musformation]

The participation is often finding the people you help with starting side bar convos as well as working your music into things or posting in open threads

[@chuck4972]

@@Musformation dang your fast.

[@diegothepokemontrainer]

Bro. Love the content. I’m learning a heck of a lot! What if there’s no “fans also like” section on my artist profile yet?

[@Musformation]

I know this is a big problem they have really stopped making these for everyone. Have you watched my video on how to find what you sound like? It has sone other answers

[@diegothepokemontrainer]

@@Musformation I have not, just recently subscribed. I'll definitely take a look for it though.

[@chuck4972]

Jesse, can you make more videos regarding this topic? Like, more in-depth as to what to do in these communities, you said to me before, you can go to communities that you have a relation to the outside of music like being Christian, but how do we go about putting music into the picture while not being some ass on a forum not about music.

[@Musformation]

I’d say my be all end all video on this is coming in about 3 weeks.

[@francescawexler]

@@Musformation Was the end all be all video released? If so, what was the title? Thanks in advance, Jesse!

[@Musformation]

I’m being a perfectionist and still tweaking it 🤦‍♂️

[@TerryYow]

Great video Jesse! I have a question: is it better to be a part of these community groups under your own personal social media accounts or under the band's accounts? Currently reading your book "Get More Fans", which is super helpful, inspiring and motivating. Thanks!

[@Musformation]

TerryYow I would do the name of your music since it gets people familiar with it and they feel as if they should know who you are after repeatedly seeing it.

[@TerryYow]

@@Musformation Great, thanks. Keep up the good work!

[@DrewGallagherMusic]

so the idea is just to collab and build releationships to get to gatekeepers and fans that will share your music?

[@Musformation]

Well more than that. It’s also knowing who’s in your community to play shows with, see who’s putting them on playlists and dj sets and understand the landscape of your micro genre

[@sandwich-breath]

My head is spinning. NO ONE is covering this like you do. Anchor, Tweetdeck, Google alerts, Hypebeast. I'd be dropping FIRE emojis if you didn't hate them so much! I'd also do it because you hate them so much :-D

[@Musformation]

Lol

[@marquisjohnson5888]

thank. you.

[@Musformation]

🕺🏼

[@KillerXemul]

What exactly should be done every day in these communities? How to participate in them? What exactly should I be doing 30 minutes 300 days a year?

[@Musformation]

I have a video coming on that within the month.

[@KillerXemul]

@@Musformation Thank you very much!

[@TANU49]

Best video ever!

[@alyssakaplan6413]

question: do i join these communities and start interacting BEFORE i release any music or should i join once i already have music on Spotify?

[@itsdakun]

definitely release some stuff before! people will base their initial opinion of you invariably on your music. if you have nothing out, it’s tough to make connections because people err on the side of you not being good at music and not want to waste their time with it. if you have something out, and they vibe with it, they’re way more likely to reciprocate communication and start a relationship!

[@hofmdnt]

This is 🔥🔥

[@Musformation]

Appreciate thst

[@HereLiesWes]

love the vid .. were im at now is building a fan base from the bottom . 12 months back with my new artist name plus im in the studio, just released new EP, but my facebook is the worse of all of my formats ,, its just stopped at number a while back and just want climb .. i do need to do more community.. ingagement .. were im getting at .. ive heard you say ,(this is what i do for my artisty , get them to the fans they need to be with ) do you take on New Artist .and take on a project like that

[@fbi6555]

Wow, good content. Subbed, liked, and followed on IG

[@Musformation]

Hell yeah

[@thedeadelectrics]

My friend's been telling me to check out your videos and I'm on video 3 in a row. Great ideas, I dig it! What if you gave advice on what artists can do to engage in the communities would help others? I understand what you mean but maybe others don't get it or are stuck in fire emoji land haha

[@iwishiskated1562]

Makes sense! Do u now include tiktok in this process?

[@trueunion]

Awesome thank you! And nice shirt bruh ;)

[@Musformation]

😎

[@jordantylerjensen]

Can you cover how to run a facebook group? I started a south jersey/philly pop punk group with 200 members from years ago that i never paid attention to. Want to get it active now

[@fakedad916]

I currently have two projects that I play in/manage. Do you think it is better to set up tweetdeck for each and target audiences on the individual accounts, or would it be better to be interacting through my personal account with my bio linking to both bands?

[@Musformation]

Different one for each and interact from their own accounts

[@danielmcnamara_]

Have you transitioned away from the trash-can-mac, to a mac-mini for your studio computer?

[@Musformation]

I have both a Mac mini m1 and the trash can now

[@CharlieNorth]

Very helpful. Thank you.

[@Musformation]

Really appreciate that

[@johnbretz8923]

This was rad man. Obviously, pandemic, and getting worse, there's some stuff which is tough right now but - what's the ROI ultimately of, say, a thousand interactions with bands with arguably bigger followings when you're just starting out? In other words, yeah, it's a big online love-fest, great, but how many follow you back or listen to your music in any meaningful way? Apologies to be a contrarian here - Is the real goal to be have a stable bulwark of followers *so that*, eventually, via touring and livestreaming, you get a network effect of fans who will actually buy your stuff ? It's tough to see how all this leads to monetization

[@toucanxan513]

Super underrated

[@Musformation]

Thanks so much! I really appreciate it... If you ever have any questions lemme know!

[@toucanxan513]

@@Musformation I actually do! So, lately I've been joining mad Facebook groups and subreddits trying to get involved in discussions and slowly build my reputation. But literally 90% of the rappers in these music groups on FB are fucking idiots that just spam everyone their link and do "comment for comment" and dumb shit like that. I've had much more success on Reddit, where it seems like people actually have a brain. Although, those idiots exist on every platform. So to avoid all the bullshit, I started my own subreddit and FB group with strict rules on link dropping and being active. The groups are garnered toward people wanting to share and discuss PR/marketing advice, as well as general music questions. As far as I could search, there really weren't any other FB groups or subreddits with that objective, so I'm hoping it's a unique enough angle to gain some traction. My question to you is, do you think I'm wasting my time with these groups? Do you think I should just tough it out and sift through all the morons in order to become established in these other groups? And have you ever had experience building up a Facebook group or subreddit? Yo, I'm genuinely sorry I wrote so much lmao. Thank you so much for ur time. Appreciate u boss

[@nickray315]

You the man!!

[@HumanBarbie]

Yo man, again, fantastic video - much appreciated!! Question: commenting on relevant hashtags (#bedrompop, #dreampop, #indiepop, etc) on IG has been really effective for me to grow my IG account and meet people. Does this work on youtube, and is there a way to do it efficiently? It takes *way* more time for me to find similar bands on YT playlists, figure out if they even have active KZbin accounts they care about, and post meaningful comments. Or is growing YT mostly about posting consistent high-quality content and relying on algorithmic exposure and cross promotion from my other socials? You don't really talk about this in your YT playlist, so I wanted to ask. Cheers, be well!

[@catfishcarpenter]

You suggest spending at least 30 minutes on Reddit. Is that 30 minutes just engaging with posts, developing posts, or a combination of both?

[@Musformation]

Reddit, Facebook groups, discords or other community chats and just engage there out in time. Observing is just as valuable as talking

[@2phase965]

I like this idea but how do I introduce people to my music without looking like that's all I want from them or do I kind of just let the discover it on there own while I'm active in said community?

[@Musformation]

New video on that soon

[@2phase965]

@@Musformation great! Thank you for your help.

[@rayojuanin]

Makes ma wanna warm up them fire emojis, son hahaha

[@Musformation]

Lol

[@timromero8288]

Hyper pup 😉

[@MaxOakland]

This video is 🔥

[@Musformation]

Appreciate that

[@JessieLarkMusic]

🤣

[@ElectricPreacherMusic]

⚡️⚡️⚡️

[@UltimateBrofist13]

HAND CRUSHED BY A MALLET

[@smokebell1390]

Thank_u 4 the content😍😀😜😉📹📹📹🐱👅😂😳🎅👄✌

[@mineralt]

Wow, I need an intern😂

[@Musformation]

Lol

[@mineralt]

@@Musformation thanks for making this great channel. You are very enlightening. Such great content....Thank u!!

[@Musformation]

Appreciatenthat

[@Outlaw-999]

Can you help me

[@wolei_sway]

What is it with his throat and the chainsmokers though? 🤣

[@Musformation]

Just that bad taste over and over must be something in their music

[@motcUS]

Great content, but the attitude towards some of those who don’t know what they’re doing/ “dumb genres” is kinda weak, but nonetheless great content.

[@heillecm]

I SO desperately wanna replace those woofers in your NS10s and flip the L/R so the tweeters are on the outside instead of the inside. (yes, I know the woofers are impossible to find but I can hardly pay attention with the holes or mold spots or the dented dust covers.)

[@Musformation]

Lol here’s the funny thing - we have tons of outside engineers work at the studio and they see them and they are like what the fuck but then we hit play on those versus our other pair and everyone agreed they are the best sounding NS 10s they have hear

[@heillecm]

@@Musformation I don't doubt it... it's just I can't NOT see them and obsess about THAT instead of obsessing about the money I spent on Facebook ads for artists in the last 9 months.

[@heillecm]

Also you had me w/ the Charli XCX t shirt, 100 gecs mentions, PC Music, etc. I’m in.

[@Musformation]

Hell yeah

[@holidaycomplex]

I was so annoyed that you had that shirt on before I saw everything it said lol

[@Musformation]

Lol I forgot I even made this

[@Musformation]

What defend did you think it was?

[@holidaycomplex]

@@Musformation i just thought you were a NRA stan lololol

[@holidaycomplex]

@@Musformation thought you were into all of that chud doublethink shit but I should have known since you stan 100 gecs

[@Musformation]

Lol my sister has written many of the laws that have limited gun rights in America since Sandy Hook. Fuck a gun

[@slavski]

*has anyone told you you look like Robert De Niro, especially your side profile. you would be an awesome candidate to do a face replacement deepfake for a young De Niro*